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  • HUBSPOT  |  WEDNESDAY, JANUARY 13, 2016
    [Help] Why Overworking Is Bad For Your Health (And Who's to Blame)
    Computers help us do things faster, emails and text messages let us always be in touch, and the internet makes it easy to find the answer to any question with just a quick Google search. The breaks we take to recharge, eat meals, or spend time with the people we love help us step back from our work and stay mindful of how our work contributes to our goals. If it's interfering with your mental, physical, or emotional help, it may be time to reprioritize.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 31, 2014
    [Help] Exciting new tools for B2B prospecting
    American Express’s foreign exchange software division identified “opened an office in a foreign country” suggests a need for foreign exchange help. Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.
  • MODERN MARKETING  |  TUESDAY, APRIL 12, 2011
    [Help] Social Media For Social Good. Will It Do Any Good?
    It’s one of the many companies popping up all over the country that promise to help nonprofits tap into social media to engage donors and raise cash. and the dozens of other startups aiming to help nonprofits manage social media for social good. “We’re by Jesse Noyes | Tweet this. This article is the first in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Help] Why Licensed and Curated Content Are Killing Your Content Strategy
    “It’s helpful, but doesn’t seem to be doing too much for us.” But using skilled contractors who work directly with your editorial team, or targeting infrequent and specific opportunities for curation can help build a holistic and powerful content strategy that serves your brand in the long run. I feel bad for marketers who want to revitalize their team’s content marketing strategy but find themselves caught in traditional ad-centric environments.
  • HUBSPOT  |  SUNDAY, AUGUST 25, 2013
    [Help] New Social Media Image Templates, #INBOUND13 Wrap-Up, and More in HubSpot Content This Week
    So we''re going to try something a little different for these Sunday roundups to help solve this problem -- each week, we''ll resurface some HubSpot content from the past week that you may have missed. Lucky for us, there are some free templates that can help you design images for social media in just a few minutes. It''s no secret: We produce and publish a lot of content here at HubSpot. 20+ blog posts a week. Nearly 10 free ebooks, downloads, and webinars a month.
  • MARKETING ACTION  |  FRIDAY, JULY 10, 2015
    [Help] Speed Matters: 5 Tips to Make Your Website Load Faster
    Fixing most of these issues is probably something you’ll need the help of IT for. It’s not for everyone, but it can help. While that’s not enough information to make you into an expert, it is enough information for you to understand how powerful page load speed time is — and to help your website load faster. I hope it helps. Does website speed sound like a boring topic? Maybe something better suited to IT rather than marketing?
  • MODERN MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Help] Tips to Amplify Your Lead Gen with Next Gen Social Data
    Which is why we put together an eBook, " Amp your Lead Gen with Next Gen Socia l " to help brands understand how segmentation, personalization and automation can increase email marketing ROI.
  • PAUL GILLIN  |  THURSDAY, APRIL 28, 2011
    [Help] Five Tips to Make Your Writing Sparkle
    What tricks have helped you become a better writer? Now that we’re all publishers, writing has become a core skill for marketers. I love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. Write in Pictures. Former Wall Street Journal page one feature writer Bill Blundell used that phrase in a seminar some 15 years ago, and I’ve never forgotten it.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Help] The Science of Creativity
    James Kaufman and Ronald Beghetto are credited with introducing the “Four-C” Model of creativity, which looks a little something like this: The Four-C Model of creativity was developed to help “broaden the concept” and differentiate the levels of creative expression. Cytowic can help you understand the synesthesia trait in less than four minutes and is definitely worth the watch: The Need-to-Know: Synesthesia is a neurological trait that combines two or more senses.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 29, 2015
    [Help] What Questions Should you Ask your Visitor Tracking Provider when Evaluating a Solution?
    In this case, suppose you have a goal to acquire a website visitor tracking solution that helps identify businesses and people that visit your website. These questions will help probe for key differentiators and features that might help you make a better decision. It’s always hard to interview vendors when you’re not really certain what questions to ask them.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Help] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    Help them in their research process by offering a product specific buying guide, such as “How to Find an Oven That is Perfect for You.” Providing helpful and informative content will make them more likely to purchase from you - especially if you follow up with email nurturing! It covers important topics to help you determine your market research needs and budget, as well as how to define success. But, you want to gather enough information to help understand your contacts.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 29, 2015
    [Help] 5 Writing Hacks to Resuscitate Your Content Marketing Efforts
    Tools like CoSchedule’s blog post headline analyzer can help you evaluate your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. As the weather gets colder and I settle back into my familiar pattern of staying inside and watching lots of TV, I find I’m drawn to hospital dramas. Not because they’re particularly good or anything – but because they’re on.
