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  • BIZNOLOGY  |  THURSDAY, MAY 5, 2016
    [Help] New York’s happiest B2B database marketer
    Yep, we help media, advertising, and marketing tech companies reach business decision-makers whose responsibility is marketing and advertising. We help clients scale and grow their businesses by customizing marketing automation platforms, social media marketing tools, and content marketing systems specifically for ad sales marketing. Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?”
  • ANNUITAS  |  TUESDAY, NOVEMBER 15, 2016
    [Help] 5 Essentials To Build A Survey
    So, we decided to build our own study and then share the data with the B2B market to help us all become better marketers. It shares some helpful tips based on their extensive experiences in the field and might save you from making a few mistakes along the way. We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 2, 2012
    [Help] How to Communicate Professionally on Sales Calls
    Understanding the ways to communicate professionally on sales calls can help to increase your sales productivity and make you a more successful sales professional. Becoming comfortable with small talk—often with strangers—helps boost your communication skills on the job. Know When to Use Industry Speak Using industry-specific terminology can help you or hurt you in sales. Such skills can help win over customers and increase sales, leading to long-term success.
  • HINGE MARKETING  |  THURSDAY, JULY 20, 2017
    [Help] Competitive Differentiation: A Playbook for Winning in a Congested Marketplace
    Competitive differentiation is a process that helps buyers distinguish your firm from similar competitors and give them a compelling reason to select you. Other differences can help, such having as a unique visual identity or a catchy slogan, but these only play a supporting role. To be sure, brown helps people recognize UPS trucks and employees, but that color would have a lot less value if the company hadn’t already spent decades building a leadership position.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Help] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
    A broad hashtag can help organize and group together content, but if you want to tell a specific story or incite a specific consumer action tied to your brand, use a hashtag that is highly relevant to your brand identity or mission. Author: Stephanie Barnes So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. How many times have you added a hashtag to a campaign simply because it’s a social marketing best practice?
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Help] 8 of the Weirdest Shark Tank Products That Got Investments
    The fact that EmazingLights had $7 million in annual revenue at the time certainly helped Lim's cause.). Entrepreneur Pat Crowley, however, believes that his Chapul bars, which are made from cricket flour, can help people "leap over this psychological hurdle" of eating insects. Whenever you watch an episode of Shark Tank , there always seems to be at least one product an entrepreneur pitches that makes you go: "Whaaa?". That's a big part of Shark Tank 's appeal.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 15, 2016
    [Help] Will your job search survive your social media activity?
    It is possible to help clean up your online reputation if you realize that there is negative information about you online or on social media. It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Not surprisingly, 43% of companies surveyed by the Society for Human Resource Management use social media or an online search to screen job candidates.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 1, 2016
    [Help] Best Branded Content of August: When Data Storytelling Meets Donald Trump
    “Human by Design” examines trans-humanism today: how people use technology to help with disabilities, augment their senses, and so on. Of course, it helps that this is content marketing for a video game, but that doesn’t take away from a legitimately interesting documentary that seamlessly ties in the product it’s promoting. As I was putting together our roundup of the best branded content from August, this happened: McDonalds is my favorite brand.
  • KEO MARKETING  |  FRIDAY, OCTOBER 30, 2015
    [Help] Targeting Easier Than Ever in Digital Marketing
    Social media platforms are making a major push to ramp up ad revenue, so they are expanding and improving the tools and features they offer to help businesses reach the specific audience they have in mind. Drawing upon your own analytics and customer insight, combined with the data you have access to via AdWords or your other advertising tools, you should be able to establish very specific parameters that help you precisely target your ideal audience.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, OCTOBER 24, 2017
    [Help] 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment
    Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience. Videos offer an entertaining experience that helps forge a memorable association w/ your brand.
  • THE POINT  |  WEDNESDAY, MARCH 13, 2013
    [Help] 3 Keys to an Effective Autoresponder Program
    Offers that require less of a commitment – a Webinar, or video, or case study – can help move that prospect one small step further along the sales process (and identify him or her as a candidate for further nurturing.). Studies show that responding to new sales leads promptly, literally within minutes, can have a dramatic impact on the rate at which those leads are qualified, and the speed at which they convert to opportunities and, ultimately, deals.
  • BIZIBLE  |  WEDNESDAY, MARCH 30, 2016
    [Help] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
    And finally, when you have this full view, your sales reps can tailor their conversation to have the most helpful and powerful discussion possible. B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM.
