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  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Help] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    Twitter likely works best, then, for brands touting the benefits of items with a popular culture slant, i.e. items that help support grassroots causes (think TOMS Shoes), items celebrities have been seen wearing in the news recently (think Tracy Reese when Michelle Obama wears the designer’s outfits), or internet-inspired items including meme tees, emoji flash tats and more. The social commerce marketplace has grown more than 4-fold since 2012.
    [Help] 6 Deal-Busting Sales Mistakes That Are Easy to Avoid
    It helps sales people to reach decision makers faster, stay on top of important changes within the company they are reaching out to, and use social insights to make strong connections with leads. Consider these basic insights that help you paint a clearer picture of a lead: Current events that relate to the industry, company, or individual. The lead's pain points -- does your product or service help solve them? You've never made a mistake, right? We certainly never have.
    [Help] 5 Ways to Reactivate Lost Leads Using Marketing Automation
    When you communicate with leads across multiple channels and devices, it not only serves as a helpful reminder to your prospect, but it also eliminates the likelihood of a lead not receiving your communications. When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. After a few years have passed, this once insignificant pile of expired leads can look more like a mountain of missed opportunity.
    [Help] How to Use B2B Social Media Marketing to Build Quality Customer Relationships
    Use our helpful tips to determine if your B2B social media marketing efforts are aligned with your strategy to build quality customer relationships
  • HUBSPOT  |  MONDAY, AUGUST 15, 2016
    [Help] How 6 Little-Known Athletic Brands Are Changing the Face of Fitness
    To remedy this, Peloton recently enlisted the help of agency Partners & Spade to spin up a "comprehensive brand refresh" in the form of print and TV ads aimed at educating consumers. Lark is just that: an app designed to monitor your movement, ask about your meals, and help you be healthier through friendly, natural conversations. When every new knick-knack on the block is labeled "disruptive" within an hour of its launch, how do we know if something actually breaks new ground?
    [Help] The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos
    Other helpful considerations include your potential buyers’ geographic location and level they occupy in their company. Profiling and segmenting your audience will help you develop targeted content that speaks to prospects’ needs at the right times, planting a seed for a future sale. Remember that relevancy is key, that is why taking time to really segment your nurture tracks helps you be spot on with your content.
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Help] The Key to Growing Your Audience: Partner With Subject Matter Experts
    Then once you’ve completed a project, an SME can also play an important role in helping spread the news about it with his or her social media followers. Being able to ask spontaneous questions or ask an interviewee to elaborate on a statement can help ensure the discussion is a meaningful one. No matter the format, message, or style of online content, everyone’s striving to reach the largest possible audience.
    [Help] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    The objective now is to not just survive by using predictive for tactics, but to find, plan, and execute on transformational strategies that will allow CMOs to help their companies thrive. Click on image to download full infographic. We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years.
    [Help] Social Media Marketing Tools For B2B Marketers
    In doing so, we found the solution to B2B social media marketing challenges and have helped others do the same. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost.
    [Help] The Monstrous Problem with Your Digital Content Efforts [INFOGRAPHIC]
    If you need help, contact our content strategists today. New Research: Most Marketers Jump Straight into Content Creation, Skipping the Strategy. You’ve got this whole content creation thing down. Or do you? Is it as effective as it could be if it’s not based on a sound strategy? Are you creating the most engaging content possible if you don’t know what topics engage your audience?
    [Help] How UK Data Collection Laws Affect Email Marketers
    Email is a critical tool for lead generation and lead nurturing ; not only does it allow you to continue a dialogue with those who have shown an interest in your company and keep them coming back for more, it also helps marketers reach new and untapped markets. If you are looking at using email marketing to help you explore the UK market specifically, however, you may find you have a bit of a pickle on your hands.
    [Help] Marketri's President and Owner Appointed to Bucks County Workforce Investment Board
    Said Andrews, “I am honored and privileged to serve on the Bucks County Workforce Investment Board, and look forward to doing my part to help the organization share its mission and strengthen our local workforce.”
    [Help] 50 Statistics About B2B Sales and Marketing (Mis)Alignment
    95% of buyers chose a solution provider that “Provided them with ample content to help navigate through each stage of the buying process” ( DemandGen Report ). June 17, 2014. It’s hard to imagine a 2014 topic hotter than Jimmy Fallon right now. I mean, who would’ve imagined that lip syncing would have such a come back? But if there’s one, at least in the business world, it’s how to fix the chasm between sales and marketing so companies quit bleeding leads (qualified or not) and customers.