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Help] How to Create a Logo: Designers Give a Look Inside Their Process
    To tackle such a complex challenge, many brands choose to hire outside help. Researching the field or industry helps designers get a sense of the environment the logo''s going to live in," said Tyler. These logo design discussions can even help them think more about what differentiates themselves from their competitors.". Even though they''re often just small images, logos carry a whole lot of meaning -- and designing one comes with a whole lot of responsibility, too.
  • CHIEFMARTECH  |  MONDAY, JANUARY 23, 2017
    [Help] Blockchain marketing: how the technology behind Bitcoin could change marketing
    Then, you can add in the fact that the DTCC plans to use blockchain to settle its $11 trillion in derivatives trades , Homeland Security is looking at blockchain to track goods and people across borders , and the FDA is looking at blockchain to help with population health management. Value will get created not by owning customer data, but by how companies help customers use, interpret, and interface with data.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Help] Marketing and Peanut Butter Cups: Advice From Facebook Employee #30
    It’s honest, funny, and most of all, helpful. Noah shared his quick morning ritual that helps him keep his eye on the prize each and every day: “When I start my work day I generally pull out my moleskine and list three things I want to do that day. I try not to look at anything as it helps me really think which three things are really the most important that day. Which of these tips was most helpful to you?
  • ACT-ON  |  MONDAY, APRIL 10, 2017
    [Help] Inbound and Outbound: The Zen of Balanced Marketing
    Take a look at our interactive infographic to learn some tactics that will help you create a balanced strategy. In recent years you’ve undoubtedly heard a lot about “inbound” marketing ‒ promotional activities designed to attract a prospect to your destination, offer, or experience. Over the last decade, marketers have enthusiastically embraced inbound marketing practices and reaped its benefits.
  • VIEWPOINT  |  FRIDAY, APRIL 14, 2017
    [Help] Desperate and Fearful: Need Pipeline – Want Sales Lead Generation
    I promise to help. Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. Sales/B2B Marketing execs feel intense need to do something, but are afraid to risk budget. So, they settle for a cheap solution—which is how mediocre sales lead generation firms survive.
  • NUSPARK  |  TUESDAY, JUNE 24, 2014
    [Help] Video Marketing; A recap of the potential platforms and placements for promoting your product video
    The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. Lastly, the proliferation of video technology has also helped organically develop a market for companies to offer full multimedia services to clients and brands. A brave new world is upon us.
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Help] Interesting Infographics: The Story Behind Influencer Marketing
    Bloggers, Facebook users, people on Twitter or Instagram can all be influencers if people look to them to help guide decision-making. Bloggers in particular are one of the most influential sources of information for decision-making, with 31% of consumers turning to blogs for help. Let’s face it – people are savvy to advertising.
  • MODERN MARKETING  |  THURSDAY, MAY 7, 2015
    [Help] Tivoli Gardens Creates Digital Magic With An Omni-Channel Approach
    The goal in tying channels together was to collect a single holistic view of each individual visitor for Tivoli, which could help the team understand where the visitor would go next in the customer journey. With so many potential customers using digital devices, brands can no longer just rely on their offline presence. However, many companies find it challenging to bring their physical brand to life digitally.
  • MARKETING ACTION  |  MONDAY, MARCH 9, 2015
    [Help] The Future of CRM is Customer Engagement
    And they want the customers to help them do this. Help us prioritize, so that we can budget and build accordingly.”. So if you’re an employee of this team, you want to do things to help the team. ACT-ON: Do you see marketing automation playing a role in helping companies deliver a unified customer experience? Paul Greenberg. What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement?
  • CHIEFMARTECH  |  TUESDAY, APRIL 26, 2016
    [Help] Matrixed marketing tech: Delphic Digital’s winning Stackie
    The process is continuous; we are constantly adding and upgrading the tools we use to keep the train on the track, specifically in the marketing and technology stacks that we help our clients build. This is a major win in the marketing world, since the benefits go beyond online or offline analytics: You are helping people feel good about your brand by giving them exactly what they need, when they need it. The following is a guest post by Kevin Hanley of Delphic Digital.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Help] 3 Simple Ways to Personalize Content by Referral Source
    To help you get started, here are a few simple methods to personalizing content by referral source that your customers will love. Personalized content by ad search campaigns will help visitors to find the information they are looking for while also increasing the number of conversions and satisfied customers on your website. Most marketers know the importance of creating unique content for different social mediums.
  • SNAPAPP  |  WEDNESDAY, JULY 29, 2015
    [Help] 8 Ways to Get Better Event ROI With Interactive Content
    Gathering as much information as you can about who will be there will help you plan what to bring, who on your team should run the booth, and what your messaging could be to each individual. Gathering this information at the event helps you provide the most targeted follow-up content, guiding them through their buying journey. Content should be able to help: Qualify a prospect’s engagement and interest.
