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Marketing Ops Needs More Support—How Can You Help?

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HubSpot and the MO Pros Community recently released a report covering the state of marketing operations professionals, bringing to light some key themes on current pain points and challenges.

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The Falling Tenure of the CMO: How to Help Turn the Numbers Around

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Over the past few years, research has been showing a decline in the average tenure of a U.S. chief marketing officer. In fact, at 3.5 years—cites a new report from consulting firm Korn Ferry—the CMO’s tenure actually ranks as the shortest of all titles in the C-suite (CEO, CFO, CHRO, CMO and CIO/CTO). In comparison, the average for the CMO was 4.1

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Adopting an Agile Approach? Don't Forget a Few Key Things

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These changes are helping build more scalable, flexible and resilient marketing organizations.”. “CMOs are evolving their teams through increased centralization, more functional alignment and continued exploration of agile marketing practices,” Gartner says. So, what does it take for marketing leaders to achieve this centralized approach?

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Tracking the Impact of Your COVID-19 Plans

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There’s a lot of helpful advice out there, but because we’ve simply never experienced a crisis like this in the age of digital marketing, it’s safe to say nobody knows exactly what the secret recipe is for marketing your brand, reallocating your spend and, in the end, maintaining strong ROI.

Planning 157
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New Martech Paired with a Shift in Thinking

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Problems you’ve faced for years suddenly appear to melt away with the help of all this new software. When you walk through a floor of vendors at a conference, you’re faced with all the wonders of the marketing world. Marketing technology promises so much.

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Time For An Update – Are Your Personas Long Overdue?

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Personas have long been a go-to tool for helping marketers understand their audience better. In the era of data-driven marketing , they’ve taken on a new level of importance.

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Marketing Planning with Financial System Integration

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Finance in turn looks to marketing to help break down and reconcile costs, as each group has their own set of budget processes. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization.

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