5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Users have to visits booths to get entered to win prizes. In addition, it’s a great way to generate additional audience interaction.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers.

Tapping in to the Power of User-Generated Content

Launch Marketing

However, businesses are discovering a creative and successful loophole to the constant content dilemma: user-generated content. In this blog post, we’ll explain the basics of user-generated content, why it works and give an overview of the most successful campaigns.

Photoslurp: How user-generated content (UGC) can increase online sales by 15%


User-generated content (UGC) has grown in popularity with the proliferation of social media. This chart from Statista shows how much online shoppers agreed or disagreed with the following impacts of user-generated content.

Does Censorship Kill the Appeal of User-Generated Content?


According to the Atlantic , these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. Coffin.

The Marketer’s Guide to User-Generated Content


We say, embrace user-generated content. If you’re new to user-generated content, keep reading! What is user-generated content? Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences.

Improve B2B Social Media With User-Generated Content

Schubert B2B

One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward. User-generated content fosters this outreach.

Improve B2B Social Media With User-Generated Content

Schubert B2B

One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward. User-generated content fosters this outreach.

How to Retain Students with User-Generated Content


Try these options on all of your social channels to find where your audience is most active: Promote the usage of a hashtag. Remember that all of the student-generated content you engage with should be quality; you want their peers to actually care.

3 Ways to Grow Your Business With User-Generated Content

Modern B2B Marketing

What they do respond to, however, is authentic content generated by your most valuable asset —your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers.

#SavetheExpanse Is a Master Class in User-Generated Content

Content Standard

Fans are now coordinating, producing user-generated content, and even executing makeshift marketing campaigns—including funding a rocket launch —to save their favorite programs. The first—and perhaps most key—figure involved in a user-driven campaign is the Organizer.

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The 10 Best User-Generated Content Campaigns on Instagram


We're more likely to take recommendations from friends and family members than brands when it comes time to make buying decisions -- and that's the logic behind user-generated content on social media. UGC isn't paid for, and its authenticity makes the user the brand advertiser as well.

How User Generated Content Will Keep You Relevant


But it’s actually true – the best way to build up your brand’s relevance (especially with millennials) is by letting your customers generate the content. 65% of them consider user-generated content to be more honest and valuable.

5 User-Generated Content Mistakes to Avoid


When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. One of the most impactful aspects of user-generated content is its relatability.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

Trying to stand out on an app with over 600 million active users is no easy task. The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Why You Need to Use Hashtags. Types of Hashtags.

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People


Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals. Encouraging user-generated content.

What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story

Modern B2B Marketing

Author: Stephanie Barnes So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. How many times have you added a hashtag to a campaign simply because it’s a social marketing best practice? Hashtag Tested.

How Warby Parker Is Winning with User-Generated Content

Content Standard

Rather, Warby Parker works because it knows how to manage two key things: social media and user-generated content. The blog also features user-generated content like photos tagged on Instagram by the brand’s legions of fans.

3 Brand Marketing Strategies for Dealing with Weird User-Generated Content

Content Standard

User-generated content, or UGC, has been around for some time now, and many brands continue to add this audience-driven engine to their marketing repertoire. Belkin not only got an influx of user content—it’s brand generated audience trust and interaction.

Why You Should Invest In Content Curation


Curated content comes in a number of shapes and sizes: User-generated content (UGC) – This is any form of content, including blogs, posts, Tweets, images, videos, or audio files that were created by users (and often posted via a social media site).

Four Surefire Ways to Grow Your Instagram


Adding your company slogan, giving your followers something FREE, showcasing company culture, adding your website, and creating a branded hashtag are all easy ways to stand strong and stand out. Using customers as your billboards can supply you with great user-generated content.

Infographic: How Boomers and Millennials Use UGC Differently


I was born in 1981, which puts me right at the edge of the millennial generation—and which also defines, whether I like it or not, the way I interact with digital content. We prefer user-generated content, and we love our photos. Sorry, Generation X.

From Music to Fashion to Social – How Brands Own Festivals


In concert (pun intended) with the backdrops, create a branded hashtag for the event. As users publish their content and use your hashtag, you have lots of user-generated content at your brand’s fingertips. Ready or not, festival season is here.

