[Help] The Character Count Guide for Blog Posts, Videos, Tweets & More
    While we've written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character limits -- both enforced and ideal -- for different online channels, all in one place. However, it's always helpful to provide some context, and let users know what they're looking at. Given that, here are some helpful character counts for the text you include with your visual content: Bio : 150.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Help] 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
    It's the great employees that will help your company get to the next level. This will help you build a recruiting pipeline that will give hiring the same predictability as sales. Co-marketing: Partnering with another brand will help you inherit some of their image and reputation and create brand evangelists outside your circle. You can read our ebook on how to get started with co-marketing for more helpful information. Example of a subscribe CTA on Help Scout's blog.].
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Help] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    Involving everyone at Proven -- even those outside of the marketing team -- helps create more dynamic and diverse supporting content. During this week, our team produced 7 related articles that our Director of Marketing helped publish to different sites. We updated the title of the article to How to Interview Job Candidates (The Definitive Guide) , because adding brackets to your title can help increase CTR on Google.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Help] The Benefits of Retargeting for B2B
    Expert marketing pros Rachel Rosin and Jahvita Rastafari are here to help us see how Act-On Software is able to show the benefits of their software solutions daily. In today’s blog we hope to share a bit about their experiences and help you discover the possibilities available through retargeting. What has been the biggest takeaway from overseeing retargeting marketing campaigns in 2016 that has helped guide your strategies moving forward?
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Help] 7 Steps to Documenting a Content Marketing Strategy That Works
    For your strategy to be helpful to your whole company and not just your immediate marketing team members, it has to address a few major questions, like: Why are we utilizing content marketing as a strategy? In fact, each of the following components of your strategy should help you clearly answer those questions, align your team, and hold you accountable. I already know what you’re thinking.
    [Help] The 16 Best Sites for Free Stock Photos and Videos
    They can help with SEO. Sample review: “If you need video clips to create a video for your brand, (Videco offers) different elements that might help you create something engaging.” There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. Visuals increase views on average by 94%. They improve information retention by up to 65% , increase engagement, and generate more likes and shares on social networks.
    [Help] PR and Marketing Professionals See Responsibilities Overlapping in Near Future
    Approximately 60 percent believe AI can help them provide insight into their accounts, and 56 percent predict that they can gain a more detailed analysis of their campaigns with it. As public relations professionals begin to work closely with marketers, new research suggests that they will become more aligned in the future.
    [Help] B2B Marketing Trends for 2016
    Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. social sellers will understand that in doing so, it can only help contribute to. them and they will help you spread and amplify your message. Technology will help marketers. B2B Marketing.
    [Help] B2B Marketing Trends for 2016
    Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. social sellers will understand that in doing so, it can only help contribute to. them and they will help you spread and amplify your message. Technology will help marketers. B2B Marketing.
    [Help] B2B Marketing Trends for 2016
    Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. social sellers will understand that in doing so, it can only help contribute to. them and they will help you spread and amplify your message. Technology will help marketers. B2B Marketing.
    [Help] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
  • VIDYARD  |  MONDAY, APRIL 24, 2017
    [Help] Hey Drift! You Forgot About Video!
    To help companies get the most out of video for their sales team, we created the Video Selling Institute. Here at Vidyard we’re big fans of Drift – we use it ourselves, and you have probably seen a hello message from one of our many Vidyard Concierges offering to give you a hand. We also love their blog, and recently came across this post, 3 Things Every Sales Team Needs to Be Thinking About in 2017. Staying on top of new sales trends is something we’re all about!
    [Help] Email Marketing and the Reality About ISP Mediation
    What I always try to ensure marketers understand is that ISP mediation is not always helpful. A sender that commits to solving the root cause over time via the implementation of strategic best practices should absolutely request ISP mediation to help resolve their issue. If that is evident, then ISP mediation is going to be much more effective when utilized to help resolve an issue.
    [Help] 10 Steps To Energize Your Blog With Advocate-Generated Content
    The company offers technology, materials and services to help students reach their highest potential… but many college students just saw Pearson as a textbook vendor. “We Pearson, the world’s largest learning company, wanted to change the way students perceived their brand. We needed to build brand affinity,” says Lindsey Erlick, Senior Manager, Student Advocacy & Marketing.
  • BIZNOLOGY  |  MONDAY, APRIL 24, 2017
    [Help] 30 fascinating facts about organic vs paid social media
    Do these facts help you understand organic vs paid social? Do you need help figuring out the right balance for your business? Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page.
