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    [Help] Artistic license: Using email metrics to fuel creativity
    But metrics help guide that creative flow, making the process of coming up with punchy, attention-grabbing content easier. While you may want to give all three a try, A/B testing trends like these can help you decide where to focus your creative energy and time. Ideally, analytics should be working in conjunction with the inventive content you’ve created to help hone your marketing messages.
  • HUBSPOT  |  SATURDAY, JUNE 14, 2014
    [Help] Which Game of Thrones Leader Are You? [Quiz]
    In honor of the Game of Thrones season four finale, we decided to put together quiz below to help you figure out those parallels a little bit easier. Is life an imitation of art, or art an imitation of life? Sometimes, even in the most outlandish pieces of pop culture, we’re reminded of the every-day. Take Game of Thrones , for example. While there are knights, dragons, and magic, the characters often remind you of people in your life.
  • BIZNOLOGY  |  MONDAY, JUNE 22, 2015
    [Help] 5 Low-cost tools that make content creation easier
    SEMRush can help. Plus, from the content promotion standpoint, you can view a list of influencers who may help you amplify your content. Once upon a time, web writers relied more on guesswork than data. We didn’t have access to keyphrase research until Wordtracker came along. There were no solid competitive intelligence tools. Plus, advanced testing capabilities were out of financial reach for most companies. Things have certainly changed.
  • FATHOM  |  FRIDAY, JUNE 6, 2014
    [Help] Manufacturers: Are You Attracting the Right Employees with Your Careers Pages?
    Community Involvement – Whether employees help charities or are heavily involved in the community, let prospective candidates get a glimpse into how they can be part of the greater good. Get your employees involved to help create this page. Articles abound on the Internet raising discussions on how to attract qualified employees to the Manufacturing fields.
    [Help] Growth Marketers’ Top Priorities: Survey Recap
    Help Wanted: Mix of Hard and Soft Skills. In mid-December, we surveyed our readers about their top marketing priorities in 2016. We were eager to learn how the digital marketing community intended to grow its businesses through marketing — and how it planned to achieve those growth goals. All told, more than 70 people across the marketing spectrum, from CMOs tasked with setting the high-level vision to in-the-trenches practitioners who execute the plan every day, completed the survey.
    [Help] Report Confirms B2B Email Marketing Still Effective
    KEO Marketing can help create an email marketing campaign that allows you to realize the maximum return on your investment. A recent report confirms what we have said here several times recently: email marketing can pay off for those who take the time to plan and execute it well. Salesforce just released their first business-to-business (B2B) marketing report, which surveyed more than 2,000 B2B marketers worldwide.
    [Help] Email and SEO to Be Top Revenue Drivers for B2B Marketers in 2017
    Looking ahead to the remainder of 2017, research shows that B2B marketers have new insight into which tactics can help them achieve their key objectives. Sixty-eight percent also said that analytics help them allocate their budget more efficiently. The “2017 State of B2B Digital Marketing” report from DemandWave has found that email continues to be B2B marketers’ top channel (63 percent) for revenue growth.
    [Help] Stop Making Average Content: How to Make Remarkable Content Without the Risk
    When you get responses, it will not only validate your concept, but their feedback may help you refine your it. You might also wind up with a quote or two, and when the time comes to promote it, you may have a champion waiting to help you spread the word. There are two kinds of content in this world. There’s average content, the kind of content you create to feed the beast. The content you make because you have to.
    [Help] Welcome to Marketing In The Engagement Economy
    The partner to help you drive an impactful transformation in your organization is a platform that is built from the ground up—one that is, at its core, built to orchestrate end-to-end marketing engagement. Author: Steve Lucas You’ve heard it a thousand times: digital transformation has shifted the way companies do business. As a part of this shift, buyer expectations have changed.
    [Help] 8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About
    Your reply rates are important and getting information on whether they are positive or negative will help you craft better email sequences. Email marketers have 3 seconds to capture attention. Emails are a lot like Youtube ads, if you don’t get attention within a few seconds the audience will hit skip. Email marketing is even harder than video ads. With email you only get a handful of words. Auditory and visual elements are luxuries email marketers don’t have.
    [Help] 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral
    All that said, a good case study helps provides validation of an organization’s expertise and credentials. As also referenced in this report, 58% of those surveyed indicated that content marketing assets developed should help “identify new solutions and approaches to solving problems / needs” This is where effective case studies can truly excel.
