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  • BIZIBLE  |  TUESDAY, MARCH 15, 2016
    [Help] 5 Bold MarTech Predictions For Non-Risk Averse Marketing Technologists
    It’s also exactly the reason we’re dedicated to helping marketers cross this gap with a performance and attribution solution for the CRM. As a marketing team we care about what marketing leaders see when they imagine the future of MarTech. What is the rock that will shatter the way we work today? Why will marketing orgs operate differently tomorrow?
  • HUBSPOT  |  MONDAY, SEPTEMBER 30, 2013
    [Help] 8 Ways to Engage Alumni With Google Hangouts
    Google Hangouts is a Google+ tool that can help bring these alumni together through video conferencing for up to 10 people and live broadcasting to communities worldwide. Help reignite school pride by bringing alumni "back" to campus. Harvey Simmons is the Dean of Marketing Affairs at EverTrue , which provides free resources on best practices in advancement and a mobile platform that helps schools and other nonprofits better track and engage their constituents.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Help] How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign
    These teams help them with everything from publishing to their Instagram feeds to partnering with brands to coaching them on how to act during television appearances. Enter Bill Richards , VP Marketing at Sony Music Entertainment and the man leading a team of 12 to help manage Jordin Sparks' rebranding efforts. Richards recognized Sparks' musical talent and saw a big opportunity to help her rebrand like he did with Timberlake.
  • MARKETING ACTION  |  TUESDAY, MARCH 10, 2015
    [Help] Keeping Customers Loyal: Marketing’s Role in Retention and Expansion
    The companion eBook to the Gleanster and Act-On survey report, Marketing: The New Stewards of the Customer Relationship , outlines four key recommendations to help B2B organizations realize the same results as the top performers. Read the case study to learn more about how marketing automation can help your marketing team go beyond focusing on acquisition to ensuring better customer retention and expansion.
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Help] 9 Ways to Increase Visibility for Your Best Blog Content
    Not only does this help regenerate traffic to the best blog posts for new followers that you've acquired since you originally published the post, but it also provides much needed social media content fodder. While it wouldn't be relevant to go in-depth on paid search in a piece of content focused on SEO, it would be helpful to reference and link to other paid search blog posts within the blog bundle offer.
  • ACT-ON  |  WEDNESDAY, MAY 31, 2017
    [Help] The Importance of Personalization in the B2B Buying Journey
    Real-time personalization helps you understand each of your prospects at the individual and the account level so you can provide them with the most relevant content to help guide them along their journey. Imagine you’re a marketer about to begin researching a new martech solution for your organization. To get started, you’ll need to assess whether this type of solution is something you could benefit from, and then decide which options on the market fit your current needs.
  • CRIMSON MARKETING  |  THURSDAY, MAY 28, 2015
    [Help] The Power of Web Experience Data: How to Guide the Buyer’s Journey with Better Marketing Campaigns
    It helps marketers better predict their next move and target marketing campaigns to meet buyers at the right time with the right content. Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased.
  • LEADSPACE  |  MONDAY, NOVEMBER 16, 2015
    [Help] 5 (+ 1) Questions to Ask Predictive Analytics Vendors: SiriusDecisions Edition
    Leadspace is continuing to lead the charge in helping marketers improve their data through predictive analytics and leverage that data through any execution platform. And understand whether they’re going to help improve the data being used for these predictive capabilities on the back end. You can also continually refine the model, helping it learn from your input. We’re just days away from the first SiriusDecisions Technology Exchange here in San Francisco.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Help] Want to Improve Your Email Deliverability? Watch This Video
    Today I’m going to show you what a Sender Score is, show you how improve your Sender Score, and then give you tips to help you improve the likelihood of your message getting past the spam filters. 3) Include a clear unsubscribe link and a physical mailing address in your email footer to help be CAN-SPAM compliant. If an email gets sent out to your list, but it doesn''t show up in their inboxes, does it even count? Usually, the answer is no.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Help] The 32 Top Consumer Content Marketing Brands
    Since then, the company has created the Bloxtown.com website with cute animations and how-to video content geared toward helping girls with their construction sets. Blogs help brands shore up loyalty: if you can give the consumer good content at home, they’re going to come back to your site or storefront full of ideas about what they need to purchase.
  • MODERN MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Help] How To Maximize Your ABM Investment With Better Data
    Intent — Understanding which companies are actively researching your solution can help you identify new additions for your target account list and find out when to engage existing target accounts with sales or marketing outreach. What has account-based marketing done for me lately? B2B marketers aren’t asking this question too often, partially because many are new to adopting ABM and are waiting patiently for the results to appear.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Help] The 6 Month Website Redesign Framework
    Personas also affect your premium content offers, so having ideal buyers in mind well before you start making the website will help you plan to bring in more leads. Bonus: This document helps you plan for SEO while you’re at it — which is crucial at this stage. A helpful trick: Don’t necessarily organize content by type or general topic. You think your site will help meet your goals and move visitors through the buyer’s journey.
