The Forward Observer

JANUARY 12, 2024

Standout Startup offers an essential marketing toolkit to help you stand out from the competition. About the Author Allyson Letteri is a marketing leader and startup advisor who helps tech startups launch winning go-to-market strategies. And it all starts with powerful product messaging that makes your startup stand out.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

JANUARY 5, 2024

demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet?

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

The Forward Observer

OCTOBER 20, 2023

Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their go-to-market narrative.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

The Forward Observer

APRIL 12, 2024

Along the way, he helped start several interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. Zak is a Professor of economics, psychology, and management at Claremont Graduate University and is one of the most cited scientists with over 200 published papers and more than 20,000 citations to his research.

Work Management 141

Work Management Marketing Management Wikipedia Click Rate 141

The Forward Observer

FEBRUARY 2, 2024

With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. It is about a sales representative whose old ways of selling are not working anymore. As a result, he becomes irresistible to his clients.

Top of Funnel 278

Top of Funnel Storytelling Amazon Buyer's Journey 278

The Forward Observer

MARCH 8, 2024

Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process, and other essential strategic steps to create an organic following on social platforms.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

The Forward Observer

NOVEMBER 10, 2023

As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

The Forward Observer

DECEMBER 1, 2023

This is the book that will help you appreciate questions, be more deliberate in what you ask and how you ask it, and prepare you for dealing with various conversational barriers like information overload, multitasking, ambiguity, mistrust, unconscious biases, and more.

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

DECEMBER 22, 2023

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

DECEMBER 8, 2023

Edinger helps CEOs and leaders intentionally and strategically engage with the customer experience to differentiate, innovate, cultivate loyalty, and grow. In this leadership guide, you’ll learn how to ensure growth strategy is aligned at every level of the company, from boardroom initiatives to daily customer interaction.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

FEBRUARY 9, 2024

is a leading consultant and former Columbia University professor who helps companies deploy machine learning. To be specific, this book covers the most vital use cases of machine learning, those designed to improve a wide range of business operations. About the Author Eric Siegel, Ph.D.

Click Rate 339

Click Rate Case Studies Paid Search Agency Amazon 339