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Help] 9 Outstanding Nonprofit Websites According to Charity Navigator
    Child Aid also features stories from its very active blog on the homepage, which helps draw in visitors to learn more about the organization’s impact before they decide to give or volunteer. The awe-inspiring imagery the WWF displays on its site helps it draw visitors in to learn more and educate them on how the organization helps to "conserve the world’s most important natural places and significantly change global forces to protect the future of nature.".
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2011
    [Help] How to Optimize a PDF for Search
    This will also help users identify the content of the PDF if they share it with others or save it for later use. Write it for users to help drive conversions. The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms.
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Help] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
    Below, we’ve outlined seven tactics to help you modernize your PR approach and bring it into 2013, along with some examples of great companies who have blogged, pitched, and publicized their way to great PR success in the 21st century. If you’re not using HARO (Help A Reporter Out), you could be missing out on dozens of relevant article opportunities every year to pitch your business.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 2, 2012
    [Help] How to Communicate Professionally on Sales Calls
    Understanding the ways to communicate professionally on sales calls can help to increase your sales productivity and make you a more successful sales professional. Becoming comfortable with small talk—often with strangers—helps boost your communication skills on the job. Know When to Use Industry Speak Using industry-specific terminology can help you or hurt you in sales. Such skills can help win over customers and increase sales, leading to long-term success.
  • CONTENTLY  |  FRIDAY, FEBRUARY 3, 2017
    [Help] The Best Branded Content of January: 5 Brands Embracing Real Facts
    Most impressively, Altman manages to show off some expertise and help potential customers without mentioning his product at all. And the clean design with pencil sketches makes for an all-around sophisticated presentation that helps the Gophers look good. The PR play will probably help the company attract more loyal customers, much in the same way a clear point of view led to a jolt of paid subscriptions to media outlets like The New York Times , The Atlantic , and Vanity Fair.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Help] Media Meets Ecommerce: 5 Tips for a Rock-Solid Strategy
    5 Tips to Help Your Media Company Master Ecommerce. In addition to creating helpful documentation, the company has a small ecommerce store with training and prep DVDs. Thinking of adding an ecommerce layer to your media brand? If so, your mind is in the right place. With ad revenues on the decline, an online store can be a great way to deliver value to your audiences. Just take a look at how today’s top retailers are attracting and building relationships with their audiences.
  • BIZNOLOGY  |  MONDAY, OCTOBER 17, 2011
    [Help] Don’t be afraid of fake reviews
    The point is that if you constantly treat every review as legitimate and you painstakingly try to help each customer, you’ll reap several big benefits: You’ll help your real customers all the time. If it really is your rival company trying to sabotage your reviews, then by being kind and helpful, they will have no place to go. Image via CrunchBase. Last week, I talked about how you really do know what to say in social media.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Help] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    And late last year I wrote a column discussing ways B2B SEO initiatives help augment the entire event marketing initiative, from event preparation to post-event performance benchmarking through web traffic reporting. Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs.
  • BIZIBLE  |  WEDNESDAY, MARCH 30, 2016
    [Help] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
    And finally, when you have this full view, your sales reps can tailor their conversation to have the most helpful and powerful discussion possible. B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM.
  • BIZIBLE  |  FRIDAY, FEBRUARY 5, 2016
    [Help] When Do Marketers Decide To Implement Marketing Attribution? What The Data Tells Us
    This analysis helps marketers decide when it’s the right time to implement attribution. When do marketers start investing in marketing attribution? This is a question I’m curious of because at a certain point, marketing attribution transforms from nice-to-have to need-to-have. At a certain stage, marketers decide they need to observe the connection between marketing and sales. They want to learn what marketing spend is having the biggest impact on the bottom line.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Help] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    The tips below can help you market yourself at any stage in your career, especially if you’ve blocked out what it’s like to be the low (wo)man on the totem pole. The tips below will help you navigate your new personal and professional independence by building a solid base for marketing your personal brand. Author: Marissa Lyman It’s college graduation season! Soon, the bright, young minds of tomorrow will be tumbling into the workforce like a flock of lost ducklings.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 25, 2013
    [Help] Sales Tools and Planning Resources for Your Next Product Launch
    Whether we’re utilizing in-house resources or have help from a marketing agency, many of us may agree product launches can be daunting and overwhelming experiences. There is a lot of work and planning that goes into creating a successful product launch. We recently read a fantastic article on the key steps the product marketing team over at Brainshark used to stay ahead of the game.
