[Help] Inbound Marketing vs. Outbound Marketing: Which Should You Choose
    A defined strategy will help you understand how best to allocate marketing resources. Once educated buyers learn about a company, an outbound marketing program can be used to generate further interest and help move the prospect through the sales pipeline. This coordinated, multi-touch approach helps keep the company in front of the prospect. Business-to-business (B2B) focused companies use a variety of marketing programs in their attempts to generate sales leads.
  • EMEDIA  |  FRIDAY, JULY 21, 2017
    [Help] Email Analytics: KPIs to Gauge the Success of Your Campaign
    Either way, this simple ROI calculation will help you have those conversations, and can serve as your email analytics baseline. If you use email to generate leads for your company (and if you don’t, you should ), you have to face a basic question: how do I know if my campaign has been successful? Modern-day email analytics will provide the answers you need, as long as you have fully considered your campaign Key Performance Indicators (KPIs). .
    [Help] How to Structure your Market Development Funds for Digital Marketing
    The following key elements for structuring MDF in the digital world will help bring clarity to a complex environment, while create unforeseen opportunities in the process. – Partners really need help. S o, which activities help customers get smarter? As 2017 gains steam, the incentive world continues to adapt to the changing tides.
    [Help] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
  • CONTENTLY  |  FRIDAY, JULY 21, 2017
    [Help] Why It’s Time to Rebuild Traditional Marketing Teams
    While traditional marketing roles may help employees know exactly what they have to do, that setup also makes it more likely for projects to suffer as they get passed from person to person. Instead of having people write, edit, and promote general content, you’d split off roles for the top, middle, and bottom of the funnel (and ideally post-funnel to help customers after they make the purchase).
    [Help] The Marketing Automation Terms You Need to Know
    These features help agencies create higher-value relationships, generate monthly recurring revenue and prove value to clients. When a marketing automation vendor helps a marketing agency pitch the platform to its clients by joining in (or even leading) sales calls as an extension of the agency’s team. When you were a kid, what did your mom tell you every time you asked her what a word meant? Just look it up in the dictionary.”.
    [Help] How to Interview: Content Marketing Like a Journalist
    Interviews grab primary information, give a human face to the opinions and data that dominate our conversations, and help marketers expand their network of authoritative resources. If you’re able to achieve that, then you’ve not only learned how to interview; you’ve invested in a long-term audience resource that will help support your brand for years to come. My first job was, in many respects, a content marketing dream.
  • BIZNOLOGY  |  FRIDAY, JULY 21, 2017
    [Help] SEO for site acquisitions
    This will help you do a side-by-side comparison. Make sure to consider migrating any content on the acquired site’s page that may improve the performance in rank or will help it convert. Give them a branded experience and direct them to helpful content. Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips!
    [Help] How to Manage an Account-Based Sales Team
    Now you’re going to need a lot of data, and you probably have plenty, but the hard work is in making sense of your data and extracting insight that will help you craft emails and outreach interactions that are valuable to users. Not coincidentally, this piece would support the efforts of your BDR/SDRs as they communicate directly to your target accounts and schedule meetings to discuss how your software can help them overcome their competitors. Tip #5: Help, Don’t Sell.
  • VIDYARD  |  FRIDAY, JULY 21, 2017
    [Help] How to use Video in your Email Marketing Campaigns
    In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns. Optimizations like this can help you capture lead data anywhere your video goes, and it’s important to have this sort of strategy for capturing information from viewers who want to self-identify as interested prospects. Tell me in the comments below – I’d love to hear about what’s working and if you find these tips helpful!
  • HUBSPOT  |  FRIDAY, JULY 21, 2017
    [Help] What Happens When You Make Gated Content Free?
    That helped us determine which of the offers (and overarching topics) had the greatest impact on revenue. That’s why we framed Part I as a "test to refine the test" -- a test that would help us iron out the kinks in our logic before we scaled it. Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. Trust us -- they’re not evil. We still use them, and still believe that many marketers should continue to do so, too.
    [Help] Outbound vs. Inbound Marketing? What You Should Know
    Outbound marketing will turn them, and those who are not yet looking for you, into sales-qualified prospects and help move them through to the buying decision. By helping your sales team to work with your marketing team on effective integrated outbound marketing campaigns , you can help your prospects move through the stages of the sales pipeline more quickly and generate more sales volume. . Every day, potential buyers see more than 5,000 advertisements and brand exposures.