  • BIZIBLE  |  FRIDAY, FEBRUARY 5, 2016
    [Help] When Do Marketers Decide To Implement Marketing Attribution? What The Data Tells Us
    This analysis helps marketers decide when it’s the right time to implement attribution. When do marketers start investing in marketing attribution? This is a question I’m curious of because at a certain point, marketing attribution transforms from nice-to-have to need-to-have. At a certain stage, marketers decide they need to observe the connection between marketing and sales. They want to learn what marketing spend is having the biggest impact on the bottom line.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Help] Inside the HBR Newsroom: How the World's Must-Read Management Blog Actually Works
    In those cases, it can be really helpful to go somewhere you trust and get opinions from experts about how to solve these problems. A: We choose any topics that help people: Do their jobs better; Know and run their businesses better; Understand something new about the context in which they''re doing business; Understand the forces that are changing business right now; Be aware of the new ideas coming out of academia that are relevant to management; and.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Help] Everything You Need to Know to Dominate Local Search
    It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. You can perform long-tail keyword research in Google's Keyword Tool, or if you use HubSpot software, use HubSpot’s Keyword Tool to help find variations you might not have thought of before.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Help] How to Use Infographics to Get Leads From Your Website
    Here is an example of a call-to-action you can place below your infographic: If you need help learning how to create a complete conversion path on your website, read this blog post for a step-by-step walkthrough. Infographics let you turn complex concepts, boring information, and eye-glaze-worthy data into visually enticing graphics that catch people''s attention.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 25, 2013
    [Help] Sales Tools and Planning Resources for Your Next Product Launch
    Whether we’re utilizing in-house resources or have help from a marketing agency, many of us may agree product launches can be daunting and overwhelming experiences. There is a lot of work and planning that goes into creating a successful product launch. We recently read a fantastic article on the key steps the product marketing team over at Brainshark used to stay ahead of the game.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 16, 2013
    [Help] THE FORWARD OBSERVER Is Now Listed on Alltop!
    Here’s how Alltop describes its purpose: The purpose of Alltop is to help you answer the question, “What’s happening?” Artillery B2B Marketing Blog > The Forward Observer Alltop, the Internet’s premier news/blog aggregation site, enlists The Forward Observer. We're pleased and honored to announce that The Forward Observer has been selected for inclusion on Alltop, the Internet’s premier news/blog aggregation site. The Forward Observer is listed in Alltop’s “marketing” section.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Help] 7 Silly Google+ Business Page Mistakes to Fix NOW
    This is particularly important to help followers avoid confusion if you are a popular brand or a company with a popular name that many other businesses may have. Verifying your page with Google+ helps establish a connection between your Google+ page and your website, mitigating the possibility that someone will make a copycat page around your brand name.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Help] 10 Inbound Marketing Myths It's Time to Leave Behind
    Sales teams also have a lot more data on these prospects which can help them be more efficient and effective. It''s building your business around sincerely helping people. Many things in life and business are misunderstood and under-appreciated. Professional athletes make playing a sport look easy but you don''t see the hundreds of hours of training that occurred behind the scenes. After all, it''s just putting a ball in a hoop, right?
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Help] Google AdWords Keyword Insertion: The What, Why & How
    Today, I am talking about an advanced feature that can help advertisers better reach customers by matching their search query. This helps provide a more relevant ad to the person searching and, in theory, higher click through rates. If you have ever run a Google AdWords campaign , you know how overwhelming maintaining an account can be. Luckily, Google has many features and tools that make managing campaigns easier and more successful. The catch? It is up to us to utilize them.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Help] Is Your SEO Actually Working? 3 Ways to Find Out
    Keyword Ranking Are Helpful, Sometimes. Ever since Google took away keyword data, it’s incredibly difficult to break organic traffic data into branded and non-branded categories (although there are some great tools that can help). Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. The team members in the trenches are monitoring rankings, bounce rates, engagement, etc.,
  • MODERN MARKETING  |  THURSDAY, MAY 7, 2015
    [Help] Tivoli Gardens Creates Digital Magic With An Omni-Channel Approach
    The goal in tying channels together was to collect a single holistic view of each individual visitor for Tivoli, which could help the team understand where the visitor would go next in the customer journey. With so many potential customers using digital devices, brands can no longer just rely on their offline presence. However, many companies find it challenging to bring their physical brand to life digitally.
  • CONTENTLY  |  THURSDAY, FEBRUARY 2, 2017
    [Help] Ask a Content Guy: How Do I Stand Out From My Competitors?
    Ultimately, three keys will help you stand out from your content competitors, and none of them involve paying an agency $250,000 to conduct a content audit. HubSpot is the inbound marketing genius who wants to help you get that promotion. This process has become so crucial that we’re currently building a white-space analyzer into our platform to help our clients glean these insights. Sometimes, this graphic haunts me.
  • MARKETRI  |  MONDAY, JUNE 18, 2012
    [Help] Riding the B2B Content Marketing Bull
    ” My job includes helping my B2B clients and prospects overcome their uneasiness about giving it a try. Bourbon Street, New Orleans – it’s like taking a step around the corner into another world where nothing is taboo. If you have a fun and fearless side, this place will surely bring it out! And YES, this applies to public accountants as well! Peer Pressure in Middle Age?