    [Help] Use Content Marketing to Manage Industrial Sales Funnels
    Content marketing helps industrial and manufacturing marketers manage their sales funnels from ToFU to MoFU. B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. Maximize the middle of the funnel (MoFU) for converting more leads into sales opportunities. Achieving those two objectives are difficult enough, now add to that the constant pressure of having to lower the cost per lead at the same time.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Help] How Your Agency Can Survive a Client’s New CMO
    Step 2: Help the new CMO get to know your agency. Ask questions that help you familarize your team with the new CMO's communication preferences. Help them navigate the politics of management change. Their support will help instill confidence in your agency among the new management. When an agency hears a client has a new CMO, their first thought is most likely, “Will we retain the business?” The new CMO will understandably want to make an impact in their new position.
    [Help] Developing a Social Media Marketing Strategy in Technology
    And if YOU aren’t convinced of the strong ROI social media can deliver to your bottom line, consider this: our research on the topic of online marketing for technology services firms shows that social media marketing helps your firm grow faster and become more profitable. Social media marketing helps the visibility and credibility of your firm in both of these situations. Truly understanding your audience helps you go beyond just who they but tells you what they want.
    [Help] How Much is Your Address Book Worth?
    2014), a book that explains a step-by-step guide on how marketers can set up and use joint ventures to help your business grow. Marketing Careers: 3 tips to help your networking efforts [More from the blogs]. Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses.
    [Help] Why People Buy Things Online [Data]
    Allowing buyers to control the number of options available for consideration, provide feedback during all stages of the buying process, and see how other customers have used your product can all help mitigate their distrust of larger institutions. Adding selection, therefore, may help you appeal to online buyers, as can keeping your prices below traditional competitors and streamlining your purchase process to create a convenient experience for shoppers.
    [Help] Why Nurturing Isn’t a Score
    When done correctly, nurturing will help Engage, Convert and retain buyers. However, when done correctly, it helps build a perpetual stream of sales-ready leads, increasing pipeline and revenue growth. If only it were that simple. As with most things in marketing these days, there’s much more to it than that.
    [Help] Social Psychology for Marketers: 8 Lessons in Buyer Behavior
    In this post, I''ll tell you about eight social psychology theories that can be applied to marketing to help you reach your target buyers more effectively. It doesn’t have to be big: Maybe a helpful ebook, a free consultation call, branded company swag, or even a handwritten note. A big part of every marketer''s job is understanding how and why our prospects behave the way they do.
    [Help] 5 Ways CMOs Can Master Their Online Customer Experience
    So to help CMOs master their online customer experience, I have outlined five surefire rules they should follow to get customers to respect, trust and spend more dollars more often with them across multiple channels. Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization.
    [Help] How to be “Future Ready” for a career in marketing
    The post How to be “Future Ready” for a career in marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I was challenged by my friends at Dell to write a post on what it would mean to be “Future Ready” … How do we prepare and remain relevant for the next 5-10 years of business? I’m up for the challenge and here is my first insight: Don’t worry about Ello. But seriously.
    [Help] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
    Expansion to real time decisions helps those vendors cement their strategic position as a complete solution for marketing departments. x+1] can also help sell the client’s own data to external syndicators. - My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems.
    [Help] Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.
    Sales teams will need to analyze the buying cycle, understanding the key steps buyers take to make decisions, and implementing engagement methods and tools to help facilitate the process. Executives and other key stakeholders are using the Internet to help them identify issues and opportunities, set goals and strategy and explore possible solutions.
    [Help] Hindsight 20/20 Series: 5. Enterprise social networking is about people, content and places
    All of those still exist today, and all have experienced some degree of success in helping groups of people to get work done collaboratively. On the other side of this story, it’s hard to make the case that popular consumer social networks (Facebook, Twitter, Pinterest, Tumblr, etc) can help people to get ANY work done, except for those of you who are in marketing and communications. Having so many lukewarm stories about social platform implementations does not help either.
    [Help] An engineering visionary found his place on the web, and in our hearts
    Although he is a remarkable entrepreneur and intellect on many levels, pushing content through Twitter and engaging with his fans from around the world has helped him grow his personal influence – and his business success. He eventually built his own business, Naffa International, to help architects and engineers understand complex building codes and regulations. His family pet helped get him involved in social media. “At
    [Help] 9 UnMarketing Tips For Online Audience Engagement
    He helped to teach me that social media is truly about having conversations and about engagement. Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” ” with Mr. @ Unmarketing himself, Scott Stratten. Scott is the President of his own marketing consulting firm and author of the best-selling book UnMarketing. I have to say I have been following Scott since I first joined Twitter in 2009.
    [Help] Beyond the Basics: 4 Creative Email Experiments You Should Try
    But the temptation of a high value coupon can help promote specific behaviors that are over and above an immediate sales. These days, mobile coupons are most common, and many expect them to help grow the popularity of mobile shopping in the coming years. Every single day, 196.3 billion emails are sent or received.
    [Help] The State of Marketing Technology, in 12 Charts
    “There’s an implied message that you should be totally overwhelmed by the topic and go running to the nearest consultant for help,” he writes. Marketers need good analytics tools to help figure out what the hell all this data means. When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Why Salesforce? How did these guys get so big? What the hell is a CRM 1 anyway?
    [Help] What’s Your B2B Marketing Mission?
    As I drive to work in my Tesla, I can’t help but marvel at how this car works while I sleep. He cautions that there’s no point in being like everyone else but it doesn’t help either to be different if you can’t be better. Start Thinking Out-Of-The-Planet! Software updates are typically done during the wee hours of the morning so that when I wake up and get behind the wheel the next day, I am driving an even better car.
    [Help] 4 Ways Marketing Automation Can Create a Pot o’ Gold
    Adding a marketing automation system to these departments can directly contribute to their collective success, ultimately helping them meet and exceed revenue goals. Increased sales: Marketing automation can help your company increase sales through improved lead nurturing, easier access to customer information, and improved customer service. 4 Ways Marketing Automation Helps Sales and Marketing Succeed.
    [Help] Best Branded Content of August: When Data Storytelling Meets Donald Trump
    “Human by Design” examines trans-humanism today: how people use technology to help with disabilities, augment their senses, and so on. Of course, it helps that this is content marketing for a video game, but that doesn’t take away from a legitimately interesting documentary that seamlessly ties in the product it’s promoting. As I was putting together our roundup of the best branded content from August, this happened: McDonalds is my favorite brand.
    [Help] 3 Easy Facebook Store Options for Ecommerce
    Fortunately, some of the heavy hitters in ecommerce can help you get your Facebook store up and running. Perhaps the easiest to use and most powerful, Shopify promises professional themes to help you maintain your brand across social media. One of your goals as an ecommerce store owner is to remove as much friction as possible, right? When you know where your customers are hanging out, you should be able to set up shop right there.
    [Help] Observations from the 2017 Marketo Summit
    ABM acceptance is now a given, but to deliver on the technology’s promise, companies like Marketo and Engagio (and their partners , ahem) will need to help those customers execute. This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.).
    [Help] Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers
    Both methods give prospects a chance to test drive your product without making a big investment, and help minimize the risk of a new implementation. This will help you improve the journey for future free trial users. To learn more about how marketing automation can help you convert freemium and free trial users to paid customers, download our new ebook, SaaS Providers: Accelerate Conversion of Trial & Freemium Users to Customers with Marketing Automation.
  • HUBSPOT  |  SUNDAY, AUGUST 4, 2013
    [Help] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week
    which basically means that search engine optimized press releases and guest posts could end up hurting your marketing, not helping it. Earlier this week, The Chicago Tribune made one we couldn''t help but share with you all today: the newspaper mistakenly published a test post on their website.
    [Help] A thought exercise on social media and critical thinking
    The post A thought exercise on social media and critical thinking appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. I received a pretty big shock recently, a discovery that made me re-think who I am and what I know. For many years I have enjoyed digging into my family history. For many of us in the U.S. — nearly all of us immigrants — our family tree has tangled roots and uncovering where we come from can be an obsession.
    [Help] SEO Strategy and the Road to Great Stories
    Search engines use these social signals to help determine relevance of your stories. Make a massive list of topics that are helpful, valuable and timely—topics they will love. Imagine a world where we lived in various cities and towns, but there were no roads to connect them, leaving us isolated. It doesn’t make sense, right? In reality, government engineers don’t simply start planning where roads should be built or where highways are needed.
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Help] Google+ is an antisocial network
    I am a “blue dot” when I attend Renaissance Weekend and that means that I have attended for a while, know what I am doing, have the trust of the community, am generous, and can probably help anyone out who has a question.
    [Help] {Watch Now!} How Citrix Increased Marketing Reach
    In this webinar, Rhonda shares what research she did to find the right solution, how she ultimately decided to implement an employee enablement program, how they use their employee enablement program to expand marketing reach, as well as Citrix’ unique case study and tips and tricks that have helped them along the way.
    [Help] The next generation of bloggers is here. And they are computers
    And they are computers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The writing bots are here. Computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than actual rappers. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm. Nearly 10 percent of the articles on Wikipedia were not written by humans. Last year the L.A.
    [Help] Unlike Marketing Messages, Stories Are Messy
    Want some help? Perfection is one of the largest traps that business communicators fall into when turning messages into stories. The key is to identify the trap before stepping into it… “What do you mean, you fixed it?” I asked. His reply floored me. “I I centered the flag.”. I looked at the photograph again, feeling as if I were playing an odd version of Where’s Waldo. Then I saw it. And my blood pressure rose. Saving an old Warship.
    [Help] How to Leverage Intent Data to Drive More Revenue
    In turn, marketers have increasingly turned to predictive analytics platforms that integrate with marketing automation and CRM platforms to help them sift through the noise to determine which 3rd party topics are actually relevant. Instead, you’ll risk putting yourself and your organization at risk of buying a solution that doesn’t help you achieve your business objectives.
    [Help] ValueStory Roadshow Rocks Austin Texas
    The discussions were fantastic, as we reviewed what impact the research would have on sales and marketing strategies for the coming year, and the ways in which using new Tablet Apps could help overcome some of these challenges. Everything is a little bigger in Texas, and that proved to be the case this week as our ValueStory launch roadshow visited Austin.
    [Help] The Critical Ingredients Of Effective Demand Generation
    … ”, “Let us help you solve this problem…”, “ Our Product can do this for you…” These Emails are boring, they sound like the other 15 he received that day and will not generate you a response, especially from the C Suite. Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must be more than trade shows, logo colors and full-page ads. Marketing must drive sales for the business.
  • HUBSPOT  |  MONDAY, JANUARY 20, 2014
    [Help] Should Your SEO Strategy Include Yahoo and Bing?
    Knowing what kinds of people are looking for what kinds of information on each search engine can be a great help in determining how to optimize differently for Google, Bing, and Yahoo. Another helpful fact is that Bing and Google’s algorithms are similar in many ways. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section.
  • WRITTENT  |  TUESDAY, JULY 9, 2013
    [Help] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
    If you read this report between the lines, there’s plenty of tips to help you pull ahead of your competitors. Google’s survey of how people interface with technology, compiled with the help of research powerhouses Ipsos and Sterling, has the potential to completely revolutionize the way you create content for a very distracted consumer base. The need to efficiently apply customer feedback is a challenge for companies of any size, and this video could help you win.
  • MARKETRI  |  FRIDAY, MARCH 29, 2013
    [Help] High Swartz LLP Retains Marketri LLC as Its Outsourced Marketing Provider
    “We are excited to partner with High Swartz in raising the firm’s profile as a whole, including highlighting the expertise of key practice groups and individual attorneys through targeted marketing programs to help growth their business,” said Debra Andrews, owner and president of Marketri LLC.
    [Help] Dear Marketing Department, Please Stop Sending Us Crap Leads. Love, Sales
    If you would just take a moment to help us prioritize the leads with lead scoring , we could all go home with Cadillac El Dorados…or at least a set of steak knives. by Seth Resler Have you implemented a formal lead scoring and qualification process? If not – the email below may strike a little close to home: Dear Marketing, As a small company, there’s a lot of work to be done, and not enough people to do it. So it’s really important that we all work together.
    [Help] Are marketers getting lost in the Dark Funnel?
    Create unique smart URLs for every single channel you distribute the content to, as well as a unique set of channel links for each influencer who is helping to amplify the content. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Krista LaRiviere, {grow} Community Member. The buyer’s journey has twisted and turned in a way which leaves many marketers struggling to find insight from within what we call the Dark Funnel.
    [Help] How to Revive a Dying E-Newsletter: 4 Tips
    Here then are a few lessons learned to help your e-newsletter succeed and prosper: 1. Working with a specific target audience and goal helps to focus the content in a way that will resonate with the intended readers. Use Google Alerts, social media, and your PR agency to help spot potential topics. The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated.
    [Help] The Top B2B Website Marketing Metrics
    You need to include keywords on important pages of your website—from service pages to blog posts—to help people discover the relevant information you publish. When you incorporate one or more keywords into a page, you help search engines understand and categorize your content. Note: Domain and page authority are metrics introduced by Moz to help marketers understand how to compete for traffic using keywords.). How Hinge Can Help.
    [Help] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    At Summit, everyone wants to help you, and there’s no office politics or ulterior motives involved as to why. Be sure to focus on sessions that will help you to grow (Champion sessions are great for this!), It’d be a huge miss not to take advantage of the smorgasbord of professional talent that’s ready and eager to learn how they can possibly help your business drive forward.— It’s great knowing you are helping to shape the product roadmap.—
    [Help] 5 Essential Books to Understand B2B Sales 2.0
    To understand how next-generation sales helps boost revenue and build relationships with customers, consider the following 5 essential books to understand Sales 2.0 : 1. His consultancy helps clients increase revenue generation by the use of CRM systems. We learn how it helps executives and users to boost B2B sales with step-by-step guides and resources.
    [Help] The Real Cost of List-Building: Buy or Build Your Own?
    You need good clean, verified data, and actionable insights that help you score, rank and prioritize accounts and contacts for follow-up – especially for an effective account-based marketing (ABM) strategy. Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Very, very expensive researchers.
    [Help] Research: Why Behavior Matters in Lead Scoring
    A solid lead scoring approach not only helps to rank prospects against one another, but can smooth the lead flow and serve as the baseline for building a range of business rules that include ownership, role and activities. ” – SiriusDecisions, What’s the Score. It turns out that data from the Marketo Benchmark on Revenue Performance can help answer that.
    [Help] A Decade into Email Marketing: Where are We Now?
    Lets face it, email has always been a cheap medium as well, with no printing and shipping costs to worry about, email helps mid-market and emerging businesses compete with the big leagues. Even businesses that have invested in good marketing platforms often lack the training to fully understand how segmentation, testing and analytic tools can help them drive ROI and measure campaign performance.
    [Help] Social Selling 101 – 3 Social Technologies To Get You Started
    You aren’t selling; you are HELPING! Check out our free on-demand demo and see how Act-On can help give you insight into a prospects behavior and activities, as well as a platform to help automate your social posts. People often ask me which technologies I use to run my day to day social marketing. There are so many you could use, which makes it tough to determine which ones you should use.
  • SNAPAPP  |  MONDAY, APRIL 20, 2015
    [Help] 3 Inspirational Take-Aways from Marketo Summit 2015
    That message echoed throughout the conference, and left me with three inspirational take-aways to help me be a better marketer. I hope they’ll help you, too! If you put useful, helpful stuff out into the world, people will embrace it. As I’m writing this post, in my red-eye flight haze, all I can do is smile. The 2015 Marketo Summit , with the theme “Inspiration in the Nation,” really did inspire!
    [Help] Fundraising Email Tips to Use Before the Ball Drops
    While there can be a flurry of fundraising emails arriving in inboxes everywhere, there are some things you can do to help yours stand out. There are many reasons people and companies donate this time of year, tax breaks, sure, but it’s also a time for reflection on the year that’s passed and the one about to start, and many people want to help those in need. As a non-profit, you may have started sending your fundraising emails to encourage end-of-year donations.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Help] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    Literally starting out as your ''feed'' for popular ''buzz,'' BuzzFeed was created to help users find their favorite things including movies, music, fashion, ideas, and technology. This word was used to help differentiate Tumblr from other blogging platforms. I just picked up a new hobby. I call it "Waybacking.". It''s kinda like Googling, but even better.
  • LEANDATA  |  SUNDAY, AUGUST 30, 2015
    [Help] Account-Based Marketing: The Pathway to Revenue Nirvana
    There are no lack of emerging technology tools that can help you identify such key players inside a target account. Marketing produces the content and materials that help lure contacts at target companies into deeper conversations with sales. Some may help you and others may not.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Help] 17 Foolish Mistakes to Avoid as a Guest Blogger
    Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. Keeping outreach records will help you manage your communications, stay on top of your progress, and prevent careless mistakes like reaching out to the same blogger twice with the same pitch.
