• NAVIGATE THE CHANNEL  |  TUESDAY, JANUARY 23, 2018
    [Help] How Automation Sets You Up for Big Growth
    You need to shore up your supply side first, and automation in either your production or your marketing can help tremendously. The modern version of this automation actually helps in the procurement of more personalized vehicles – the money a company makes from selling the base model aids in customization for special customers. If you have not embraced the AI revolution in marketing, you will soon find your business squarely behind the eight ball in your industry.
  • CIRCLE STUDIO  |  TUESDAY, JANUARY 23, 2018
    [Help] 7 Steps to Make the Most of Your Employer Profile on Glassdoor
    Having a top-notch Glassdoor profile can certainly help boost your employer brand. Highlighting positive aspects can help to focus reader attention on the areas of your choice and can help to balance out negative reviews. Is hiring qualified candidates top of mind for your company? Are your current hiring efforts producing lackluster results? In an age where consumers vet everything from new car purchases to toothbrushes, Glassdoor is like Amazon for jobseekers.
  • EVERYONESOCIAL  |  TUESDAY, JANUARY 23, 2018
    [Help] How Employees Can Amplify Account-Based Marketing at Your Company
    Because you’ve identified companies and key personas, your better able to tailor ads specifically to them, create personalized web pages and content, direct mailing, and more that will help your sales team have a better response rate when it comes to making a sale. Getting more employees involved than just the marketing and sales departments can greatly increase the effectiveness of your account-based marketing strategy and help shorten the overall sales cycle.
  • BIZNOLOGY  |  TUESDAY, JANUARY 23, 2018
    [Help] Make sure coaches and coxswains know how hard you work
    Good luck and let me know in the comments if you think this was helpful. Summary: In my mad attempt to become fit enough to get back into a racing scull and row on the Potomac as many days as humanly possible I have been looking for Winter workout advice. I came upon advice for high school rowers, Survival Guide for High School Rowers (pdf) , and I was amazed that the majority of the advice was: get face time!
  • BOP DESIGN  |  TUESDAY, JANUARY 23, 2018
    [Help] Why Consider Hiring an Outside Marketing Agency?
    They look to us to help fill in the gaps where they just don’t have the resources. GatherContent – Helps clients organize and migrate website content. An outside marketing agency can build on the great work of an internal team and, without adding any additional overhead, drive additional leads or help to nurture existing leads. Hiring an outside B2B marketing agency comes at a cost, but can provide a significant value.
  • LEAD LIAISON  |  TUESDAY, JANUARY 23, 2018
    [Help] How to Use PPC and Marketing Automation Together, Webinar Hosted By Lead Liaison and Mad Fish Digital
    Mad Fish Digital’s Ben Herman has a rich history of using and helping customers implement pay-per-click (PPC) campaigns, with a concentration on Google search. Finally, attendees will gain actionable ideas to help implement these practices within their own organizations. We come in at that point and help our clients identify, qualify, and nurture those Prospects.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 23, 2018
    [Help] 5 Reasons Why Your Buyer Persona’s Aren’t Good Enough
    However, it did help them deduce a few things. How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? You swear you did everything right, but when it comes time for the results to pour in, they never show. It’s a marketer’s worst nightmare. The likely culprit? Bad buyer personas. Think about it, your buyer personas are the building blocks of your marketing campaigns.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 23, 2018
    [Help] How to Create the Best Content For Your Marketing Automation System
    Random high-quality content will not help. Heck – even relevant-but-off-message high-quality content really won’t help. While quality alone won’t get you results, if you’re creating the right content, then quality can help. So despite all the talk about how we have to create high-quality content, that alone won’t help you.
  • LEADSPACE  |  TUESDAY, JANUARY 23, 2018
    [Help] 5 Steps to Creating Powerful Case Studies
    People within your company who have regular contact with the customers can also help you select and formulate your interview questions. If you’re looking for inspiration, check out this case study on how Leadspace helped Tipalti increase conversion rates by 20%: Image credit: iStock. Case studies are among the most high-impact pieces of content a B2B marketer can produce.
  • BLUETEXT  |  TUESDAY, JANUARY 23, 2018
    [Help] Website Design: Mobile Trends for 2018
    Some designers feel like sound should be an afterthought, and many find the auto-play functions that are so popular across Facebook and other social meid platforms more annoying than helpful. See how Bluetext can help. The Bluetext Blog has been focusing on website design for the best user experience.
  • MODERN MARKETING  |  TUESDAY, JANUARY 23, 2018
    [Help] Sifting Data to See the Customer
    Methods to help. She took her near-death experience at the hospital in which she worked and eventually helped change the doctor-patient model to be more compassionate and personal. In a world awash in data about a person’s behavior, their characteristics, and their likes, how can marketers ensure the work they do doesn’t lose sight of the individual?
  • CONTENT STANDARD  |  TUESDAY, JANUARY 23, 2018
    [Help] 12 Financial Services Marketing Examples to Inspire Great (and Yes, Compliant) Brand Storytelling
    Best of all, though, Fisher Investments launched MarketMinder Daily Commentator , which helps readers debunk headline hype and stick with a more circumspect investing strategy. If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 23, 2018
    [Help] 4 Reasons Chatbots Will Improve UX in 2018 & Beyond
    This can help companies in attaining their customer’s goodwill. This way live agents and chatbots can help each other in delivering improved customer service that nurtures throughout the customer lifecycle. Creating a superior customer experience is critical for companies today. Customers are savvier than ever and enjoy the ability to choose based on the more attractive offer.
  • WEBBIQUITY  |  TUESDAY, JANUARY 23, 2018
    [Help] Five Types of Software You Need to Run an Online Business Smoothly
    You need all the help you can get to manage your documents, projects, employees, sales…the list goes on. To help narrow your search, here are five essential types of software solutions that will help you run your online operations while improving your online visibility and engagement. Project management software is designed to help you collaborate with your team and stay on top of all your projects. Guest post by Rait Raak.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 23, 2018
    [Help] Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines
    Is there any special coding to help web pages get featured? Also, keeping your content fresh and updating it often help a lot: HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. That said, providing good answers to users’ questions may help you get featured on Bing too.@Bing Google is the most effective vehicle for driving targeted clicks to your content. But a tricky thing about Google is it’s always changing.
  • HUBSPOT  |  TUESDAY, JANUARY 23, 2018
    [Help] The Strange Thing That Happens In Your Brain When You Hear a Good Story -- And How to Use It to Your Advantage
    That process -- which we go through every night while we sleep -- is a survival mechanism that helps us do a better job of storing information in our memory. Areas that help you imagine what Johnny’s life is like. Through oxytocin, our brains helped us identify tribe members whom we should help survive. Because that would help us survive, too. The oxytocin we get from stories helps us care, whether we like it or not.
  • SCHUBERT B2B  |  MONDAY, JANUARY 22, 2018
    [Help] Solving the Puzzle of B2B Integrated Digital Marketing
    All the parts work seamlessly together to help you grow your B2B business, connect with your audience and create a cohesive branding experience. When you share educational content that speaks directly to their needs and helps them solve their challenges, you set the stage for meaningful, long-lasting customer relationships. I have a confession to make. I love jigsaw puzzles.
  • LISTENLOOP  |  MONDAY, JANUARY 22, 2018
    [Help] Designing and Managing ABM Campaigns with Mat Rider
    Then, what brought me to the event in ABM in general is really helping to reconnect digital marketing with our sales team. So we use Demandbase to help us identify domains that we want to target and who is visiting our site. So how does engagement and these other things contribute or help me out? Also, helping them understand the difference of the high level that as a marketing org, we need to create so many MQLs within this quarter.
  • BIZIBLE  |  MONDAY, JANUARY 22, 2018
    [Help] How To Measure The ROI Of Print Marketing
    To help organizations stand out among the countless emails and calls their prospects receive everyday, print marketing offers a fresh and cost-effective way to advertise and increase awareness of your business. There are a variety of account-based marketing campaigns and tactics where the following print materials can help increase engagement and generate pipeline value. Account Based Marketing (ABM) is a strategy quickly gaining traction among B2B marketers.
  • STRATEGIC-IC  |  MONDAY, JANUARY 22, 2018
    [Help] ‘Should I Redesign My Professional Services Website?’ 5 Factors To Consider
    A data-driven perspective will always help you to streamline and improve the user experience, and support your marketing and sales process. What are their business challenges that you help to solve, and is that relevant advice clearly visible from the first click? The imagery, design and style your brand uses across the web helps to inform the impression people have of your services. Have you considered the first impression that your website presents?
  • SCRIBBLELIVE  |  MONDAY, JANUARY 22, 2018
    [Help] And Now For Something Completely Different…
    Let’s take a moment to walk through some of its features, together… How Can Content Studio Help You? Sunsetting the Standard Publisher. Marc Benioff, the CEO of Salesforce, once said : “The only constant in the technology industry is change.”. While it may be frustrating, that statement is worth reflecting on. Technology is developing at an ever-increasing pace.
  • HINGE MARKETING  |  MONDAY, JANUARY 22, 2018
    [Help] How to Improve Your Elevator Pitch [VIDEO]
    Here’s a few tips that can be helpful. ” So giving that pitch in a natural, easy-to-understand way that avoids any jargon helps you do that and helps people remember it. Lee Frederiksen describes the three important elements you need to have in your elevator pitch to be sure you’re describing clearly and succinctly what your firm does. Transcription: Hi. Today, I want to talk to you about improving your elevator pitch. Now, what is an elevator pitch?
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 22, 2018
    [Help] Survey: Social Media Marketing Prioritized in SEO Efforts
    Social media helps build branded traffic and provides more exposure for content, which can result in more links.”. Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts.
  • BLUETEXT  |  MONDAY, JANUARY 22, 2018
    [Help] Part 2: Working with Processors – A Developer’s Walkthrough of the Drupal 8 Migrate Module
    Would you like help to create a more detailed plan for migrating your website to Drupal 8? Contact Us – We would be happy to help! In previous posts, we have provided tips and tricks for a successful Drupal migration from earlier versions of the content management system to the latest Version 8. In this installment of our series, we will talk about the Drupal 8 Migrate Plugin System. About Drupal 8 Migrate.
  • HEINZ MARKETING  |  MONDAY, JANUARY 22, 2018
    [Help] Sales Pipeline Radio, Episode 99: Q&A with Alex Terry
    When I say we’re the leader here, part of that is because we’ve built this conversational AI platform and used it to create AI assistants, and we deploy these AI assistants using a SaaS model software as a service model to help solve very specific business problems. Give some people some insights or some examples of how that has actually worked well and how that is authentically helping people scale the kind of conversations they want to have with their customers and prospects.
  • BIZNOLOGY  |  MONDAY, JANUARY 22, 2018
    [Help] Intentional inventing: own the intellectual property that leads the future
    And help each person during every use, which attracts frequent users. Help each person when they need it, with exactly what produces immediate success. Intellectual property will be your friend, and so will the millions of people that you help, perhaps every day. Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched.
  • KAPOST  |  MONDAY, JANUARY 22, 2018
    [Help] How the Right Tech Will Help You Attract and Retain Young Talent
    The post How the Right Tech Will Help You Attract and Retain Young Talent appeared first on Kapost Content Marketing Blog. I have a confession to make: I’m a Millennial; one of those fragile-yet-entitled sorts you’ve been warned about. We’re steadily streaming into the workplace with all sorts of unreasonable demands. Research and Insights
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 22, 2018
    [Help] How to Fix Social Media Mistakes That Can Harm Your Startup
    Creating a social media strategy will help your startup define how you are going to achieve your communication goals, and which platforms and tools you are going to use to reach them. A targeted social media strategy will help you choose relevant platforms to connect with existing and potential customers. Your social media strategy should help you plan how to encourage people to share and talk about your products.
  • MARKETING INSIDER GROUP  |  MONDAY, JANUARY 22, 2018
    [Help] Your Marketing Automation Is a Content Marketing ROI Machine
    The right marketing automation technology can push the reach of your content marketing strategy, giving you more impact and providing insights to help you improve even further. The outcome? Content marketing that’s more efficient and more powerful, and which offers a better return on investment; always a welcome trio of advantages. Your marketing automation, when […]. The post Your Marketing Automation Is a Content Marketing ROI Machine appeared first on Marketing Insider Group.
  • CHIEFMARTECH  |  MONDAY, JANUARY 22, 2018
    [Help] Share your marketing tech stack, and we’ll donate up to $10,000 to Girls in Tech
    You can annotate the slide with as much explanatory text as you find helpful, but its strength should be in its visual presentation. It’s helpful for coordinating with stakeholders in sales, IT, and customer service. It’s a terrific way to help guide conversations with executives to explain your marketing technology investments. but to help us collectively see examples of where specific products fit out in the wild.
  • LEADSPACE  |  MONDAY, JANUARY 22, 2018
    [Help] 10 Reasons You Don’t Know Where Your Most Profitable Customers Are Coming From
    So, let’s take a look at the reasons why you might not be able to identify your most profitable customers, and 10 solutions to help you do so: 1. Watch — How Lead Scoring Helps Optimize Your Sales Funnel: At each stage of your funnel, you may have different or even several simultaneous channels you’re tapping into — but usually the offers will match the respective “coldness” or “hotness” of the lead level.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 22, 2018
    [Help] The No-Fail Formula for Creating Killer Webinar Content
    I compiled this list of the tips and tools that will help even novice marketers create highly effective webinar content. Often, a moderator is helpful to facilitate the discussion. This helps the session stay on the path and avoid straying from the topic. Including examples to illustrate the script points often helps the audience better understand the information. Use a tool like @clickmeeting to help you before, during, and after your #webinar, says @shane_barker.
  • LEAD GENERATION  |  THURSDAY, JANUARY 18, 2018
    [Help] Seven Things Marketers Need to Know About Lead Generation
    Why helpful, non-promotional content is the key to lead generation success. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. And in a recent study by IDG, generating high quality leads was #1 lead generation challenge.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  TUESDAY, JANUARY 16, 2018
    [Help] The Marketing Landscape: Where Data and Content Merge
    Understand the importance of good data and good content and how they work together to help your marketing efforts
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  TUESDAY, JANUARY 16, 2018
    [Help] Make No Mistake: How Worst-Practices Derail Successful ABM Efforts
    This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  TUESDAY, JANUARY 16, 2018
    [Help] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, JANUARY 19, 2018
    [Help] Customer Experience Trends 2018 – Part 1
    Our previous article noted the importance of cutting through the hype and following real best practices that help Best-in-Class firms survive and thrive. In turn, the data shows that more firms are planning to implement self-service analytics to gauge their success in helping customers help themselves. It helps firms analyze historical and real-time data and prescribe / recommend next best actions the firm must take to achieve its goals.
  • CONTENTLY  |  FRIDAY, JANUARY 19, 2018
    [Help] What Separates Good Writing From Bad Writing?
    Books that are easy to read while helping kids learn are extraordinarily satisfying. The other day, I was struck by a quote I read in a blog post about vulnerability from author and Wharton professor Adam Grant: “Good communicators make themselves look smart. Great communicators make their audiences feel smart.” ” Grant’s words reminded me of the time I discovered, to my horror, that I write at an 8th grade reading level.
  • MODERN MARKETING  |  FRIDAY, JANUARY 19, 2018
    [Help] Stuck on Autopilot? Ask These 9 Questions to Shift Gears
    Our visit was centered around accountability, fulfilling on promises, and helping the organization demonstrate value from their technology investment. Some of my favorite childhood memories are centered around drives with my father. What always surprised me was that sometimes those drives would last for hours and other days they would be relatively short, even if the destination was the same.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 19, 2018
    [Help] 6 KPIs For Content Marketing
    Here are six quick KPIs you should measure to prove your content’s value and help dictate your content marketing strategy. If you are struggling to measure blog performance or connect any top of funnel content to bottom of funnel metrics, this type of report may be able to help. Marketing is all arts and crafts. Marketing is a cost center for my organization. If you haven’t heard these things at least once as a marketer, you’re in the minority.
  • HUBSPOT  |  FRIDAY, JANUARY 19, 2018
    [Help] How to Handle Negative Emotions at Work [Infographic]
    QuickQuid put together the helpful infographic below to answer just that question. There's a popular phrase that I've heard quite a bit throughout life: "Don't get mad. Get even.". Sure, that makes sense -- if you're a character on a major soap opera or teen drama. But at the workplace, this kind of sentiment can be harmful. Anger, however -- now that, surprisingly, can actually benefit you and your colleagues in the workplace. But only when it's handled correctly.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, JANUARY 19, 2018
    [Help] Perfecting the Art of the One-on-One Interview
    TIP: You may ask questions that help uncover an individual’s expertise or insight, yet other questions may be designed to uncover someone’s personality or quirks. This isn’t something you can always control, but designing your questions to follow this type of progression – from easy and comfortable, to probing and more authentic – can help you build rapport and uncover more information. One thing that helps is to take time prior to the stage interview to talk and build rapport.
  • ONLY B2B  |  THURSDAY, JANUARY 18, 2018
    [Help] Only B2B - Untitled Article
    A lot of content creators also believe that blocking the crawler access would help. Instead of feasting on your traffic, content syndication helps you feast on the traffic of an established website and put your content in front of more visitors. 5 Content Syndication Myths | Hard To Believe, But True! Duplicate content? NO WAY! That’s the reaction we get from a lot of content creators and marketers. That sounds perfectly right!
  • LAUNCH MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Help] Five Steps to Optimize Your B2B Lead Conversion Efforts
    Here are 5 best practices that will help you improve your B2B lead conversion efforts. To optimize conversions, the marketing team needs to support the sales team by educating them on their initiatives and providing them with the right tools, (such as additional resources and messaging), to help them cross the finish line. Are you hitting your lead generation targets but your conversion into sales opportunities is not meeting your expectations?
  • THE MX GROUP  |  THURSDAY, JANUARY 18, 2018
    [Help] B2B Telemarketing — The Secret Weapon to Energize Demand Generation
    Kerry will join Kelly Olson, our in-house strategic telemarketing expert, who has successfully managed dozens of telemarketing campaigns for B2B clients, helping to streamline their lead management and demand generation efforts. CST , we’ll take a closer look at this underestimated marketing tactic, and show how it can: Help drive more qualified leads and close more deals.
  • BOUND  |  THURSDAY, JANUARY 18, 2018
    [Help] The Fundamentals of Website Personalization Strategy [Part 4 of 6]
    It’s helpful to think about the data sources for web audience targeting in two buckets: known and anonymous visitors. Bound leverages various data partnerships to help us identify known and anonymous user attributes: Data Types for Targeting. Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates!
  • CONTENTLY  |  THURSDAY, JANUARY 18, 2018
    [Help] Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game
    Identities are important because they help us set expectations. When someone tells you they need time to figure out who they are, bad news is on the way. That’s just as true in business as it is in romance. When there aren’t any consistent expectations, relationships end. Snapchat is not normally a place for heartbreak, but given its current identity crisis, it could be headed for a messy split from brands and publishers. First, Snapchat launched as a photo-sharing app.
  • ASPIDISTRA  |  THURSDAY, JANUARY 18, 2018
    [Help] B2B eCommerce Masterplan book
    The aim of the book is to explain all the stages of B2B eCommerce and to help newcomers to the world of online trade sales to avoid pitfalls, make good decisions and ultimately maximise their profits whilst keeping costs to a minimum. Chloe is a high pro file eCommerce author and already has a number of B2C eCommerce books published, so it was a pleasure to help her achieve this book. B2B eCommerce Masterplan book.
  • MEASURE UP MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Help] How to Save a Year of Research for Your Account-Based Marketing
    Here’s the top three things we learned from this experiment that you might find helpful as you plan yours. We’ve enjoyed the privilege of being engaged with a number of our customers for nearly two decades and last year were fortunate to add new projects and new customers. Our 2017 target for the number of new customers was significant, so, with all the rage about Account Based Marketing (ABM), we decided to experiment with the concept.
  • OUTREACH  |  THURSDAY, JANUARY 18, 2018
    [Help] 4 Manual Tasks your Sales Reps Shouldn’t Waste Time Doing in 2018
    A quick bump like this helps prevent the human error that could cause your team to lose an important lead, while saving the time they would otherwise spend on manually scheduling tasks and reminders. Copying and pasting might be more efficient than rewriting everything from scratch, but the right technology can actually help your reps reuse key content in a scalable way. How many opportunities are your reps managing at any given time?
  • VIDYARD  |  THURSDAY, JANUARY 18, 2018
    [Help] Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors
    This can help you breathe new life into older content by adding an engaging video element. Thanks to many advancements in features and functionality that are available to help marketers create outstanding video content, on a budget, that captivates and engages audiences. A video marketing platform provides marketers with valuable insights into who is watching and which viewers are converting to leads, helping them make better decisions and show ROI.
  • SNAPAPP  |  THURSDAY, JANUARY 18, 2018
    [Help] What I Learned by Reviewing 30 Different Welcome Emails in 30 Days
    In many cases, text-only can help create a stronger dialogue with subscribers, increase deliverability, boost click-through rates, and more. . Even though many marketers send both an HTML and plain-text version to subscribers to help ensure they stay out of the SPAM folder, it doesn’t always make a major impact. Online instructor Paul Jarvis used this approach in his newsletter welcome email, and it helped establish the person behind the brand: .
  • HEINZ MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Help] “How I Work”: Matt Amundson, VP of Marketing and Sales Development for EverString @mattya56 #HowIWork
    I keep a personal journal for what I plan to accomplish in a day, week, month and quarter and being able to go back and reference that when things get busy helps me find clarity in chaos. Name some supportive people who help make it possible to do what you do best? By Matt Heinz, President of Heinz Marketing.
  • HG DATA  |  THURSDAY, JANUARY 18, 2018
    [Help] Take Your ABM Program to the Next Level with These Key Tactics
    Once you’re sure you have the right, accurate data, your ABM program is in an excellent position for success, but there are a number of tactics that can help you to boost the results of your program. Building buyer personas enables sales and marketing teams to approach a potential customer with an understanding of likes, needs, and intent, helping to set them apart from the competition.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Help] 4 Ways a Knowledge Management System Helps Align Your Strategy
    In this blog, I’ll show you four ways that a knowledge management system can help your company achieve its goals. Whatever the task may be, it cannot be executed well without the help of a team. The post 4 Ways a Knowledge Management System Helps Align Your Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What is essential for running a business effectively?
  • CONTENT STANDARD  |  THURSDAY, JANUARY 18, 2018
    [Help] Modern White Paper Marketing: How to Create Readable, Shareable, and Successful White Papers
    Scanners interact with digital content in the way that most people do when online, skimming through your work to catch key headlines, interesting graphics, and the most salient points that will help improve their business practices or make for a catchy tweet. A helpful rule of thumb for following these rules is to always keep in mind the “F-shaped reader.” ?. Thank you for your interest in white paper marketing!
  • HUBSPOT  |  THURSDAY, JANUARY 18, 2018
    [Help] Use Design Thinking to Solve Your Toughest Marketing Challenges
    The design team lives by a philosophy that can help any marketing or product team achieve desired outcomes: design thinking. In just five days, design thinking helped a division pull itself out of the red, which I found extremely exciting and rewarding. Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers' true desires. Yet marketing teams still tend to prioritize gut instincts over insights.
  • ONLY B2B  |  THURSDAY, JANUARY 18, 2018
    [Help] Only B2B - Untitled Article
    From developing trust in your audience to reflecting on your brand, recommending it to a friend or colleague to parting away with contact details because they know the content will help; giveaways can build awareness, create demand and convert qualified leads into buyers. It helps provide lasting value to your target audience. Lead Generation vs. Demand Generation: Top 6 Strategies Which Work!
  • CHIEFMARTECH  |  THURSDAY, JANUARY 18, 2018
    [Help] 11 Habits of Highly Effective Marketing Technologists
    But while these options may help deliver rich experiences, the process can easily become burdensome and complex for both customers and employees. This will not only help you weed out impulsive purchases, but help build a resilient and well-utilized stack. The following is a guest post by Anand Thaker , CEO of IntelliPhi and my co-collaborator on the marketing technology landscape since last year.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 18, 2018
    [Help] How to Stop Acting Like a Marketer and Start Acting Like a Publisher
    Another describes a tiny drone that may someday help pollinate plants. You may still want to hire an agency for help with certain things – analytics, for example. Check out what technology is making possible!”. If Intel’s digital magazine iQ could speak, that’s what it would say. One article , for example, describes an emergency button that outdoor adventurers can attach to their clothing.
  • NAVIGATE THE CHANNEL  |  THURSDAY, JANUARY 18, 2018
    [Help] Your Best Demand Generation Practices for 2018
    Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing. Segmenting your accounts from the beginning can help immensely when it is time for your sales and marketing teams to align themselves to go in for the kill. The tips above can help you avoid wasting money on low-quality leads, which will usually create a higher conversion rate for the business.
  • ATAK INTERACTIVE  |  WEDNESDAY, JANUARY 17, 2018
    [Help] 8 Facebook Targeting Strategies You Should Try Today
    Check out these eight tried and true strategies that will help you unlock the full potential of your Facebook ads. As you begin to see which audiences prefer which creatives, you can develop guidelines for your creative team, this will help make designing future ads hassle-free. . If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone.
  • TERMINUS  |  WEDNESDAY, JANUARY 17, 2018
    [Help] #OneTeam: The Terminus Account-Based Marketing Story
    Terminus co-founder & CMO, Sangram Vajre, recently launched a daily #FlipMyFunnel podcast dedicated to helping B2B marketing, sales, and customer success professionals become masters of their crafts. Every call should be a warm call because marketing helped with some sort of air cover. “Shot of tequila? Shot of tequila.” ” When your team goes through an account-based marketing (ABM) transformation, sometimes tequila needs to get involved.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Help] Influencer Marketing: The Power of the “Micro-Moment”
    They’re turning to IGC (influencer generated content) and UGC (user generated content) to help them come to a decision on their purchase. This highlights a great opportunity to work with influencers to contribute to your content or co-create content with, to help your consumers come to their purchase decision.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 17, 2018
    [Help] Artificial Intelligence in the Digital Age: Optimizing Your AI Strategy
    Want to learn more about how our team can help you? Reach out to me for help! It is no surprise that technology is evolving at a high-speed rate – welcome to the digital age! For most of us, our day begins with making immediate contact with our tech devices. Digital marketing is the front-line messenger for consumers, and will continue to be the main source of contact as technology evolves.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Help] 4 Secrets to Selling Professional Services
    For those who love it, every part of the sales process offers a thrill—finding new opportunities, uncovering potential client needs, crafting solutions, helping clients envision a better future, and so on. For those of you who dread the process of promoting yourself and your services, you’d much rather have someone else sell the work while you focus on your clients, delivering the work, and helping them be successful. Introduce clients to new ideas, helping them see a better way.
  • VIDYARD  |  WEDNESDAY, JANUARY 17, 2018
    [Help] Are Things Changing in the World of Demand Generation?
    We’ve set out on a quest to help others in industry figure out what’s working in the world of demand generation. It’s overwhelming from both a positive and negative perspective because we have to step back and understand how we can take all these available tools and leverage and/or stitch them together to help us with our marketing programs and efforts.
  • SNAPAPP  |  WEDNESDAY, JANUARY 17, 2018
    [Help] How to Convince Your Boss: 7 Steps to Getting Budget Approval
    To help illustrate this point, I’ll walk you through the process we just went through at SnapApp to explore a new social media management tool. . When framing out your presentation, it’s your responsibility to explicitly illustrate opportunities your company is missing out on, and also to help your boss share your vision of what the future will look like after implementing your proposal. .
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 17, 2018
    [Help] Review bots, fake news, and the misinformation age
    There’s also some encouraging but timid movement by online titans like Facebook and Google to help consumers to separate the wheat from the chaff. This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over. The Last Jedi opened before the holidays as one of the highest-rated Star Wars movies ever according to Rotten Tomatoes critics score.
  • KAPOST  |  WEDNESDAY, JANUARY 17, 2018
    [Help] 11 Things CMOs Wish All Marketers Knew
    As B2B marketers sprint into a new year, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a. The post 11 Things CMOs Wish All Marketers Knew appeared first on Kapost Content Marketing Blog. Marketing Strategy
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Help] 5 Things We’ve Done to Increase Our Organic CTR by 300%
    Hopefully, my advice helps you increase organic CTR. If you follow the latest SEO trends , you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Whether organic click-through rate (CTR) affects Google rankings is no longer a question. There is no doubt today—its influence is stronger than ever. CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 17, 2018
    [Help] Robot Writing, AI, and Marketing: It’s the End of the World as We Know It
    We can’t help but hear an echo of Jan Brady: Automation, automation, automation. Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go. Oh, hang on. Isn’t that. ? Image attribution: Drew Graham. Yeah, it is.
  • BLUETEXT  |  WEDNESDAY, JANUARY 17, 2018
    [Help] Big Week for Big Trade Shows
    For our trade association clients, we work with them to help market their shows, growing their attendance and revenues through sophisticated, multi-platform outreach campaigns. The Bluetext team was there to help several of our clients reach new audiences and get attention for their products and solutions. Find out how Bluetext can help.
  • HUBSPOT  |  WEDNESDAY, JANUARY 17, 2018
    [Help] Here Are the Top Marketing Design Trends for 2018 [Infographic]
    Holographics have long served as thematic, visual representation of tech -- which is what we predict helped it earn a place on the list. Shutterstock -- a familiar name to many creative professionals -- released its 2018 Creative Trends Report today, shedding light on the design trends marketers need to know about this year.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Help] Only B2B - Untitled Article
    For this, the research that you carried out earlier can be a tremendous help. 5 Basic Demand Generation Etiquettes Every Marketer Should Follow. Just like life and business, demand generation also has its etiquettes and rules, if you break them, it will lead to poor results, wasted money and effort, and a frustrated marketer. Recently in one of our blog about Lead generation vs. demand generation , we cleared the air about lead generation and demand generation.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Help] Only B2B - Untitled Article
    Simplifying the marketing processes, Channel Content Syndication helps enhance the overall experience within the channel and, in some cases, used as a tool to generate leads for partners. Utilizing a hybrid of syndication, marketing automation, email deployment and web analytics to help organizations to reach their specific channel goals, vendors provide channel content syndication. They help you reach more end users with consistent message across the board.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Help] 5 Things Highly Committed Content Marketers Do Better [New UK Research]
    If you need help explaining the benefits of content marketing to your management team, check out Looking for Content Strategy Buy-In? This how-to-create-a-one-page strategy could be helpful. It can help to read case studies about companies like yours to get a more realistic understanding of what to expect: 22 Examples From Brands (and Marketers) That Are Winning at Content Marketing. Being committed to content marketing is a no-brainer requirement for success.