    [Help] Introducing Marketo’s Email Lookbook for Spring/Summer 2014
    While not always necessary, sometimes including a special offer or discount code will help you to further pique their interest. Author: Dayna Rothman A really good email is often the difference between a click-through and a direct route into the spam folder. And with new advancements in email inbox organization, such as Gmail’s new tabs , it is becoming even more difficult to stay in the coveted inbox.
    [Help] Time for Summer Pipeline Building
    I have simply built a list to help you think through your options, I would like our readers to certainly add their thoughts and ideas as well. Time for Summer Pipeline Building. I had two client conversations already this week reminding them to ensure they are focused on building their summer pipeline. In one case the client was excited about the event they just completed and the opportunities they found, yet they had no events scheduled for May or June!
    [Help] Bloggers Block? How to Get Your Creative Writing Mojo Back
    It’ll happen in its own time, and stressing out about the situation won’t help at all. When trying to come up with topics for his blog, , he often finds it helpful to try a few of these tips out to keep him from stressing about providing unique content. Ever get stuck with blogger’s block? Can’t get a spark of creativity going? Fingers just lay there on the keyboard like wet noodles… How can you get your creative writing going again?
    [Help] Connecting Social Media Marketing with Buyer Behavior
    Splitting the data between under-30s and over-30s shows the inevitable tendency of younger buyers to use the newer channels — the under-30s were three times more likely to use blogs to help them select suppliers, for example — suggesting that social media usage will only increase as one generation gradually succeeds the other. In 2010 The Base One Agency of London sponsored some of the most important research I’ve seen in our field.
    [Help] 10 Ways to Make Your Content More Fun to Read
    In any event, every time we were looking to enhance our blog content with a hypothetical example to explain a concept more clearly, the example went something like this: Off the wall and totally fun, but still very relevant and helpful in getting our readers to understand how to use analytics to identify the topics they should be blogging about -- the topic of the post it appeared in. A little humor, it turns out, is a great way to help cope with bad news :-).
  • BIZIBLE  |  THURSDAY, JUNE 9, 2016
    [Help] How to Obtain Positive Marketing ROI with Revenue Analytics
    Because revenue analytics highlight what is resonating with prospects and driving conversions, it helps the team provide a better customer experience moving forward. Additionally, revenue analytics help marketers prove their value. Revenue analytics is the process of discovering where your revenue came from. It’s a granular analysis that tells you which marketing and sales channels, campaigns, and efforts are impacting the bottom line at your organization.
    [Help] The Importance of Market Research – and Understanding Your Competition
    Here’s the bottom line: ignorance of true competitors is seldom going to help you compete. Knowing your competitors helps your firm stand apart. Understanding your clients helps your firm attract more clients. Conducting market research can help you understand what those great clients find particularly appealing about your firm. Understanding your clients’ challenges can help you find your differentiator. How Hinge Can Help.
    [Help] Social Media Marketing Automation Dos and Don’ts
    Using social media automation tools can help you maintain a consistent social media presence without sacrificing the rest of your work. If you’ve got your hands full managing the day-to-day operation of your business, sometimes posting on Twitter or Facebook is the last thing on your mind. Here are some dos and don’ts on how to integrate social media automation into your online marketing. Do: Mix up your automated tweets and status updates with ones you write in real time.
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 29, 2015
    [Help] 6 Things Your Landing Pages Should (And Should Not) Include
    You can follow these six points to help you craft a quality landing page. So you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. However, you don’t want to turn away a lead with an ugly landing page. Concise, Action Oriented Headline. What are you offering and why should someone read the rest of your landing page? Get the point quick.
    [Help] Our Most Read Ecommerce Posts of 2015
    To help gear up for 2016, we've collected our most popular ecommerce posts from each month in 2015. As Cyber Monday got closer and closer, we put together a step-by-step guide to help you create a holiday marketing campaign, with resources to get you up and running ASAP. We collected examples of delightful holiday marketing campaigns to help spark your own seasonal marketing campaigns. With the close of the holiday season, retailers are breathing a sigh of relief.
    [Help] How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind
    Needless to say, each of these individual platforms contains reams of valuable marketing data, but none of this data is very helpful if it exists in a silo. Does the answer to that question help you achieve your marketing or organization’s goals? Author: Gareth Goh Marketers have a well-deserved reputation of being creative types, thinking outside the box and experimenting with new ideas that build brands, reach audiences, and engage customers.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Help] 8 of the Weirdest Shark Tank Products That Got Investments
    The fact that EmazingLights had $7 million in annual revenue at the time certainly helped Lim's cause.). Entrepreneur Pat Crowley, however, believes that his Chapul bars, which are made from cricket flour, can help people "leap over this psychological hurdle" of eating insects. Whenever you watch an episode of Shark Tank , there always seems to be at least one product an entrepreneur pitches that makes you go: "Whaaa?". That's a big part of Shark Tank 's appeal.
    [Help] 5 Most Important Revelations from Latest Data Management Platform Report
    That said, there is growing use case support for second party (partner) and owned data audience creation (based on data an organization already has access to) that are also helping to bridge the global divide and are fueling the adoption worldwide.
    [Help] Everything You Need to Know to Dominate Local Search
    It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. You can perform long-tail keyword research in Google's Keyword Tool, or if you use HubSpot software, use HubSpot’s Keyword Tool to help find variations you might not have thought of before.
    [Help] Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. The new API allows Google to gather engagement data from within the app to determine how helpful it is to users. These tips will help you ensure that your site or blog is optimized for maximum speed and efficiency.
    [Help] How to Create a Focused Content Strategy for Paid Search
    Paid search marketers must create the right call to action and the perfect value proposition to convince prospective students to ask for help—to get millennials to say, “Yes! Finally, ensuring that your page design conveys that your college or university is a reputable institution will help perspective students know that their personal information is safe and will not be misused.
    [Help] Four Tactics for Better Lead Nurturing
    Most people know the basics of lead nurturing, so here are four more ideas that can help your lead nurturing be more effective. KEO Marketing has a team of experts who can help you build and improve your lead nurturing strategies. Lead nurturing is one of the most powerful tools that marketing automation software has to offer.
    [Help] 6 Tips for Better Email
    Here are six strategies to help you get the most from either: 1. Your leads come from a variety of backgrounds and have a variety of problems to solve; they want something from you that shows how your company can help, and makes them feel like you actually understand them. You can help them educate themselves by nurturing them with information that’s appropriate to the stage of their engagements and the size of their decision-making team.
    [Help] How to Choose the Right Email Service Provider [GUIDE]
    An email service provider, or ESP, can help your small business generate and send emails that are targeted to your customer niche, get them delivered and provide actionable results. If you’re in need of some marketing help, look no further. Email and social media marketing go hand in hand, so you’ll want a provider that helps you use both. You want a provider that has an excellent support team in place to help you with any questions or concerns.
    [Help] Five reasons to be freaked out by the Facebook experiment
    The post Five reasons to be freaked out by the Facebook experiment appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. But it goes beyond the simple shock value of a company manipulating people. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users.
    [Help] 5 Lies You've Been Told About B2B Marketing Attribution
    It helps you track leads through the entire funnel and attributes revenue to each of the touchpoints that led to turning your prospect into a customer. Usually at company-wide meetings each team will discuss its accomplishments, tying them back to profit for the business. Then it’s the marketing team’s turn and uhh they had 15 “likes” on Facebook or 1000 page views for the month. But it doesn’t have to be that way.
    [Help] 12 Digital Marketing Experts Share Their Trend-Watching Habits
    Lastly, but most importantly, create and cultivate a strong network of other professionals interested in the field to help facilitate opportunities to learn from one another. Podcasts offer peer perspective and insights that help me contextualize industry news and trends. I find the ‘suggested’ articles in the Buffer app to be a really helpful curation of great content, and the popular tweet aggregator
    [Help] Move From Branded Content To A Content Brand
    Today, I travel the world preaching the power of content marketing, teaching marketers to focus on quality over quantity, and helping others embrace the lessons I’ve learned over the last twenty years. Our most recent Future of Marketing interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own.
    [Help] The progression of anchor text
    Not only will anchor text help determine the value of your links, but it will also shape how your backlink portfolio looks to Google. The use of “white noise” anchor text is another option that will help round out your backlink portfolio. (Photo credit: Wikipedia). Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink profile.
    [Help] How to make customers brand loyal? Give them the benefit of the doubt.
    The system in general is a brilliant innovation, paper tickets were helping no one. What makes people loyal? Mutual respect is one thing. What makes people loyal to brands? The feeling you’re getting something valuable and being treated fairly and not like an open wallet. I recently discovered something to love about one of the hardest things to love in London – TFL. Innovative but expensive. The oyster card was introduced in 2003 and since then over 52 million have been issued (wow!)
    [Help] 4 Ways to Free Your Sales Team
    In that spirit, we present four ways you can help free your sales reps. The best way to help sales effectively connect with buyers on social is to have marketing to develop it’s own social media playbook. How do you help liberate your sales team? by Jesse Noyes | Tweet this It’s July 4 th , a day to celebrate freedom. It’s also a day of family and friends, fireworks and flipping burgers.
    [Help] Digital Asset Management in the Martech Cocktail
    Here’s a few things for you to consider as you work with your colleagues to weave DAM into the enterprise digital marketing cocktail: I provide two digital marketing frameworks that complement each other to help you chart the course for digital marketing effectiveness. Please feel free to contact me if you need help. This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group.
    [Help] How an Industrial Distributor Uses Content Marketing Effectively
    I have seen some industrial distributors who have taken steps to make their sites more customer-friendly by adding helpful tools such as grouping their products by applications, part number finders, product selection wizards and Live Help. Click on their Resources tab and you will find a deep and rich library of very helpful content under headings like Emergency Preparedness, American Recovery and Investment Act, Productivity, Safety and Green.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Help] 7 Steps to Becoming a World-Class Real-Time Marketer
    To help you determine which social network your audience populates, check out this post about 8 questions to determine if a social network is worth your time. Framing the conversation brings clarity and helps identify whether or not the conversation is one that lends itself to brand engagement. Lately, real-time marketing is the buzzword du jour.
    [Help] What Programmatic Advertising Means for Marketers
    Either via agency partners or directly, the tech to help manage the volume and variations of audience segments is critical. Before we dive into the matter at hand, let's take a quick stroll down memory lane, shall we?
    [Help] Blockchain marketing: how the technology behind Bitcoin could change marketing
    Then, you can add in the fact that the DTCC plans to use blockchain to settle its $11 trillion in derivatives trades , Homeland Security is looking at blockchain to track goods and people across borders , and the FDA is looking at blockchain to help with population health management. Value will get created not by owning customer data, but by how companies help customers use, interpret, and interface with data.
    [Help] Thought Leadership Marketing for the Subject Matter Expert
    For example, a firm might publish helpful content that explains confusing terms and concepts without offering any innovative or advanced thinking. Having a good working relationship with other experts helps you in a couple of important ways: First, it gives you access to the most advanced and influential thinking. You help each other get smarter. Thought leadership marketing not only helps you get ahead, it also makes it easier to stay ahead.
    [Help] IoT 2016: Top 100 Influencers and Brands
    For it truly take hold, however, a compelling case needs to be made to employees about how IoT will actually help them learn, grow, and advance, and how they can retain some semblance of control over what data are gathered and how it’s used. Tax Help. The Internet of Things (IoT) is the term used to describe the networking of physical objects, such as consumer electronic devices, vehicles, buildings, air conditioners, heating systems and other items.
    [Help] Tips for Email Newsletter Campaign First-Timers – Part I: Content
    It’s helpful to include both the type of content they will receive (product updates, industry news, informative blog posts, etc.) Starting a newsletter from scratch may seem a bit daunting. If you’ve never made one before, or you feel like your current newsletter campaign is in dire need of an overhaul, this post is for you.
    [Help] 5 Branding Techniques that Do Double Duty
    They help attract new clients and the talent you need onboard to serve them. Assuming that you accompany your blog posts with keywords and social media activity, a larger number of authors will also improve your website traffic traffic, boost Google’s opinion of your website’s authority, and, ultimately, help you be found online by prospective clients and team members. How Hinge Can Help.
    [Help] The Value of Time: A View from the Sales Development Front Lines
    Every company has equipped their Sales Development Teams with various tools to help maximize the sales process. One that I have found to be very valuable in helping maximize an ADR’s time management is LeanData and its innovative leads-to-accounts matching engine. It helps me navigate what seems to always be a crowded store, and decreases the amount of time I spend shopping. None of us ever seem to have enough time, and I’m certainly no different.
  • WEBBIQUITY  |  MONDAY, JULY 15, 2013
    [Help] Funny Business: The Best Digital Marketing Humor, 2013 Edition
    Saya Weissman helpfully explains what many commonly used business and digital marketing phrases really mean. Man or woman, you write like an excited teenage girl sometimes and you just can’t help it. One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that’s called “work.”
    [Help] How to Impact Revenue Cycles: 4 Key Areas for More Wins
    We will reveal how social selling tactics can help your sales team: Identify and quickly adapt to evolving customer needs. Today, unique and powerful opportunities exist for sales teams to improve and accelerate their lead-to-revenue process. Sales managers are increasingly turning to “social selling” tactics and tools to boost performance at every stage of the sales cycle.
    [Help] How to Impact Revenue Cycles: 4 Key Areas for More Wins
    We will reveal how social selling tactics can help your sales team: Identify and quickly adapt to evolving customer needs. Today, unique and powerful opportunities exist for sales teams to improve and accelerate their lead-to-revenue process. Sales managers are increasingly turning to “social selling” tactics and tools to boost performance at every stage of the sales cycle.
    [Help] Content Relevance- Keeps It Far From Boring
    The only way to gain new customers is by Engaging and Nurturing them with relevant content that helps them solve their problem. Why do some company’s struggle developing effective content and others seem to hit it out of the park every time? What does it take to have a “home run piece” as Doug Kessler calls it? It could be a few reasons, but most of all, it has to do with relevance of the content.
  • HG DATA  |  THURSDAY, APRIL 13, 2017
    [Help] Modern Analytics Uses Technographics to Maximize Business Intelligence
    Learn more about how Modern Analytics helps customers maximize business results with predictive analytics in our latest case study. For years, Modern Analytics has offered fully automated, machine learning-based predictive analytics to support informed decision making in all facets of business.
    [Help] A Social Media Photo Sharing Smackdown: Instagram vs. Twitter
    Twitter also just recently revamped their Twitter for Business site , giving you helpful info about the basics, marketing, ad products, the art of tweeting, tools you need, and more, including success stories by business size ! Instagram, the beloved photo-sharing site with an avid cult following, ( 100 million monthly active users to be exact), gave Twitter a swift upper cut just three months ago in a social media smackdown of sorts.
    [Help] Google+ Launches New Features, Adds Support for Google Apps
    The second, What’s Hot , helps users discover interesting and popular posts. Ripples enables inbound marketers to see how their content is shared and which influencers help drive the most sharing activity. Twitter and Facebook have long helped users discover popular or trending topics in addition to most recent posts. News related to Google+ has been slow in recent months. Hopefully, Google is working on business profiles for its social networking platform.
    [Help] 6 Creative Ways to Make Content More Visual
    This visualization from Elliance doesn't highlight any data, but instead, it helps to visualize and explain a concept. We humans are visual creatures, and sometimes the best way for us to learn or understand a new concept is to actually see it. After all, that's why they say, "a picture is worth a thousand words," right? So if humans love visuals, why not leverage that fact on your blog and in other content creation?
    [Help] HowTo Deliver a TED Talk
    Jeremy takes the reader through each topic easily with stories, graphs and tips to help the speaker execute on this ideas. How to Deliver a TED Talk. Secrets of the World’s Most Inspiring Presentations. How to Deliver a TED Talk by Jeremey Donovan, published by McGraw Hill, is a great read. As a member of the National Speakers Association and a frequent speaker at many kinds of events I found this book fascinating-anyone that has to give any kind of presentation should get this book now.
  • ACT-ON  |  FRIDAY, JULY 15, 2016
    [Help] 8 Killer Tips for More, Better, Earned Media
    That trust goes a long way to helping convert tire-kickers into buyers, so earned media is very valuable. In addition to those strategies, here are a few more tips to help with getting more from your earned media campaigns: Create content worth sharing.
  • ACT-ON  |  MONDAY, NOVEMBER 9, 2015
    [Help] Dear CMO, Part 1: Why Your Content Misses the Mark
    What I actually need are compelling solutions and people I trust to help me deliver them.”. Addressing these will help to better engage the eyeballs and garner the clicks, shares, engagement, and ultimately conversion in the form of sales. Well-crafted and well-used automated marketing systems can help shine more light on data stories such as these.
    [Help] 3 Reasons Online Customers Never Return
    Knowing what individual customers do, what they like, and how they prefer to engage with your brand can help accomplish this. Posted in Personalization. It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing online retailers. But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out.
    [Help] Four Must-Have Metrics for Marketing Measurement
    It’s always hard for marketers to know which revenues they helped to generate, but I’ll assume a database or digital environment that identifies the treatments applied to individuals and their actual purchases. Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture.
    [Help] Handling isolation in your worklife
    Periodic breakfasts and lunches with clients and partners; Skype or Google+ Hangout sessions with far-flung people in my network – these are all ways that help keep me energized. Periodic breakfasts and lunches with clients and partners; Skype or Google+ Hangout sessions with far-flung people in my network – these are all ways that help keep me energized. By Steve Woodruff, {grow} Community Member.
    [Help] 37 facts on the future of Social Selling vs. Cold Calling
    Could your business use help doing social selling better ? 50% of sales go the first salesperson to contact a prospect (source: ). Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. In fact, it’s the opposite.
