Onalytica B2B

AUGUST 30, 2017

Last week we covered the what and why and this week we’re going to help you get started and lay out your objectives. This also helps when selling in the concept to senior managers. However, it does help if you can identify your primary objective so that you can set lay out your key performance indicators (KPIs).

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

MAY 10, 2017

Help them increase their influence first. If it seems from their perspective that you recognise their work and believe that they deserve more credit and influencer status within the industry, and that you want to help them with this, they’ll be appreciative. Need help discovering your influencers? GET IN TOUCH HERE!

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

SEPTEMBER 6, 2017

This week, we try and help you start creating your own influencer marketing strategy. Political lobbying – convincing influencers to help change policy. Doing this will help you create some perspective on what you really want to achieve using influencer marketing and how you will get there. Paid Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

APRIL 3, 2018

They may not necessarily have a large following, but this is something you can help with, either by using your brand as a platform, giving them access to your audience, or by driving more traffic to their site. Influencer roles.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

MARCH 16, 2018

I think that’s what helps brands stand out on social media: quality content delivered consistently and a strong engagement strategy. I love working with brands to help them promote themselves and their products and find new ways to help them grow and especially reach their target audience. I’m all about the content.

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. When I started my career, activity-based marketing communications was the core focus to help grow branding awareness.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

OCTOBER 30, 2018

Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs). If you are not ready to buy then their offerings are not going to be helpful.

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SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

SEPTEMBER 7, 2018

Bio: CEO @Reinforce Lab – Your Digital Growth Partner ¦ Pharmacist ¦ Extensive Traveler ¦ Helping Entrepreneurs to grow Personal Brand ¦ Building strategy and executing plans from Small Businesses to stand out from the crowed through Digital Marketing, Social Media Marketing and other marketing channels. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

MARCH 23, 2017

This is where technology comes in to help the communications practitioner scale out their influencer outreach without committing onerous time and resource to their outreach. Traditional broadcasting through the media is not as effective as it once was.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Onalytica B2B

OCTOBER 4, 2017

Laying out and measuring these milestones helps you achieve your end goals and keeps motivation and impetus high. Setting goals around this internal integration can help you maintain focus and achieve maximum results from your program. Other employees will also see the benefit of being on social themselves.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

JULY 26, 2018

It is well documented that a great number of Pharmaceutical and Life Sciences brands often partner with celebrities to help spread key messages, increase their brand awareness and ultimately to get their products off the shelves. Celebrity endorsements are risky and less effective than using social influencers.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

FEBRUARY 22, 2017

Even if you seek external help to build momentum and impetus to achieve initial results, this will help tremendously in being successful in the long term. Just starting an influencer program and need to identify your influencers? Trial our influencer discovery platform free of charge for 7 days by clicking the button below.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

JULY 17, 2018

He helps startups, SMBs and fellow entrepreneurs grow with growth hacking and digital marketing. So, I guess this part of personality helps me network easily. Jonathan Aufray – Co-founder and CEO at Growth Hackers. Key Topics: Startups, Growth Hacking, Digital Marketing. Location: Taipei, Taiwan.

Marketing AI 139

Marketing AI Startups Network Marketing Marketing Automation Services 139

Onalytica B2B

SEPTEMBER 15, 2017

I am also a passionate advocate of and evangelist for content curation, so the combination of these things has given me a unique perspective that I believe has helped me stand out and be recognized in the crowded sea of content marketers. WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT? Seth Godin – Marketing.

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Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

OCTOBER 18, 2016

Whilst the season of sherry, songs and Santa is nigh, we felt that a wonderful evening full of opportunities to network, inspire and be influenced (in more ways than one) would help with the impending dismal winter blues. The post Under The Influence, Oct ’16- Quotes & Pictures appeared first on onalytica.

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Network Marketing Social Media Consulting Social Marketing 138

Onalytica B2B

NOVEMBER 12, 2018

This intrinsically works to help promote the brand and its products & expertise as a solution to the industry problem that their target customers are facing. Creating industry standard, best practice guides that will help their prospects and clients, while also acting as a lead capture. Use the tech to help you achieve this.”

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

FEBRUARY 28, 2019

This gives an indication of the role influencers have in helping media stories reach a wider audience, with influencers creating a more curated news feed for their audience. of Content Shared. Amount of Engagement on Influencer posts featuring media content (Likes & Retweets).

