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Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers

Cintell

Cintell is a leader in helping organizations get the most out of their buyer personas, and we see our partnership as an exceptional opportunity” says Lorin McCann, Founder of the Customer Intelligence Institute. Their focus is B2B companies struggling with customer intelligence and need help hitting growth and revenue targets.

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How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

Together, they will help you form cohesive and engaging videos to guide your buyers along the path to your solution. While not an exhaustive step-by-step process, these tips will help elevate your videos. It’s about using insights uncovered to produce engaging videos. Personas and States of Being. Identify a Big Hairy Problem.

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Understanding the B2B Buying Disconnect

Cintell

Unfortunately, most vendors fall short in helping buyers through this process. These personas will not only help you in your marketing efforts but also better understand the customers you currently have. These small steps should help you, the B2B vendor, overcome the 2018 buying disconnect.

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How to Create Your Buyer Persona: the What, the Why, and the How

Cintell

It is the buyer personas that help businesses decide: Click here to know more. After making an initial market assessment, determining buyer personas is the next logical step in defining marketing, product, and the overall business strategy. The post How to Create Your Buyer Persona: the What, the Why, and the How appeared first on Cintell.

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate.

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29 Ways to Use Your Personas

Cintell

Help sales executives understand the various members of the buying committee, what they each distinctly care about and how to build consensus to close the deal. Help external agencies understand your specific buying segments so they can contribute to this cohesive, unified strategy. For Communications Professionals.

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What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

In user experience design, made famous by Alan Cooper’s The Inmates Are Running the Asylum (1999), personas are fictitious characters based in research used to help solve design questions. Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve.