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    [Help] Creating Buyer Personas: B2B Marketing Tips
    Buyer personas can help you understand and better. Research says 80% of your customers find you rather than the other way around — and that it’s been that way for the past five years! MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
    [Help] 96% of Marketers Agree Personalization Improves Customer Relationships
    The “2017 Trends in Personalization” report from Evergage recently showed that 96 percent of marketers agree that personalization can help advance customer relationships. Marketers believe in the benefits of personalization, but research indicates that they are not confident in their ability to deliver unique customer experiences.
    [Help] 5 Ways High Growth Companies Focus Their Marketing
    Before we go there, it may be helpful to understand the different buyer stages and there are different approaches to building visibility at each stage. This helps drive traffic and boost your website’s domain authority. These pieces are also important in helping you build your email list. Whether you’re engaging them through social media or at a speaking engagement, visibility will be key in helping your firm grow.
    [Help] Tivoli Gardens Creates Digital Magic With An Omni-Channel Approach
    The goal in tying channels together was to collect a single holistic view of each individual visitor for Tivoli, which could help the team understand where the visitor would go next in the customer journey. With so many potential customers using digital devices, brands can no longer just rely on their offline presence. However, many companies find it challenging to bring their physical brand to life digitally.
    [Help] Top 5 Brand Building Tools for Technology Firms
    It can help you win new clients, command premium fees and attract and retain the very best talent. This definition also helps you prioritize which brand building tools should be part of your arsenal. A top-quality blog will help build online visibility as well as attract search engine traffic to your website. Each of these brand building tools can help to strengthen the key asset that is your brand, improve its reputation, and increase its visibility.
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [Help] 15 Common Logical Fallacies and How to Spot Them
    Having an understanding of these basic logical fallacies can help you more confidently parse the arguments and claims you participate in and witness on a daily basis -- separating fact from sharply dressed fiction. Our list is by no means an exhaustive guide to every formal and informal fallacy, but it should help you build better arguments and identify logical missteps. Logical fallacies -- those logical gaps that invalidate arguments -- aren't always easy to spot.
    [Help] The Best Converting Landing Pages for B2B
    How Hinge Can Help. Our High Performance Website Program helps firms drive online engagement and leads through valuable content. A great first impression can convert a lead into a sale in a matter of moments. A bad impression… Well you know the story there. Your landing page is your first impression. The best converting landing pages are all built on similar foundations.
    [Help] Tips To Enhance Your Email Deliverability
    Hansford: What are the most important tools you use in Eloqua to help make decisions on improving deliverability ? by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brian Hansford , Director of Client Services at Heinz Marketing, where he manages marketing automation practice and specializes in developing demand generation and marketing automation strategies for clients. Follow Brian on Twitter @remarketing.
    [Help] New York’s happiest B2B database marketer
    Yep, we help media, advertising, and marketing tech companies reach business decision-makers whose responsibility is marketing and advertising. We help clients scale and grow their businesses by customizing marketing automation platforms, social media marketing tools, and content marketing systems specifically for ad sales marketing. Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?”
  • HUBSPOT  |  SUNDAY, APRIL 10, 2016
    [Help] 23 Better Alternatives to the “Just Checking In” Email
    Spend your time crafting more helpful emails, and the recipients will thank you for it. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Just checking in" emails are the worst. If you’re sending an email, it’s obvious that you’re checking in. You don’t need to say it again. Plus, “just checking in” emails don’t provide any value to buyers.
    [Help] How Much Should You Spend on Marketing?
    If your business has created a marketing budget and would like to enlist Marketri's help in executing your marketing goals, please contact us. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog. How do you decide how much money to spend on marketing? And what happens to your marketing budget when you have to make cuts? Let's talk about money for a moment.
    [Help] Interesting Infographics: What the #### are those social media hashtags all about?
    Neil Patel created a quick cheat sheet for his blog to help you identify exactly the right hashtag to use in any given situation on a particular network. Engagement is the name of the game on social media. So what if I told you there was a quick, simple way to double your engagement in seconds ? That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook.
    [Help] Webinar: State of Content Marketing 2017
    How the content-enabled enterprise helps brands think about ROI. Last January, a potentially wise man predicted that the smartest brands would publish fewer stories in 2016, putting more of an emphasis on larger editorial projects rather than churning out 600-word blog posts. Did that come true? Sort of. Beckon, a marketing data firm, found that 5 percent of all branded content gets 90 percent of attention. That’s a stat you’re going to hear a lot in 2017.)
