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Paul Gillin

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How AI is automating writing and marketing messages

Paul Gillin

If you want to write a blog post about a specific topic, you can use AI to help you generate ideas for the post. By harnessing the power of data, AI can help companies better understand their customers and offer them tailored experiences that meet their needs.

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The Ins and Outs of AI Content Generation Tools

Paul Gillin

Like any other technology, AI can be used effectively for generating content in different ways, and learning how to do so will help you decide if it’s a viable option for your company. AI-generated content can become a viable alternative to hiring or training a team of content writers.

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IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

A key value of social networks to our daily lives is that they make it easier to find people who can help us get answers and save time, so why not apply those same goals to sales? They hang out where customers hang out, build relationships and help them become part of our family,” he said. The tools help build trusted relationships.”.

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Marketo Tells How to Use Social Media for Lead Generation

Paul Gillin

For example, 58% of marketers who have used social media for more than three years say it has helped boost sales. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. They report encouraging results.

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IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. If managers are in collaboration with their teams the information is more accurate and less filtered.”.

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IBM Expands Social Business Services

Paul Gillin

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations.

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CareOne Cashes In On Community

Paul Gillin

By enabling customers to freely exchange experiences, CareOne helps shatter suspicions that dissuade people in debt from seeking professional help. CareOne discovered that customers who engaged online were far more likely to seek professional help than cold-called candidates. “It’s