Helping Marketing to Help Sales to Help Marketing
Lattice
OCTOBER 24, 2018
It might sound like a ditsy question, but who are you giving your leads to? Answering it can shed a …
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3 Examples to Help You Understand the Power of Predictive Marketing
Lattice
OCTOBER 24, 2018
There has been an explosion of interest in predictive marketing and using machine learning to build models to predict …
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Do you need help from the marketing nerds?
Lattice
APRIL 4, 2016
To help you simplify your stroll through the expo hall, we’ve created a quick quiz that will let you know if you need to stop by the Lattice booth while you’re in Vegas – read on to find out if you need to schedule some time with us ! The post Do you need help from the marketing nerds? appeared first on Lattice Engines.
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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help
Lattice
NOVEMBER 13, 2015
How Predictive Marketing Can Help You Acquire New Customers. Predictive marketing can help you identify high potential targets within your existing marketing database. Lattice helps fill this gap with insights from the Lattice Data Cloud. But marketing and sales may not be aligned on the same path to get to that end.
Acquisitions 100
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How to Target Outbound Sales at Scale With Persona-Based Sequencing
Lattice
DECEMBER 18, 2019
Persona-based selling helps us create messaging that resonates with our target customers, generates high meeting volume, and secures quality conversations that close. Here at Lattice Engines, identifying and targeting personas plays a big part in our SDRs’ outbound sales process.
Conversion 130
130 3 Types of Must-Have Sales Enablement Content
Lattice
OCTOBER 24, 2018
Here is a list of must have sales enablement content to get you help turn your sales team into superheroes.
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Making Smart Choices for your Technology Stack
Lattice
OCTOBER 5, 2017
The upcoming SiriusDecisions Technology Exchange conference will help attendees learn to build a best-in-class tech stack for marketing and sales organizations.
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How We Align Linkedin Advertising With Sales Outreach In Our ABM Strategy
Lattice
NOVEMBER 5, 2019
If you are a digital marketer trying to understand how to get better results from your ABM program, these insights may help. You’ll see exactly how LinkedIn has become an essential channel for generating new leads.
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Marketing Nerds Take Over MME16
Lattice
MAY 2, 2016
Marketers are trying to better understand ABM processes and tactics, and are using conferences as a way to learn best practices and get introductions to technology companies to help them get started. Efficient: ABM helps narrow down your lead based marketing based on account segmentation, and enables teams to focus on the right accounts.
Using Predictive Analytics in 2016 to Drive Full-Funnel Demand
Lattice
NOVEMBER 18, 2015
The Lattice Data Cloud help flesh out the data by adding insights from a variety of third party sources that cover financial, social, firmographic, web, technology and news updates. Predictive can help ensure you are adding the best new contacts to your database with the power of intent data. How Predictive Marketing Works.
Top of Funnel 100
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Making the Case for Predictive Marketing and Sales
Lattice
SEPTEMBER 21, 2016
Let’s break down some different use cases where predictive marketing and sales can help companies improve the efficiency of their revenue funnel: Too many leads: The issue of having an overwhelming number of leads in your demand waterfall is a top issue for fast-growing organizations with a freemium business model.
Top of Funnel 100
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What’s the Full-Funnel Effect?
Lattice
SEPTEMBER 26, 2016
How Predictive Drives Value at Every Stage of the Revenue Cycle NEW RESEARCH SHOWS THAT PREDICTIVE MARKETING TOOLS HELP MARKETERS GROW REVENUE.
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Predictive Marketing: What Really Matters
Lattice
OCTOBER 23, 2015
Despite the excitement, the reality is that the “buzz” doesn’t help marketers in what is most important – hitting their numbers and increasing pipeline and revenue. How is it helping them? This ebook, maturity model and assessment will help marketers: Understand what a predictive marketing organization looks like.
How to Get Real ROI from Predictive Marketing and Sales
Lattice
DECEMBER 15, 2015
The magnitude of the impact grows with the size of company’s customer and prospect base and product portfolio as predictive solutions help marketing and sales reps navigate the complexity and dynamically identify and capture growth opportunities. In other words, predictive solutions help simplify sales and marketing, in a smart way.
The Age of Transparency
Lattice
MAY 13, 2016
And MarTech vendors need to be transparent about how they can actually help marketers improve their company’s bottom line. The opposite is true in business as well; vendors have to become more transparent about how they can help customers. Have you seen shifts in your professional life as well?
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Combining Storytelling and Science to Create Real Revenue
Lattice
MAY 31, 2016
At this year’s SiriusDecisions Summit , the theme focused on helping companies find the right combination of art and science to see intelligent growth within their business. But while its fine for people to skew more in one direction, it’s a mistake for companies to lean too far either way, as they can negatively impact their pipeline growth.
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One Company | One City | One Lattice
Lattice
JANUARY 25, 2016
How do we help these employees get to know each other? Teams had to make the food (with the help of professional chefs, of course) and then find a way to convince everyone else that they had the best food through a 30-second commercial and logo design. Now the tricky part – what was this week going to look like? A culinary challenge!
The ABM Revolution is Here!