    [Help] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    The other day, Sophie feigned sleep until the exact moment Abe opened the door to leave for work, at which point she dashed over to the cat’s food dish and helped herself to a delicious snack. Sometimes, when it comes to evaluating the best marketing approach for your organization, it helps to think outside the box (or inside the pumpkin, as it were!). Everyone always says pets are smarter than people. Don’t they?
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Help] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    Perhaps its partnership with the NFL , and all the NFL-related content it''s allowed to post as a result, is helping to drive its success. And when we look at revenue, the numbers help to reinforce my choice: In 2012 (the most recent year I could find apples-to-apples data for), Mercedes-Benz had revenues of €61.66 Meanwhile, Coke has recently been using Twitter to help "spread happy instead of hate" on the internet. Ba da ba ba ba, I’m lovin’ it.
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [Help] 5 Signs the Gap Between Sales and Marketing is Closing
    As in the case of white papers, online marketing strategies help generate those valuable leads and the tight collaboration between both teams ensures the quality of those leads, which brings us to the next point. Such techniques help both marketing and sales teams work closer together and keep a clear overview of the flow of leads along the pipeline. The celebrated co-founder of HP, David Packard, once said: “marketing is too important to be left to the marketing department.”
    [Help] The State of Marketing Technology, in 12 Charts
    “There’s an implied message that you should be totally overwhelmed by the topic and go running to the nearest consultant for help,” he writes. Marketers need good analytics tools to help figure out what the hell all this data means. When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Why Salesforce? How did these guys get so big? What the hell is a CRM 1 anyway?
    [Help] Pump Up Your Video Marketing ROI
    Many OVP’s have built workflow management implicitly into their offering to help you keep it under control. Creating video content has its own unique challenges that a customized workflow can help address. Earlier this year, the world celebrated the 10 year anniversary of the first video ever uploaded to YouTube. Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever.
  • SNAPAPP  |  FRIDAY, APRIL 17, 2015
    [Help] IHI Uses Interactive Content to Start Healthcare Conversations
    SnapApp and interactive content helped IHI determine conversation readiness. Find out what interactive content is and how it could help your organization In a world filled with mindless cat videos and memes, it gets pretty difficult to effectively reach audiences with your content. Don’t get me wrong – I love Manny the Frenchie as much as the next person and that dress is definitely white and gold.
    [Help] Are You Over Analyzing Your Lead Scoring? [CHART]
    Taking agreed upon profile and engagement criteria for qualified leads, you can input this information into lead scoring, which helps you understand a buyer’s decision-making status within the context of how engaged that buyer is with your marketing efforts. by Andrew Stanbridge | Tweet this Lead Scoring is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead.
    [Help] Infographic: The Science of Brand Voice
    It can identify trends and opportunities in your industry that helps brands differentiate themselves from competitors. Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create? It’s a simple ask, but I’ve noticed that people have trouble answering it. And a lot of them sound the same. They mention things like truly caring about the customers and using an authentic voice.
    [Help] How to Create a Logo: Designers Give a Look Inside Their Process
    To tackle such a complex challenge, many brands choose to hire outside help. Researching the field or industry helps designers get a sense of the environment the logo''s going to live in," said Tyler. These logo design discussions can even help them think more about what differentiates themselves from their competitors.". Even though they''re often just small images, logos carry a whole lot of meaning -- and designing one comes with a whole lot of responsibility, too.
    [Help] Content Marketing Tips for Lead Nurturing
    Keep your emails brief, relevant, helpful, informational, but not promotional. Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content.
    [Help] 6 B2B Online Marketing Predictions for 2017
    What’s more, you’re able to access insights about the conversations they’re having with your bot, giving you valuable customer data that can help you and your other marketing campaigns. This gives the content a longer shelf life and can help conserve company time and resources. This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Help] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    To start, we can’t help but notice how infrequently Pine Street Inn tweets about donation requests. Instead, the organization chooses to indirectly encourage volunteerism or material contributions by giving serious props to corporations and individuals who help out: It was lovely working with @RueLaLa interns this morning - Thank you for volunteering with us! We’re here to help.”. TigerChef Thank you for your help!