  • BOP DESIGN  |  TUESDAY, JANUARY 16, 2018
    [Help] Tips to Make Your B2B Website Design Lead Centric
    Having good website content isn’t always enough to secure a lead, so showing that your finger is on the pulse of your industry and that you understand the needs of your customers can help nurture a lead through sales process. Leads. Leads. Leads. If lead generation is one of the main goals of your marketing strategy, it’s important to have a B2B website design that is crafted around converting and capturing leads.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 16, 2018
    [Help] The ground truth of marketing technology: our agenda for MarTech West, April 23-24 in San Jose
    My goal in programming the MarTech conference is to help reveal the ground truth in marketing technology: what’s real, what’s hype, and what genuinely moves the needle for marketing in a digital world. We’ve just unveiled the agenda for MarTech West , which is expanding this year to the San Jose Convention Center, April 23-24.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 16, 2018
    [Help] Report: Customers and Marketers Disagree on Effectiveness of Campaign Integration
    Focusing on delivering a strong, centralized campaign idea can help marketers see more favorable results. Marketers can take their campaign initiatives one step further by focusing on personalization, which may help advance customer relationships, according to previous research. New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter.
  • VIDYARD  |  TUESDAY, JANUARY 16, 2018
    [Help] Tips and Hacks for Selling with Video: Reel Stories from Real Sellers
    How has video helped you achieve increased response rates and engagement? Want to learn what the best in the biz are doing to sell using video? Curious what results actual sales teams have seen after using video during the sales cycle? Well, then you’ll want to watch our latest video featuring 4 industry sales leaders who share with you some of the best stories and tactics to maximize your selling capabilities with video.
  • BIZNOLOGY  |  TUESDAY, JANUARY 16, 2018
    [Help] Online communities are the best thing about the internet
    The Meta Network in general and the Fire Conference, in particular, helped me through my 20s. Recently, all I hear when it comes to virtual online communities on the radio, the internet, or TV is how passionate, intimate, and persistent online communities are either: 1) bubbles within which all the denizens are echo chamber zombies or 2) they’re traps for naïfs and nerds who are one kind word away from being radicalized into violent extremism.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 16, 2018
    [Help] 10 Infographics to Inform Your 2018 B2B Content Marketing Strategy
    There are a number of B2B content marketing infographics available to help adopters and those looking to implement a strategy understand its importance. With this in mind, we’ve put together a short list of graphics that can help inform your content strategy as it launches and matures. This TopRank Marketing infographic is designed to help content marketers get their strategies off the ground (get it?)
  • VIEWPOINT  |  TUESDAY, JANUARY 16, 2018
    [Help] Jill Konrath Reveals How She Overcomes a Problem by Reframing It
    Sharing her fresh sales strategies, she helps salespeople to speed up new customer acquisition and win bigger contracts. In five minutes, Jill Konrath reveals how she reframes a problem and turns it into a challenge which has made a huge difference in her life. This is an outtake from her interview on SLMA where she talks about the five most important things she has learned in business and life: The Most Important Things Jill Konrath Has Learned in Business and Life.
  • EVERYONESOCIAL  |  TUESDAY, JANUARY 16, 2018
    [Help] Facebook Feed Change: Massive Opportunity for Brands & Publishers
    And by the way, those are employees who are in no way incentivized by their company to share that content; the incentive is that they get tools and content from their company that help them better engage and grow their network. Because we wanted to present numbers that we knew we would be able to help the client hit, the inputs (shown in the green table) are quite conservative; as mentioned, it’s not atypical to see employees share upwards of 30 pieces of content per month.
  • MODERN MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Help] How CMOs Are Helping Healthy Food Brands Secure Market Share
    The following five steps outlined below explain the new-age strategy CMOs are using to help elevate these new brands. Every brand should have a detailed “About Us” page on their website that highlights all of this information, which can then be repurposed on social media to help share the story.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Help] What Cards Against Humanity Can Teach Marketers About Content Personalization
    Every time I play, however, I gain insight that will help in future rounds. Inspiration can strike at any moment. I never thought I’d have a revelation about marketing during a game of Cards Against Humanity, but we don’t get to choose when the lightbulb goes off. For people unfamiliar with Cards Against Humanity , it dubs itself the “party game for horrible people.”
  • BLUETEXT  |  TUESDAY, JANUARY 16, 2018
    [Help] Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign
    If you want to learn more or need help with your campaigns, Bluetext can help. Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy sell, as the many challenges that mobile presents can be intimidating. In spite of the roadblocks, mobile retargeting can increase reach and engagement far beyond other channels.