  • HUBSPOT  |  SUNDAY, MAY 19, 2013
    [Help] YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
    To help you stay on top of this latest shift in social media, we’ve created an ebook to help you focus your social media marketing on people, not profiles. It feels like social media is easier to use than ever before. With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Help] 5 Key Steps to Consider When Guest Blogging
    When we help our clients identify guest blogging opportunities that will drive a quality link, we typically turn to Moz’s “Domain Authority” as our copilot. spend some time getting familiar with content that has performed well on their site (Buzzsumo would be a helpful tool again here). Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Help] PPC for Startup Marketers: An Introductory Guide
    But with careful consideration, thoughtful planning, and the right hacks, PPC advertising can be a helpful resource investment to get startups off the ground alongside their other marketing campaigns. Doing so can help you determine what expenditures led to conversions -- and which ones didn''t, so you can optimize your spend. For startups looking to get going with PPC, it can be overwhelming.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 6, 2016
    [Help] How To Get the Most Out of AdWords Expanded Text Ads
    It’s important to remember that writing great, interesting, or unique ads can help improve performance, but ultimately this battle will be waged, and won, on fundamentals. So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. The table below tells you some key differences and advantages of expanded text ads compared to their vanilla counterpart.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 18, 2016
    [Help] What Mom Never Told You About How to Find B2B Customers
    Like so many other things in life, it’s something that you have to figure out for yourself as you go, through successes and failures and, hopefully, with the help of some experienced colleagues by your side. Oh, sure. We all remember the kinds of things that Mom told us growing up. Don’t judge a book by its cover. Don’t cry over spilled milk. If you can’t say something nice, don’t say anything at all.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 8, 2016
    [Help] Email amassing? 24 more great ideas + 18 content tips
    In our last blog, we helped brainstorm 50 actions you can take to build up a viable list of email addresses for marketing purposes. Offer white papers or free downloads that offer helpful insight to your target market. In general, do subscribers a favor by helping them solve a problem, providing them inspiration, giving them direction toward a goal and/or quickly expanding their knowledge, Be patient.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 15, 2013
    [Help] On LinkedIn, If You Won’t Share, Then I Won’t Care
    It’s a person that you should figure would withhold data from you if it benefited them even though it might help you as well. You use people and don’t feel any need to help or be part of anything other than your own needs. Image via CrunchBase. This post will be a relatively quick one that is a mini-rant. If you are “rant-averse,” then turn away now. My rant has to do with a piece of LinkedIn etiquette.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2016
    [Help] 17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]
    With the data from both reports at our fingertips, we couldn't help but dive in and compare the responses. Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region. Were there any key differences between U.K. & Ireland marketers versus U.S. marketers? Similarities?
  • KAPOST  |  MONDAY, JUNE 6, 2016
    [Help] How Commvault Won a SiriusDecisions ROI Award with Content Strategy
    Then, once they found out where buyers were consuming content and information, they established credibility and trust by providing them with highly valuable information that helped them solve a problem. . to help their interested buyers get buy-in internally. . ” Above industry average email open and CTR rates helped the team decipher which content was resonating best with their audience.
  • HINGE MARKETING  |  TUESDAY, MARCH 29, 2016
    [Help] How Developing Your Brand Value Can Win You New Business
    Recognizing where your audience is will help determine the level of effort for these efforts. Understanding this will help you to enhance your brand value, both internally and externally. How Hinge Can Help. The best brand building strategies help your firm connect with its buyers, builds your reputation, and increases you marketplace visibility.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Help] How to Integrate Email Campaigns With the Rest of Your Marketing
    Here are some tactics to help you get started: Add social sharing buttons to your emails. Once you successfully attract new subscribers to your blog, emails can also help you maintain those subscriptions and nurture them into leads. Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 10, 2011
    [Help] Making Your Industrial Website Be All It Can Be
    One of the big draws of inbound marketing with content is that it helps a website get found early and often by its target audience. Inbound marketing is not easy and you won’t see immediate results but it will increase influence, establish thought leadership, improve branding and help to build long-term relationships that are of high value. I’ve published quite a few articles here about industrial websites and content marketing that you may find helpful.
  • ANNUITAS  |  TUESDAY, JUNE 14, 2016
    [Help] 3 Elements For Building Better Landing Pages
    Understanding and utilizing a few best practices in building a landing page can help with conversions, and ultimately, drive results. “A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus. Content of an email is hugely important for engaging buyers, but the landing page guides prospects through their journey.