Lattice
APRIL 22, 2016
The goal of the alliance will be to help companies make sense of ABM, assist them in building a winning strategy and deploy the technologies needed to scale their ABM beyond the top 50 accounts, to the top 5,000 accounts in your database.
Get the Inside Scoop on Account-Based Everything
Lattice
AUGUST 9, 2016
With the application of machine learning, this data helps generate an account score and insights into why a company is a good fit or not. This action will demonstrate an understanding to their specific company and your fit, as well as helping your company stand out in a sea of generic marketing messages. The final step is ‘How.’
Why Scaling Account-Based Marketing is So Important
Lattice
APRIL 27, 2016
ABM processes help focus the marketing and sales efforts of any company, and push towards creating that kind of personalized engagement that will drive increased ROI for the business.
Does Your Team Have the Right Skills to Deploy Predictive Marketing?
Lattice
NOVEMBER 10, 2015
This calls for not only technical and data analysis skills, but also business communications to help all parts of the enterprise participate in and benefit from a predictive marketing strategy. A majority of organizations have rolled out internal training programs that will help develop such skills. It requires creative minds.
Smiling’s our Favorite – Happy Holidays from Lattice
Lattice
DECEMBER 18, 2015
Good news, you just heard about this company called Lattice that offers predictive marketing solutions to help bridge the gap between marketing and sales! Interactions between the two teams have become tense and painful. Clearly you need to fix the problem. So you decide to deploy Lattice.
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Successful Companies Create Successful Customers
Lattice
MARCH 29, 2016
Using the richness of Lattice’s data cloud, she and her team have build better models that help increase average response rates and average order value. That’s why I’m so excited for everyone to see our new customer video, brought to you by Marina Schubow of CDW.
Scaling ABM with Predictive Analytics and Marketing Automation
Lattice
JUNE 14, 2016
Because organizing your team around a key set of target accounts helps aligns sales and marketing against the same metrics, increasing value for the company through improved team efficiency and increased revenues. We’ve been talking a lot lately about the importance of scaling your ABM programs to your top 500 or 5000 accounts.
Marketing’s Role in the Age of the Customer
Lattice
MAY 17, 2016
Watch this video to learn why Laura believes that CMOs have a unique position at this juncture, and have the data and technology available today to help them understand and guide their customers’ journey, from acquisition through advocacy. Image courtesy of Forrester Research, Inc.
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100 The Makings of an Award-Winning Video Marketing Tech Stack
Lattice
OCTOBER 9, 2015
We believe that video helps bring our story to life. Most importantly, our videos have helped influence approximately 20% of our pipeline this year! Views You Can Use: How to Measure and Maximize Video’s Impact Throughout the Funnel. Video is an integral part of our overall marketing strategy. viewed nearly 50% of the time).
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Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust?
Lattice
MAY 4, 2016
Intent data has become such a hot topic that we dedicated an entire eBook to the topic, and worked with analyst David Raab to help provide some clarity around what you can and can’t do with intent data.
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Account-based Marketing: It’s Time to Flip
Lattice
OCTOBER 12, 2015
Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. “Ever stop and wonder if everything you know about B2B marketing is wrong?” ” That’s the question on the top of Sangram Vajre ‘s mind. And it should be. And it should be at the top of your mind too.
Chasing Unicorns at MarTech 2016
Lattice
MARCH 23, 2016
What changes are you making in your company, either in the people, processes or technology, to help drive towards unicorn status? It’s motivating to see how others are dedicated to making their company the best, and how much everyone really is striving to become the next unicorn.
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A Lattizen Year in Review – Top Content
Lattice
DECEMBER 28, 2015
Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.
Data-driven Marketing: Where Has All the Storytelling Gone?
Lattice
DECEMBER 9, 2015
Turning the data into a story paints a picture, and helps people understand they need to resolve difference between these two calculations, as the first means the catastrophe is a definite possibility. That’s a huge difference!
Storytelling 100
100 Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
Lattice
DECEMBER 14, 2015
He introduced a simple but comprehensive framework to help explain how ABM can fuel your company’s growth. Companies are using ABM for three main use cases, according to Sangram. Demand generation, account velocity and up-sell/cross-sell opportunities. Have a look below, courtesy of Terminus. Banishing the 70% of the Buyer’s Journey Stat.
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100 The Next Generation Platform for Account-Based Everything is Here!
Lattice
MAY 24, 2016
For the past year or so, our product and engineering teams have been hard at work re-architecting our platform to help companies operationalize “Account-Based Everything” across their entire business. With this in mind, I’m proud and excited to tell you about the latest release of our Lattice Predictive Insights Platform.
The SLAs You Need for Predictive to Work
Lattice
JANUARY 11, 2016
Reportable metrics for each SLA help the marketing operations and sales operations team quickly know when and where there are issues with the lead flow so they can be corrected rapidly. Clarity on how leads will be handled by marketing and sales at each step of the funnel. Getting Started.
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Give Your Customer Data the Marie Kondo Treatment
Lattice
MARCH 7, 2019
Learn how establishing Marketing's Single Source of Truth can help you to simplify your data and operate more productively. Imagine if 80%+ of your marketing operations and analytics teams’ time freed up to focus on answering more strategic questions and driving those priorities?
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