  • HUBSPOT  |  TUESDAY, JANUARY 16, 2018
    [Help] How to Write Copy People Notice, Read, and Trust: Lessons from "The World’s Best Copywriter"
    How can I help?”. The Sampler alludes to the concept of “natural remedies” using many different terms, including “self-help remedies” and “non-surgical remedies” and a half-dozen others. This will help your promotion look familiar to the prospect. This will help your copy sound familiar to the prospect. Bencivenga packed the Sampler with advice that can help people live more comfortable lives: On page 14, he shares a juice recipe that treats asthma.
  • WEBBIQUITY  |  TUESDAY, JANUARY 16, 2018
    [Help] Price Matching Pros and Cons for Online Retailers
    To help you wrap your head around the advantages and disadvantages are to price matching, here’s a quick guide on the topic. Did you just help them discover a regularly cheaper competitor? Modern software that allows for strategic pricing , software that can read the state of the market and help you adjust your prices to take advantage of demand better, has been a game changer for many shops. Guest post by Alex Walker.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Help] 13 Smart Brands Using Technology to Power Their Content
    As Julia McCoy recently pointed out , content creation robots are here, helping publishers like The Washington Post, Associated Press, and others keep up with the high demand for up-to-the-minute information. These content pieces help keep DigitalSTROM users informed on relevant topics (like the status and comparative impact of their home energy usage) in a personalized way – a value-add that can go a long way toward increasing consumer trust and satisfaction.
  • PUREB2B  |  MONDAY, JANUARY 15, 2018
    [Help] Which Content Syndication Networks Are Right for You?
    Also called republishing , content syndication involves permitting other websites to republish your content in part or in full to help you reach more audiences outside of your circle of followers. Free Services – You submit your content for free to web content syndication services such as SlideShare, WikiHow, HubPages, and other syndication websites to help you gain exposure and direct more traffic to your site.
  • EMEDIA  |  MONDAY, JANUARY 15, 2018
    [Help] How Can B2B Social Media Best Fit Into Your Demand Generation Plan?
    If you are exploring new channels in 2018, or if you just have challenging demand gen goals for the year like most of us, reach out to us to learn how emedia may help. Social media and lead generation: two worlds that were not traditionally associated with each other. But, today companies like LinkedIn are trying harder than ever to connect with you and find a place in your marketing plan. They want to make it easier for you to reach a wider audience and expand your brand potential.
  • BIZNOLOGY  |  MONDAY, JANUARY 15, 2018
    [Help] Visionary briefings: How to lead with exponential growth
    That would help everyone advance economically. Lesson for leaders. As many technologies start exponential growth and combine with each other, your opportunities multiply. Here’s your briefings on how to use this to take the lead: the briefings below guide you in acquiring customers and markets from slower competitors. Do this repeatedly to make yourself an expert in using advances to make business gains. When do you want to make yourself the leader?
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Help] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads. In addition to that, public relations is completely changing the way that it fits within inbound and producing a lot of cool ways that we can layer PR with inbound marketing practices to really help scale business and focus our energy in the right places that are actually generating leads and sales for you. And how can we use our own community to help?”
  • LEADSPACE  |  MONDAY, JANUARY 15, 2018
    [Help] 5 Top Tips for Getting Guest-Published
    It’s also worth pointing out that editorial guidelines can actually be a handy way of helping you form your content by giving you direction and even suggested topics. After all, they’re getting free content, so a few external links which anyway prove helpful to the reader is a small price to pay. Instead, spend some time selecting the two or three links which: Provide the reader with the most value i.e. help them better understand/appreciate your article.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 15, 2018
    [Help] 5 Time Management Tips From an Expert*
    In this blog, I’ll give you my 5 time-management tips that have helped me with productivity on even my busiest days. It helps me to push through the tasks at hand, knowing I have a break coming up. I also find that if I can’t get a walking meeting into my day, that taking a walk around the office building really helps me to go back to my desk with a fresh set of eyes. *Full Disclosure: no one has really ever called me an expert.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 15, 2018
    [Help] 27 Reasons Why Your Content Sucks
    Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up). HANDPICKED RELATED CONTENT: Skyscraper Content the Right Way: How to Truly Help Your Readers. HANDPICKED RELATED CONTENT: Increase Content Marketing Success With Helpful Headline Tips & Tools. We see competition as helping us grow the market … Just like a person could use an Uber sometimes, and other times a taxi.
  • OUTREACH  |  SUNDAY, JANUARY 14, 2018
    [Help] Leaning Sideways: A Director-turned-AE Reflects on Her Decision to Prioritize Family, Flexibility and Fresh Alpine Air
    We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. The best thing that came from that period was the career coaching I participated in that helped me put things into perspective and consider thinking about my career differently. This post is part of Outreach's new blog series, Beyond the Number.
  • OUTREACH  |  SUNDAY, JANUARY 14, 2018
    [Help] Leaning Sideways: A Director-turned-AE Reflects on Her Decision to Prioritize Family, Flexibility and Fresh Alpine Air
    We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. The best thing that came from that period was the career coaching I participated in that helped me put things into perspective and consider thinking about my career differently. This post is part of Outreach's new blog series, Beyond the Number.
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