    [Help] Competitive Differentiation: A Playbook for Winning in a Congested Marketplace
    Competitive differentiation is a process that helps buyers distinguish your firm from similar competitors and give them a compelling reason to select you. Other differences can help, such having as a unique visual identity or a catchy slogan, but these only play a supporting role. To be sure, brown helps people recognize UPS trucks and employees, but that color would have a lot less value if the company hadn’t already spent decades building a leadership position.
    [Help] What is a Complimentary Marketing Audit?
    A marketing audit helps you decide how well your company’s marketing efforts are performing. Have you ever had a marketing audit performed? An audit is a comprehensive, systematic analysis and evaluation of your marketing strategies. If your response is “not in a while” or “never,” it is time to schedule a complimentary marketing audit. How is a marketing audit designed?
    [Help] Report: Customers Challenge Marketers to Deliver Omni-Channel Experiences
    Forty-seven percent like to work with a knowledgeable staff that is ready to assist whenever they need help and 42 percent prefer to be recognized or rewarded for their customer loyalty. Marketers are connecting with their customers and prospects in multiple ways today, but is one method of contact more effective than others?
    [Help] The 10 Biggest SEO Myths & Misconceptions to Watch for
    META keywords help pages rank better in search results. META keywords can also help you set up other triggers (like pop-ups and banners). They cannot, however, help you rank better in search results. XML sitemaps help search engines index your site faster. XML sitemaps don’t necessarily help search engines index your site faster , but it can help point search engines to new pages. PPC can help improve SEO rankings.
  • VIDYARD  |  THURSDAY, JULY 20, 2017
    [Help] Video Success Starts with a Strong Video Strategy
    They know that it works to engage new audiences, to educate prospects through the buyer’s journey, and to build more personal relationships that help sales teams close more deals. Secondly is looking at your website and where are there gaps where video content could help you increase conversion rates or tell a better story. Most businesses are investing in video as a way to improve marketing and sales performance and deliver a better customer experience.
    [Help] When It Comes To Customer Experience, More Is More
    But it certainly helps. Knowing the customer will help you create better products and services for your customers. Checks and balances within the company can help with governance — you can assign responsibilities to ensure there’s a team making sure all employees are maintaining the level of customer-centricity necessary. Customer experience is the perception the customer has of your brand.
  • SNAPAPP  |  THURSDAY, JULY 20, 2017
    [Help] Interactive Content: The Next Frontier for SEO
    Having tons of content related to your company and industry is great to have, but if people aren’t actively engaged with it or don’t know where to begin, it really isn’t helping your site at all. In addition, interactive content helps to create the sought after ‘ long click’ – where users click onto your site without immediately clicking back to the search page to try again. . The role that content marketing plays in SEO has become more and more evident within the last five years.
    [Help] When and Why to Use Landing Pages
    It helps SEO , lowers bounce rate, and it improves ease of navigation for your visitors. We achieve less satisfaction from our choice even if it helps us objectively. Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel.
  • EXO B2B  |  THURSDAY, JULY 20, 2017
    [Help] Your emails aren’t spam
    Giving it a specific name will help you find it more easily in your email campaign tool as well as in your CRM. The B2B marketing strategy specialists at Exo B2B, are here to help you get the best leverage from your emails. As you know, email campaigns are essential to your B2B marketing strategy. As we often repeat here at Exo, Emails are fundamentally important for B2B lead generation, and getting the word out about your company, its products, services, your offers , and so on.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Help] Tracking and Tweaking the Critical KPIs of Marketing Agency Performance
    HubSpot has already done a bit of helpful research that details the average cost of a lead by industry. Other corroborating factors will help determine whether there is a problem. The importance of revenue attribution is just one of a number of factors that marketing agencies need to track in order to measure their performance.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Help] How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]
    To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with exisiting research in the area. When a video pops up on your Facebook feed, what do you usually do first? My guess is that you take a peek at its length, ponder whether it's worth your time, and let that thought process influence whether or not you press play.
  • ENGAGIO  |  WEDNESDAY, JULY 19, 2017
    [Help] Building a World-Class ABM Program with Marketing Orchestration
    At Engagio, we’re always testing new tools, tactics, and strategies for helping marketers be more effective and deliver a great customer experience. We’ve learned some valuable things along the way, from creating a strong culture to building a great product to executing world-class Account Based Marketing. In the next two post, we want to share the latter – we want to give you some insights we’ve learned while doing ABM.
    [Help] Account-Based Marketing Without a Budget
    That feedback was extremely effective in helping us refine our efforts. But my point is you need to develop your playbook first, test your strategy and only then see what solutions might help you overcome the problems you encounter. So, yes, tools can help. The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of years. But it seems to me that something important often gets lost in all that noise — strategy.