    [Help] How B2B Marketers Can Get the Most Out of LinkedIn
    Then seize every opportunity to join in a discussion or provide helpful information. People who find your input helpful will then click on your profile and learn about your company. You might view LinkedIn as the quiet workhorse of the social media world. It often doesn’t get as much attention as its more vocal and spotlight-grabbing counterparts, but it can be an extremely valuable tool for marketers, specifically when it comes to finding and nurturing leads.
    [Help] Why Social Selling is Like Dating: How to Find a Relationship that Works
    The thing is, there is enough information out there about your buyers to help you understand who is a good fit and who is not before you pick up that phone. This might sound a little crazy, but I think it’s true: Social selling is a lot like dating. Think about it. One of the most important decisions we ever make happens when we try to find someone to spend the rest of our lives with.
    [Help] 6 thorny data problems that Vex B2B marketers, and how to solve them
    This can be an expensive, but very helpful, tool. Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often provide us with conflicting information. Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. It’s a never-ending battle.
    [Help] Does Your Content Meet Your Buyers' Needs?
    Buyer Personas and Journey Maps guide our strategic content planning, and we measure how those strategic choices help us be more buyer-centric with more effective content. As marketers, we analyze consumption statistics, engagement data, social impact, traffic, downloads, form fills and more. But how do you measure if content effectively meets your buyers needs? Being truly buyer-centric includes validating statistical analysis with actual buyer feedback.
  • AKOONU  |  THURSDAY, JUNE 16, 2016
    [Help] Want to Speed Up? Slow Down!
    And the funny thing is, it is almost immediately followed by a statement like, “I really wish we could find the time because I know it would really help us do a better job at.” “I’m just too busy executing to take on this buyer strategy work.” Sound familiar? This is something I have heard many times in the last year.
    [Help] How to Create a Killer B2B Content Calendar
    In addition to helping you stay on track with content topics, it also assists in keeping all team members involved in the process and aware of content that’s being created. A content calendar is a great way to step up your B2B content marketing strategy. Creating a content calendar can take time, but it’s well […]. The post How to Create a Killer B2B Content Calendar appeared first on MLT Creative. Ideas@Work Blog B2B Content Marketing B2B Inbound Marketing
  • THE ROI GUY  |  TUESDAY, JUNE 18, 2013
    [Help] The End of Death by PPT
    Recently someone asked me why PPT presentations were not effective any more, and what Alinean''s ValueStory (tm) tablet-based guided selling App was doing to help evolve Sales PPTs to restore this effectiveness. This overview PDF is a great resource to see how ValueStory can evolve your current Sales PPTs, adding the Interactivity, Insights and Intelligence you need to implement more provocative and effective customer engagements. Click here to access.
    [Help] Are usage reports available from the Alinean-powered sales / marketing tools?
    These reports are valuable in helping to track and drive conversion on demand-gen tools, and adoption for sales enablement tools. An integrated usage report system is available so you can run reports to track the number of tool visits, new registrants, new analysis, new reports and more over select time periods for current reports and trending. Special reports for top regions, top users and more are included.
    [Help] Always Be Improving: The 5 Rules of A/B Testing
    You’ll want to find a tool that helps you measure performance based on any type of digital activity — for example, how many people who received an email invitation actually went on to register for the event. Author: Matt Zilli There are two types of marketers in this world: The 2 percent who would happily A/B test all the livelong day, and the 98 percent who emit an audible groan every time the topic gets raised.
    [Help] Why Visibility Is Key for Content Marketing Success
    Project management software can be a huge help here. And how does content marketing help solve for it? Visibility is a huge value of content marketing platforms because it helps make a manager’s job easier. It’s 12 p.m., do you know what your content team is doing? If you’re a senior manager, it can be difficult—okay, impossible—to know what your team is up to on a day-to-day basis.
    [Help] Less, But Better: 4 Practical Ways to Create Enough Engaging Content
    This intel then shapes our brainstorming sessions and helps us to determine what to create in the future. This helps us ensure that we’re not spinning our wheels and just creating content because it sounded like a good idea months ago and we have the people and time to do it. Author: Josh Ritchie “Brands need to be pushing out new content all the time. ”. That’s what marketers have been hearing for the past few years—and many of us have bought into this thinking.
    [Help] Does your marketing automation use machine learning?