    [Help] Global Marketing Anatomy: It Takes a Delicate Design to Make Content Shine
    That idea, that your work never slept in the wider world, helps you sleep at night. ” Teamwork Helps When You’re Digging for Diamonds. Those spokes can really help spin the wheel. While your responsibilities might only pertain to stateside matters, there’s still something so sweet about working in a worldwide organization, knowing your products can bring a smile to someone of the other side of the planet, all without a huge global marketing output.
  • PUREB2B  |  MONDAY, APRIL 24, 2017
    [Help] How to Effectively Manage Your Contacts List
    Segmenting by age will help you send the right message to the right people. They can bring in new business or help generate leads you could not have gotten yourself. We all know that email marketing isn’t dead. But before sending a single email, businesses need to understand the importance of segmenting email contact lists. Yes, segmentation can be tedious but consider this, DMA says that 77% of email marketing ROI came from segmented, targeted, and triggered campaigns.
    [Help] The path to content success: Crushing self doubt
    The post The path to content success: Crushing self doubt appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. By any measure, Antonio Centeno is a success and an inspiration. He has a multi-million-dollar business. A beautiful family. More than a million followers on YouTube. That’s why it was so surprising to me to learn that at times he feels like a fraud. Antonio Centeno.
  • HUBSPOT  |  MONDAY, APRIL 24, 2017
    [Help] 8 How-To Videos We Love (and Why)
    Have you ever learned how to do something with the help of an internet search? Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire and friend of Snoop Dogg Martha Stewart. As it turns out, 91% of smartphone users consult their various devices seeking help completing a task. It helps place the lesson your video teaches in context for your viewer and shows off the more personable side of your brand.
  • ACT-ON  |  MONDAY, APRIL 24, 2017
    [Help] Need an Edge? Do A Content Marketing Competitive Analysis
    Setting up a listening station can help you understand those customers better. Using a little competitive analysis can help you winnow down the list of which tactics to try. “Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below. It shows how many pieces of content are created every minute of every single day. That’s what your content is competing with.
  • HUBSPOT  |  MONDAY, APRIL 24, 2017
    [Help] Is an MBA Worth the Money?
    5) When the program’s career resources will actually help you. And while I wasn’t about to abandon my MBA to self-teach via this resource alone, it did make me realize that, for individual areas and skills, sites like these can be a tremendous help to those who aren’t ready to pursue a full degree, but want to improve their professional credentials. And now, you have a checklist to help make that decision just a little bit easier.
    [Help] Connect With the Experts at #ModernCX
    The Wizard Bar is designed for a two-way conversation, and Wizards love the opportunity to speak directly with the customers who use the products they help build. Lisa Black, who will help guests check in to the Bar this year, appreciates how the Wizard Bar opens a dialogue between customer and product manager. Set against the glittering backdrop of Las Vegas, the Modern Customer Experience (#ModernCX) brings CX leaders together for one expansive event.
  • CONTENTLY  |  FRIDAY, APRIL 21, 2017
    [Help] Should Pharmaceutical Companies Be Allowed to Do Content Marketing?
    On the internet, you’re more likely to see a banner ad for a pill than a helpful infographic about treating a disease. Looking for a new adventure in 2013, she decided to launch ExHale Healthcare Advocates , a for-profit advocacy company that helps patients deal with health insurers. In 2010, pharmaceutical company Eli Lilly sponsored a quiz about depression on WebMD.
  • KAPOST  |  FRIDAY, APRIL 21, 2017
    [Help] The Value of ABM Goes Beyond Marketing
    Our customers have shown high engagement with these content assets; what can we create to continue the story or fill in the gaps to help them solve this problem? It takes campaigns out of the equation and focuses marketing, sales, and service attention on helping our target list of accounts get the job done—from start to finish. Every contact added to a targeted account matters as a stepping stone toward helping them buy.
  • THE ROI GUY  |  FRIDAY, APRIL 21, 2017
    [Help] Three Value Perspectives: Business, Functional and Personal
    Functional Value - How you help the users of the solution do their job better and faster. For example, helping gain awards or accolades from executives and peers, going home early to be with family and kids, getting a promotion, and reducing risk of job disintermediation or disruptive job loss. I recently had the pleasure of interviewing Nancy Maluso, Research Director from the analyst firm Sirius Decisions in our webcast” What a Buyer Wants, What a Seller Needs.
    [Help] 3 Ways to Spring Clean Your B2B Content
    Taking time to spring clean your content can help wash away some of the film that may have accumulated on it over the last year(s), as well. If you want some help with a fresh approach to your content, get in touch with The Content Factor at dmaxson@contentfactor.com. In Atlanta, we know it’s spring when we start to see the film of yellow pollen covering cars, decks and outdoor furniture. Washing it away after the worst is over is all part of the spring cleaning process.
  • BIZNOLOGY  |  FRIDAY, APRIL 21, 2017
    [Help] 3 insights from intelligent content conference
    You also have to work through the data with human subject matter experts to help make adjustments to the both the data and the algorithms. I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests. Several of the talks had the word “AI” in them.
  • AKOONU  |  FRIDAY, APRIL 21, 2017
    [Help] How Many Emails do You Delete Per Day?
    If the email isn’t helping with something we are working on, we delete it. And how many of your marketing emails are deleted by your audience? Relevant, impactful email marketing drives results. The problem is we largely receive generic, untargeted or promotional emails. As marketers, we don’t usually start our day thinking, “What solution can I buy today?” to then find ourselves delighted by the offers in our inbox.
    [Help] Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson
    For the 119th episode of The Marketing Book Podcast, I interviewed Tara-Nicholle Nelson, author of The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser. The key to growing a business today is not building an app or getting new social media followers. The key is […]. The post Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson appeared first on Marketing Insider Group.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Help] The Art of Creating Curated Content
    Of course, you must always give credit to the source, but showcasing the work of others can leverage content and help you meet pressing marketing goals while providing highly valuable, authoritative marketing materials that your audience craves. Specifically, in B2B influencer marketing, we will see companies plan campaigns that include influencer content and offers that help both lead gen and demand gen in the customer journey.”.
  • HUBSPOT  |  FRIDAY, APRIL 21, 2017
    [Help] How the Modern Viewer (& Cupcakes) Transformed Saturday Night Live
    And although viewers can't watch the complete episodes on YouTube, the modern accessibility of SNL online has helped the show maintain topical relevance and popularity. These behind-the-scenes images help foster a sense of community between SNL and its viewers, and it gives viewers an incentive for following along -- they get the inside scoop on their TV show. Disclaimer: I love Saturday Night Live. Actually, that's a huge understatement.
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [Help] Using Buyer Intent to Drive Your Marketing Efforts
    With the help of modern data analytics tools, marketers can map out buyer intent and determine where buyers are in the buyer’s journey, which helps improve targeting. They might then search for “content marketing agencies” and look for “reviews,” “benefits,” and “recommendations” to help them find and choose a specific solution. Buyer intent and keyword metrics can help you map keywords to specific B2B buyer behavior.
    [Help] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    Not only did the content help dramatically improve website SEO, it also increased opportunity creation by 60 percent. “We It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis. This is particularly true among millennials, who, in 2016, overtook baby boomers as the largest generation.
    [Help] The Content Marketing Journey, in 3 Stages
    We’ve always wanted to help brands create content by giving them powerful content marketing technology and connecting them with the most talented storytellers on earth. So has the way we help brands reach their marketing goals. As our approach evolved, we still remained focused on transparently creating content that helped our target audience—we just operated a little more strategically.
    [Help] 3 Ways To Use Cross Channel Marketing To Reach Your Marketing Goals
    Despite those differentiations we identify 3 universal rules, to help us achieve our marketing goals, whatever they are. Most polished up content, great discounts or even one of a kind products won’t help if it reaches the customer at an inadequate time. Unified cross channel marketing strategy is unmeasurable help in that matter – the process of closing the deal in unbreakable – it just moves from spot to spot.
    [Help] SEO & website design: Everything you need to know
    We have been thinking about the SEO and web design connection a lot recently at Bowler Hat and have just published a website design planning guide to help in what can be a complicated process. In brief, I am going to help you ensure your next site is a lean, mean SEO and digital marketing machine. How can we help?” And the same concepts that fuel solid SEO help with paid search, social and any other inbound marketing efforts.
    [Help] Building a B2B Mobile SEO Strategy? 5 Key Points To Consider
    Knowing this will help you develop a more applicable strategy. Each of these approaches will affect how you deliver mobile-friendly content and can help to enhance your presence in Google search, but they all also differing levels of expertise in SEO and web development. The 2017 digital marketing buzzword of the year is mobile SEO. And everyone is wondering how to utilize it. How do we capture the mobile market? How do we use mobile as a competitive advantage? How do we do mobile?
    [Help] Employee Advocacy- Are You Leveraging Your Employees’ Influence?
    Despite being in a generation where we’re obsessed with doing anything and everything online, we do still occasionally favour some human interaction where possible- whether this is directly in-store, or through online portals or email, or just by employees being visible, helping us to perceive the brand as being more human. Help employees see why. Employ a tool to help.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Help] Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
    One of Facebook's biggest pushes at F8 was improvement upon reality with the help of augmented reality (AR) and virtual reality (VR). The Facebook AR Studio helps create augmented reality elements Facebook users can incorporate into their photos and videos. On the VR side of things, Facebook Spaces is a new virtual reality app where users can hang out with their friends -- in full VR -- with the help of the Oculus Rift VR headset.
    [Help] Sales Management Thought Leadership:  efficient effectiveness
    All of this helped us pick a great spot, it was rated the “best beach resort in the world”. Sales Management Thought Leadership: efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon my upcoming vacation next week it could lend more credibility. Last year I had to catch two planes and a ferry to end up on an island in the Caribbean, while that sounds somewhat easy, it took planning and preparation.
    [Help] How to use customer data to develop marketing insights
    When you analyze customer data well , usually with third-party help, you can create targeted communication initiatives and make strategic business decisions. Without basic customer details and a line of communication to your target market, your other data isn’t helpful. The kind of information you want and the potential to analyze it will help you choose a vendor or switch from one to another.
    [Help] The Automated CMO: The New Era of Simplicity
    Find out how marketing automation can help you nurture leads in a more efficient and effective way. Marketing Automation
    [Help] Your Content Strategy Should Include Your Entire Organization: Part I—Assembling Your Team of Brand Advocates
    You’re asking your social media team to help you plan and carry out your social media marketing blitz at launch. It’s not like they’ll be much help to you now anyway. Building this foundation is critical, and it should help you turn your loose association of company-wide contributors into a confederation of brand champions for your organization. The launch of a content marketing initiative is filled with creative thinking and purpose.
    [Help] A New Generation of Marketing Metrics & the ROI of Better Data
    SiriusDecisions’ brief, Value Proposition for Data Quality , helps marketers make a strong case for more sophisticated data offerings by communicating long-term ROI. Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas.
    [Help] 4 Steps to Create Awesome Interactive Content
    Your objective(s) will help shape the content experience. Because interactive content is a newer medium, it can be helpful to use a planning guide and campaign outline as a springboard to get started. As we saw above, calculators and product pickers are options to help demonstrate a value point of your product or service. For example, if a prospect identifies as a content marketer, we’ll send them helpful information focused on content.
    [Help] Can anybody become known? Let’s ask the janitor.
    That helped me “up” my selfie game. I started a side business, Connect With Faith, which has helped startups connect with investors, aspiring actors connect with major film studios, and cyber-security experts get covered on CNN in London. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Faith McKinney with U.S. Vice President Mike Pence. By Faith McKinney, {grow} Community Member.
    [Help] Lead Liaison Announces Highly Anticipated OneFocus™ – A Free CRM
    The seamless integration with their visitor tracking solution, ProspectVision™ , and their marketing automation solution, Lead Management Automation (LMA)™ helps OneFocus™ CRM stand out from the crowd. Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects.
    [Help] Building a B2B Brand Starts with Stories, Not Standards
    Typically, it’s marketers who want help with their brand positioning, messaging and. April 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.” read more. Branding Marketing Storytelling B2B B2B Marketing Chris Schermer digital marketing Schermer storytelling
  • ACT-ON  |  THURSDAY, APRIL 20, 2017
    [Help] 5 Tips for Building a High-Performance Marketing Plan
    As a modern marketer, you have a lot on your to-do list: build the brand, get leads into the funnel, and help keep those customers when it’s time to renew. Well, Act-On’s Linda West is here to help. As you better understand your buyers and their buying process, you’ll want to map the content you have or will need to create to each of those phases to help your prospects move to the next step.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Help] 24 Growth Hacks to Try Today
    Plus, it helps you build a presence on multiple channels. It’s one of the tools available in the HubSpot Marketing Free software, which helps to shed light on how leads behave on your website and how that can turn them into customers. That way, you can create a custom, lookalike audience that emulates your current “fan base,” helping you to grow where you’re already doing well. Facebook provides helpful instructions on how to do that here.
    [Help] Four Predictions About the State of SEO in 2017
    Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. Instead of creating content that will help educate the web visitor or motivate them to follow the sales funnel, content is created more like a personal blog or is purely promotional. Guest post by Nathan Elly. The new year is well underway.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Help] What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
    In other words, LSI helps search engines identify related keywords and process synonyms to deliver more accurate search results. Search engines use LSI keywords to help add context to pages that contain the word “aviator” in order to provide better search results. Additional and more accurate categorization helps users, publishers, and marketers alike. I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”.
    [Help] Stop Promoting Mediocrity: How You Think About Sending Emails May Be Wrong
    Here are some other tips to help you write better cold emails that resonate with prospects: Write just like you talk to your good friends. “How many touches does it take to get a reply from a prospect?”. Sales reps and marketers constantly ask this question. Scour the internet, from blogs to reports to studies, this is what you’ll find: the average number it takes to get a reply ranges from 7 (the industry’s consensus a few years ago) to 17 (yes, I found that in a real report).
    [Help] Insights on Outbound Conference in Atlanta
    As a sales acceleration specialist he helps sales organizations reach peak performance fast by optimizing talent, leveraging training to cultivate a high-performance sales culture, developing leadership and coaching skills, and applying more effective organizational design. Anthony Iannarino – Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges.
    [Help] How to Develop Thought Leadership Insights 5: Interact With Other Experts [VIDEO]
    This is our fifth session in a five-part series on what you can do to really develop those insights that help make you recognized as a thought leader. So it’s going to help really reinforce the notion that you are in fact a thought leader. In the last video, in our five-part series about how to develop thought leadership insights, Lee Frederiksen discusses the benefits of having good relationships with other experts. Video Transcription.
    [Help] An Infographic Guide To Marketo Summit 2017
    To help you with this we created an infographic guide to Marketo Summit. Here's a map to help you navigate the expo hall. Marketo Summit is upon us and for attendees that means creating a plan to make the most out of the April marketing conference. In it you'll find an overview of the types of sessions offered, how to find our booth, and a list of recommended sessions to attend. Overview Of Conference.
    [Help] How to Create a Brilliant Newsletter People Want to Read
    The blog you’re reading right now — Content Marketing Institute — is ticking toward nearly 200,000 subscribers, a huge number that helps it to continue engaging readers on a regular basis. I’m not sure if you’ve noticed, but newsletters are hot right now. They receive far less attention than the latest whizzy technology, like live video, personalization, and interactive content.
  • KAPOST  |  WEDNESDAY, APRIL 19, 2017
    [Help] 3 Ways to Make the Most of Your Marketo Summit Experience
    This really helps me solidify what I learned into some actionable items. The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. San Francisco has a million things to offer, but optimizing your short time at the Summit requires some serious planning. As a data-driven marketer, I ask myself how I am going to maximize my ROI. These three strategies deliver every time. #1: 1: Limit the Number of Sessions You Attend.
    [Help] Survey: Marketers Remain Challenged to Prove the ROI of Efforts
    Within the next two years, 49 percent said that an increased business focus on lead quality (rather than volume) will help them improve upon their ability to deliver on marketing objectives. Although marketers are invested in showing the impact of their work, new research indicates that they are struggling to prove the ROI. According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6
    [Help] Why Video is the Key to Happier Customers
    No matter their size, they’re all on a journey to sell more, save more, optimize more, or just plain improve their image, and the more you can help them along that path, the more you both benefit. And, while your support team can’t always afford to throw more human-hours at the challenge of educating them, you can deploy self-help resources that hand them the keys to their own success. Which of your customers are the happiest? The answer is simple: it’s the successful ones.
    [Help] 8 Questions to Help You Decide if Your Content is Good Enough
    Here are 8 simple questions to help you decide whether that content is good enough. Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? No one question will help you create content that drives quality leads – leads that convert more readily to pipeline and revenue – more than this one. What’s the problem or challenge that your content purports to help address?
    [Help] How to Choose a Content Marketing Provider (Hint: You Can’t Just Order Off a Menu)
    Wondering where to get started in your hunt for a content marketing provider who can partner with your brand to help you tell great stories? Your engineering team has made profound advances: the software that controls a communications chipset they’ve been working on for over a year will soon be ready for its debut.
    [Help] The rise of “morality-via-branding” to add empathy and connect emotionally
    In his new book, #Republic: Divided Democracy in the Age of Social Media , Cass Sunstein discusses the need for shared information and diverse experiences to help guard against “fragmentation, polarization, and extremism,” which will make it easier to solve problems and govern in a heterogeneous society. The expectations people have for companies and brands help explain other trends on social causes–e.g.
    [Help] How to Define the Scope and Vision of Your Engagement Platform Implementation
    This will help you prepare for when you are ready to use additional features–whether they’re purchased or those that become available in the platform’s regular release cadence. Author: Susan Sauter As Antoine de Saint-Exupéry, the author of the children’s classic The Little Prince, said, “A goal without a plan is just a wish.”
    [Help] THE HACKIES: Hacking your stack for account-based marketing
    With thousands of vendors in the #MarTech landscape , ABM helps to refine the ways in which B2B marketers use those tech tools to engage prospects, opportunities, and customers. And with so many vendors claiming they can do ABM, I came up with another idea to help educate B2B marketers on how to actually do ABM. These tool help with measuring and reporting ROI, spend, attribution, and impact on revenue. This article is a guest post by Sangram Vajre of Terminus.
    [Help] Three ways to turn client email into new business value
    Today, I want to reveal my top three tips that will help you turn client email into new business value. He crafts words and pictures that help clients stand out online and reach their customers. The post Three ways to turn client email into new business value appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mars Dorian, {grow} Contributing Columnist. A few weeks ago, a disgruntled online biz owner shared his frustrations with me.
    [Help] Where We Are: The 2017 State of Content Marketing [Infographic]
    We grabbed that opening statistic from the helpful, intriguing infographic below, compiled by Zazzle , based on the results of its 2017 State of Content Marketing Survey of marketers in the UK. "Less than 10% of those surveyed were definitely sure how to implement content marketing.". Sound familiar? If it does, you're clearly not alone. Content marketing -- and keeping up with it -- can be confusing, even to those who understand its importance.
    [Help] This is the week that was in B2B: from content marketplaces to dinner dates
    Doesn’t help if you’re a shifty looking chap like me mind. All the news you didn’t think you needed until now from the world of B2B marketing and beyond: Trend of the week…. goes to the content marketplace movement. Rather than relying on inhouse teams to generate content, more and more marketers are looking to tap into the burgeoning gig economy and dispersed teams of freelancers. According to Econsultancy, the future of content is marketplaces, not A.I. That's Writers 1. Robots 0.
  • ACT-ON  |  WEDNESDAY, APRIL 19, 2017
    [Help] 5 Simple Ways to Write Better Emails
    Tools like the free Subjectline.com or the paid tool, Touchstone , can help. The Chrome extension TinyMails can help by giving you immediate feedback. How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week. So … how much of that time do you think is wasted?
    [Help] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. Depending on your resources, you may want to hire freelancers to help you with asset creation or to run Facebook ads to get more awareness about your event. This allowed me to catch situations where I would need to delegate work or ask for help ahead of time. Use this spreadsheet to help set those expectations.). When we say “virtual conference,” we don’t just mean webinars.
    [Help] Video Measurement Is Broken. Here’s How to Fix It
    It always takes up your entire TV screen,” said Jonah Goodhart, co-founder and CEO of Moat, an analytics company aiming to help people evaluate digital video performance. It also helps marketers translate results from different platforms. In Arthur Conan Doyle’s novel The Sign of Four , Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.”
    [Help] Why C-Levels Need To Think Differently About Social Media Strategy
    Look no further than the most popular social media platforms themselves to see how they’re adapting to help companies leverage social across multiple departments. Don’t think customer service is an issue your social media team needs to worry about? Think again. Whether you’re prepared for it or not, social media affects more areas of your company than marketing alone.
  • TERMINUS  |  TUESDAY, APRIL 18, 2017
    [Help] A Year of ABM – The First Anniversary of “Account-Based Marketing for Dummies”
    Sangram’s brilliant book and tireless evangelism have helped thousands of marketers rethink their approach to better winning, engaging, and growing customer relationships in the B2B digital world. We’ve seen and helped first-hand with numerous companies leveraging account-based strategies and tactics to accelerate velocity and conversion of not just closing target accounts but keeping them far longer.”
    [Help] How Reporting Can Improve B2B Blog Performance
    Here are some metrics and other factors that help improve blog performance from month to month. Why this is important : Measuring each of the above metrics will help to establish a baseline of monthly traffic. After you’ve done this for several months, you will build up a repository of top performing posts which could help you in the future. While there are a number of tools available to help do this, I tend to use BuzzSumo on a monthly basis.
  • INFER  |  TUESDAY, APRIL 18, 2017
    [Help] AI 101, Part I: What You Need to Know about Predictive Models
    In this series of articles, I’ll break down key concepts surrounding these technologies piece-by-piece, and provide a helpful look under the hood of predictive modeling. Before digging into all this data, it’s important to first step back and figure out what business problem you are trying to solve with AI, which will help you prioritize your data preparation tasks.