    [Help] 3 Strategies You Need for Social Selling: The Non-Creepy Solution to Your Tedious Investigative Past
    Discovering social insights will not only heat up your prospect pipeline, it will also help bridge the gap between forcing a product conversation and building customer rapport. Afterall, 82% of consumers trust a company more if they are involved with social media (source: Forbes ) and 70% of B2B decision makers use social media to help make their decisions (source: Forrester ). Customer research used to be a time-consuming task for salespeople.
    [Help] Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
    When PointClear engages with marketing and sales executives at technology, healthcare and BPO services companies with complex offerings, the primary objective of our sales lead generation, lead qualification, and lead nurturing services is to help them close more deals at higher deal sizes. Embedded in every client program, they help us identify the right prospects and convert them to qualified leads. Identify areas and/activities to help prospects close faster.
    [Help] 5 Essential Tips to Consider before Boosting a Facebook Post
    For companies that have yet to make that determination, it helps to test out posting at various times of the week to get a feel for when their users are most active, and when they are not. It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease.
    [Help] Satori Yoga Uses Email Marketing to Connect with Clients Beyond the Mat
    For Andrea Stern, a career in human resources led her to realize that she wanted to help office workers and professionals in a different way. She left the corporate world more than 10 years ago and opened the doors to Satori Yoga , a yoga, Pilates and massage studio located in the heart of San Francisco’s Financial District.
    [Help] The Opposite Side of the Interview Table
    Will that person help me develop my skills and career? The Opposite Side of the Job Interview Table. Tips to Consider when considering a new Job/Employer. Recently a received a call from a former client, he wanted to discuss the potential of considering another opportunity.
    [Help] Why Overworking Is Bad For Your Health (And Who's to Blame)
    Computers help us do things faster, emails and text messages let us always be in touch, and the internet makes it easy to find the answer to any question with just a quick Google search. The breaks we take to recharge, eat meals, or spend time with the people we love help us step back from our work and stay mindful of how our work contributes to our goals. If it's interfering with your mental, physical, or emotional help, it may be time to reprioritize.
    [Help] Exciting new tools for B2B prospecting
    American Express’s foreign exchange software division identified “opened an office in a foreign country” suggests a need for foreign exchange help. Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.
    [Help] Social Media For Social Good. Will It Do Any Good?
    It’s one of the many companies popping up all over the country that promise to help nonprofits tap into social media to engage donors and raise cash. and the dozens of other startups aiming to help nonprofits manage social media for social good. “We’re by Jesse Noyes | Tweet this. This article is the first in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector.
    [Help] Why Licensed and Curated Content Are Killing Your Content Strategy
    “It’s helpful, but doesn’t seem to be doing too much for us.” But using skilled contractors who work directly with your editorial team, or targeting infrequent and specific opportunities for curation can help build a holistic and powerful content strategy that serves your brand in the long run. I feel bad for marketers who want to revitalize their team’s content marketing strategy but find themselves caught in traditional ad-centric environments.
  • HUBSPOT  |  SUNDAY, AUGUST 25, 2013
    [Help] New Social Media Image Templates, #INBOUND13 Wrap-Up, and More in HubSpot Content This Week
    So we''re going to try something a little different for these Sunday roundups to help solve this problem -- each week, we''ll resurface some HubSpot content from the past week that you may have missed. Lucky for us, there are some free templates that can help you design images for social media in just a few minutes. It''s no secret: We produce and publish a lot of content here at HubSpot. 20+ blog posts a week. Nearly 10 free ebooks, downloads, and webinars a month.
    [Help] Speed Matters: 5 Tips to Make Your Website Load Faster
    Fixing most of these issues is probably something you’ll need the help of IT for. It’s not for everyone, but it can help. While that’s not enough information to make you into an expert, it is enough information for you to understand how powerful page load speed time is — and to help your website load faster. I hope it helps. Does website speed sound like a boring topic? Maybe something better suited to IT rather than marketing?
    [Help] 20 Tools We are Thankful for as B2B Online Marketers
    Working at an agency, this can be a very helpful way to quickly identify urgency or the client a specific message has come from. It allows me to create and save easy-to-access email templates and it’s helpful when trying to reach out for 3rd party opportunities (to know if I’m being blatantly ignored or maybe have a wrong email address) of a prospect.