  • BIZNOLOGY  |  FRIDAY, JANUARY 30, 2015
    [Help] 6 thorny data problems that Vex B2B marketers, and how to solve them
    This can be an expensive, but very helpful, tool. Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often provide us with conflicting information. Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. It’s a never-ending battle.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 21, 2015
    [Help] Hitting Consumer Healthcare Home Runs with Digital Engagement
    The show aimed to bring health plans practical ways that digital engagement can help transform how consumers interact with their health and the health system. Author: Kristen Kaighn Last Tuesday was no doubt an exciting day to be in Chicago—the Cubs advanced to the National League Championship Series for the first time since 2003 and boisterous cheers could be heard throughout every bar with a TV in the city. But Anthony Rizzo wasn’t the only heavy hitter in Chicago last week.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 3, 2012
    [Help] Are Facebook Clicks Totally and Utterly Meaningless?
    The argument Smallwood makes is that clicks help marketers measure campaigns, but they don't drive any actual value. I also think the element of social proof with the posts has been really helpful. Earlier this week, Facebook's Brad Smallwood spoke at the IAB MIXX Conference in New York. and said something pretty startling for a bunch of data-driven marketers like us. Clicks don't matter. Wait, what?
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Help] 15 of the Coolest Agency Offices We've Ever Seen
    Our offices are often our homes away from home, and a good office environment can help employees stay engaged, productive, and happy throughout the day. The agency converted this former pharmaceutical manufacturing plant into an unconventional daydream with help from Clive Wilkinson Architects. If you're spending over 40 hours a week in a single location, shouldn't you at least be comfortable?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Help] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    Download your free copy, and get your marketing automation running smoothly with the help of relevant, quality, and targeted content! Author: Anne Murphy Marketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 billion industry by 2016. But marketing automation can’t run without content. .
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Help] This Month in Data Science: How Is Content Changing Over Time?
    Every month, I dig deep to discover trends and insights we can use to test our assumptions about the content marketing industry and help us figure out the true keys to success for our clients. In recent months, you’ve probably heard the same trends parroted over and over. More than 70 percent of marketers are creating more content this year than last. Brands are spending nearly 30 percent more on video.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 10, 2014
    [Help] How B2Bs Can Beat the Black Friday Blues
    Practice good search engine optimization (SEO) techniques to help your pages get found by prospective business buyers. Just like your retailer counterparts, putting a twist on your marketing mix can help you generate traffic, both foot and cyber. Like each other’s Facebook page to help build strong connections between your respective businesses and fans, thereby widening your potential audience. Black Friday gold prices.
  • MARKETRI  |  MONDAY, JUNE 18, 2012
    [Help] Riding the B2B Content Marketing Bull
    ” My job includes helping my B2B clients and prospects overcome their uneasiness about giving it a try. Bourbon Street, New Orleans – it’s like taking a step around the corner into another world where nothing is taboo. If you have a fun and fearless side, this place will surely bring it out! And YES, this applies to public accountants as well! Peer Pressure in Middle Age?
  • ACT-ON  |  THURSDAY, APRIL 6, 2017
    [Help] Tying Your B2B Marketing to Revenue Attribution
    They also chat about tying marketing activities to revenue and using those insights to help their own budgeting. Michelle : I feel like a lot of times the reporting and attribution is another thing that really brings sales and marketing together, because we’re looking at a lot of our activities and how that’s helping move things along, contributing to the pot, moving things in the funnel, the impact from a revenue standpoint. That has helped me.
  • MARKETRI  |  THURSDAY, JULY 12, 2012
    [Help] Socialcam: The New Video Marketing Tool for B2B Firms
    While Socialcam is similar to YouTube in that it is a network for sharing videos, it also brings something unique to the table when compared to YouTube and that is the fact that Socialcam is an application that not only allows you to share videos, but it helps you capture them. I love learning about new social media tools, whether it is for business for pleasure.
  • MARKETRI  |  FRIDAY, MAY 4, 2012
    [Help] Meant to be Read: Writing a Smart Case Study
    Despite this, there is rarely a week that goes by that I don’t find a “case study” on a company’s website that is useless and probably more harmful to the business than helpful. When it comes to marketing collateral, there are few — if any — assets I like more than the case study. If structured and written correctly, a case study is a relatively short, interesting and effective weapon in your arsenal (i.e.,
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Help] 10 Inbound Marketing Myths It's Time to Leave Behind
    Sales teams also have a lot more data on these prospects which can help them be more efficient and effective. It''s building your business around sincerely helping people. Many things in life and business are misunderstood and under-appreciated. Professional athletes make playing a sport look easy but you don''t see the hundreds of hours of training that occurred behind the scenes. After all, it''s just putting a ball in a hoop, right?