    ” Because John is smarter than me, I had to ask him what that meant, and he helpfully replied that “Predictive modeling uses data to make machine-based recommendations on which actions convert leads to customers.” Then the machine learning algorithm identifies patterns in the data to help you identify the characteristics of your best prospects–the ones most likely to close. I’ve been in this game for a long time. (OK, OK, I’m old).
    [Help] 5 Journalistic Standards That Don’t Always Apply to Content Marketing
    One of my clients in the skincare industry, for instance, is less interested in studies as long as what’s being said is positive and helpful. As Shapiro put it, “Even when the stories brands tell and publish also help promote products or services, it doesn’t mean the information isn’t reliable or useful or important.”
    [Help] PPC for LinkedIn, What’s the Difference?
    How to help this person get a promotion? Offer content, tools or events that help LinkedIn members be more successful – product specific offers will be ignored. Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products.
    [Help] Positioning is Key Factor for Social Media (and All Marketing) Success
    Do you need help identifying the best positioning statement for your company? If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? It’s strategic positioning. Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success.
    [Help] Insights from the architect of Agile for Marketing
    I have turned this into a career as a consultant at CMG — helping marketing organizations achieve greater performance. CMG works with start-ups to Fortune 500 clients to help them achieve commercial performance through strategy development, commercialization and marketing operations. I lead up our marketing performance practice which is focused on helping marketing organizations operate more effectively and efficiently.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Help] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    For example, asking about their program of interest can help you provide more tailored content to that individual that helps nurture them over time to apply.). If you have an area of study or a specific program that you''re trying to fill with applicants -- let''s say nursing, for example -- it''s important you start creating content soon to help potential students with their research.
    [Help] Frequently Asked Questions about Email Deliverability
    They’ll set up a call with the deliverability team to help you through the set-up process. If you are finding a lot of soft bounces (more than 10%) then you should open a support ticket and/or reach out to your CSM for help. It will lower the number of spam complaints, which in turn helps your reputation. Your CSM can help you implement this. Ensuring high levels of deliverability is the cornerstone of every successful email marketing campaign.
    [Help] 12 (of the) Best WordPress Guides and Plugin Reviews of 2011
    John McElhenney provides helpful reviews of three simple and free alternatives to Google Analytics for tracking WordPress site metrics: JetPack Site Stats, Wassup Plug-in and Widget (which provides real-time stats including how many visitors are on your site or blog at any given moment) and (another real-time tool, which works on any website).
    [Help] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    Help them in their research process by offering a product specific buying guide, such as “How to Find an Oven That is Perfect for You.” Providing helpful and informative content will make them more likely to purchase from you - especially if you follow up with email nurturing! It covers important topics to help you determine your market research needs and budget, as well as how to define success. But, you want to gather enough information to help understand your contacts.
    [Help] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    If they’re extremely satisfied with your products and/or services, they will help spread the word and do some valuable word-of-mouth marketing for you. It helps if you think about metrics in two general categories: “activity” metrics and “results” metrics. This is part five in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert , and expand. .
    [Help] How to Find the Right Co-Marketing Partner
    These sites help me get a rough idea of traffic, bounce rates, keywords, and sources people are using to find that site, as well as the next action they take after visiting. Alexa specifically is a great tool, as it can help you dig into where visitors click from a company’s main site. Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in. but it's not always an easy job.
  • ACT-ON  |  MONDAY, FEBRUARY 6, 2017
    [Help] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    If you need help setting up an SLA between your sales and marketing teams, this blog post has more information – as well as a downloadable template that can help you get started. This is part four in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert, and expand. . Conversion – now that’s where the action happens.
    [Help] Go Where Your Customers Are – Wise Words from Sweta Patel
    Check out Stephanie Totty’s Wise Words interview to discover why including clients in your content marketing helps validate and humanize your brand! Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril.
    [Help] 3 Simple Ways to Personalize Content by Referral Source
    To help you get started, here are a few simple methods to personalizing content by referral source that your customers will love. Personalized content by ad search campaigns will help visitors to find the information they are looking for while also increasing the number of conversions and satisfied customers on your website. Most marketers know the importance of creating unique content for different social mediums.
    [Help] Finding the Right Research Methods for Brand Management
    Strategically developing your brand value helps foster strong relationships with clients and prospects, building a stronger path to new business. This is why many professional services firms turn to research to help manage their brand. This proactive, inquisitive approach helps these firms anticipate behavioral changes in target markets—allowing them to stay relevant and contributing to their success.