  • HUBSPOT  |  SUNDAY, MAY 12, 2013
    [Help] Facebook Rolling Out Video Ads to News Feeds, and Other Marketing Stories of the Week
    Whether you''re creating a blog post, infographic, tweet, or even a PPC ad, creating content that people naturally want to consume will help you attract visitors, capture leads, and convert customers. Still, YouTube Trends Map can help marketers find engaging content to share with their followers, discover viral videos to newsjack , or even create a viral video of their own. Klout Gets Into the Q&A Business by Launching Klout Experts (With Help From Bing), From TechCrunch.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Help] The 7 Slides You Need for an Epic Monthly Marketing Report
    Whatever the root of the problem, this report can help identify its location and help you understand where to dive into the details and diagnose. This view helps you show how much of your lead flow is coming from paid campaigns and how much is coming from organic inbound marketing. If you're trying to build an inbound marketing machine and keep your paid spend down, this slide can help you track your progress.
  • MARKETRI  |  THURSDAY, JULY 12, 2012
    [Help] Socialcam: The New Video Marketing Tool for B2B Firms
    While Socialcam is similar to YouTube in that it is a network for sharing videos, it also brings something unique to the table when compared to YouTube and that is the fact that Socialcam is an application that not only allows you to share videos, but it helps you capture them. I love learning about new social media tools, whether it is for business for pleasure.
  • MARKETRI  |  FRIDAY, MAY 4, 2012
    [Help] Meant to be Read: Writing a Smart Case Study
    Despite this, there is rarely a week that goes by that I don’t find a “case study” on a company’s website that is useless and probably more harmful to the business than helpful. When it comes to marketing collateral, there are few — if any — assets I like more than the case study. If structured and written correctly, a case study is a relatively short, interesting and effective weapon in your arsenal (i.e.,
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 9, 2013
    [Help] What eMagine Customers are Saying: Client Recommendations
    “We selected eMagine to help us redesign our website because their offerings went beyond good design to a robust set of organic web development capabilities. The eMagine team possesses impressive knowledge and expertise that helped us create a website that effectively shows the world what we can do and how we do it.” “We chose eMagine to help AssetPoint formulate overall market messaging and a new corporate web site.
  • 6SENSE  |  WEDNESDAY, OCTOBER 21, 2015
    [Help] 6 Takeaways from the 2016 B2B Content Marketing Report
    MarketingProfs and the Content Marketing Institute just released a survey report , taken by 1521 B2B marketers, which today are practicing content marketing, how they are measuring success and how effective they believe a content strategy is in helping them achieve their goals. What does a successful content marketing program look like? How do marketers measure success? What are the most effective content marketers doing daily and weekly?
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Help] 5 #GivingTuesday Tips: How to Empower Your Supporters to Fundraise for You
    Because there’s so much people can do to support a goal, it''s very helpful to provide some restrictions or guidelines. Suggesting a goal ($500 to $1000 is generally a good starting point) and end date (typically 30 days or less) can also help make it easier for your supporters to say “yes” and get started. Create a special video from your staff or the people you serve (and they helped impact).
  • MARKETING INSIDER GROUP  |  TUESDAY, SEPTEMBER 3, 2013
    [Help] The Four Biggest Content Marketing Pain Points
    Her passions include bringing a fresh point of view to everything she does and helping organizations take their programs to the next level. This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Help] Introducing Marketo’s Email Lookbook for Spring/Summer 2014
    While not always necessary, sometimes including a special offer or discount code will help you to further pique their interest. Author: Dayna Rothman A really good email is often the difference between a click-through and a direct route into the spam folder. And with new advancements in email inbox organization, such as Gmail’s new tabs , it is becoming even more difficult to stay in the coveted inbox.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Help] 7 Steps to Becoming a World-Class Real-Time Marketer
    To help you determine which social network your audience populates, check out this post about 8 questions to determine if a social network is worth your time. Framing the conversation brings clarity and helps identify whether or not the conversation is one that lends itself to brand engagement. Lately, real-time marketing is the buzzword du jour.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Help] Marketing Automation: How to Choose the Right Software for Your Firm
    If you missed our previous article, Marketing Automation: What it is and How to Know if Your Firm Needs it , it may be helpful to read it before tackling this one. If you’re meeting your current marketing goals and want to expand, or have a new strategy you want to implement and test, marketing automation can help.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Help] MarTech Conference: Some Random Impressions and Interesting New Vendors
    These are used to help guide creative development and media placements, but not to target individual consumers. I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Help] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    They will likely be early adopters and advocates that can help build word of mouth BUZZ about your new products.” Jeff Bullas very helpfully here offers small to midsized business marketers some proven tactics for Facebook marketing success and then shares five case studies from small firms that have made a splash on the giant social network with cleverness and creativity, on a budget.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Help] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    I’ve seen some blog posts about how to post product information on Instagram with a general link to your website will help viewers find you, but I think that’s spam. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. I didn’t have a quick answer, because, well, it depends.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Help] Inbound Marketing Defined in 140 Characters
    Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe know your people, help your people, and make your people happy. My job is inbound marketing. But what does that mean? What exactly is inbound marketing? And when push comes to shove, how do you define it in black and white? Well, like a typical inbound marketer, I decided to ask Twitter. The question I posed was, "Can anyone explain or define "inbound marketing" in a tweet?