  • KAPOST  |  MONDAY, AUGUST 1, 2016
    [Help] How to Hack Content Creation for Stretched-Thin Marketing Teams
    Patterns also help readers orient and set expectations. But, this level of planning will also help to ensure that the content you create is of a quality that will resonate, rather than just resulting in a quantity of content that may go unused. A few approaches to help you pivot: What’s changed in relation to the content’s premise in the industry or for the intended audience?
  • ACT-ON  |  MONDAY, NOVEMBER 2, 2015
    [Help] Act-On Announces New CEO, Andy MacMillan, and New CTO Role for Founder, Raghu Raghavan
    We have been fortunate in that as we added new leaders, the prior leaders stayed on to help and contribute in any way they could. It also helps to have a few connections into the Act-On board. Editor’s note: Here we grow again! Our founder Raghu Raghavan is taking the CTO position here at Act-On, and Andy MacMillan, a former Salesforce executive, is our new CEO. Read the press release.
  • BRANDPOINT  |  THURSDAY, APRIL 21, 2016
    [Help] Jargon is Killing Your Ability to Connect With Readers
    If you’ve hit a road block and are unsure of how to communicate your messages effectively, I know a ton of great Brandpoint writers who would love to help. Business Jargon Monoxide. Acronyms. Technical terms. Industry speak. You’re an expert in your field, and because you can walk the walk, you sure can talk the talk. But that doesn’t necessarily mean your target audience can.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Help] Should Marketing Consultants Practice What They Preach?
    As simple as it sounds, reading blogs, news, and trend reports can help marketing consultants stay in the loop. In addition, providing insightful commentary on personal blogs will help them practice their written and analytical skills. Marketing consultants are a hot commodity. They can cost upwards of two hundred dollars an hour and they are responsible for driving your business success. Yet, hiring a stellar consultant is hard to do.
  • VISIONEDGE  |  WEDNESDAY, MARCH 7, 2012
    [Help] Getting Sales to Accept More Qualified Leads
    This will help avoid confusion later. The latter helps determine whether the opportunity would be an ideal profitable customer for your organization. Then create some ranges to help with the granularity. This will help optimize the accuracy of the lead score and your marketing efforts. Would you like to reduce the number of qualified leads passed on by marketing that sales rejects? It’s a relatively easy disconnect to resolve.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 11, 2015
    [Help] The Blame Game : Open Rates vs Deliverability
    Avoid buzzwords such as “free,” “help,” etc. Just do it; it won’t hurt, and it will help. As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates. Across the industry, regardless of which email service provider (ESP) is involved, I can guarantee you this is on the top of the list as far as customer complaints go. But blaming the ESP may be the wrong response.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 23, 2013
    [Help] Marketing Innovation Content Chat: It’s All About The Customer
    A6: In effect, start by helping customers, then empower employees, and demonstrate how that helps the business grow #contentchat. What is the future of Marketing Innovation? I think we’ll see more customer-centric CMO s. We’ll see more human brands , interacting with their customers in a more personal. Businesses will utilize Big Data Marketing and the power of all the digital information to create more personalized customer experiences.
  • LEAD LIAISON  |  FRIDAY, SEPTEMBER 16, 2016
    [Help] Reach More Customers with Postcard Marketing
    This will help you create highly targeted postcards that are certain to generate desired results. Marketing automation software will help you accomplish that with in-depth visitor tracking and campaign-specific landing pages. Did you know that 52.5 percent of postcards are read by recipients ? With that kind of read rate, it’s no wonder why postcard marketing is catching fire in the business world. In fact, businesses in all niches are using postcards these days.
  • WEBBIQUITY  |  TUESDAY, MAY 20, 2014
    [Help] 29 Guides to Beautiful and Effective Website Design
    ” She takes a closer look at how design trends like parallax design, infinite scrolling, alternative navigation, and responsive design work and what they help accomplish, along with examples of each. ” The post delves into technical aspects and distinctions between the approaches, and includes a helpful comparison of the pros and cons of each approach (with the final “con” of the do-nothing approach being “slow death”).
  • CONTENTLY  |  WEDNESDAY, DECEMBER 21, 2016
    [Help] Webinar: State of Content Marketing 2017
    How the content-enabled enterprise helps brands think about ROI. Last January, a potentially wise man predicted that the smartest brands would publish fewer stories in 2016, putting more of an emphasis on larger editorial projects rather than churning out 600-word blog posts. Did that come true? Sort of. Beckon, a marketing data firm, found that 5 percent of all branded content gets 90 percent of attention. That’s a stat you’re going to hear a lot in 2017.)
  • MODERN MARKETING  |  TUESDAY, MAY 27, 2014
    [Help] 3 Enterprise Takeaways from SiriusDecisions Summit
    Pete Koliopoulos, Vice President of Marketing for Arrow Electronics, provided an incredibly thoughtful approach to Arrow’s data governance strategy to help elevate marketing to a true business partner.