    [Help] Will your job search survive your social media activity?
    It is possible to help clean up your online reputation if you realize that there is negative information about you online or on social media. It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Not surprisingly, 43% of companies surveyed by the Society for Human Resource Management use social media or an online search to screen job candidates.
    [Help] Inbound Marketing Must Set the Table for Industrial Sales
    They agree it helps them get found in search engines early and often, drives hordes of traffic to their site and fills the top of their funnel with qualified leads at a lower cost per lead. I can’t help but think that the person at the other end is silently telling me, “Show Me the Money!” They must help marketing create content that the target audience will find relevant in educating, informing and moving them to take action.
    [Help] Interactive Content and Quizzes: An Overview
    Editor’s note: Today’s post comes to us courtesy of Josh Haynam, the co-founder of Interact , a fast-growing platform for creating responsive quizzes that help you generate engagement and capture leads. Skilledup used the quiz to help generate email subscribers and was able to capture 1,600 new leads with it. To show what I mean, let’s look at a company called Dapulse that helps teams work more efficiently.
    [Help] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    You measure that "bottom line" with the help of attribution modeling , an analytics report that allows you to assign credit to different touch points along the conversion paths your consumers may take. There are a lot of really sophisticated attribution models you can set up to help you measure how many people visited your brand awareness content and then came back to convert later on. This can be invaluable to discovering those kinks, and can help you prioritize future projects.
    [Help] Fathom SEO Pulse #39: Concentrating Beyond Position #1, Increasing Mobile Conversions & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. This article could help! Here’s the latest SEO news: “How to Hack the Amplification Process – Whiteboard Friday”. In this week’s Whiteboard Friday, Rand covers how to get your content to your target audience, even when you have a “small megaphone.” link]. Panda 4.2
    [Help] Datorama Applies Machine Intelligence to Speed Marketing Analytics
    Datorama can also provide services to help users get set up or to run the system for them if they prefer. As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.
    [Help] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    ” Men are more likely to share information that they feel is important and helpful to others (such as how-to tutorials) while women are slightly more likely to share information about “common interests like politics, art and parenting.” Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that 73% of U.S.
    [Help] Singin’ the Blues: Client-Agency Breakup Songs … and How to Prevent them from Replaying
    Learn more about how marketing automation can help agencies improve their client relationships by helping them deliver smarter strategies, more successful campaigns, and repeatable results. With the right marketing automation solution, you can improve communication with easy-to-understand dashboards that help clients understand exactly what’s going on. I worked at a creative agency for several years.
    [Help] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    Use LinkedIn to help sell product, expand your networks, grow your business and gain free publicity. Here's some simple tips to help you engage fully with LinkedIn : Fill out your profile completely to earn trust and credibility. Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers.
    [Help] 12 Days of B2B Marketing: Messaging and Copywriting (Day 1)
    So, if improving your B2B messaging and copywriting in 2018 is on your holiday wishlist, here are a few resources to help guide your way. If you believe you’re not a writer, Stacey Thornberry of Marketo has found eight lessons from Ann Handley’s , Everybody Writes , to help make the time you do spend writing a bit easier. By Joshua Baez , Marketing Consultant at Heinz Marketing. Anyone can write, but it takes practice to tell a story.
    [Help] Marketing Automation for the New Buyer’s Journey
    Instead of taking the control from the buyer, it is now the marketer’s job to help buyers make the purchase decisions they are currently contemplating, giving them the right information to come to a conclusion on their own. Map out programs and activities that will help you get in front of buyers at each stage.
    [Help] Mythbusting in the Social Media Echochamber
    Can a social business model help your business do this? As a marketer it may be difficult to believe, but marketing is not a business objective. Marketing must maintain or advance the business in order to be valuable and there is no single right way to do this. Unfortunately, when ideas need to be encapsulated in 140 characters or forced into a list post template, marketers end up talking about a path instead of how to select the right path or uncover new innovative solutions.
    [Help] The Massive CMO/Consumer Disconnect
    Fortunately, there is help. Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. Released twice a year, it is, as the name implies a survey of CMOs and VPs of marketing. Its mission is "to collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and society."