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 9, 2016
    [Help] The Blurred Lines between Automation and Human Interaction
    ” Managing large social communities, or listening all the time, really is time-consuming, and we’ve developed all kinds of time-saving apps and software to help us automate the process. One of the top questions I consistently get asked is, “How do I scale my engagement across social?”
  • MARKETING ACTION  |  TUESDAY, MAY 14, 2013
    [Help] Two Concrete Ways Sales Can Benefit from Marketing Automation
    An effectively implemented marketing automation strategy helps salespeople answer both these critical questions. This shortens the qualification process when talking to prospects, helps the rep avoid the deadly error of missing the obvious topics of interest, and brings the rep that much closer to understanding the buyer’s pain and making a relevant connection. Editor’s note: Shawn Naggiar is the Chief Revenue Officer for Act-On Software.
  • FATHOM  |  THURSDAY, JANUARY 2, 2014
    [Help] New Year; New Data Plan: The Allure of Big Data Wanes
    Here are some Do’s and Don’ts that will help get you past the awkward fitting inception of big data. This will help you build internal credibility and earn a respected seat at the decision making table. When big data went mainstream, small and midsize companies that wanted to be like their billion dollar idols realized quickly that they did not possess the labor or financial capital to truly engage in the revolution.
  • CONTENT STANDARD  |  MONDAY, JUNE 27, 2016
    [Help] Why Your Mobile Content Strategy Should Include Micro-Moments
    Here are some simple steps to help your mobile strategy satisfy those desires: Knowledge Is Power in Your Mobile Content Strategy. They don’t have time to analyze all their options, so make it simple for them with a clear, mobile-optimized call-to-action that can help you both out. I’m on a street corner outside of a nondescript office building.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2016
    [Help] Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)
    And on automated tools to help load unstructured data and clean dirty data. This post will resume the tour I started in March of journey orchestration engines – our new friend JOE. But first I’ll interrupt myself to announce that I have officially decided to predict that JOEs will replace campaign management and marketing automation as the core system for marketing departments.
  • HUBSPOT  |  TUESDAY, JULY 5, 2016
    [Help] How to Pick the Perfect Color Combination for Your Data Visualization
    Let's check out a few tools that'll help you get started. As a part of Designmodo’s Free User Interface toolkit, they created a tool to help you uncover colors to use in your design process. Choosing any color scheme -- whether for graphics, websites, brands, etc. -- is a challenge in and of itself. That choice of colors sets the mood for anything and everything you create. When it comes to data visualization, color is especially important.
  • HUBSPOT  |  SATURDAY, JUNE 14, 2014
    [Help] Which Game of Thrones Leader Are You? [Quiz]
    In honor of the Game of Thrones season four finale, we decided to put together quiz below to help you figure out those parallels a little bit easier. Is life an imitation of art, or art an imitation of life? Sometimes, even in the most outlandish pieces of pop culture, we’re reminded of the every-day. Take Game of Thrones , for example. While there are knights, dragons, and magic, the characters often remind you of people in your life.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Help] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    The tips below can help you market yourself at any stage in your career, especially if you’ve blocked out what it’s like to be the low (wo)man on the totem pole. The tips below will help you navigate your new personal and professional independence by building a solid base for marketing your personal brand. Author: Marissa Lyman It’s college graduation season! Soon, the bright, young minds of tomorrow will be tumbling into the workforce like a flock of lost ducklings.
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [Help] 5 Proven Strategies for B2B Social Media Marketing
    “Consistently creating relevant content to your blog, Twitter followers, [and] Facebook fans will help to grow your following,&# he says, “but this takes time and commitment. This helps organizations maintain consistency in messaging to their communities. We exceeded that goal and viewed social as an integral part of our efforts, although we do not feel that the success can be attributed to any one particular activity… Every component of the strategy helped.&#
  • FATHOM  |  THURSDAY, OCTOBER 15, 2015
    [Help] 3 Valuable Uses for Search Queries in Paid Search
    And while your assumptions may pay off and help you launch successful campaigns, they are still just that, assumptions. While account restructures can be immensely helpful, it is not always the right time to do one. In the interim, using your search queries to discover trends in your data can help maintain or improve the health of your account. In the world of paid search, there is a wealth of data right at your fingertips.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Help] Marketing and Peanut Butter Cups: Advice From Facebook Employee #30
    It’s honest, funny, and most of all, helpful. Noah shared his quick morning ritual that helps him keep his eye on the prize each and every day: “When I start my work day I generally pull out my moleskine and list three things I want to do that day. I try not to look at anything as it helps me really think which three things are really the most important that day. Which of these tips was most helpful to you?