  • SNAPAPP  |  TUESDAY, JUNE 30, 2015
    [Help] How to Plug the Leaks In Your Content Experience
    While a search bar can help sort through this mess, don’t always assume that your audience knows what they’re looking for, nor do they have any reason to expect you to hold the answer. Victoria Hoffman is the Content & Community Manager at Uberflip , a platform that helps marketers create, manage and optimize content experiences at every stage of the funnel to boost engagement and generate leads. By Victoria Hoffman , Content & Community Manager at Uberflip.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 2, 2015
    [Help] Mobile devices are detroying human conversation. Get over it.
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. In this post, I am going to provide some extremely weird and unexpected advice, but I need to scare the crap out of you first. Nearly every day, there are new warnings about exposing kids to too much “screen time.” ” Research shows excessive screen time may lead to. Chronic health problems. Obesity. Poor academic performance. … to name a few concerns.
  • HUBSPOT  |  SUNDAY, JUNE 9, 2013
    [Help] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
    Though there are already tools available to easily monitor entire Twitter threads without diving deep on Twitter.com, marketers should be excited about this update because it could help their followers better engage with their brand''s tweets. Audiences of The Big Stage will be greeted with an interactive website featuring videos, Q&As, and profiles to help the brand engage its community. You''re smart.
  • BIZIBLE  |  THURSDAY, FEBRUARY 18, 2016
    [Help] How to Measure the ROI of Brand Marketing With Attribution
    Going back to the data, even with a remarkably successful June (helped by seasonality) and far from complete revenue numbers in November and December (sales cycle lag), revenue generated from Direct was greater in the second half of the year. It’s good to know, but that information likely won’t help us negotiate more of the budget for brand marketing efforts.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 13, 2017
    [Help] Sales EQ-a book review
    Understanding each of these topics and how they relate to the UHP salesperson’s activity will absolutely help the average salesperson that is focused on becoming the best they can be improve their capacity to win. Sales EQ-a book review . Twenty six page corners turned over! Without checking that might be an all-time high, for my frequent readers you know that is how I judge the quality of the book I am reading—(how many page corners I turn over while reading any new book).
  • HINGE MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Help] The 3 D’s of Brand Building In A/E/C
    Now you may be familiar with the 5 P’s of marketing (Price, Promotion, People, Place and Product) and how they can help you market your services. Demonstrate your brand refers to the branding tools that can help boost your firm’s visibility with your clients and prospects. It’s not a must, but again, can help distinguish you easier from the rest of the pack. So what kinds of things can help bolster your reputation?
  • HINGE MARKETING  |  MONDAY, AUGUST 4, 2014
    [Help] Blogging 2.0: How to Convert Content into Leads and Sales
    Blogging increases visibility and helps to establish a firm’s reputation and brand. The Heinz blog is a compelling example of a high-performance website, using content offers to help visitors find more content that is relevant to them. Related Stories 8 Key Questions That Will Help You to Know When to Update Your Website 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth 5 Ways Your Professional Service Firm Can Start Using Online Video Today.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 22, 2013
    [Help] Guest Blogging: Just How Important Is It?
    Again, this can be beneficial for everyone, because interlinking between the two blogs/sites can help your search engine and page ranking. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 10, 2012
    [Help] 5 Steps to Quality Business Blog Writing
    These five steps will help you master business blog writing with quality content that attracts readers every time. Bring in real stories, real situations, real clients you’ve helped. One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” ” It’s not as daunting as you might think, if you follow a few guidelines.
  • THE ROI GUY  |  MONDAY, JUNE 6, 2011
    [Help] Social Marketing Measurement Crisis?
    A mix of short term and long term indicators, as well as tangible and intangible benefits, can help make the case for further social marketing campaigns and spending.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 1, 2013
    [Help] Webinar Recap: Inside the Buyer’s Brain
    Understanding the key issues and priorities of target audiences goes a long way in helping firms talk about their services in a way that is relevant to their buyers. ” While this may be true, it doesn’t address how the firm can help its clients solve their challenges. Helped buyers avoid potential pitfalls. They will help you understand your edge and establish a more solid brand.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Help] A Small Biz Guide to Digital Marketing Acronyms
    If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” We’ve got a helpful Beginner’s Guide to SEO here.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 23, 2013
    [Help] Why Spreadsheets Don't Work for ROI / TCO Tools
    Many organizations have developed spreadsheet models to help economically justify solutions. These spreadsheet-based ROI / TCO Tools are meeting a great need, to help fight Frugalnomics and implement value-based sales / marketing campaigns, but are not the ideal platform to support sales / marketing success. How Can We Help?