  • DISCOVERORG  |  TUESDAY, NOVEMBER 29, 2016
    [Help] Maslow’s Hierarchy for SDR Teams
    After getting people who will help crush sales goals, get quality data. this app helps to stay laser focused on responding to leads ASAP. This campaign is one of our highest converting ones and helps us get back in touch with prospects who expressed interest but have gone quiet. These triggers help the Outbound SDRs focus on prospects with a higher propensity to buy given trigger events happening at their companies.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Help] Infinite Scrolling: What to Consider Before Implementing It on Your Site
    The pros and cons mentioned above should help give you an idea of whether incorporating infinite scrolling into your website is a good idea. That isn''t to say there''s no way to help mitigate this issue, though. You should then group your infinite scroll page content into component pages and then make sure each component page has a full URL (this will help you avoid any errors).
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 21, 2016
    [Help] How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected
    And it’s certainly not going to help you improve your content performance. If, for example, you “see your bounce rate rising, then add more SEO elements on the page itself to help direct readers to more posts in which they may be interested,” says Steve Olenski in a Marketing Land article : “If you’re getting a significant bump in referral traffic from another website or blog, then see if you can interact with them on a deeper level to increase that support.”.
  • HUBSPOT  |  MONDAY, SEPTEMBER 14, 2015
    [Help] Traditional vs. Predictive Lead Scoring: What's the Difference?
    Once we establish that framework, we can then help our sales teams make the most of their time by providing them with the means to prioritize leads. This will help you figure out what properties will serve as a good indicator that someone is qualified (or vice versa). What separates a qualified lead from an unqualified one? That's the burning question we all have.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 4, 2014
    [Help] Add Sizzle to Your Content with Eye Catching Images
    Using tools such as Pinterest , Instagram, and Facebook can help increase brand recognition, build a social media fan base, and draw traffic back to your site or blog. Instagram’s array of filters can help reduce glare or add pizazz to just about any shot. Adding location information can help provide context to images. The battle for reader attention isn’t limited to catchy headlines and subject lines. Eye-popping images can also captivate.
  • MODERN MARKETING  |  TUESDAY, JULY 12, 2011
    [Help] 4 Conversation Starters for Selling Marketing Automation to the CEO
    So we provided four conversation starters to help convince your CEO to make an investment in marketing automation. It’s a free guide that will help you approach your CEO, CFO and CIO. by Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going to make its number? “ and “Are my competitors going to outperform me?”.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Help] Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive
    In a time where buyers are already 60% through the buying cycle before they engage with a vendor, CMOs need to attract buyers early in the sales cycle, nurture them until ready to purchase, and help turn them into loyal customers. Today''s CMO has to become a change-agent within the organization, helping to develop a marketing-driven culture from within. In the 1800s, Charles Darwin made one of greatest discoveries in human history.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Help] MarTech Conference: Some Random Impressions and Interesting New Vendors
    These are used to help guide creative development and media placements, but not to target individual consumers. I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Help] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    They will likely be early adopters and advocates that can help build word of mouth BUZZ about your new products.” Jeff Bullas very helpfully here offers small to midsized business marketers some proven tactics for Facebook marketing success and then shares five case studies from small firms that have made a splash on the giant social network with cleverness and creativity, on a budget.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Help] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    I’ve seen some blog posts about how to post product information on Instagram with a general link to your website will help viewers find you, but I think that’s spam. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. I didn’t have a quick answer, because, well, it depends.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Help] A Brief History of Search & SEO
    It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. In the process of making search engine technology less advertising-centric, Google began to provide guidelines for white hat SEO -- the kind that the “good guys” stick to -- to help webmasters rank without any of the common fishy behavior from the 90s.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2012
    [Help] 10 Amazing Blogs About Blogging to Start Reading NOW
    There are certainly more than 10 rockin' blogging blogs (that's a mouthful) out there, but we thought it was important to curate a manageable mix of sites for you to reference; some that you might have heard of, and some that are hopefully new gems to incorporate into your daily reading regime and help you kick some blogging butt.
  • FATHOM  |  THURSDAY, JANUARY 2, 2014
    [Help] New Year; New Data Plan: The Allure of Big Data Wanes
    Here are some Do’s and Don’ts that will help get you past the awkward fitting inception of big data. This will help you build internal credibility and earn a respected seat at the decision making table. When big data went mainstream, small and midsize companies that wanted to be like their billion dollar idols realized quickly that they did not possess the labor or financial capital to truly engage in the revolution.
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Help] 5 Steps for Turning Big Data Into Big Revenue
    Three of the most strategic data points B2B marketers can collect are those that help you 1) profile results by campaign and customer attributes, 2) measure the risk/reward ratio of new revenue opportunities, and 3) turn around interactive reports on campaign performance and buyer behavior. by Jesse Noyes | Tweet this Today’s guest post comes from Joe Cordo, Chief Marketing Officer of Extraprise. Extraprise provides demand generation expertise to enterprises and is an Eloqua partner.