    [Help] Tips to Amplify Your Lead Gen with Next Gen Social Data
    Which is why we put together an eBook, " Amp your Lead Gen with Next Gen Socia l " to help brands understand how segmentation, personalization and automation can increase email marketing ROI.
    [Help] Five Tips to Make Your Writing Sparkle
    What tricks have helped you become a better writer? Now that we’re all publishers, writing has become a core skill for marketers. I love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. Write in Pictures. Former Wall Street Journal page one feature writer Bill Blundell used that phrase in a seminar some 15 years ago, and I’ve never forgotten it.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Help] The Science of Creativity
    James Kaufman and Ronald Beghetto are credited with introducing the “Four-C” Model of creativity, which looks a little something like this: The Four-C Model of creativity was developed to help “broaden the concept” and differentiate the levels of creative expression. Cytowic can help you understand the synesthesia trait in less than four minutes and is definitely worth the watch: The Need-to-Know: Synesthesia is a neurological trait that combines two or more senses.
    [Help] What Questions Should you Ask your Visitor Tracking Provider when Evaluating a Solution?
    In this case, suppose you have a goal to acquire a website visitor tracking solution that helps identify businesses and people that visit your website. These questions will help probe for key differentiators and features that might help you make a better decision. It’s always hard to interview vendors when you’re not really certain what questions to ask them.
    [Help] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    Help them in their research process by offering a product specific buying guide, such as “How to Find an Oven That is Perfect for You.” Providing helpful and informative content will make them more likely to purchase from you - especially if you follow up with email nurturing! It covers important topics to help you determine your market research needs and budget, as well as how to define success. But, you want to gather enough information to help understand your contacts.
    [Help] How to Create a Logo: Designers Give a Look Inside Their Process
    To tackle such a complex challenge, many brands choose to hire outside help. Researching the field or industry helps designers get a sense of the environment the logo''s going to live in," said Tyler. These logo design discussions can even help them think more about what differentiates themselves from their competitors.". Even though they''re often just small images, logos carry a whole lot of meaning -- and designing one comes with a whole lot of responsibility, too.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Help] Marketing and Peanut Butter Cups: Advice From Facebook Employee #30
    It’s honest, funny, and most of all, helpful. Noah shared his quick morning ritual that helps him keep his eye on the prize each and every day: “When I start my work day I generally pull out my moleskine and list three things I want to do that day. I try not to look at anything as it helps me really think which three things are really the most important that day. Which of these tips was most helpful to you?
  • NUSPARK  |  TUESDAY, JUNE 24, 2014
    [Help] Video Marketing; A recap of the potential platforms and placements for promoting your product video
    The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. Lastly, the proliferation of video technology has also helped organically develop a market for companies to offer full multimedia services to clients and brands. A brave new world is upon us.
    [Help] Interesting Infographics: The Story Behind Influencer Marketing
    Bloggers, Facebook users, people on Twitter or Instagram can all be influencers if people look to them to help guide decision-making. Bloggers in particular are one of the most influential sources of information for decision-making, with 31% of consumers turning to blogs for help. Let’s face it – people are savvy to advertising.
    [Help] How are your 2017 Marketer’s Resolutions Coming Along?
    Sit with them while they work; understand what they do, the challenges they face, how they look for products similar to yours and how they expect websites to perform to help them make a selection. At the start of every New Year, people make resolutions; things they are going to do in the coming year to improve their lives. Unfortunately, many times they are not able to keep up their resolutions.
    [Help] Tivoli Gardens Creates Digital Magic With An Omni-Channel Approach
    The goal in tying channels together was to collect a single holistic view of each individual visitor for Tivoli, which could help the team understand where the visitor would go next in the customer journey. With so many potential customers using digital devices, brands can no longer just rely on their offline presence. However, many companies find it challenging to bring their physical brand to life digitally.
    [Help] The Future of CRM is Customer Engagement
    And they want the customers to help them do this. Help us prioritize, so that we can budget and build accordingly.”. So if you’re an employee of this team, you want to do things to help the team. ACT-ON: Do you see marketing automation playing a role in helping companies deliver a unified customer experience? Paul Greenberg. What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement?
    [Help] The True Detective Approach to Content Marketing
    What I like best about the show (if I had to narrow it down to just one thing) is that, no matter how many times I watch each episode (now I’m making myself sound crazy), I can still find some small detail I may have overlooked that helps me understand the series in some new way. If you’re like me, you spent the bulk of this winter obsessing over True Detective on HBO. More specifically, Rust Cohle (i.e.,
    [Help] 3 Simple Ways to Personalize Content by Referral Source
    To help you get started, here are a few simple methods to personalizing content by referral source that your customers will love. Personalized content by ad search campaigns will help visitors to find the information they are looking for while also increasing the number of conversions and satisfied customers on your website. Most marketers know the importance of creating unique content for different social mediums.