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Help] The Top #Nifty50 Women in Technology on Twitter for 2012
    Among the women profiled below, Emily Gonzales notes that “women in tech are doing really cool things,” while Padmasree Warrior is “passionate about helping women in tech.” Sandy is an active thought leader in helping businesses transition into an era of social business, as well as the award-winning author of two best-selling books: The New Language of Business: SOA & Web 2.0 , and The New Language of Marketing 2.0:
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Help] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    It’s really rewarding to help companies make progress in this area! What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of content marketing ? Will it be found in the solution to digital marketing challenges in our mobile-connected world? Will we see new models required to activate employee personal brands ? Or is Big Data the Future of Marketing?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Help] Does Google Hate Small Businesses?
    How Google Has Helped Small Businesses. But Google is still helping businesses -- yes, small ones, too -- get found easily and for very little monetary investment. provocative, right? So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 2, 2015
    [Help] Does your marketing automation use machine learning?
    ” Because John is smarter than me, I had to ask him what that meant, and he helpfully replied that “Predictive modeling uses data to make machine-based recommendations on which actions convert leads to customers.” Then the machine learning algorithm identifies patterns in the data to help you identify the characteristics of your best prospects–the ones most likely to close. I’ve been in this game for a long time. (OK, OK, I’m old).
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 9, 2013
    [Help] Dominating the First 100 Days in a Foreign Market [Infographic]
    This visual guide below is a companion piece to the Definitive Guide to International Market Entry and Expansion and will help guide you through your priorities in the first 100 days of your international market expansion. by Jason Miller Expanding into new regions is an essential growth strategy for many B2B companies, but it’s not easy to get it right.
  • WEBBIQUITY  |  MONDAY, JANUARY 7, 2013
    [Help] New Tool to Measure Web Presence Optimization
    So the team picked out the best of the “siloed” special purpose tools and built a sort of informal internal dashboard of metrics, many of which are custom, to help facilitate WPO efforts and to provide cohesive reporting for KCA clients.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Help] 17 Stats You Should Know About Visual Content Marketing in 2015
    P.S. Want a few insider tips that will help you improve your inbound marketing strategy this year? Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception.
  • VIDYARD  |  WEDNESDAY, APRIL 12, 2017
    [Help] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    I’m thrilled to join Vidyard to help organizations become world-class, video-enabled businesses.”. Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. His track record of building low friction, high-velocity go-to-market strategies will help Vidyard continue to scale and grow rapidly,” says Michael Litt , chief executive officer at Vidyard. “He’s
  • LEANDATA  |  MONDAY, MAY 16, 2016
    [Help] How LeanData Stacks Up
    But it is very helpful to the rest of us.”. It not only says that our technology is helping businesses, but it also shows how we invest in customer success to make sure they’re achieving their goals.”. At some point, Scott Brinker began to notice a familiar pattern at business conferences. Each time a marketer was on stage giving a presentation, one slide would eventually appear on the screen. The speaker would say something like: And here are the tools that we use.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 20, 2014
    [Help] The True Detective Approach to Content Marketing
    What I like best about the show (if I had to narrow it down to just one thing) is that, no matter how many times I watch each episode (now I’m making myself sound crazy), I can still find some small detail I may have overlooked that helps me understand the series in some new way. If you’re like me, you spent the bulk of this winter obsessing over True Detective on HBO. More specifically, Rust Cohle (i.e.,
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Help] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    Use the proper social monitoring tools like HubSpot’s Social Inbox to help discover and participate in the right conversations -- and then when you are participating in the conversation, make sure you''re doing plenty of listening. Though social media isn''t some shiny new marketing toy, lots of marketers get tripped up when using it.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Help] 29 Ways to Collect Email Addresses for Your Business
    This will help get your business and your email sign up form found. Looking for ways to grow your email list? There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you have heaps of options for growing your list. Include a link to your email sign up form in the main navigation bar of your website and/or blog. (Or Or better yet, include a sign up form in the main navigation bar).
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Help] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    Lastly, the team at MyFitnessPal collects information around customer join dates and most recent login dates, which can help them improve retention and engagement. Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. In an April 2014 study, Flurry found that the average American spends 162 minutes on their mobile device daily, 86% of which is spent in apps. Personally, I have at least 100 apps (five full screens) on my iPhone.
  • DISCOVERORG  |  FRIDAY, APRIL 22, 2016
    [Help] 11 Tips to Get the Meeting and Not get Stood Up
    Below are 11 tips that have helped our team of SDRs make and KEEP appointments. We hope that they may also help you wrangle in whatever meeting-ditchers you come across in your specific roles. General Tips To Get Them to the Meeting: Help them. You’re calling to help the client (and this applies to both internal and external clients). The point is to help them, not to set the demo or take up time in their day.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 13, 2015
    [Help] Top 5 Affordable Tools to Make Infographics in a Snap
    Thankfully, there are a number of sites that can help you create infographics quickly and on a budget. What makes infographics so popular? Jennifer Gregory , a content marketing writer and blogger, says that infographics have become more prominent because, “Each of us learns differently. A lot of people are visual learners. Seeing the visual illustration of a concept is useful for a large percentage of people.”