  • KEO MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Help] How to Optimize your B2B Marketing in Phoenix
    Here are components that will help you optimize your marketing. For example, if the product or service helps a very small niche and the online search demand isn’t there, an outbound campaign is the best strategy to reach the target audience. Contact KEO Marketing, a leading B2B marketing agency today to learn how we can help your organization drive results.
  • KEO MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Help] Digital Marketing: Connecting with Your Community
    The depth of social media demographic data available now lets you learn quite a lot about your current community, and this will be valuable insight in helping you guide your messaging. Studying your traffic analytics can help you determine when the bulk of your followers are paying attention, so you can time posts to capitalize on that trend.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Help] 7 Silly Google+ Business Page Mistakes to Fix NOW
    This is particularly important to help followers avoid confusion if you are a popular brand or a company with a popular name that many other businesses may have. Verifying your page with Google+ helps establish a connection between your Google+ page and your website, mitigating the possibility that someone will make a copycat page around your brand name.
  • BIZNOLOGY  |  TUESDAY, AUGUST 20, 2013
    [Help] How to recover from the ravages of Google Penguin and Panda
    If you’re running a super-sophisticated and complex e-commerce site you probably already have a good tech on retainer; however, look into finding someone like me who can help you sort out words like “acceptable ping times” and “site latency” — someone who’s familiar with things such as Google PageSpeed. At the end of the day, Google really wants to “make the web faster” — if you help them, they will reward you.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Help] The Do’s and Don’ts of YouTube Marketing
    Keep your videos in line with your keywords: On top of helping your audience know they’ve found a channel that they can relate to, it’s an important aspect of your video SEO. Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO.
  • MODERN MARKETING  |  THURSDAY, JANUARY 23, 2014
    [Help] 3 Advocate Marketing Takeaways From The Bammie Awards
    Sometimes we ask time-consuming things from our Advocates and even though they want to help they might be in the middle of a particularly busy time at work. by Heather Foeh | Tweet this One of my very favorite things I enjoy about my role as head of customer culture for Oracle Eloqua’s customers is working on our Markie Awards each year.
  • HUBSPOT  |  WEDNESDAY, MAY 1, 2013
    [Help] How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior
    Conducting this email survey not only helped me evaluate the reasons my recipients weren’t clicking on my emails, but it also helped me identify improvements I could make to increase my clickthrough rates and make my email marketing more lovable. As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates.
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Help] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    That will inform what you write about and help you write in a way that connects. This keeps me focused while writing and also helps me remember small details that might otherwise be easily forgotten. Copying what other people do or writing the same old dross isn’t going to help anyone. Think about how short paragraphs, white space, sub-headlines, bullet points, and images can help get your point across and make a great reading experience.
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [Help] 5 Proven Strategies for B2B Social Media Marketing
    “Consistently creating relevant content to your blog, Twitter followers, [and] Facebook fans will help to grow your following,&# he says, “but this takes time and commitment. This helps organizations maintain consistency in messaging to their communities. We exceeded that goal and viewed social as an integral part of our efforts, although we do not feel that the success can be attributed to any one particular activity… Every component of the strategy helped.&#
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Help] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    Perhaps its partnership with the NFL , and all the NFL-related content it''s allowed to post as a result, is helping to drive its success. And when we look at revenue, the numbers help to reinforce my choice: In 2012 (the most recent year I could find apples-to-apples data for), Mercedes-Benz had revenues of €61.66 Meanwhile, Coke has recently been using Twitter to help "spread happy instead of hate" on the internet. Ba da ba ba ba, I’m lovin’ it.
  • FATHOM  |  THURSDAY, OCTOBER 15, 2015
    [Help] 3 Valuable Uses for Search Queries in Paid Search
    And while your assumptions may pay off and help you launch successful campaigns, they are still just that, assumptions. While account restructures can be immensely helpful, it is not always the right time to do one. In the interim, using your search queries to discover trends in your data can help maintain or improve the health of your account. In the world of paid search, there is a wealth of data right at your fingertips.
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Help] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    Eva Sharf, our paid media manager at Bizible, helped develop this graphic based on how she uses attribution to plan, configure, and optimize her digital advertising, paid search, and paid social campaigns. Based on the Periodic Table of Marketing Attribution , this paid media molecule assembles elements from the attribution table into a molecular structure to visually demonstrates how attribution can build an effective revenue reporting system for paid media campaigns.
  • WEBBIQUITY  |  MONDAY, APRIL 16, 2012
    [Help] 18 (of the) Best SEO Link Building Guides of 2011
    A helpful collection of link-building tips primarily for newbies, such as syndicating articles online, submitting your blog to blog directories and syndication sites , and posting comments on relevant industry blogs. Still, it’s a helpful list and it attracted a sizable number of comments, some from names you’ll probably recognize in the SEO world. Links still matter for SEO.