  • SNAPAPP  |  WEDNESDAY, JULY 19, 2017
    [Help] 27 Seriously Impactful Event Hacks Every B2B Marketer Should Know
    This will help you connect with others who are already planning to attend, and encourage fence-sitters to get their tickets and join the fun. . Unbounce did this for their 2017 Call to Action Conference, and it was so incredibly helpful. Here are just a few things the app helped me do when I attended this event in June: View all the speaker sessions, workshops, and group events, and flag the ones I want to attend.
    [Help] Reviews Matter
    Reviews have become a way of assessing the overall quality of a product or service, prior to the first-hand experience, through the help of others that have used the product/service before. During the last couple of years, traditional advertisement methods, such as television ads, and even Internet-based ads have decreased in terms of their influence on the market, and for obvious reasons.
    [Help] Numbers for Words: How to Update Your Brand Voice Using Social Media Marketing Data
    They wanted help expanding their content engine and getting the word out; in their mind, their problems were related to capacity, not quality of content. I once worked with a B2C client that offered a college prep product for high schoolers. See, they had their audience figured out (or so they thought). Their blog articles featured liberal use of memes and casual conversation. Videos featured students talking about preparing for college or tackling hard exams.
    [Help] How to build your social selling system with LinkedIn and Twitter
    Mindi Rosser is a social media strategist, who specializes in helping brands, businesses, and people look great online. She also consults for The Conversion Company, an online marketing firm helping B2B companies and executives use social media to drive dramatic business results. It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers.
    [Help] Top Tips For Successful Community Building on Twitter
    Remember: engaged, connected, responsive and empowered brand community members can help your business scale and it can work for you without spending a fortune. Content that connects your brand message and community spirit will help you stand out and position you as an authority in your field. Drive personalization through your content—be a curator and promote others, be helpful, offer advice and show you care. This will help you see what is working and what is not.
  • KAON  |  WEDNESDAY, JULY 19, 2017
    [Help] Cisco Shows Why Augmented Reality Isn’t Just for Games
    Kevin is a Cisco booth ambassador talking to the prospect about his business challenges and helping the gentleman locate various products within the AR catalog that will help him overcome these issues. Going beyond the initial “WOW” impression, AR helps build and maintain engagement on a chaotic trade show floor. Pokémon Go brought the concept of augmented reality — or AR for short — into the mainstream… well, reality.
    [Help] What is an ICO and what does it mean to new businesses?
    In general, though, you would want to be knowledgeable and known in the crypto community first, and some of the resources in the next section will help with that! appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columnist. In the news recently, you may have heard of a new phenomenon called the “ICO.” ” What is an ICO, you may ask!
  • VIDYARD  |  WEDNESDAY, JULY 19, 2017
    [Help] Surpassing 100,000 Users, ViewedIt by Vidyard Leads the Way as Top Video Messaging App for Business
    Originally built to help sales professionals stand out and connect with customers in a more personal way, the expanding community has found countless new ways to use video messages to communicate, educate and share ideas. Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video.
  • HUBSPOT  |  WEDNESDAY, JULY 19, 2017
    [Help] Why Your Design of Experiments Is Probably Wrong
    Instead, marketers should run experiments to gather behavioral data from users, to help answer questions about who these users are and how they interact with your website. The data you collect from experiments helps you answer questions -- and those answers give you context around the customer journey. This context helps you make more educated decisions on what to build, and why. In turn, these educated decisions help to improve metrics.
    [Help] What Can B2B Marketers Gain from Growth Hacking? [Infographic]
    To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? As marketers, we can reject […]. The post What Can B2B Marketers Gain from Growth Hacking? appeared first on the B2B Lead Blog.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Help] 50 Ways to Use Video Messaging to Make Business Personal Again
    Originally built to help sales professionals stand out and connect with more customers, the ViewedIt community has found countless new ways to communicate with video messaging. The meeting recap: Quickly recap meetings and collaborative brainstorms to share key takeaways with others and help with idea retention. Content marketing: Before you launch a new content asset, record a video to educate your internal teams on why it’s so amazing and how they can help to promote.
    [Help] Boosting Event Numbers with an Effective Retargeting Strategy
    How heading online can help draw in the crowds
  • TERMINUS  |  TUESDAY, JULY 18, 2017
    [Help] Build Your Account-Based Marketing Campaigns with These 12 ABM Plays
    How can it help B2B companies reach their revenue goals? Driving event registration with help from Sales. Use the Account-Based Marketing Play Matrix below to help you determine which plays align with your goals and strategy. The blue columns represent the goals each play can help accomplish — from generating demand to moving accounts through your pipeline more quickly to improving your customer marketing.