  • MODERN MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Help] Tips To Enhance Your Email Deliverability
    Hansford: What are the most important tools you use in Eloqua to help make decisions on improving deliverability ? by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brian Hansford , Director of Client Services at Heinz Marketing, where he manages marketing automation practice and specializes in developing demand generation and marketing automation strategies for clients. Follow Brian on Twitter @remarketing.
  • MARKETING ACTION  |  THURSDAY, APRIL 9, 2015
    [Help] Productivity-Boosting Benefits of Virtual Meetings
    There are multiple software providers to choose from and plenty of help available to get you started. Most menus are easy to navigate and positioned to help you use several meeting options. It helps eliminate dead space and keeps things moving. How much time do you spend in in-person meetings?
  • WEBBIQUITY  |  MONDAY, APRIL 16, 2012
    [Help] 18 (of the) Best SEO Link Building Guides of 2011
    A helpful collection of link-building tips primarily for newbies, such as syndicating articles online, submitting your blog to blog directories and syndication sites , and posting comments on relevant industry blogs. Still, it’s a helpful list and it attracted a sizable number of comments, some from names you’ll probably recognize in the SEO world. Links still matter for SEO.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Help] 3 Sales and Marketing Strategy Ideas for 2017
    Now it’s up to you to consider which techniques will help your firm achieve its goals in the coming year and beyond. How Hinge Can Help: Hinge helps firms like yours become more visible and compete at a higher level. Our Visible Firm ® program provides critical insights, training and marketing implementation services to help your firm. As we approach the new year, the only thing we can be certain of is uncertainty itself.
  • ACTIVEDEMAND  |  MONDAY, MARCH 27, 2017
    [Help] Are You Doing Remarketing Wrong?
    Creating a remarketing campaign that offers a strong return on investment can be challenging but understanding the rules and using marketing automation platforms like ActiveDEMAND help improve performance and reach your clients’ goals. ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Get the Benefits, Avoid the Traps of Remarketing.
  • MODERN MARKETING  |  SUNDAY, APRIL 22, 2012
    [Help] Are You Over Analyzing Your Lead Scoring? [CHART]
    Taking agreed upon profile and engagement criteria for qualified leads, you can input this information into lead scoring, which helps you understand a buyer’s decision-making status within the context of how engaged that buyer is with your marketing efforts. by Andrew Stanbridge | Tweet this Lead Scoring is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead.
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [Help] 15 Common Logical Fallacies and How to Spot Them
    Having an understanding of these basic logical fallacies can help you more confidently parse the arguments and claims you participate in and witness on a daily basis -- separating fact from sharply dressed fiction. Our list is by no means an exhaustive guide to every formal and informal fallacy, but it should help you build better arguments and identify logical missteps. Logical fallacies -- those logical gaps that invalidate arguments -- aren't always easy to spot.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 19, 2013
    [Help] PPC for LinkedIn, What’s the Difference?
    How to help this person get a promotion? Offer content, tools or events that help LinkedIn members be more successful – product specific offers will be ignored. Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products.
  • KEO MARKETING  |  THURSDAY, JULY 13, 2017
    [Help] What to Look for In a Digital Marketing Company?
    Business owners who want to invest in the success of their organizations need to create a digital marketing plan, and this is where a digital marketing company can help. Digital marketing is on the rise. Businesses are progressively investing in it to gain more customers and boost their bottom lines. According to a study from EConsultancy, in 2016, 72% of company and agency marketers increased their digital marketing budgets.
  • MLT CREATIVE  |  THURSDAY, JULY 12, 2012
    [Help] Creating Buyer Personas: B2B Marketing Tips
    Buyer personas can help you understand and better. Research says 80% of your customers find you rather than the other way around — and that it’s been that way for the past five years! MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, APRIL 26, 2017
    [Help] 96% of Marketers Agree Personalization Improves Customer Relationships
    The “2017 Trends in Personalization” report from Evergage recently showed that 96 percent of marketers agree that personalization can help advance customer relationships. Marketers believe in the benefits of personalization, but research indicates that they are not confident in their ability to deliver unique customer experiences.
