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How Marketing Technology Can Help Bridge the Sales/Marketing Divide

Kaon

Original article posted on American Marketing Association. According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. This means that while marketing technology may, indeed, deliver a worthwhile ROI, that return isn’t obvious to everyone in the C-suite.

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Kaon Launches Free COVID-19 Space Planning Tool to Help Small Businesses

Kaon

This application is designed to help small and medium businesses around the world reopen safely while following internationally recommended physical distancing guidelines to prevent the spread of COVID-19. Yesterday, Kaon launched a free space planning tool based on our widely used enterprise lab and space configuration tool.

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How Marketing Can Help Companies Thrive in Challenging Economic Times

Kaon

” One reason for this counter-intuitive behavior (cutting funding for the very department that can help thrive during and after the downturn) is that most senior executives don’t truly understand the role that marketing can (and should) play in both strategy and sales. ABOUT THE AUTHOR. LinkedIn: Gavin Finn.

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How Marketers Can Bridge Innovation and Business

Kaon

Finn says augmented and virtual reality technologies can help their customers tell “very complicated solution stories and messaging.” They can help immerse someone into an environment where they can actually see what these complex marketing and messages mean, rather than imagining it.

Business 202
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Why You Need a 3D Product Strategy Post-COVID-19

Kaon

For instance, augmented reality plays a role in architecture already, in that it can help to present models of buildings or neighborhoods in realistic and interactive ways. Perhaps the clearest benefit of implementing a 3D product strategy is that it will help with the transition to the new way of life we’re all facing.

Product 162
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Now is the Time for Digital Transformation

Kaon

Kaon Interactive has helped visionary companies (such as Thermo Fisher Scientific , Amazon Web Services , and IBM) put in place their digital transformation platforms (global, redundant, cloud-based, and device- and venue-agnostic), making their transition to all virtual events and engagements seamless for their sales and marketing teams.

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“Life Isn’t About Waiting for the Storm to Pass. It’s About Learning to Dance in the Rain.”

Kaon

Our platform helps many leading technology, medical technology, and industrial companies elevate the engagement with their customers around the world on any device, any time, and with unlimited users.