  • THE ROI GUY  |  FRIDAY, AUGUST 23, 2013
    [Help] OpenShift Enterprise by Red Hat Benefits Estimator (powered by Alinean)
    Here at Alinean, we help some of the best technology solution providers convey the business benefits of their solutions to their customers. In doing so, we see many different types of technologies and solutions and the corresponding business benefits that those provide. On occasion, we are excited to identify a technology that really has a compelling value proposition and provides profound benefits to enterprise IT.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 6, 2016
    [Help] Introducing LeadREV by SnapApp
    Start a LeadREV today and help us bring interactivity to every buying experience. Unleash the potential of your PDFs. It’s hard to imagine running a modern marketing department without PDFs. We use them for everything: expense reports, final contracts, sales presentations, style guides, manuals, resumes, case studies , white papers, ebooks… the list goes on. Anything we don’t want someone to mess with , we turn into a PDF. And we have been doing it for a long, long time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 2, 2010
    [Help] How to use Twitter to crowd-source creativity
    This was the problem I was facing recently when I needed to come up with creative ideas to help a client company mark its 30th anniversary. It dawned on me that this is what the social web is all about — networking, sharing, helping, creating. I have a “virtual&# company. Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. I work with a posse of freelancers who might be spread out all over the country.
  • LEANDATA  |  THURSDAY, FEBRUARY 18, 2016
    [Help] “There’s No Sense Sending Sales on a Wild Goose Chase”
    And businesses specializing in predictive analytics and sales intelligence have become extremely useful in helping companies identify potential customers. It can help companies better understand the available market.”. LeanData and demandDrive are collaborating on a two-part project about the importance of target accounts in an Account-Based Marketing strategy. Here is LeanData’s post. Some B2B companies look for customers based on intuition. Old-fashioned gut feelings. Hunches.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Help] Why Agencies Should Abandon Advertising and Invest in Owned Media
    Enlist the help of staff to create thought leadership based on their areas of expertise. With the help of contract staff, you’ll be able to curate a ton of content without ever having to pay payroll taxes. The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. Today, a clever ad is no longer enough to stir up consumer interest in a brand.
  • MARKETRI  |  FRIDAY, AUGUST 10, 2012
    [Help] Don’t Get Buried Alive: Effectively Curate and Share B2B Content with Scoop.it
    I need help conquering the mountain of social content I’ve amassed. will help you establish thought leadership in your field by connecting you to relevant content and to people with similar interests. Have you ever seen the TV show, “Hoarding: Buried Alive?”
  • MARKETRI  |  WEDNESDAY, MARCH 21, 2012
    [Help] New Content Curation & Content Marketing Tool “TrapIt”
    I also profiled a handful of tools that can help you with this process. Within days of the post being featured we had received several inquiries from well-suited prospects wanting to know more about what we do and if we might be able to help them. Last month, I explored and wrote about the topic of content curation and how it supports the content marketing process. As I mentioned in my previous post, we have really seen content marketing take off in the past year or so.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Help] 15 of the Most Creative Billboard Ads From Around the World
    This billboard is designed to suggest that Tylenol can help you overcome a headache and “get back to normal.” Yes, you read that correctly. I just used the adjective "creative" to describe billboard advertisements. I know, it’s hard to believe that there could be anything original about such a tired form of advertising.
  • LEADSPACE  |  THURSDAY, OCTOBER 13, 2016
    [Help] How to Align B2B Marketing and Sales with Artificial Intelligence
    Artificial Intelligence can help streamline cooperation between marketing and sales. But the process of doing so can also help the two teams exchange perspectives and align their approaches. To find out more about how AI-powered predictive analytics can help you build a more reliable pipeline and generate impressive ROI, download the free case study below: Picture from Pixabay | CC0 Public Domain.
  • RADIUS  |  THURSDAY, SEPTEMBER 15, 2016
    [Help] Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’
    For example, if you’re evaluating predictive to help you better understand prospects and customers, and apply new insights to improve conversions, then the predictive segmentation use case is for you. If you want to learn more about the predictive vendor selection process, or need help identifying a suitable vendor for your business, watch our webinar with Kerry Cunningham from SiriusDecisions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 1, 2016
    [Help] What marketing skills do you need for career success today?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. There has been nothing short of an intense debate about the marketing skills needed for career success today. Gurus like Gary Vaynerchuk have decried college educations, claiming they are a waste of time and money.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Help] The Art and Science of Viral Videos
    Practical value: People are more likely to share practical pieces of information, so they can help their friends and families. While not every brand has the budget to do a video like Old Spice, think about how you can surprise your audience in both small and big ways -- it could help your video get shared. You establish yourself as a helpful tool and source of information, increasing trust (and hopefully loyalty). Virality. It’s a topic of mystery and longing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 8, 2015
    [Help] Finding profitable marketing niches in unexpected places
    The post Finding profitable marketing niches in unexpected places appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I’d like to tell you a story of a weird way I made the most money in my life and how it relates to marketing strategy today. Actually, I made the money for my company … oh how I wish it was for me! One of the best jobs I ever had was global marketing director for Alcoa’s packaging division.