  • BASEONE  |  TUESDAY, MAY 9, 2017
    [Help] Marketing and Branding are Not One and The Same
    A well executed marketing push will pay for itself and will help you build an even stronger brand by taking advantage of all your brand assets to lead a customer to interact with your product and make the experience memorable. When it comes to advertising, branding, design and marketing, there is a plethora of terms and concepts that people group together, and many times misguidedly use them interchangeably.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Help] How the Big Social Networks Use Email to Increase Engagement
    It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. While the email does include a call-to-action to click through to your page Insights to learn more, I can't help but think some more juicy information could be included in this email. Or which fans are helping you grow your reach the most?
    [Help] A Look at Email Deliverability Across Industry Verticals
    Pushing the envelope with email campaigns could really help marketers stand out in this crowd. Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I was interested in looking at different industry verticals and how they perform against some key benchmarks. I wondered if there was much difference across different verticals in regards to deliverability.
    [Help] Four Overlooked Success Factors in Demand Generation
    This creates an open line of communication and helps both organizations understand each other, finding common ground. While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part of the equation for what’s needed to really succeed with demand gen. Here are four critical factors that contribute to the success of demand generation.
    [Help] Are Facebook Clicks Totally and Utterly Meaningless?
    The argument Smallwood makes is that clicks help marketers measure campaigns, but they don't drive any actual value. I also think the element of social proof with the posts has been really helpful. Earlier this week, Facebook's Brad Smallwood spoke at the IAB MIXX Conference in New York. and said something pretty startling for a bunch of data-driven marketers like us. Clicks don't matter. Wait, what?
    [Help] 7 Habits of a Rock Star CMO
    As I drove back to the office, I was replaying our conversation in my mind and couldn’t help thinking that Scott is actually, quite the rock star. The band members had decided that their own differences were unimportant, petty even in the face of bigger problems the world faced, which the Live 8 benefit concerts were aiming to help raise funds for. Yes, you do have to be a visionary, stay ahead of the market and even be adventurous; it doesn’t help to run after every fad.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Help] 14 Tools & Resources for Conducting Market Research
    SurveyMonkey is a powerful tool for creating in-depth surveys that will help you understand the market and consumer preferences. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they''ll work year after year.
    [Help] Infinite Scrolling: What to Consider Before Implementing It on Your Site
    The pros and cons mentioned above should help give you an idea of whether incorporating infinite scrolling into your website is a good idea. That isn''t to say there''s no way to help mitigate this issue, though. You should then group your infinite scroll page content into component pages and then make sure each component page has a full URL (this will help you avoid any errors).
  • MARKETRI  |  TUESDAY, APRIL 30, 2013
    [Help] Five Methods for Cultivating Referrals for Your Law Firm
    Following are five tips to help you get started. ” To help attract referrals, it’s important to build up your reputation by promoting and marketing your legal expertise and showcasing your thought leadership. A simple email can help initiate an ongoing dialogue and could lead to a long-term, trusting relationship down the road. Referrals are the bread and butter of a law firm’s marketing and business development, but they rarely just happen.
    [Help] Just in Time for Halloween: Are Google’s Recent Panda & Penguin Algorithm Updates As Scary As They Seem?
    Main Objective: Evening the playing field; Helping smaller and medium sized websites compete in the SERPs. So far, fall is shaping up to be a busy season for the folks at Google. It’s not even Halloween yet, and our favorite search engine has been busy refining its algorithm in order to provide searchers with more appropriate results for their queries. Over the last several weeks, Google has rolled out the latest iterations of its Panda and Penguin algorithm updates.
    [Help] Do Emotions Play a Role In B2B Sales?
    Colin Shaw and his team at Beyond Philosophy have spent years researching the roles that emotions play in the buyer/seller relationship, and applying the results to help organizations to create emotionally engaging customer experiences. If you answered Yes to that question, here’s the follow-on: Does the buyer feel the same kinds of emotions when they’re engaged in a B2B buying cycle as they do in a B2C cycle?
  • ACT-ON  |  FRIDAY, APRIL 28, 2017
    [Help] 5 Ways to Use Earned Media to Increase SEO
    To achieve optimal SEO rankings, it helps to publish a few pieces of content on your site before publishing with influencers. Your sharing of content, commenting on posts, and finding other ways to be helpful have warmed up the influencers. He says, “Don’t ask how influencers can help your brand; figure out how your brand can help influencers.”. Trust is one of the hardest things for marketers to earn.