    [Help] 4 ways to leverage email marketing with PPC
    If SEO and email marketing are already a developed part of your marketing campaign, PPC (pay-per-click) can be another useful tool to help grow both your conversions and your leads. Using these tools can help optimize your message and increase its rate of success before sending it out to your entire list. At the least they are powerful starting benchmarks to help augment your marketing strategy.
    [Help] Marketing Automation Like my Pool Guy
    The sales person didn’t have to be the authority here, since the material was helping to educate the buyer. They helped me through the process. The company can invest in marketing automation technology to reduce the cost of sales, and help educate prospects through the buying process. We can help you send postcards, handwritten letters, emails, and text messages – to build stronger relationships with your potential buyers as they navigate their buying journey.
    [Help] 5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance
    Ceros was able to leverage some of Samsung’s digital platform to help publish and promote the graphic. Always enlisted the help of celebrities and social influencers to promote social content and launch a viral movement for its campaign. A B2B tech company’s content manager is pulling data to build a quarterly report on the health of the company’s content marketing program, which includes a branded media site.
    [Help] 10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit
    Ardath Albee will explain how personas can help orchestrate buying committee engagement, why content must inform and influence buying committee conversations—and how that works, and how to address shifts in context at each stage of buying to keep the momentum going. Summit consists of numerous opportunities for you to meet with like-minded marketers, experts from Marketo who practice account-based marketing with our product, and partners who can help you get started on your ABM journey.
  • VIDYARD  |  TUESDAY, APRIL 18, 2017
    [Help] 10 Creative Ways to Improve Prospecting and Sales Emails with Video
    Think about how your reps can help them – to guide their communications in a helpful, educational manner and build an ally-style relationship. In selling emails that are getting closer to the close, it’s most important to: Tie your company’s value prop to them and their needs – just like any sales pitch, they need your reps to do the heavy lifting for them: why do they need your product and how can you help them.
    [Help] Creating content? When is it time to pivot (or quit?)
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said. This seems like such a simple idea, and yet it set my wheels spinning. Creating content means building equity in an audience and a body of work.
  • SNAPAPP  |  TUESDAY, APRIL 18, 2017
    [Help] A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)
    There were a lot of things to consider there, but answering the questions listed above will help make the next step a lot easier. . . This can help guide you in creating additional features and information they can interact with. It's helpful to create a content map outlining the path of each action. It's also helpful to draft a sample chapter you can use as a blueprint for creating subsequent chapters.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Help] How to Use Canva: An 8-Step Guide to Creating Visual Content
    While some professionals have years of experience to help them pair fonts, Canva provides a shortcut: The font pairing tool. Plus, applying a custom filter across your various posts can help to create a theme and tie your campaign together, boosting consistency and recognizability. Starting with the following tutorials can help you hone your skills in some of the visual content design steps we've covered today: Marrying Text and Images.
  • ACT-ON  |  TUESDAY, APRIL 18, 2017
    [Help] Maximize Success by Optimizing the Customer Lifecycle
    At Act-On, we understand that marketing can be complicated and even confusing at times ‒ unless you have a comprehensive and easy-to-use system to help you stay focused, organized, productive, and effective. Here’s a quick breakdown of how we define the different phases of your customer’s journey and how using marketing automation can help positively impact the bottom line. As marketers, we want to maximize our results at every step of the customer journey.
    [Help] The 15 Best Screencasting and Online Presentation Tools
    This tool helps you quickly find simple layouts, beautiful images, and great fonts.” Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Combined with presentation tools, they’re also ideal for enhancing online meetings, as well as broadcasting and recording presentations. Early screencasting apps were clunky to use and offered little functionality beyond basic recording and editing.
    [Help] Employer Branding Strategy for Professional Services Firms
    We’ll look at what an employer brand is, how to build an employer branding strategy, and how it helps you meet critical challenges faced by professional services firms everywhere. These benefits are extremely helpful when you are looking for specialized skills and experience. Having top talent and retaining them over time should also help improve revenue growth. Why does your employer brand matter? The answer is clear.
  • LEANDATA  |  MONDAY, APRIL 17, 2017
    [Help] Should Cleaning Up Database Duplicates Really Be Your Focus?
    Clean records won’t help if they’re customers who instead are mistakenly shipped to front-line Sales Development Reps for prospecting. Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point, and you’re likely to hear the same answer. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. often through gritted teeth.
  • OPENTOPIC  |  MONDAY, APRIL 17, 2017
    [Help] Digital marketing strategy – Smart Insights Digital Marketing Advice
    They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics. Improve your Digital marketing strategy with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques.