  • CONTENTLY  |  WEDNESDAY, OCTOBER 26, 2016
    [Help] 5 Journalistic Standards That Don’t Always Apply to Content Marketing
    One of my clients in the skincare industry, for instance, is less interested in studies as long as what’s being said is positive and helpful. As Shapiro put it, “Even when the stories brands tell and publish also help promote products or services, it doesn’t mean the information isn’t reliable or useful or important.”
  • ACT-ON  |  WEDNESDAY, JANUARY 20, 2016
    [Help] New Year, New Email IP Address?
    With a dedicated IP, since you aren’t aggregated with other senders, you can use tools such as 250ok, Retun Path, Microsoft SNDS, and various other tools to measure metrics around blacklists, spam traps, spam complaints, inbox placement, and to help in assessing the overall success of your IP address and sender reputation. This eBook will help you manage the critical factors that affect the deliverability of your email messages.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Help] 10 Clever Website Error Messages From Creative Companies
    Mint.com is a website that gathers all of your financials in one place, helping you create and maintain a budget. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. It's a bummer, but a fact of life.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Help] 18 of the Best Email Subject Lines You've Ever Read
    Using conversational words like "uh-oh," keeping the subject line sentence case, and leaving out the period at the end, the subject line comes across as helpful and friendly -- not as a company trying to upsell you. The body of the email contained a bunch of case studies that were meant to help the recipient move closer to actually purchasing DocuSign. Perfect timing makes this subject line something you can''t help but click on.
  • ANNUITAS  |  TUESDAY, MARCH 5, 2013
    [Help] Email Deliverability Drives Revenue
    Testing can help improve deliverability viability, so don’t despair. Getting to the inbox means at least you have a chance at driving revenue. However, most marketers don’t think about email deliverability and what that means to the ROI of their demand generation programs when creating them. The reality is that the best content or coolest offer in the world can’t be effective if the email containing the content is never received. . What does deliverability mean for a B2B marketers?
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Help] How to Know If Your Business is Ready For an Open Source Platform
    Secondly, ERPs integrate the back-end accounting functions of e c ommerce sites, helping retailers keep track of things like inventory, sales and product costs across multiple channels. It is exactly these kinds of multi-faceted operations that will need help keeping track of all of their important figures and accounting information. In order to have a successful e c ommerce site, online retailers have to choose the right platform.
  • BIZNOLOGY  |  THURSDAY, AUGUST 25, 2016
    [Help] Are your marketing personas your sales market segments?
    Your marketing analytics can help you know which content is moving different personas from step to step in the Buyer Journey. Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I’ve talked in the past about how you better make sure that the steps in your marketing Buyer Journey matches the phases of Sales Funnel.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 5, 2017
    [Help] Optimove Optibot Automates Campaign Optimization
    That’s a helpful reassurance to the user that Optibot is making good choices, and of course a nice little demonstration of Optimove’s value. I finally caught up with Optimove for a briefing on the Optibot technology they introduced last September. For a bit of background, Optimove is a Journey Orchestration Engine that focuses on customer retention. It assigns customers to states (which it calls microsegments) and sends different marketing campaigns to people in each state.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 4, 2011
    [Help] The 10 Best Corporate Blogs in the World
    The company solicited help from four scrapbook fanatics who demonstrate their love of crafting — and the tools they use — with this customer-generated content. My reaction to most company blogs: “Blah, Blah and Double Blah!&#. I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2017
    [Help] 4 Ways Demand Generation Marketing Is Like Football
    As he walked away more or less ready to buy, I couldn’t help but laugh since that was the same event we were about to cut. She also needs help from the sidelines from people like Quentin, our graphic designer. Author: Randy Frisch They say the toughest position on a football field is the quarterback. You’ve got hundreds of plays to learn and optimize. You need to learn how to play in the scorching sun (think Miami) and adjust to the bitter cold a week later (think Green Bay).
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Help] Are Efficiency and Creativity at Odds With One Another?
    Here are some of the factors to help understand your creative team, and conversely to help a creative team understand the business perspective of efficiency. Think of project managers, developers, and others that help our digital business world go ''round. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. The push-and-pull between creativity and efficiency is a delicate tango.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 25, 2014
    [Help] 5 Goals for Your Blog & Website… and One Big Challenge
    I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show up on the Web. P.S. Last week I shared a Shortcut Guide and questionnaire that can help you. and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? What do you want your blog to do for your business?