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Help] Want to Be a CMO? Learn These 3 Skills First
    So, let’s take a deeper look at some of these skills that will help propel your career forward. While these tactics are all essential to the health of our organization, they are not the skills that are going to help you elevate your career. These questions will help extract you from the minutiae of tactics and campaigns. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.
    [Help] How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected
    And it’s certainly not going to help you improve your content performance. If, for example, you “see your bounce rate rising, then add more SEO elements on the page itself to help direct readers to more posts in which they may be interested,” says Steve Olenski in a Marketing Land article : “If you’re getting a significant bump in referral traffic from another website or blog, then see if you can interact with them on a deeper level to increase that support.”.
    [Help] How Engagement Affects Email Deliverability
    Monitoring the key aspects of these tiers will help you stay ahead of the game – and get more of your emails delivered to the inbox. That means that the group that will help drive inbox placement and ROI. Understanding these three uncommon tiers will help your marketing initiatives both now and later on, as ISPs continuously change their algorithms.
    [Help] Why traditional journalism and social influence are blurring
    The post Why traditional journalism and social influence are blurring appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. At the recent Dell-EMC World event, Dell’s global communications director said that a growing number of people who used to identify themselves as journalists or analysts are identifying themselves as “social influencers.”
    [Help] A Nonprofit’s Guide to Building Audience Personas
    The following steps will help you strike the right balance: 1) Interview Your Stakeholders. The attributes of those individuals will help you tailor your marketing messaging. If you’ve found your way to this blog post, you’re probably well acquainted with the concept of a customer persona (but if you do happen to be looking for a quick refresher, check out this free template that we put together in mid-2015).
    [Help] Already Blogging? Create Content for Serious Buyers, Too
    While a blog is essential for building brand awareness and helping leads research your solutions, there’s a point at which serious buyers need more in-depth content – and we’re not just talking about white papers and case studies. These buyers need content that helps them justify a purchase decision. Buyers need to see convincing numbers before choosing to invest in your product or service, and a calculator can help.
    [Help] The Psychology Behind Why We Love Live Video
    But before you jump on the bandwagon, it’s helpful to understand why live videos are so effective at generating engagement. Our human inquisitiveness about how the world works and about how real people act in different situations helps fuel our interest in live content. Live videos could help quell user FOMO; if users can’t experience something in person, live broadcasts might be a good substitute. With live video, you never know what’s going to happen next.
    [Help] How to Get a Bigger Bang from Your Press Releases
    The engagement data that marketing automation captures will help you as a PR person gauge the interests of your influencers – are they interested in corporate happenings, your product, or your culture? Marketing automation will help you paint the picture of the influencer and better understand what part of the business is of utmost importance to them. Act-On engagement data can help you formulate a targeted pitch or provide insight on when and how to follow up.
    [Help] How To Create Buyer Personas In Your CRM And Gain Deep Insights Into Marketing Performance
    To answer this, let’s create a report that looks like the screenshot below: This kind of reporting is helpful for marketers kicking off a new campaign or markedly adjusting spending in a new channel/source and wanting to measure whether there was an uptick in new contacts that fit a certain job title/level. A focus on personas in the CRM can help marketers find patterns around marketing touches among stakeholders in accounts, adding predictability to the sales process.
    [Help] Thought Leadership Marketing for the Subject Matter Expert
    For example, a firm might publish helpful content that explains confusing terms and concepts without offering any innovative or advanced thinking. Having a good working relationship with other experts helps you in a couple of important ways: First, it gives you access to the most advanced and influential thinking. You help each other get smarter. Thought leadership marketing not only helps you get ahead, it also makes it easier to stay ahead.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Help] 4 Marketing Automation Must-Haves For Beginners
    The four points below will help you get started in the right direction: Build a Strong Foundation-. When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties.
    [Help] Content Marketing Tip: Use Ready-to-Publish Articles
    Ready-to-publish articles are only great when you take time to personalize them, and connect the dots between quality research and facts, and how you, as a professional, can help solve people’s problems. Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles.
    [Help] The Top 100 U.K. Marketing Blogs: How Does Yours Rank? [Free Tool]
    Competitor intelligence is a great asset to have on your side when developing content strategies, and can even help to inform your targeting strategies when it comes to paid advertising. Wondering how your marketing blog ranks among the best in the U.K.? Would you like to know what parameters are preventing you from being number one? Do you know what the best blogs are doing to be number one? Looking for a list of the top 100 U.K. marketing blogs that you can add to your reading list?