  • HUBSPOT  |  SUNDAY, AUGUST 25, 2013
    [Help] New Social Media Image Templates, #INBOUND13 Wrap-Up, and More in HubSpot Content This Week
    So we''re going to try something a little different for these Sunday roundups to help solve this problem -- each week, we''ll resurface some HubSpot content from the past week that you may have missed. Lucky for us, there are some free templates that can help you design images for social media in just a few minutes. It''s no secret: We produce and publish a lot of content here at HubSpot. 20+ blog posts a week. Nearly 10 free ebooks, downloads, and webinars a month.
    [Help] Traditional vs. Predictive Lead Scoring: What's the Difference?
    Once we establish that framework, we can then help our sales teams make the most of their time by providing them with the means to prioritize leads. This will help you figure out what properties will serve as a good indicator that someone is qualified (or vice versa). What separates a qualified lead from an unqualified one? That's the burning question we all have.
    [Help] Twitter Proven to Impact Search Engine Rankings
    So, to all you folks out there that don’t have a Twitter account yet, or set one up but it’s sitting there lonely and abandoned, read on to find out why Twitter is not only important for building online reach but is also critical to help your business website rank in search engines. This information helps prove that social sharing has a positive effect on the reach of your business website. We’ll help you see which areas you need to focus on.
  • BIZNOLOGY  |  MONDAY, APRIL 24, 2017
    [Help] 30 fascinating facts about organic vs paid social media
    Do these facts help you understand organic vs paid social? Do you need help figuring out the right balance for your business? Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page.
    [Help] 5 Branding Techniques that Do Double Duty
    They help attract new clients and the talent you need onboard to serve them. Assuming that you accompany your blog posts with keywords and social media activity, a larger number of authors will also improve your website traffic traffic, boost Google’s opinion of your website’s authority, and, ultimately, help you be found online by prospective clients and team members. How Hinge Can Help.
    [Help] The progression of anchor text
    Not only will anchor text help determine the value of your links, but it will also shape how your backlink portfolio looks to Google. The use of “white noise” anchor text is another option that will help round out your backlink portfolio. (Photo credit: Wikipedia). Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink profile.
  • VIEWPOINT  |  TUESDAY, JULY 16, 2013
    [Help] Successful Lead Generation - One Size Does Not Fit All
    The prospect has been personally engaged by a highly trained, experienced salesperson who has helped identify a pain point, possible solutions and qualified the prospect by numerous pre-determined information points. Top performing B2B sales organizations rarely employ just one lead generation tactic.
    [Help] How To Maximize Your ABM Investment With Better Data
    Intent — Understanding which companies are actively researching your solution can help you identify new additions for your target account list and find out when to engage existing target accounts with sales or marketing outreach. What has account-based marketing done for me lately? B2B marketers aren’t asking this question too often, partially because many are new to adopting ABM and are waiting patiently for the results to appear.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Help] Pinterest Guided Search Changes How We Discover Content, and It's Awesome
    Guided search has kicked keywords to the curb to help Pinterest users discover more personalized, relevant content in their 750 million boards with 30 billion Pins. For the longest time, whenever you needed to search for something on the internet, you typed a few keywords into a search box, hit enter, and hoped for the best. When you knew exactly what you were searching for, this worked best. Cheap charcoal grill" returned results for cheap charcoal grills.
    [Help] What A CMO and a Politician Have in Common
    " To help CMOs weave their way through all the technology options out there, we created, in partnership with The CMO Club, The CMO Solution Guide to Leveraging New Technology and Marketing Platforms. Let me make one thing perfectly clear. a CMO and a politician do have some things in common.
    [Help] 3 Keys to an Effective Autoresponder Program
    Offers that require less of a commitment – a Webinar, or video, or case study – can help move that prospect one small step further along the sales process (and identify him or her as a candidate for further nurturing.). Studies show that responding to new sales leads promptly, literally within minutes, can have a dramatic impact on the rate at which those leads are qualified, and the speed at which they convert to opportunities and, ultimately, deals.
    [Help] Healthcare Marketing Is Pioneering Value-Based Content, and the Rest of the World Should Pay Attention
    They came to me for help building out content for their startup incubator. Applying these lessons to your own content presence will help you get past being just another company with an obviously low-effort, meandering blog. I’m a healthcare native. That native status is powerful as a value-based content creator because it means I’ve got an insider’s perspective on the culture and needs of healthcare organizations.