Leveraging Social Media for Impactful Event Sponsorships


The monitor can include specific hashtags, keywords, geographic location and anything else surrounding the event. If the booth has an interactive experience, create a branded hashtag for attendees to use. Don’t wait for extraordinary opportunities.

B2B Instagram Strategy: A Simple Guide

Heinz Marketing

In all honestly, social media has become second nature to my generation. The popularity of Instagram can either be our generation’s curse or it’s advantage, depending on how you want to see it; regardless of your perspective, we can all agree the tool is extremely powerful for navigating a highly-connected world. Brainstorm a list of hashtags and save it to have at-the-ready for future posts. Checking spelling, grammar, and punctuation… especially on hashtags!*If

3 Answers to Important Questions About Creating Collaborative Content

Modern Marketing

Tom’s questions cover generating content, managing content workflows, content distribution and the use of content marketing software. How do companies control their messages with user generated content?

From Music to Fashion to Social – How Brands Own Festivals


In concert (pun intended) with the backdrops, create a branded hashtag for the event. As users publish their content and use your hashtag, you have lots of user-generated content at your brand’s fingertips. Ready or not, festival season is here. Soon our feeds will be flooded with flower crown girls living out their hippy-inspired dreams at Coachella and other music festivals.

The Dont’s of Influencer Marketing


Monitor the reach and spread of posts, links, and hashtags used by your influencer to gauge the impact. Social media posts are also much easier to edit, share on a different platform, and eliminate if they aren’t generating positive results (as opposed to traditional marketing like billboards and print ads). Last week, we outlined the “Do’s” of influencer marketing with tips to consider as you are creating an influencer marketing campaign.

6 types of content your readers hate


Unfortunately, it’s easy to take advantage of an inappropriate hashtag because you don’t know its origins or to accidentally use insulting imagery in an advertisement. While they generate clicks on their content, they also have turned off potential readers.

McDonald’s Tasty Influencer Marketing


In the article, Karin says, “The [influencer] campaign itself sought to portray the brand in a positive light, specifically aimed at a younger audience [millennials and generation z]. With Brickfish’s social listening platform, Nuvi, brands create monitors that scour the internet for every use of the keywords or hashtags to track. McDonald’s is serving up tasty content with influencer marketing.

Brickfish Announces Real-Time Social Listening Event – SocialPulse


Brickfish will live-stream on their website the social conversations that are happening around the advertisers, influencers, keywords, hashtags, teams, and of course – the game. Blog Brickfish Event Social Media Sponsorships branding Conversation digital engagement Facebook football influencer marketing instagram marketing media millennials social social listening social media tips social pulse sponsorship technology trending trends twitter user generated content

The Do’s of Influencer Marketing


Stipulations include payment, deadlines, platforms, number of posts, and trackable details such as UTM links, promo codes, and hashtags. Blog Sponsorships branding collaboration content content creation content strategy Creative digital influencers instagram marketing media Snapchat social Social Media social media apps social media marketing social storytelling sponsorship trends twitter user generated content YouTube

8 Unconventional Marketing Tactics Every CMO Should Take Advantage Of

Modern Marketing

You can also make use of content that others have produced, such as your users, brand advocates, and social media followers. There are many ways to collect user-generated content, including but not limited to: Hold a contest for user-generated content.

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5 Insightful Instagram Stats That You Should Know

Sprout Social

With more than 500 million active users , Instagram has quickly followed the footsteps of its parent company, Facebook. 7 out of 10 Hashtags on Instagram Are Branded. Could you imagine the state of social media marketing without hashtags? hashtags per brand post.

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Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

So, after reviewing various mobile technologies they decided to partner Smartsy to incorporate Visual Recognition and User Generate Content into their branding and collateral to help make them more interactive and actionable.

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What Customers Expect with Cross-Channel Marketing

Modern Marketing

Ask your customers what they mean by authentic marketing, and they’ll likely tell you that it is content created by people like them — in other words, user-generated content. Cross-channel marketing may be a buzzword, but it’s always been a best practice.

4 Tips for Engaging Instagram Content [Examples]

Content Marketing Institute

Even mobile ads are disliked by 70% of users. Leverage user-generated content. One of the best ways to achieve maximum reach and engagement is creating content that encourages your viewers to create their user-generated posts featuring your product or message.