    [Help] Why You Need Digital Marketing Experts
    A top digital marketing agency will help you track ROI from keyword to close sale. Digital marketing is dominating the marketing space, and its influence will only continue to grow. Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts.
    [Help] A 5-Point Checklist for Writing SEO Content
    This investigative work will help to paint a clearer picture of how exactly your page should be laid out. As you create an asset, running this type of search could help you with your crosslink strategy and inspire more content for the page you’re creating. Here are a few posts that will help you through each phase of this process: A Resource Guide to Marketing Content Success.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Help] Welcome to the Business-to-Human (B2H) Movement
    How do we move away from the “vendor” title and become a thought partner who’s genuinely there to help? B2H marketing is structured around helping consumers fulfil their desires by satisfying each of these motivators. We had to seed the market with knowledge to help individuals within companies succeed in order to spur our own growth. We can empathize and share tactics and help each other. This is where video can help.
    [Help] Add Advisory Boards to Your Sales Team
    More effective: Appoint an advisory board to help you gain better sales insight. Client Advisory Boards and Business Advisory Boards can help provide better visibility for both those blind spots. This process not only helps the partner-company executive hold the management team accountable for results, but forces a situation in which the entire company team is accountable to the Business Advisory Board.
  • OKTOPOST  |  TUESDAY, JULY 18, 2017
    [Help] 5 Ways to Hook Your Sales Team on Employee Advocacy
    A tool which helps them close more opportunities or draw in prospects. Sales are the most important members of your employee advocacy program. No one understands or relates to your prospects and customers better than sales. Ideally, sharing content on social media becomes another powerful tool that sales should add to their toolkit. That being … Employee Advocacy Social Selling
    [Help] Technical vs. Engagement SEO: The What, Why, and How of Modern SEO
    Instead, a modern SEO framework prioritizes engagement SEO to help brands build a library of content that’s the most helpful, engaging, and popular. An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy.
    [Help] Four ways I fight for freedom and digital citizenship in the era of fake news
    It helps us learn from each other and grow. The post Four ways I fight for freedom and digital citizenship in the era of fake news appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Anitha Aswath {grow} Community Member. Freedom is a core human value. It is sacred and pristine. But how do we preserve this in a world of fake news, bullying, hate, and all that comes with the constant hum and buzz of social media?
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Help] Marketers: This Is Why We Can’t Have Nice Things
    So instead of pummeling buyers with ads or email, smart marketers started to create useful content designed help the consumer rather than sell them. With this in mind, exact keyword optimized content only addresses a sliver of the question and isn’t going to help you get found in the same way it once would have back in 2012. Let's have bots help us deliver rich, personal, and helpful experiences. The next evolution of marketing is upon us.
    [Help] How Macy’s Plans to Save Itself (Spoiler: It’s With Marketing)
    Overall, this targeted approach to marketing can help Macy’s optimize its marketing spend while drilling down to reach its most coveted consumers. The urgency of the situation may help push Macy’s to undertake the marketing changes necessary to win over consumers faced with no shortage of alternatives. Macy’s has a long-held reputation for being one of the more forward-thinking brick-and-mortar retailers.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Help] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    So how can marketers get started creating videos that help spread the message of their brands just as effectively as the written word? We've created a framework to help you figure out where you should focus your efforts when creating your first marketing video, and which type of video to start with. 2) Where does your marketing funnel need the most help? Here are some ideas for videos you could make to help each stage achieve its respective goal: Attract Stage.
    [Help] Make Your Students Successful with Oracle
    ” Higher education institutions need to help students succeed, and a personalized and integrated student experience is one of the key ways to do so. We are excited about the upcoming activities to help higher education institutions provide a better student experience. Gartner recently recognized the importance of student experience in their April 2017 report, “The Future of the Student Experience is Personal.”
  • THE POINT  |  MONDAY, JULY 17, 2017
    [Help] Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content
    IMPACT : Find creative ways to source, and leverage, reviews and recommendations for your product; for example: TechValidate , a “customer content creation platform” that helps companies generate fact-based case studies and other customer evidence for use in marketing. Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.
    [Help] Sales and Marketing Strategy for Accounting Firms Part 2 [VIDEO]
    That’s a little bit convoluted name, but what it means is you have a sales oriented professional who helps, is involved in the sales process, helps facilitate it, but they aren’t responsible for all of it. The other advantage is that because as a business developer, that helps take some of the burden off the expert and helps do keeps the sale moving. This is the second in a two-part video series exploring sales and marketing strategies for accounting firms.
  • TELEVERDE  |  MONDAY, JULY 17, 2017
    [Help] AI Has Its Place – And It’s Not Going To Replace Your Contact Center Rep
    As a company that operates sales and marketing services programs for clients on a global scale, we know first-hand that potential exists for AI to help transform a contact center into a more efficient, better-performing customer experience. If you’re like most of us, you were introduced to the idea of Artificial Intelligence – or AI for short – by the power of movie magic.
  • BIZIBLE  |  MONDAY, JULY 17, 2017
    [Help] How Marketing Can Move The Dial On Down-Funnel Metrics
    And qualitatively, our sales team has reported that they’ve helped build and nurture relationships. Conventional B2B marketing is all about lead generation—filling the top of the funnel and allowing the numbers game to play out. On average, 1% of leads eventually become customers (according to Forrester), so the math, simply, looks like this: 1,000 leads → 10 customers; 2,000 leads → 20 customers.
    [Help] What’s your story? It’s your most important sales weapon.
    One of the biggest benefits of a strong sales story is that it helps differentiate your company. Differentiation helps your sales team break through all the sales sameness. Differentiation helps you earn a meeting, create intrigue and open the door for a sales discussion. Another benefit of a strong sales story is that it helps to justify a premium price. 2) We offer in-house financing and leasing options to help clients manage capital expenditures and cash flow.
  • BIZNOLOGY  |  MONDAY, JULY 17, 2017
    [Help] Read this article before you start a social media program
    I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them. Nurturing – providing on-going communication with prospects to help move them along in the buying decision. All of these objectives help in the effort to get new business.
    [Help] The Big and Small ‘T’ In Digital Marketing Transformation
    Just as with physical training, working with a coach helps and significantly improves ones chances to stay ahead of the competition and not lag behind. Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes.
    [Help] The Big and Small ‘T’ In Digital Marketing Transformation
    Just as with physical training, working with a coach helps and significantly improves ones chances to stay ahead of the competition and not lag behind. Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes.
    [Help] Content Marketing During a Crisis: Is There Ever an Appropriate Level?
    Her boss told her to put out a statement to help stem the stream of calls from reporters. They’ll still respond to people messaging directly for help or assistance; they just don’t proactively market themselves. And there’s the amazing Airbnb Disaster Response Programme , which allows hosts to respond to crises in their community by offering housing to displaced neighbors and relief workers deployed to help—all fees waived.
    [Help] 5 Lessons Sales Can Learn from Dating
    In this case, I’ve found that using leading questions can really help. ” When used the right way, storytelling is extremely powerful and can help you more effectively relate to your buyer, create urgency and build trust. At Marketo, we use journey decks to tell our story and help prospects visualize how our solution can solve their needs, create value, and help them achieve success. .
    [Help] What are the personal impacts of your digital immersion?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Do you remember when the digital age became part of your DNA? Can you recall the moment your social media “on” switch flipped for good? As a young media relations professional right out of college, part of my first job was to compile relevant industry news stories every single day for an executive summary that was faxed around the world (remember … no email in the 1980s!).
  • HUBSPOT  |  MONDAY, JULY 17, 2017
    [Help] 9 Brands That Thrive Without a Traditional Marketing Budget
    She also grew her billion-dollar brand without any help from outside investments or debt. “Brands So Popular They Don’t Need to Advertise!” “10 10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through. But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise. And really, wouldn’t that take some of the fun out of it? We love being wooed by brands.
  • PUREB2B  |  SUNDAY, JULY 16, 2017
    [Help] How to Research Your B2B Audience
    This helps you to get a solid grasp of any potential gaps in the customer service experience you’re providing. Professional communities will help you discover new trends and technologies that can help your brand stand out from the competition. Identify their demographics, possible budgets, interests, needs, wants, likes, dislikes, and any other information that can help your sales and marketing teams personalize their communications with prospects.
  • CONTENTLY  |  SUNDAY, JULY 16, 2017
    [Help] The Content Marketer’s Guide to Lead Generation
    This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. Because content gives marketers the opportunity to have a voice and help their potential customers solve pressing issues.
  • CONTENTLY  |  FRIDAY, JULY 14, 2017
    [Help] Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News
    The public relies on media outlets and financial commentators to provide high-level analysis that helps everyone understand the budget’s impact. ” Contently’s custom workflow helps assist this speedy review process. The review process along with the calendaring tool helps us stay organized,” Diehl said. For Mother’s Day, the bank posted a roundup of bloggers sharing stories about how their mothers helped shape their views on money.