  • HINGE MARKETING  |  FRIDAY, JULY 1, 2016
    [Help] 5 Ways High Growth Companies Focus Their Marketing
    Before we go there, it may be helpful to understand the different buyer stages and there are different approaches to building visibility at each stage. This helps drive traffic and boost your website’s domain authority. These pieces are also important in helping you build your email list. Whether you’re engaging them through social media or at a speaking engagement, visibility will be key in helping your firm grow.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Help] 17 Reasons Why I’m Lucky To Be In Business Development
    Also, thank you Twitter for the ability to create lists to help keep my connections organized. It helps me find inspirational articles to post on social media or to just read and catch up. Flipboard – The social-network aggregation, magazine-format mobile app Flipboard is a helpful tool to quickly browse articles on social media. Being in Business Development in the B2B and Healthcare marketing world at eMagine is a very challenging yet rewarding position.
  • CHIEFMARTECH  |  TUESDAY, MARCH 1, 2016
    [Help] Insights from the architect of Agile for Marketing
    I have turned this into a career as a consultant at CMG — helping marketing organizations achieve greater performance. CMG works with start-ups to Fortune 500 clients to help them achieve commercial performance through strategy development, commercialization and marketing operations. I lead up our marketing performance practice which is focused on helping marketing organizations operate more effectively and efficiently.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Help] The Best Converting Landing Pages for B2B
    How Hinge Can Help. Our High Performance Website Program helps firms drive online engagement and leads through valuable content. A great first impression can convert a lead into a sale in a matter of moments. A bad impression… Well you know the story there. Your landing page is your first impression. The best converting landing pages are all built on similar foundations.
  • BIZNOLOGY  |  FRIDAY, JANUARY 30, 2015
    [Help] 6 thorny data problems that Vex B2B marketers, and how to solve them
    This can be an expensive, but very helpful, tool. Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often provide us with conflicting information. Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. It’s a never-ending battle.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 13, 2017
    [Help] Less, But Better: 4 Practical Ways to Create Enough Engaging Content
    This intel then shapes our brainstorming sessions and helps us to determine what to create in the future. This helps us ensure that we’re not spinning our wheels and just creating content because it sounded like a good idea months ago and we have the people and time to do it. Author: Josh Ritchie “Brands need to be pushing out new content all the time. ”. That’s what marketers have been hearing for the past few years—and many of us have bought into this thinking.
  • HUBSPOT  |  SUNDAY, APRIL 10, 2016
    [Help] 23 Better Alternatives to the “Just Checking In” Email
    Spend your time crafting more helpful emails, and the recipients will thank you for it. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Just checking in" emails are the worst. If you’re sending an email, it’s obvious that you’re checking in. You don’t need to say it again. Plus, “just checking in” emails don’t provide any value to buyers.
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Help] How to Create a Logo: Designers Give a Look Inside Their Process
    To tackle such a complex challenge, many brands choose to hire outside help. Researching the field or industry helps designers get a sense of the environment the logo''s going to live in," said Tyler. These logo design discussions can even help them think more about what differentiates themselves from their competitors.". Even though they''re often just small images, logos carry a whole lot of meaning -- and designing one comes with a whole lot of responsibility, too.
  • MARKETRI  |  WEDNESDAY, AUGUST 28, 2013
    [Help] How Much Should You Spend on Marketing?
    If your business has created a marketing budget and would like to enlist Marketri's help in executing your marketing goals, please contact us. This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog. How do you decide how much money to spend on marketing? And what happens to your marketing budget when you have to make cuts? Let's talk about money for a moment.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Help] Interesting Infographics: What the #### are those social media hashtags all about?
    Neil Patel created a quick cheat sheet for his blog to help you identify exactly the right hashtag to use in any given situation on a particular network. Engagement is the name of the game on social media. So what if I told you there was a quick, simple way to double your engagement in seconds ? That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 21, 2016
    [Help] Webinar: State of Content Marketing 2017
    How the content-enabled enterprise helps brands think about ROI. Last January, a potentially wise man predicted that the smartest brands would publish fewer stories in 2016, putting more of an emphasis on larger editorial projects rather than churning out 600-word blog posts. Did that come true? Sort of. Beckon, a marketing data firm, found that 5 percent of all branded content gets 90 percent of attention. That’s a stat you’re going to hear a lot in 2017.)
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Help] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    Perhaps its partnership with the NFL , and all the NFL-related content it''s allowed to post as a result, is helping to drive its success. And when we look at revenue, the numbers help to reinforce my choice: In 2012 (the most recent year I could find apples-to-apples data for), Mercedes-Benz had revenues of €61.66 Meanwhile, Coke has recently been using Twitter to help "spread happy instead of hate" on the internet. Ba da ba ba ba, I’m lovin’ it.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Help] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    To start, we can’t help but notice how infrequently Pine Street Inn tweets about donation requests. Instead, the organization chooses to indirectly encourage volunteerism or material contributions by giving serious props to corporations and individuals who help out: It was lovely working with @RueLaLa interns this morning - Thank you for volunteering with us! We’re here to help.”. TigerChef Thank you for your help!