  • MODERN MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Help] New eBook: The 7 1/2 Deadly Sins of Content Marketing (And How To Avoid Them)
    Your corpse-like tour guides in the eBook will be some very friendly zombies who will help you create the perfect brew for content marketing glee. Halloween is of course tomorrow and trick or treaters all across the land will be out and about in search of, well. treats. There will be lots of spooky sights and sounds and scary costumes and black cats and witches and ghosts and goblins and. Sorry, scared myself there for a second. Ok, I'm good. Hey Halloween is a scary time, right?
  • MARKETING ACTION  |  FRIDAY, JANUARY 9, 2015
    [Help] 17 Smart Ways B2B Marketers Can Use Pinterest
    Be helpful. This is nice for your audience, but it can also help you. They can also be helpful to business journalists who want to write about your firm. Pinterest is far more than a digital scrapbooking site. It’s visual content marketing made easy – and it’s big business for a lot of different types of companies. If you haven’t had time to build a presence on Pinterest, now’s the time to get started.
  • MLT CREATIVE  |  THURSDAY, JULY 12, 2012
    [Help] Creating Buyer Personas: B2B Marketing Tips
    Buyer personas can help you understand and better. Research says 80% of your customers find you rather than the other way around — and that it’s been that way for the past five years! MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Help] Trade Libel: If you can’t say something nice, make sure you have proof
    Instead, it focuses on your audience—their challenges and needs and, in some instances, how a product or service like yours can help them to overcome those challenges. The post Trade Libel: If you can’t say something nice, make sure you have proof appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist. We’ve all seen those commercials: a split screen with someone trying to get a stain out of a shirt.
  • MARKETING ACTION  |  THURSDAY, AUGUST 6, 2015
    [Help] Are You Ready for Marketing Automation? Here’s How to Find Out
    Of course, the right tool absolutely can help you. That’s why Act-On recently teamed up with Demand Gen Report to create Marketing Tech 101 , a guide to understanding and applying emerging technologies that’s designed to help B2B marketers understand the complex marketing technology landscape and optimize your technology investments. The right solution can also help you continually fine-tune your approach by providing reporting on what worked and what didn’t.
  • HUBSPOT  |  MONDAY, MAY 21, 2012
    [Help] 7 Infographics That Make the Case for Mobile Email Optimization
    If you're interested in leveraging the power of mobile email, we've compiled the 7 best infographics we could find to help you stay informed and get started. More and more marketers are jumping on the mobile-optimization bandwagon , but it's important to remember that being a mobile inbound marketer extends beyond simply having a mobile-friendly website.
  • INFER  |  TUESDAY, DECEMBER 27, 2016
    [Help] Predictive Marketing: The Next Must-Have Technology for CMOs
    These tips will help you make the right choice: 1. This helps create alignment among other teams, especially sales. This article was originally published on CMSWire by Sean Zinsmeister, Senior Director of Product Marketing at Infer. The more data-driven marketing becomes, the easier it is for CMOs to attribute closed deals directly to their marketing programs.
  • HUBSPOT  |  SATURDAY, MAY 18, 2013
    [Help] Why P&G Can't Blame 6,250 Layoffs on Facebook
    Of course, when you have money to throw around, it helps -- particularly with exposure. If P&G is looking to cut costs, and thinks increasing their ad budget will help them due to anticipated revenue from that ad budget expenditure, they need to consider a different approach to their media spend than what they''ve taken heretofore.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 5, 2012
    [Help] Content Syndication – Compelling Content, Targeted Leads
    That being said, there are some pros and cons of content syndication that I have learned through my own experience that can help you determine if content syndication is right for you: Pros: Extra exposure – Syndication can be useful for new start-ups or companies seeking to increase visibility. Sometimes giving the program a break before renewing can help with these numbers. I hope this was helpful.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Help] Pinterest Guided Search Changes How We Discover Content, and It's Awesome
    Guided search has kicked keywords to the curb to help Pinterest users discover more personalized, relevant content in their 750 million boards with 30 billion Pins. For the longest time, whenever you needed to search for something on the internet, you typed a few keywords into a search box, hit enter, and hoped for the best. When you knew exactly what you were searching for, this worked best. Cheap charcoal grill" returned results for cheap charcoal grills.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 15, 2015
    [Help] Darth Vader or Anakin? Is Your Marketing a Force for Good or Evil?
