Six Tips for Effective Editorial Advisory Boards
B2B Memes
JULY 6, 2011
If your topics are too diverse, a small group of niche experts won’t help much of the time. Resist inviting people onto a formal board until you’ve worked with them enough to be certain that they are genuine experts and that they truly want to help. Ask yourself if you really need or want a formal board. Know your board members.
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