    [Help] Why Is Marketing So Complicated? Part 1: It’s Not
    Keeping the scope of our work as marketers simple helps us be more flexible when it comes to catering to the complicated needs, interests, preferences, and behaviors of our audience. And, as we’ll see in Part 2, that simple foundation can help you tackle the actually complex marketing challenges that do arise. Is marketing really as complicated as it seems?
    [Help] Top 5 Inbound Marketing Trends of 2017
    AI touches like these not only improve service but also help accrue more data, providing businesses with the information they need to convert leads to sales. Marketers chase trends like surfers chase waves. In an informational industry, it pays to be ahead of the curve. So how do you know which trends are going to be huge – and which ones will just be washouts? Like the best surfers, the leading marketers have developed an eye for big movements in their space.
  • BIZNOLOGY  |  FRIDAY, JULY 14, 2017
    [Help] Applying usability concepts to your content marketing
    In usability circles, the concept of red routes is used to help prioritize the most important features of a website’s interface, navigation, and organizational structure. Red routes are the actions taken most frequently by the biggest segments of your audience. They are similar, in some ways, to use cases.
    [Help] 6 Employee Productivity Boosting Tips Your Company Needs
    You’d be surprised how much this alone can help productivity. Company culture helps more than employee productivity but can boost the success and sales of your overall business. Does Your Employee Productivity Need a Boost? Even if you think your company has little or no employee productivity issues, more than likely there is room for improvement to make sure your company is running at its best.
  • KAPOST  |  FRIDAY, JULY 14, 2017
    [Help] How to Manage Your Freelance Team Like a Rockstar
    Our engaging words, designs, and social media wizardry grab attention and screen real estate, helping power a never-ending stream of fresh content. Freelancers are the powerhouse of the content-driven economy. The post How to Manage Your Freelance Team Like a Rockstar appeared first on Kapost Content Marketing Blog. Content Creation
    [Help] Traditional SEO is Dying
    The article also suggests that SEO had many names in the past—website promotion, search engine placement, search engine ranking, search engine submission, search engine registration, search engine positioning—that make clear that the goal was to help websites rank higher on search engines. Instead, it offers a choice: help search engines help their users or become a better spammer.
    [Help] 4 Ways to Look Like a Writer When You’re Really Not
    Observing and taking note of this can help you start to play with style and tone on different channels and for different audiences (say a white paper versus a Twitter account). Okay, you don’t have to do this for every email you send, but for a blog post or other important piece of content, it can be helpful to have a second set of eyes. It can also be helpful to have someone else review your content across all marketing channels to ensure consistency.
  • HUBSPOT  |  FRIDAY, JULY 14, 2017
    [Help] How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
    It also helps if someone gets distracted during the video, they will always know the topic. Call-to-action : To help facilitate how people could engage with our video, we ask them questions, or ask them to respond in some way to our video. You know all about on-page SEO -- how to create titles, headers, meta descriptions, and URL structures that help your blog posts and webpages rank in search engines.
    [Help] Ten Things Marketing Should Review with Sales When using Marketing Automation
    Can your sales team agree on a flow for all inbound leads that help your company establish a process for managing, distributing, and nurturing inbound leads? Try to better understand from them how they segment clients, so the marketing automation provider can help you build dynamic segmentations from your database. Most marketing automation systems can help you set up a rock solid lead distribution process.
  • NUSPARK  |  THURSDAY, JULY 13, 2017
    [Help] Is Programmatic Display Good for B2B advertisers?
    Programmatic display helps you “automate” the advertising process by using artificial intelligence (AI) to target specific audiences and market segments with suitable ads during their browsing. We hear a lot these days about the importance of delivering the right message to the right audience at the right time. This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze.
    [Help] What to Look for In a Digital Marketing Company?
    Business owners who want to invest in the success of their organizations need to create a digital marketing plan, and this is where a digital marketing company can help. Digital marketing is on the rise. Businesses are progressively investing in it to gain more customers and boost their bottom lines. According to a study from EConsultancy, in 2016, 72% of company and agency marketers increased their digital marketing budgets.
    [Help] How to Leverage Weibo for B2B Marketing in China
    The tagged categories are helpful to identify thought leaders to follow and prospects to engage. Also, it offers valuable insight for creating engaging, helpful, and on-trend content that people want to learn and share. Anyone who views this topic will see the Weibo profile of Cun Fu Zhangxiaolong; this visibility can help him be seen as an influencer on this topic, and gain a higher possibility of attracting more followers.