  • HUBSPOT  |  WEDNESDAY, MAY 8, 2013
    [Help] The CEO's Guide to Listening on Twitter
    And if you''re a CEO who is also a HubSpot customer and would like some additional coaching on Twitter, request a 20-minute phone call with me here , and I''ll help you set up your Social Inbox just like mine. If it turns out there are thousands of you who want help with this, I''ll do a webinar instead! -- @bhalligan One of the perks of my job is I get to talk to lots of interesting CEOs and founders of other companies who are trying to build an inbound marketing machine.
  • ACT-ON  |  FRIDAY, MAY 12, 2017
    [Help] 6 Reasons Why You Don’t Want to Miss the Act-On i ? marketing Roadshow
    We provide you with a hands-on opportunity to accelerate your Act-On learning with pre-con training to help you get the most out of your Act-On investment. We’ve got customer-led panels and break-out sessions to help you kick your Act-On knowledge and marketing skills up a notch — or two. Marketing is a profession that requires us to be at the top of our game at all times.
  • VIDYARD  |  FRIDAY, JUNE 23, 2017
    [Help] 4 Easy and Effective Ways League Integrates Video Into Their Sales Strategy
    So, to have software like ViewedIt that helps distinguish our product immediately is invaluable. Give Your Team Helpful Feedback: When starting out with ViewedIt, some will be too stiff, some will talk too slow or too fast, some will use their hands too much or not enough. Not only will this help motivate your employees to work hard, but it will also give them a more clearly defined goal to shoot for when they make their video. This post was originally published on Upshot.
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Help] 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren't)
    Of the new data we surfaced in the process, we were able to identify some metrics we believed would help marketers improve the performance of their email campaigns the most. Additionally, looking at the unsubscribe rate alongside spam reports and hard bounces will help to give you the larger context of "contacts lost." When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success.
  • MODERN MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Help] The Customer Journey, Orchestration and What B2C Marketers Need To Know
    In fact, we recently announced a new technology to help that process. It helps marketers connect identities across marketing channels and devices—a cookie here, an email address there, a company’s alphanumerical identifier for its customers there—to individuals. How does the Oracle Marketing Cloud help in this regard? To help marketers be more responsive, we recently introduced Rapid Retargeter, a module for Oracle Responsys.
  • BIZNOLOGY  |  FRIDAY, APRIL 15, 2016
    [Help] Are you being seduced by Klout scores?
    My suspicion is that if you want to influence people on the topic of lawn mowers, that neither one of us will be much help. Klout is a very interesting site that scores people according to their influence, and it’s fun to check your score to see whether you’re trending up today. But don’t fall into the trap of focusing on people with high Klout scores when you attempt your influence marketing. You might be missing the more important lesson from Klout.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Help] The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)
    Content may help fuel your inbound engine, but there are similarly valuable inbound projects -- like technical SEO, freemium trials, interactive tools -- that may exist outside of the content marketer’s scope. During a 1967 post-fight interview with Muhammad Ali, legendary sports broadcaster Howard Cosell said to the fiery champ, “You’re being extremely truculent.”
  • VIEWPOINT  |  TUESDAY, MARCH 18, 2014
    [Help] PowerViews with Chris Tratar: Execs Need to Support ‘Sales-First’ Culture
    Sales-first platforms like SAVO can help fill the gap between marketing and sales because they tailor solutions to individual needs. Everyone in sales recognizes that there is an unfortunate gap between marketing automation and customer relationship management (CRM). When 80 percent of marketing-qualified leads fail to convert into sales-qualified leads, it’s time for the industry to reconfigure its thinking.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 24, 2015
    [Help] 6 Steps to Fix a Leaky Pipeline
    That’s a good thing; it helps make sure your sales reps have plenty of qualified leads when it comes time to close those deals. Deliver value to the lead and help them with their decision without being pushy or annoying, and watch them mature in ready-to-buy customers. Lead generation often focuses on one thing above all others – funneling as many leads as possible into the sales pipeline.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Help] 9 Hilarious Out-of-Office Email Auto-Replies
    If you think someone else at First Round Capital might be able to help you, feel free to email my assistant, Fiona (fiona@firstround.com) and she''ll try to point you in the right direction. Without fail, I almost always forget to put up an out-of-office autoreply message when I''m headed out for vacation. It''s one of those things I remember just as I''m shutting down, or sometimes even after I''ve already left. Heh, sorry guys.).
  • CONTENT STANDARD  |  MONDAY, APRIL 3, 2017
    [Help] Don’t Ghost on Snapchat: Vicarious Video Drives Views
    First-person accounts, photos, and video somehow help us discern the true nature of things. The snaps feature plenty of emojis, lenses, and humor, which helps the brand achieve that first-person intimacy with the audience. Great photos, catchy copy, and a few choice emojis helped convey this story in a more personal, conversational way. The road to stagnant Snapchat content is paved with good intentions.
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