  • SNAPAPP  |  WEDNESDAY, JULY 29, 2015
    [Help] 8 Ways to Get Better Event ROI With Interactive Content
    Gathering as much information as you can about who will be there will help you plan what to bring, who on your team should run the booth, and what your messaging could be to each individual. Gathering this information at the event helps you provide the most targeted follow-up content, guiding them through their buying journey. Content should be able to help: Qualify a prospect’s engagement and interest.
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Help] 9 Outstanding Nonprofit Websites According to Charity Navigator
    Child Aid also features stories from its very active blog on the homepage, which helps draw in visitors to learn more about the organization’s impact before they decide to give or volunteer. The awe-inspiring imagery the WWF displays on its site helps it draw visitors in to learn more and educate them on how the organization helps to "conserve the world’s most important natural places and significantly change global forces to protect the future of nature.".
  • VIEWPOINT  |  FRIDAY, APRIL 14, 2017
    [Help] Desperate and Fearful: Need Pipeline – Want Sales Lead Generation
    I promise to help. Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. Sales/B2B Marketing execs feel intense need to do something, but are afraid to risk budget. So, they settle for a cheap solution—which is how mediocre sales lead generation firms survive.
    [Help] How to Optimize a PDF for Search
    This will also help users identify the content of the PDF if they share it with others or save it for later use. Write it for users to help drive conversions. The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms.
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Help] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
    Below, we’ve outlined seven tactics to help you modernize your PR approach and bring it into 2013, along with some examples of great companies who have blogged, pitched, and publicized their way to great PR success in the 21st century. If you’re not using HARO (Help A Reporter Out), you could be missing out on dozens of relevant article opportunities every year to pitch your business.
    [Help] How to Communicate Professionally on Sales Calls
    Understanding the ways to communicate professionally on sales calls can help to increase your sales productivity and make you a more successful sales professional. Becoming comfortable with small talk—often with strangers—helps boost your communication skills on the job. Know When to Use Industry Speak Using industry-specific terminology can help you or hurt you in sales. Such skills can help win over customers and increase sales, leading to long-term success.
    [Help] Media Meets Ecommerce: 5 Tips for a Rock-Solid Strategy
    5 Tips to Help Your Media Company Master Ecommerce. In addition to creating helpful documentation, the company has a small ecommerce store with training and prep DVDs. Thinking of adding an ecommerce layer to your media brand? If so, your mind is in the right place. With ad revenues on the decline, an online store can be a great way to deliver value to your audiences. Just take a look at how today’s top retailers are attracting and building relationships with their audiences.
    [Help] Don’t be afraid of fake reviews
    The point is that if you constantly treat every review as legitimate and you painstakingly try to help each customer, you’ll reap several big benefits: You’ll help your real customers all the time. If it really is your rival company trying to sabotage your reviews, then by being kind and helpful, they will have no place to go. Image via CrunchBase. Last week, I talked about how you really do know what to say in social media.
    [Help] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
    And finally, when you have this full view, your sales reps can tailor their conversation to have the most helpful and powerful discussion possible. B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM.
    [Help] When Do Marketers Decide To Implement Marketing Attribution? What The Data Tells Us
    This analysis helps marketers decide when it’s the right time to implement attribution. When do marketers start investing in marketing attribution? This is a question I’m curious of because at a certain point, marketing attribution transforms from nice-to-have to need-to-have. At a certain stage, marketers decide they need to observe the connection between marketing and sales. They want to learn what marketing spend is having the biggest impact on the bottom line.
    [Help] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    The tips below can help you market yourself at any stage in your career, especially if you’ve blocked out what it’s like to be the low (wo)man on the totem pole. The tips below will help you navigate your new personal and professional independence by building a solid base for marketing your personal brand. Author: Marissa Lyman It’s college graduation season! Soon, the bright, young minds of tomorrow will be tumbling into the workforce like a flock of lost ducklings.
    [Help] Sales Tools and Planning Resources for Your Next Product Launch
    Whether we’re utilizing in-house resources or have help from a marketing agency, many of us may agree product launches can be daunting and overwhelming experiences. There is a lot of work and planning that goes into creating a successful product launch. We recently read a fantastic article on the key steps the product marketing team over at Brainshark used to stay ahead of the game.
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