  • VIDYARD  |  THURSDAY, JULY 13, 2017
    [Help] Best-in-Class Benchmarks from Ascend2 and Vidyard
    Benchmarks help us define success and understand how we’re doing, either against our competitors, or against our industry as a whole. Benchmarks are an important part of any industry. Computer products like graphics cards are judged against industry benchmarks to see how they rank against their competitors. In the automotive industry, cars are pitted against one another in a myriad of ways, from safety standards, to how fast a car can go from zero to sixty.
    [Help] How to integrate offline campaigns with your digital marketing strategy
    This digital trail also helps marketers identify the influencers who enabled this success of a campaign. Such techniques help marketers get a better grasp over the effectiveness of these different channels. The strategies and techniques outlined above go a long way in establishing a digital trail for offline campaigns and can help a marketer track the performance of offline campaigns more effectively.
    [Help] Is Organic Social Reach Dead?
    Facebook, Twitter, and Google offer analytics that can help you get to know your audience better in relation to their social media behavior and overall needs. While you may have hoped to avoid paying for any type of social media marketing effort, the reality is that it does help, especially given all the additional value you get in the form of analytics that show you how and why certain content, timing, and targeting works.
    [Help] Why Your Content Audit Isn’t Actually Helping Your Content Strategy
    The post Why Your Content Audit Isn’t Actually Helping Your Content Strategy appeared first on The Content Standard by Skyword. The term “content strategy” gets thrown around pretty casually at some companies. It’s a phrase that’s come to represent everything from well-documented purpose and operation for a content hub to a vague intention that underlies a collection of blog articles.
    [Help] 5 Marketing Trends and How Technology is Helping Marketers Address Them
    But marketers know that not every audience member is the same, and have looked to technology to help them engage their visitors in the right way, with the right message. Web personalization helps marketers drive conversions more effectively on their website by delivering personalized messages, images and offers to segments of your Web visitors. As marketers are faced with new challenges from emerging trends, innovative technology will surely be at their side to help.
  • SNAPAPP  |  THURSDAY, JULY 13, 2017
    [Help] How to Quickly Create Attention-Grabbing Social Media Images in 3 Simple Steps
    I want to create a Twitter post to help promote one of our recent blog posts, 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today. Social media – it’s not just a B2C marketer thing. It should come as no surprise that 83 percent of B2B marketers today use social media content. Marketers say they see more exposure, increased website traffic, and more loyal fan bases thanks to social media. .
    [Help] The ultimate list of 20 worthy social media rants
    I’m not cranky often, but when I am, it helps to just write it all out. ” Pimping your kids to help you get more Snapchat followers is desperate. Be helpful. The lamest call to action : “Let me know if I can help you.” ” Fifty times a week I get some message on LinkedIn or Twitter saying “hello” and “let me know if I can help you …” Will that EVER result in a phone call? By Mark Schaefer.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Help] How to Write a Video Script [Template + Video]
    Note: It might help to watch the video first for the excerpt of this script to make sense). Reading it out loud to listen for opportunities to make the language more conversational, or sentences shorter, can also help. But you do need help remembering your lines. Movie producers and inbound marketers aren't that different when it comes to creating and editing video content.
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Help] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    They often become the topics everyone is talking about and this helps generate additional engagement. Advice, habits, tips, help. The power of list posts beginning with both 5 and 10, particularly list posts that help people. B2B marketers can use these research insights and takeaways to help guide the parts of your social media and content marketing mix that make sense.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Help] How to Do ABM Without Selling Your Soul
    Once you’ve gotten clear on your target, it’s all about creating content that’s personalized, relevant, helpful, and valuable for your potential buyers. They’re looking for top-level educational content to help direct them to a solution. Here are two ideas to get your mind rolling: Create content that helps one persona influence another. Include sharing links on your thank-you pages and in your follow-up emails, to help get more of the buying team exposed to your content.
  • TERMINUS  |  THURSDAY, JULY 13, 2017
    [Help] What Are the Benefits of Advertising in Account-Based Marketing?
    Advertising has some unique benefits that help B2B marketers reach more of key stakeholders in their target accounts, and to do so at scale. An account-based advertising tool like Terminus will help to drive awareness, credibility, and consensus in an organization by proactively getting your message in front of all of the decision-makers, even if they’re not in your CRM and haven’t come to your website.
    [Help] Helping Hesitant Customers Make the Purchase On Your Site
    The post Helping Hesitant Customers Make the Purchase On Your Site appeared first on Marketing Insider Group. It happens all too often: a person is shopping on your site. They’ve picked out a product or two, added them to their cart, created an account, and might have even put in their credit card information, but all of a sudden just stopped. They don’t finish the purchase, never come back, and you don’t […].