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Onalytica B2B

FEBRUARY 20, 2017

But if that space has competition trying to elbow you out, then the good news is, it also has influencers who can help keep you in. So, your influencers will not only amplify your voice, they’ll help give that voice more credibility. That’s where sophisticated technology can really help uncover the bona fide influencers.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

OCTOBER 26, 2017

We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. . Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

AUGUST 31, 2017

My main focus is on speaking, helping companies define their content marketing strategy and roadmaps, and written or video content development. I like helping brands to completely transform the way they think about marketing and activate their whole company to reach customers.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

NOVEMBER 14, 2017

In the early 2000’s, I saw the still very wide open opportunity to focus in on helping clients understand how to reach the women’s market. My thinking behind that is that helping humans find solidarity or common ground in music discover and appreciation can be the foundation from which we then tackle issues like climate change.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. This guide is both definitive and practical (yes you guessed it- hence the name). ” Lee Odden , CEO, Top Rank Marketing.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

DECEMBER 14, 2017

This will also diversify your content, increase your brand exposure and help you build a relationship with the influencer. This could entail giving a demo and free access to the influencer purely for knowledge or to help them with their personal or professional brand. Invite influencers to your event. Financial compensation.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

APRIL 11, 2017

I’ve already mentioned how using influencers in visual ads can help, and the same applies to within content. This will help you refine the influencer marketing approach thereafter. Author bio: Oren Greenberg is a digital marketing consultant and growth hacker based in London, where he helps funded startups succeed.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

APRIL 20, 2017

Despite being in a generation where we’re obsessed with doing anything and everything online, we do still occasionally favour some human interaction where possible- whether this is directly in-store, or through online portals or email, or just by employees being visible, helping us to perceive the brand as being more human.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

DECEMBER 13, 2017

Training on best practices and employee advocacy – helping businesses of all sizes to properly optimize all that Facebook, Messenger and Instagram can do for their company’s growth. Their global success is amazing and I love how even their Facebook video ads strive to teach and help.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

DECEMBER 8, 2016

Within the platform there are uniquely four ways in which we can help you to identify/validate influencers for your clients /campaigns; by using any of the below options you can select an influencer set formed by your exact needs: Topic Search.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

AUGUST 17, 2017

We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management.

Paper 0

Paper Practices Work Management Emarketing 0

Onalytica B2B

DECEMBER 11, 2017

I enjoy helping others tell their stories. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? I love podcasts and listen to a variety for education and entertainment. I am generally open to all forms of collaboration as long as there is mutual synergy.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Onalytica B2B

JANUARY 17, 2018

They’re turning to IGC (influencer generated content) and UGC (user generated content) to help them come to a decision on their purchase. This highlights a great opportunity to work with influencers to contribute to your content or co-create content with, to help your consumers come to their purchase decision.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

SEPTEMBER 14, 2017

I love helping other people up their marketing game. Tech is awesome – and I love how AI is increasingly helping marketers refine their programs. I worked at newspapers, magazines, and became the first Chief Content Officer at one company ( ClickZ , which I co-founded in 1997) and now hold the title at another ( MarketingProfs ).

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

NOVEMBER 24, 2016

This could be running a free or discounted report on their 2016 activities in a particular area, or helping them to make proposals for the new year. Whilst you may not be selling your core offering, this will appear less pushy and more useful to the client, which could in turn help transition them to being a fully-fledged client.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

JULY 17, 2018

One thing I love about those activities is it helps to push you to understand the scenarios. Whether in the expo halls, technology clinics I may be helping with, or just randomly in the hallway. This is a big challenge and something that will help drive industries to greater understanding and shift the landscape.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

MAY 25, 2018

After more than 10 years in this field I can tell how we, as society, have evolved and matured in the use of data to help companies to extract business value from it but also how in the public sector these technologies have a major impact for the wellbeing of citizens. WHAT AREAS OF BIG DATA ARE YOU MOST PASSIONATE ABOUT?

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

SEPTEMBER 18, 2017

The idea of using your expertise to help prospects think about key issues always felt better to me than giving them branded pens or stress-balls. I couldn’t keep a straight face when talking about the importance of bounce, body and shine. I think I’ve always been a content guy at heart, even before we all called it that.

Demand Generation Agencies 198

Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Onalytica B2B

MARCH 17, 2017

Every business has distinct business functions for a reason; everyone has different skills and capabilities with no two people bringing the exact same to the table; seek help if and when you need it. 6 Don’t assume they know everything.

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

JANUARY 6, 2016

These employees will become brand ambassadors and will also link to influential subject matter experts, helping to deliver and amplify your messages to the right people. These tier 2 influencers are helpful in discovering rich sub communities and can allow rapid scaling of influencer marketing campaigns. REQUEST A FREE DEMO.

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Paid Content Marketing Management Budget Programs Planning 100