  • THE POINT  |  TUESDAY, MAY 3, 2016
    [Help] Salesforce “State of Marketing” Report: Better Happy Than Good
    A related statistic that helps explain the massive jump in social marketing – Salesforce says that 80 percent of high-performing marketers plan to increase spending on social advertising, making it the third largest area reported for increased investment. Salesforce has released their “ 2016 State of Marketing Report ”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide.
    [Help] How Content Impacts the Buying Journey: ABM vs. Demand Gen
    Implementing an attribution solution with ABM capabilities , like lead to account mapping and account engagement scores, will help marketers accurately report on engagement. As more marketers transition from demand generation to account-based marketing, the question comes up of what to do with content. At its core, content is a demand generation tactic used to fill the top of the funnel with leads.
    [Help] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    In other words, they help buyers both place content and understand where it might get the most traction or response, since that has implications for what they license and create on the front end. Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking about it are millennials. Video and mobile platforms are growing in importance. Nothing really new there.
    [Help] True Story: Without a marketing plan, he planned to fail!
    This was my first visit to the company and she wanted my help to create a strategic direction for the company. As Casey Stengel said, “If you don’t know where you’re going, you’ll end up someplace else.” For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. This is what happened.
    [Help] The Art of Emoji Marketing: 7 Clever Examples From Top Brands
    Nothing fancy, but it helps break up a wall of text. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Here’s something disturbing: According to data gathered by marketing agency Deep Focus, four out of every 10 millennials would rather engage with pictures than read. Yes, you read that right.
    [Help] Media Meets Ecommerce: 5 Tips for a Rock-Solid Strategy
    5 Tips to Help Your Media Company Master Ecommerce. In addition to creating helpful documentation, the company has a small ecommerce store with training and prep DVDs. Thinking of adding an ecommerce layer to your media brand? If so, your mind is in the right place. With ad revenues on the decline, an online store can be a great way to deliver value to your audiences. Just take a look at how today’s top retailers are attracting and building relationships with their audiences.
    [Help] 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy
    Today, I want to look back at the past six months (with help from our industry news section and GIFs) and showcase some of the latest trends I’ve come across that should have a direct impact on 2016 content marketing strategies. Generating links from high-quality publications will help your reputation with your customer base and search engines, killing two birds with one stone.
  • HUBSPOT  |  WEDNESDAY, MAY 1, 2013
    [Help] How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior
    Conducting this email survey not only helped me evaluate the reasons my recipients weren’t clicking on my emails, but it also helped me identify improvements I could make to increase my clickthrough rates and make my email marketing more lovable. As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates.
    [Help] Are You a Productive Reader? - Stepcase Lifehack
    Help. -->. This may not be for everyone, but let me tell you: nothing will help you make better sense of a topic than teaching it to others. ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. LIFESTYLE. MONEY. TECHNOLOGY. MANAGEMENT. Your ID: Password: Forget your ID or password? Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader?
    [Help] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
    It was this local café a block from my apartment, and the staff was friendly and helpful. The holding group has gone all in with influencer strategy, partnering with social media influencers to help generate conversation around core products, contests, and brand messaging. By planning ahead, aligning games and contests with seasonal trends, with desired rewards, and other altruistic rewards will help pique employees’ interests throughout the year.
    [Help] Our Most Read Ecommerce Posts of 2015
    To help gear up for 2016, we've collected our most popular ecommerce posts from each month in 2015. As Cyber Monday got closer and closer, we put together a step-by-step guide to help you create a holiday marketing campaign, with resources to get you up and running ASAP. We collected examples of delightful holiday marketing campaigns to help spark your own seasonal marketing campaigns. With the close of the holiday season, retailers are breathing a sigh of relief.
    [Help] 5 Lead Generation Lessons You Learned in Kindergarten
    Are you helping them connect the dots on why they should buy from you? Author: Cori Pearce Let’s take it back to the old school–elementary school. Demand generation marketers spend their careers building out complex lead acquisition and engagement engines, but sometimes it’s good to take it back to the basics—way back–as in, back to the things we learned in kindergarten that still hold true in today’s marketing landscape.
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