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Help] How to Meet an Event Speaker Without Making a Fool of Yourself
    Here are some tips to help you introduce yourself while looking calm, cool, and collected. In the meantime, I''m looking forward to more helpful content from you. Remembering these do''s and don''ts can help you stay cool when meeting a famous speaker, and will hopefully help you leave a good impression on them, too. At most conferences, the speaking lineup is the main attraction. A lot of people buy their tickets specifically so they can see certain people speak.
    [Help] KEO Marketing Sponsors Annual Gala for the Human Rights Campaign Arizona
    Because they have dedicated so much of their life’s work to building a more equitable world, we couldn’t be happier to help pay tribute to them on this special night.”. KEO Marketing, a leading business to business (B2B) marketing agency, creates and implements innovative strategies to help clients dramatically increase leads and sales. Event Recognizes Local Heroes Who Move Equality Forward. PHOENIX, Ariz.,
    [Help] Tips to Manage the Marketer's Personalisation Dilemma
    It’s cost effective, accurate, and it helps. Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for almost all one-to-one communication, you should personalise. But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. Starting a letter to Robert with Hi, Bob!
    [Help] The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring
    It certainly won’t help you achieve the best results. Simply put, a single lead score won’t help you determine what product or service a lead is actually interested in. Author: Dayna Rothman As a smart marketer, you have probably considered a marketing automation solution for your business. We know that it can be confusing to sort through all of the available solutions. And we know that every marketing team is unique and has different needs.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Help] 10 Things to Nix in Your Next Email Newsletter
    Chances are, it’s helpful, educational, entertaining, or relevant to your life in some way. Instead, start putting more ungated content in your email newsletters and see if it helps to improve your subscriptions, forward rates, and website or blog visits. If you want some writing tips to help you loosen up , check out this free ebook.). I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Help] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    This passes authority in Google’s search algorithm, which helps drive more search traffic to the article over the long-term. Because they monetize based on volume of attention to their content, Facebook Instant Articles have the potential to help them make more advertising revenue. When Facebook recently launched Instant Articles , the internet and publishing community was buzzing.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Help] A Crash Course on Inbound Marketing for Nonprofits [Free Ebook]
    A Crash Course on Inbound Marketing For Nonprofits provides an overview of how the inbound methodology helps organizations attract, connect, engage, and inspire their constituents, and runs through 8 steps to marketing greatness: What moves the needle in the digital age. For years now, businesses have been using inbound marketing as a way to attract,convert, close, and delight new customers online. But what if it's not "customers" that you're after?
    [Help] The ROI of Events: What You Should be Measuring
    Always remember, you must measure things not just because they are measurable, but because they will guide you toward the decisions needed to help improve company profitability. by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? Think about questions you want to answer that go beyond pass/fail.
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Help] Inside Oprah's Favorite Email Newsletter: How theSkimm Generated 1 Mil Subscribers [Podcast]
    Their straightforward take on news helps over a million people -- including Oprah -- start their day. Over a million subscribers. Five hundred thousand followers on social media. Oprah's favorite newsletter. These things didn't seem like an achievable reality when Danielle Weisberg and Carly Zakin quit their jobs at NBC News to start theSkimm. With only two months of savings and zero experience starting a business, they weren't sure what was in store for their startup.
    [Help] Taking the Next Step – Optimizing Your Emails
    Testing keeps emails fresh, helps you to find the best way to communicate, and allows you to discover top content, copy and design your customers are craving. You’ve sent your emails, seen an increase in sales and are now sold on the power of email marketing. But what comes next? How do you improve your engagement, outreach, clicks and opens? How do you continue to leverage your emails and improve your campaigns?
    [Help] How to Lean into a Partner Ecosystem
    But what are partner ecosystems, and how do they help marketers do their jobs? To help marketers with these increased capabilities and responsibilities, the sheer number of digital marketing applications is growing. Partner ecosystems help your customers make sense of a multitude of emerging applications.