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Help] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    The other day, Sophie feigned sleep until the exact moment Abe opened the door to leave for work, at which point she dashed over to the cat’s food dish and helped herself to a delicious snack. Sometimes, when it comes to evaluating the best marketing approach for your organization, it helps to think outside the box (or inside the pumpkin, as it were!). Everyone always says pets are smarter than people. Don’t they?
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [Help] 5 Signs the Gap Between Sales and Marketing is Closing
    As in the case of white papers, online marketing strategies help generate those valuable leads and the tight collaboration between both teams ensures the quality of those leads, which brings us to the next point. Such techniques help both marketing and sales teams work closer together and keep a clear overview of the flow of leads along the pipeline. The celebrated co-founder of HP, David Packard, once said: “marketing is too important to be left to the marketing department.”
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Help] 5 Content Marketing Predictions for 2017
    But even so, it helps to look at upcoming trends. This content helped marketers harness more leads to ultimately fuel future sales. User-generated content not only helps you cut through that clutter, it’s also impactful. The best videos appeared in a commercial, which helped the retailer draw attention to their commitment to education. The new year is here, and as marketers look back and reflect on the previous year — what worked, and what didn’t ‒ we also look ahead.
  • CONTENTLY  |  TUESDAY, OCTOBER 18, 2016
    [Help] The State of Marketing Technology, in 12 Charts
    “There’s an implied message that you should be totally overwhelmed by the topic and go running to the nearest consultant for help,” he writes. Marketers need good analytics tools to help figure out what the hell all this data means. When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Why Salesforce? How did these guys get so big? What the hell is a CRM 1 anyway?
  • CONTENT STANDARD  |  TUESDAY, MAY 5, 2015
    [Help] Pump Up Your Video Marketing ROI
    Many OVP’s have built workflow management implicitly into their offering to help you keep it under control. Creating video content has its own unique challenges that a customized workflow can help address. Earlier this year, the world celebrated the 10 year anniversary of the first video ever uploaded to YouTube. Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever.
  • SNAPAPP  |  FRIDAY, APRIL 17, 2015
    [Help] IHI Uses Interactive Content to Start Healthcare Conversations
    SnapApp and interactive content helped IHI determine conversation readiness. Find out what interactive content is and how it could help your organization In a world filled with mindless cat videos and memes, it gets pretty difficult to effectively reach audiences with your content. Don’t get me wrong – I love Manny the Frenchie as much as the next person and that dress is definitely white and gold.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Help] Content Marketing Tips for Lead Nurturing
    Keep your emails brief, relevant, helpful, informational, but not promotional. Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content.
  • BIZNOLOGY  |  FRIDAY, APRIL 15, 2016
    [Help] Are you being seduced by Klout scores?
    My suspicion is that if you want to influence people on the topic of lawn mowers, that neither one of us will be much help. Klout is a very interesting site that scores people according to their influence, and it’s fun to check your score to see whether you’re trending up today. But don’t fall into the trap of focusing on people with high Klout scores when you attempt your influence marketing. You might be missing the more important lesson from Klout.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Help] 6 B2B Online Marketing Predictions for 2017
    What’s more, you’re able to access insights about the conversations they’re having with your bot, giving you valuable customer data that can help you and your other marketing campaigns. This gives the content a longer shelf life and can help conserve company time and resources. This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing.
  • THE POINT  |  FRIDAY, FEBRUARY 4, 2011
    [Help] Top 5 Benefits of Adopting Marketing Automation
    Marketing automation helps accelerate the pace at which both cold and warm leads move along the sales cycle by providing information of value independent of sales follow-up. Marketing automation helps companies get more from their marketing budget by making the most of the leads they have. On Focus.com , Craig Rosenberg asks: “What are the top benefits of adopting marketing automation?”
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Help] How B2B Marketers Can Get the Most Out of LinkedIn
    Then seize every opportunity to join in a discussion or provide helpful information. People who find your input helpful will then click on your profile and learn about your company. You might view LinkedIn as the quiet workhorse of the social media world. It often doesn’t get as much attention as its more vocal and spotlight-grabbing counterparts, but it can be an extremely valuable tool for marketers, specifically when it comes to finding and nurturing leads.
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Help] Why Social Selling is Like Dating: How to Find a Relationship that Works
    The thing is, there is enough information out there about your buyers to help you understand who is a good fit and who is not before you pick up that phone. This might sound a little crazy, but I think it’s true: Social selling is a lot like dating. Think about it. One of the most important decisions we ever make happens when we try to find someone to spend the rest of our lives with.
  • HG DATA  |  THURSDAY, APRIL 13, 2017
    [Help] Modern Analytics Uses Technographics to Maximize Business Intelligence
    Learn more about how Modern Analytics helps customers maximize business results with predictive analytics in our latest case study. For years, Modern Analytics has offered fully automated, machine learning-based predictive analytics to support informed decision making in all facets of business.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Help] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    For example, asking about their program of interest can help you provide more tailored content to that individual that helps nurture them over time to apply.). If you have an area of study or a specific program that you''re trying to fill with applicants -- let''s say nursing, for example -- it''s important you start creating content soon to help potential students with their research.
