Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. With TikTok, they’re one in the same.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Since its discovery, hashtags have been a huge part of social media evolution. Marketers have constantly been using social media hashtags to boost brand visibility. Are hashtags still relevant in 2024? Is this hashtag trending?

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in. What is a viral video?

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. What makes a social media viral video?

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? billion views.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Sprout Social

MAY 4, 2022

Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. million video creations.

Brand Identity 110

Brand Identity Branding Tagging Viral Marketing 110

DAGMAR Marketing

JANUARY 14, 2022

From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. TikTok Ads are advertisements that are displayed to users on the TikTok app. Whether it’s designed to generate more traffic or increase engagement, these ads typically fulfill a goal of a brand.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. of US TikTok users are below the age of 30, and over half of those users are teenagers. Also, if you create entertaining and unique content, your videos have a high potential to go viral.

Effectiveness 132

Effectiveness Business Advertising Agencies Viral Marketing 132

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Keep in mind that it’s all trial and error, especially with a new and virally-driven network like TikTok. Include the right hashtags. Let’s get started. Otherwise, it just looks spammy.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. This makes keyword research for hashtags critical in social media.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Generate 500 leads within the next month through influencer marketing campaigns.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sprout Social

MAY 9, 2022

While TikTok has just increased the maximum video length to 10 minutes , the majority of users scroll the platform to quickly digest bite-sized video content. If you’re a SaaS organization, create quick video tutorials showcasing cool shortcuts or smart tips in your tool that users may not know about. Let’s get started.

Video Marketing 120

Video Marketing Viral Marketing Allocation Trends 120

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. The likelihood is you are familiar with how hashtags function, but may not know as much about their history and how to use them effectivel y. The History of the Hashtag.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Top Rank Marketing

DECEMBER 20, 2023

Over 450 million active users is no small number. Male users increased 40% year-over-year. The search aspect is the most important for most users, which is why the social platform’s about section calls it is a visual discovery engine. Helping to extend the life of a pin, Pinterest users save pins. Surprised I’m asking?

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

seo.co

NOVEMBER 28, 2022

For businesses, content marketing can be an extremely cost-effective way to reach new customers and generate leads without resorting to paid advertising. Unlike journal articles, which can be used once to great effect, podcasts need to be rolled out regularly before they start generating results. Hashtags are an accessible example.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Sprout Social

SEPTEMBER 14, 2023

Utilizing user-generated content: Aerie, Glossier The only thing better than happy customers is happy customers who post about how much they love a brand. Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 123

Opt Intelligence

FEBRUARY 26, 2023

Because while most marketing content can be planned in advance, much of the viral success of Reels relies on timing. A user’s feed is curated by who they follow, but the Instagram algorithm surfaces Reels that it thinks a user might like, even if they are not following that account. Reels are all about trends.

Viral Marketing 87

Viral Marketing Opt-out Curation Opt-in 87

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. The #RIPeanut hashtag was used more than a million times on Twitter.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

SocialPilot

JANUARY 21, 2024

They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. They also engage their followers with regular Q&As, polls, and fun contests, encouraging user-generated content and fostering a vibrant online community.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Buffer

DECEMBER 14, 2022

And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section. Optimizing your TikTok content for search engine optimization will help you to drive more targeted traffic to your videos, increase your chances of going viral, and gain more followers.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Sprout Social

OCTOBER 10, 2023

Sponsored posts are disclosed by a hashtag like #ad or #brandpartner, or a paid promotion label that appears on-screen to let followers know the creator is being paid for the content. It also creates a pipeline for more user-generated content that will also extend the brand’s reach. Their brand collaboration with e.l.f

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Harness the power of hashtags. Do hashtags work anymore? Social listening.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Atomic Reach

JUNE 27, 2023

TikTok viral moments indirectly showcase what your customers resonate with the most and why. The right meme at the right time can catapult your brand to viral fame. High engaging TikTok moments don’t directly teach you the art of virality. It’s this combination that actually holds the potential to create evergreen viral content.

Viral Marketing 64

Viral Marketing Marketing AI Work Management API 64

Bannerflow

MAY 12, 2023

Whether you’re perplexed by the lack of views on your content or seeking consistent account growth, your triumph hinges on a profound understanding of the TikTok algorithm and how to exploit it to generate unwavering virality. Harness the right hashtags to bolster visibility and establish trust with your desired audience.

Viral Marketing 52

Viral Marketing Trends Curation Communities 52

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. But social media platforms have overtaken them as Internet users’ go-tos for new information.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. For example, if you use MailChimp, you can message your first 2000 users for free. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

QuanticMind

JUNE 21, 2023

of the United States’ total TikTok users, US adults overall spend almost an hour on the platform each day—more than YouTube, Twitter, Snapchat, Facebook, or Instagram! On TikTok specifically, more than half of users say they feel closer to brands that publish unfiltered, human content on the platform. While Gen Z does represent 44.6%

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. Our insights into TikTok's algorithm are informed by over 600 API connections, including our unique partnership with Reddit that lets us see what authentic user discussions there are saying about TikTok content and influencers.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Optinmonster

NOVEMBER 3, 2021

It’s also a fantastic way to generate sales when you use the right techniques. For the large majority of users, it’s in their free time. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Circle Studio

MAY 26, 2022

Users can find videos about anything, including recipes, travel, humor, educational content, and more. The short-form videos keep users scrolling and engaged by providing only the most relevant videos related to a user’s interests. With over a billion users, the chances of your niche audience actively using the app are good.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing & Strategy 78

Sprout Social

JANUARY 12, 2022

User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. Actively gather and and curate user-generated content. 1000% recommend.

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Sprout Social

MARCH 15, 2021

Search for keywords or hashtags in your industry. While the Trends page will show you popular Twitter hashtags and topics according to your interests, it might not always predict what you want to see. Twitter’s native search feature lets you search for hashtags, trending topics or just general terms.

Paid Content 129

Paid Content Twitter Trends Mobile Advertising 129