    [Help] Lead Management: 4 principles to follow
    Customer-centric Marketing: Learning from customers helps increase lead quality 130%, Sales-accepted leads 40%. Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Help] 13 Brands Using LinkedIn Company Page Features the Right Way
    Overdrive Interactive is another great example of a company using company status updates well, sharing helpful content from themselves as well as others to ensure they keep their LinkedIn company page regularly updated with content for their followers. can help your page accumulate recommendations since A) users will have something to recommend, and B) your page followers are more likely to leave you recommendations than LinkedIn users who aren't following you.
    [Help] How B2B Marketers Are Preparing for the Future of Content [Interview]
    During her time there, Jennifer established Getty Images’ content marketing platform, now called “Stories & Trends,” to help tell the stories behind the company’s content creators, content, and technology. In “The Future of Content” report, released in three parts by Rapt Media, research indicated that marketers were focused on content personalization, the use of MarTech, and conversion rate optimization. However, B2B marketers have faced numerous obstacles along the way.
    [Help] 5 Ways Lean Marketing Teams Can Achieve Success
    We leverage technology such as Captora to help us with our Top-of-Funnel marketing to reach net new buyers. Our Marketing Department at Captora had the privilege of interviewing Tushar Patel and Lindsey Marymont from Innotas. Tushar is the SVP of Marketing at Innotas and a finalist for the CODIE Digital Marketing Transformation Award for 2015 (Vote for them). We wanted to find out the secret to their marketing success. Here are his 5 best practices for lean marketing teams.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Help] Who Should Nurture B2B Leads with Social Media?
    Social nurturing can take the form of answering a question, learning something about a need someone has and sharing content that could be helpful—or simply connecting them to someone else who can assist, so why limit social interactions to just sales and marketing? Companies like Dell and others that encourage employees to share helpful information or talk about their day at work experience broader visibility in social channels.
  • HUBSPOT  |  MONDAY, JULY 22, 2013
    [Help] How to Be the Best Intern EVER
    Ben Ratner, Inbound Marketing Co-op: “Consider yourself an integral part of the team, and with everything you contribute, remember that your involvement is playing a critical role in helping the team as a whole achieve their objectives. It''s important to build relationships with your co-workers to help understand how they work and form a better working environment. It helps break up your day, bond with fellow co-workers, and allows you to refocus when you get back to your desk.”.
    [Help] My Stolen Car, A Sleazy Salesman and 5 Marketing Lessons for Business Owners
    Almost exactly a year ago, Chris Brogan wrote “ Dear Car Dealerships: Stop Sucking &# where he ranted about dealer websites and gave some free advice to help them connect better with their customers. How can I help you today?&#. Two weeks ago my wife’s car was stolen. She was upset…I was not. . The car that was stolen was large, practical, paid off and ran pretty well. But folks, it was a minivan!
    [Help] Interesting Infographics: The Evolution of the Strategic CMO
    While today’s marketers are expected to help drive growth, they aren’t getting the support they need to fill that role. With all their time being taken up by those tasks, they’re unable to pay attention to things that would actually help to drive growth! With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force.
    [Help] 3 Essential Ecommerce Design Elements for Successful Stores
    Making your return policy clear and easily accessible can also help build trust, as can having a clear value proposition. Not only does it help your brand build trust, it makes it easier for customers to make purchasing decisions as they can more clearly study the product. Think of the most successful salespeople you know.
    [Help] How to Detox From Social Media Without Deleting Your Account
    Taking a hiatus from social media would reduce time spent looking at screens on mobile devices, which could help alleviate any of the symptoms and health conditions above. If you need some help committing to those limitations, you can lean on a productivity tool -- such as StayFocusd -- to restrict the amount of time you spend on websites like Facebook, Twitter, Instagram, and more.
    [Help] 10 Ways to Use Charts to Tell Better Stories
    Whenever you break an overarching category into subcategories, it will help readers understand how the parts make up the whole. Breaking up the text with charts not only gives the readers’ eyes a break, it also helps them better digest information. When you think of storytelling, a chart probably isn’t the first tool that comes to mind. But how do you present data in a clear and interesting way?
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Help] 6 Reasons Why Marketers Should Bet on Podcasting
    In January, the Social Media Examiner episode, Podcasting for Business: Why Marketers Are Betting on Podcasts really helped move things along. There are some incredibly helpful resources out there.
    [Help] How to Use Data as a Competitive Advantage
    Given the rate of adoption and interest, we helped produce this research as a way to better understand how the marketplace is considering “data” and how we can better address the needs of the marketplace through our own technologies and services. Big Data, in short, has gone mainstream.
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