  • ENGAGIO  |  WEDNESDAY, JULY 12, 2017
    [Help] 3 Reasons Why Marketing Operations and ABM are the Perfect Match
    They are often responsible for setting up lead to account matching and helping prioritize accounts. To have the right visibility for Marketing and Sales, Marketing Operations can help implement Lead-to-Account Matching. Assuming MOPs is the right team to help with these tasks, identify and document a clear process that is followed. .
    [Help] Ask a Content Strategist: How Do You Create Data-Driven Content?
    But if you give them easy-to-understand insights—in other words, value context to help them make decisions—you’re much more likely to facilitate breakthrough content that delivers business results. Welcome to Ask a Content Strategist , the column where I answer the questions you’re terrified your boss will ask you in the next marketing all-hands meeting.
    [Help] How Seamless is Olark Live Chat and ActiveDEMAND Integration?
    ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. ActiveDEMAND Integrates Seamlessly with Olark. As marketers, we know every interaction with clients and potential customers is important to understanding their needs and where they are in their buyer’s journey. No interaction gives better insight into this than one-on-one conversations live chat offers.
  • RADIUS  |  WEDNESDAY, JULY 12, 2017
    [Help] Driving Strategy, Implementation and Execution for Einstein ABM
    Research-backed takeaways by the ABM Leadership Alliance and TOPO can help organizations understand the impact of pursuing an ABM strategy with technology at its core. Account-based marketing (ABM) is a popular and much-hyped movement in today’s B2B marketing strategy space. Most practitioners and thought leaders agree that optimized data, CRM, and Marketing Automation play a critical role in any account-based approach.
  • SNAPAPP  |  WEDNESDAY, JULY 12, 2017
    [Help] What’s New in July? Social Share Images and Dynamic Charts
    We’ve added a whole new way to help visualize data within a Snapapp. Is this going to help you while creating SnapApps? Content loading. . Watch SnapApp’s VP of Product walk through the two new features we added in July ^. . New Social Share Images. Fun fact: SnapApps with social share images included in them receive more traffic than those without them. . So, we’ve made it even easier to include them wherever you want during the content experience.
    [Help] Salespeople Must Accelerate Response or Fail
    Our customer service experts will help you with those questions.”. I read and reread Andy Paul’s book Zero-Time Selling , and gave it to my sales reps. We discussed the 20 chapters in sales meetings each week, with a different representative taking 2-3 chapters and highlighting what he or she had learned. We expected everyone in the sales team to chip in. In the book, Andy discussed 10 essential steps to accelerate every company’s sales.
    [Help] The Sales Manager’s Guide to Greatness
    What I found especially good in this section were the various tools, graphs and guides to help the reader learn to evaluate their current team, how to judge potential candidates and how to interview more effectively. Model in great detail and again provides the reader with terrific examples but more importantly a framework and tools to help the Sale Manager develop talent. This section will help any sales manager at any level of experience.
    [Help] Survey Shows Customers Value Honest, Friendly Social Media Marketing
    This is followed by friendliness (83 percent) and helpfulness (78 percent). Marketers are constantly looking for new ways to provide unique, memorable customer experiences, but does it pay to be “cool” or funny? Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media. The “Q2 Sprout Social Index” discovered that three-out-of-four customers appreciate humor from brands.
  • VIDYARD  |  WEDNESDAY, JULY 12, 2017
    [Help] Engaging and Delighting Customers with Video
    My name is Rebecca Rogez, and in this Chalk Talk, we’ll discuss how you can use video to create a remarkable customer experience that helps drive satisfaction and build brand advocacy for your business. Video can be used to help enhance your customers’ experience and build brand advocacy because it’s human and it’s authentic. It helps you to create personal connections quickly and easily. Video can also be used to help onboard and train new customers.
    [Help] How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere
    They can help build familiarity between salespeople and their customers. For a positioning and messaging firm client, we were only able to help the firm gain clients once the firm’s President was able to show sales and marketing how their positioning and messaging was affecting sales and marketing performance–especially in the areas that were high on the priority list. Click here to join the Get Help with Linked Strategies Group.
    [Help] Customer Communities: The Engagement Economy’s Best Kept Secret
    This helps everyone in your organization develop their “outside-in” muscle. In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers.
    [Help] 3 Lessons I learned from my creative burnout
    24/7 hustling will help you in the short-term but hurt you long-term. He crafts words and pictures that help clients stand out online and reach their customers. The post 3 Lessons I learned from my creative burnout appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mars Dorian, {grow} Contributing Columnist. This year, I created tons of blog posts, launched a couple of books, and created dozens of pieces of artwork for my clients.
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