    Marketing should work the same way; tech tools should help you get the job done, but they should not be the driving force behind your efforts. Instead, leverage your software’s capabilities to help you create a segmented approach. From emails to in-store promotions, your marketing efforts are aimed at helping your customers understand how your products and services can help them solve a problem or achieve a goal.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 15, 2013
    [Help] #SMX West 2013: Top Tips, Tools & Takeaways
    Create real metrics that will drive you to take actions that help your business. Grady Burnett of Facebook made the point that Facebook wants to help people find businesses, restaurants, and places they might be interested in. That was a long post and I hope these takeaways from SMX are helpful. This past week I headed out to SMX West for three full days of search marketing sessions and industry networking.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Help] 5 Lead Generation Lessons You Learned in Kindergarten
    Are you helping them connect the dots on why they should buy from you? Author: Cori Pearce Let’s take it back to the old school–elementary school. Demand generation marketers spend their careers building out complex lead acquisition and engagement engines, but sometimes it’s good to take it back to the basics—way back–as in, back to the things we learned in kindergarten that still hold true in today’s marketing landscape.
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Help] ?6 SEO Myths BUSTED
    You may have images on your page or website, and they help with design and engagement. But according to some sources , including descriptive names or ALT tags for your images will also help with your search engine rankings. Google made a big to-do of its Authorship program and suggested linking content or articles to a Google+ account would help with page ranking.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 6, 2014
    [Help] Always Be Improving: The 5 Rules of A/B Testing
    You’ll want to find a tool that helps you measure performance based on any type of digital activity — for example, how many people who received an email invitation actually went on to register for the event. Author: Matt Zilli There are two types of marketers in this world: The 2 percent who would happily A/B test all the livelong day, and the 98 percent who emit an audible groan every time the topic gets raised.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Help] Confessions of a Google Spammer
    They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! We're helping our customers--the little guy--win the battle against a big, bad, evil empire that wants to enslave them to paying PPC costs! I knew all the tricks and hacks in the book, and I thought they could benefit from my help. Our service was actually called "ALN service," a fact that helped increase awareness of the network and ironically hastened its demise.
  • MARKETRI  |  WEDNESDAY, AUGUST 28, 2013
    [Help] How Much Should You Spend on Marketing?
    If your business has created a marketing budget and would like to enlist Marketri's help in executing your marketing goals, please contact us. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog. How do you decide how much money to spend on marketing? And what happens to your marketing budget when you have to make cuts? Let's talk about money for a moment.
  • BIZNOLOGY  |  THURSDAY, JULY 16, 2015
    [Help] How you can grow your traffic and business–without Google
    What other options exist to help you grow in the marketplace? However, there are a few questions you should consider to help select appropriate partners to work with. While that’s a relatively simple list, it will help you evaluate whether a given partner can help you gain new customers or whether they’re simply competing with you for existing customers.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Help] Interesting Infographics: What the #### are those social media hashtags all about?
    Neil Patel created a quick cheat sheet for his blog to help you identify exactly the right hashtag to use in any given situation on a particular network. Engagement is the name of the game on social media. So what if I told you there was a quick, simple way to double your engagement in seconds ? That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook.
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Help] How to Crush Your SaaS Marketing With Cohort Analysis
    In today's post, I'm going to share one of the most important ways that SaaS marketers can use cohort analysis to help improve their user onboarding and free-trial conversion rate. Benn Stancil of Mode Analytics just wrote a great piece on Cohort Analysis That Helps You Look Ahead. To help make this type of analysis easier we just released a Free Trial and Buyer Persona Cohort Analysis Template that you can use to track metrics such as: Free-trial-to-paid conversion rate by persona.
  • CONTENT STANDARD  |  TUESDAY, MAY 5, 2015
    [Help] Pump Up Your Video Marketing ROI
    Many OVP’s have built workflow management implicitly into their offering to help you keep it under control. Creating video content has its own unique challenges that a customized workflow can help address. Earlier this year, the world celebrated the 10 year anniversary of the first video ever uploaded to YouTube. Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Help] What Is Conversion Rate Optimization? [FAQs]
    If your marketing software allows you to use smart content , creating targeted content and design (the next two CRO tactics) for specific audience segments will help you convert those people more efficiently. These are just a few ways you can affect your conversion rate, but they can help set up a solid foundation for your CRO experiments. So you''ve heard of SEO. You''ve heard of CTAs. You''ve heard of CRMs. But chances are one three-letter acronym has slipped under the radar: CRO.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Help] 6 Features That Make Premium Web Hosting Worth the Money
    the ability to quickly access a live person who will help you in the event of a problem. Instead of relying on a network of good Samaritans for help, you can pick up the phone and get it done. One morning, I opened the website of a company I worked for, and it was gone. Completely gone. There was nothing there but a profane salutation in Russian. The site had been built by employees in the IT department. They were no longer with the company.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Help] Content Marketing Tips for Lead Nurturing
    Keep your emails brief, relevant, helpful, informational, but not promotional. Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content.
  • BIZIBLE  |  THURSDAY, FEBRUARY 2, 2017
    [Help] The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage
    If your organization has a unique dataset, a great way to provide value to your audience is to publish interesting findings using your dataset that might help them do their job better. Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list is broken down by stage of the funnel.
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