  • TRAACKR  |  THURSDAY, MAY 28, 2015
    [Help] The Tyranny Of Marketing Success Metrics
    White clown: “Do you need help finding it?”. Marketing is in the midst of a fundamental transformation we want to help accelerate, not slow down. As a child, I remember loving going to the circus with my grandfather – I have the vivid memory of an act by two clowns at the circus. The scene starts with the spotlight on a red clown on his knees going through the sand as if looking for something. A white clown walks by and asks him: “What are you looking for?”.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 6, 2014
    [Help] Always Be Improving: The 5 Rules of A/B Testing
    You’ll want to find a tool that helps you measure performance based on any type of digital activity — for example, how many people who received an email invitation actually went on to register for the event. Author: Matt Zilli There are two types of marketers in this world: The 2 percent who would happily A/B test all the livelong day, and the 98 percent who emit an audible groan every time the topic gets raised.
  • AKOONU  |  FRIDAY, SEPTEMBER 9, 2016
    [Help] Does Your Content Meet Your Buyers' Needs?
    Buyer Personas and Journey Maps guide our strategic content planning, and we measure how those strategic choices help us be more buyer-centric with more effective content. As marketers, we analyze consumption statistics, engagement data, social impact, traffic, downloads, form fills and more. But how do you measure if content effectively meets your buyers needs? Being truly buyer-centric includes validating statistical analysis with actual buyer feedback.
  • AKOONU  |  THURSDAY, JUNE 16, 2016
    [Help] Want to Speed Up? Slow Down!
    And the funny thing is, it is almost immediately followed by a statement like, “I really wish we could find the time because I know it would really help us do a better job at.” “I’m just too busy executing to take on this buyer strategy work.” Sound familiar? This is something I have heard many times in the last year.
  • MLT CREATIVE  |  FRIDAY, JANUARY 22, 2016
    [Help] How to Create a Killer B2B Content Calendar
    In addition to helping you stay on track with content topics, it also assists in keeping all team members involved in the process and aware of content that’s being created. A content calendar is a great way to step up your B2B content marketing strategy. Creating a content calendar can take time, but it’s well […]. The post How to Create a Killer B2B Content Calendar appeared first on MLT Creative. Ideas@Work Blog B2B Content Marketing B2B Inbound Marketing
  • THE ROI GUY  |  TUESDAY, JUNE 18, 2013
    [Help] The End of Death by PPT
    Recently someone asked me why PPT presentations were not effective any more, and what Alinean''s ValueStory (tm) tablet-based guided selling App was doing to help evolve Sales PPTs to restore this effectiveness. This overview PDF is a great resource to see how ValueStory can evolve your current Sales PPTs, adding the Interactivity, Insights and Intelligence you need to implement more provocative and effective customer engagements. Click here to access.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 15, 2011
    [Help] Are usage reports available from the Alinean-powered sales / marketing tools?
    These reports are valuable in helping to track and drive conversion on demand-gen tools, and adoption for sales enablement tools. An integrated usage report system is available so you can run reports to track the number of tool visits, new registrants, new analysis, new reports and more over select time periods for current reports and trending. Special reports for top regions, top users and more are included.
  • MODERN MARKETING  |  TUESDAY, OCTOBER 27, 2015
    [Help] What A CMO and a Politician Have in Common
    " To help CMOs weave their way through all the technology options out there, we created, in partnership with The CMO Club, The CMO Solution Guide to Leveraging New Technology and Marketing Platforms. Let me make one thing perfectly clear. a CMO and a politician do have some things in common.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Help] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    Help them in their research process by offering a product specific buying guide, such as “How to Find an Oven That is Perfect for You.” Providing helpful and informative content will make them more likely to purchase from you - especially if you follow up with email nurturing! It covers important topics to help you determine your market research needs and budget, as well as how to define success. But, you want to gather enough information to help understand your contacts.
  • CONTENTLY  |  WEDNESDAY, MAY 31, 2017
    [Help] Why Visibility Is Key for Content Marketing Success
    Project management software can be a huge help here. And how does content marketing help solve for it? Visibility is a huge value of content marketing platforms because it helps make a manager’s job easier. It’s 12 p.m., do you know what your content team is doing? If you’re a senior manager, it can be difficult—okay, impossible—to know what your team is up to on a day-to-day basis.
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 15, 2015
    [Help] The Massive CMO/Consumer Disconnect
    Fortunately, there is help. Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. Released twice a year, it is, as the name implies a survey of CMOs and VPs of marketing. Its mission is "to collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and society."
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