  • BIZNOLOGY  |  MONDAY, APRIL 17, 2017
    [Help] Social media employee advocacy is the heartbeat of your company
    Go back to your strategy (ideally with one or two other employees) to help you come up with an employee advocacy component. It’s to help you identify one or two leaders within your company and show them how to take the reins, whether they’re inside or outside the marketing department. Takeaway: all you need is one internal champion to help you with an employee advocacy program, someone that wants to learn social and own it. Employee advocacy is the heartbeat of your company.
    [Help] Tips & Tricks for Optimizing Your Emails
    I hope this blog has helped give you some testing ideas as well as a foundation for how to test. Author: Mike Madden I’ll admit it. Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Unfortunately, the reality is that not every email you send will be a winner.
    [Help] Crossing the influence line: When does sponsorship destroy your reputation?
    Thought leader — This might be a well-known blogger who has established their position through consistently creating helpful content. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. A comment, a question, and a blog post all came together last week to make me ponder this question: When does an “influencer” become a “salesperson,” and is there a difference?
  • ACT-ON  |  MONDAY, APRIL 17, 2017
    [Help] Which (If Any) Marketing Automation Platform Is Right for You?
    Marketing automation platforms can help your team get in front of prospects early, establish expertise, and deliver personalized content that will make you stand out. To help you walk through the marketing automation purchase decision, we’ve devised a simple assessment that will lead you along a key part of your buyer’s journey, step by step, in a clear, rational way. Here it is, 2017, and we don’t get around in flying cars.
  • HUBSPOT  |  MONDAY, APRIL 17, 2017
    [Help] An Introduction to Data Visualization: How to Create Compelling Charts & Graphs [Ebook]
    Visualizing your data helps you uncover patterns, correlations, and outliers, communicate insights to your boss, your team, or your company, and make smart, data-backed decisions. We've created a new guide to help you: An Introduction to Data Visualization: How to Design Compelling Charts & Graphs That Are Easy to Understand. Your data is only as good as your ability to understand and communicate it.
  • HUBSPOT  |  MONDAY, APRIL 17, 2017
    [Help] How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools
    These designers have heard your cries for help, and developed free tools to help you make better typeface pairings faster and more efficiently. Hayden Mills , a design student at Indiana University, developed this tool to help designers quickly and painlessly find proven font combinations using Google Fonts. With so many custom fonts readily available for download, selecting a combination of typefaces to feature on your next project can be an unexpected time sink.
  • PUREB2B  |  SUNDAY, APRIL 16, 2017
    [Help] Why Timing is Critical in Lead Generation
    The Time and Day of the Week Can Help You Qualify Leads. In this day and age, people are used to having immediate access to everything. Thanks to technological advancements that make it possible for almost anything to happen in an instant, people are no longer willing to wait. They want it all, and they want it now. B2B buyers are the same (because you know, they’re people, too). They expect fast and relevant communication.
  • VIEWPOINT  |  FRIDAY, APRIL 14, 2017
    [Help] Desperate and Fearful: Need Pipeline – Want Sales Lead Generation
    I promise to help. Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. Sales/B2B Marketing execs feel intense need to do something, but are afraid to risk budget. So, they settle for a cheap solution—which is how mediocre sales lead generation firms survive.
  • LEANDATA  |  FRIDAY, APRIL 14, 2017
    [Help] Five Big Ideas Shared at the TOPO Summit
    It can really provide a lot of value in terms of helping guide the business where it should be going.”. SAN FRANCISCO — The TOPO Summit was billed as a no-nonsense conference for sales and marketing pros who wanted to learn how to do their jobs better. No 30,000-foot-view presentations. No pontification. No thought leadership. Just knowledge that people could bring back to their businesses and put into practice.
    [Help] How AI Can Improve Customer Experience
    With every interaction a bot has, the more it understands the type of interaction and responses that are positive for the customer, helping them improve over time without the need for actual training. Additionally, while handling these aspects of the customer experience for a company, it also continues to gather data that can be culled later on for insights that help to achieve further personalization and customization in the future.
    [Help] The Real Cost of List-Building: Buy or Build Your Own?
    You need good clean, verified data, and actionable insights that help you score, rank and prioritize accounts and contacts for follow-up – especially for an effective account-based marketing (ABM) strategy. Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Very, very expensive researchers.
  • BIZNOLOGY  |  FRIDAY, APRIL 14, 2017
    [Help] What is business video content marketing and how to get started
    An investment in SEO means that you need to create a constant flow of content to help you get found. So start today by looking at your brochures, white papers, emails, blogs, website, and sales sheets to help you make the best decision on what is the best online B2B marketing video for your business. Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time.
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