Social media strategy leaders: Sarah Nilson
MARCH 27, 2017
While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.).
The secret to Mastodon’s success is mastering the hyperlocal
APRIL 11, 2017
Maybe you should install Mastodon , the latest-and-greatest Twitter-killer , onto your own server and launch your very own community in support of your own personal community of interest or of action. The social network that is both the Twitter-killer and never going to work.
The best automagical Twitter following tools for your business
AUGUST 18, 2015
Now, we’re on to automating Twitter following, following-back, and unfollowing. Before ManageFlitter offered its Remote Management tool and after Twitter shut the door on doing everything with one click, SocialOomph as my go-to when it came to following, following back, and.
Organic vs paid social media: 12 myths vs realities
FEBRUARY 27, 2017
Hashtags, for example, are equally appropriate for organic and paid social media messaging.
If you post it will they come?
JULY 19, 2016
across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week).
Social media employee advocacy is the heartbeat of your company
APRIL 17, 2017
Here’s a public Twitter list that highlights everyone on the Buffer team: CoSchedule recently popped on my social media radar when I was searching for an editorial calendar to keep me consistent with my blogging schedule. Employee advocacy is the heartbeat of your company.
10 most inspiring digital marketing stories of 2016
FEBRUARY 3, 2017
Meanwhile, the company continues to push out short, inspiring messages via the hashtag #LikeAGirl. The company let customers request delivery of their favorite pizza by tweeting to the @Dominos Twitter account , or by using the hashtag #EasyOrder.
Tools I use to amplify social campaigns
JUNE 30, 2015
When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+.
IF you haven’t THEN you should use IFTTT for social
JULY 7, 2015
Save keywords searches to a twitter list. Automatically add people who have mentioned you to a Twitter list. Build a Twitter List from a specific #hashtag. Adds Instagram users who have posted from a specific geolocation to a Twitter list.
3 Top Social Automation Tools
OCTOBER 7, 2014
Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. Back before Twitter became fascistic when it came to automation tools such as auto follow back and so forth, SocialOomph was really something spectacular.
Janet Thaeler & Maryanne Conlin on Influencer Marketing
AUGUST 2, 2016
He had a central website, of course, but it’s only a hub for his massively successful YouTube channel , his Twitter following , his Facebook posse , and his fans on Insta ! Blog2Social connects to Facebook, Twitter, Google+, LinkedIn, Xing, Tumblr, Storify, Pinterest, Flickr and Diigo.
You must live tweet live events
APRIL 29, 2014
Make sure people understand constraint, what you’d like, filters, cropping, titling, descriptions, tagging, hashtagging, @-inclusions, profile-tagging, checking-in, and all the yummy stuff that make these things cool.
Use Instagram as the starting point to promote your business online
FEBRUARY 2, 2016
As Social Media Chair, it was my job to care about hashtags and and all that; however, just getting the entire staff, board, and team snapping with their own phones, using their dedicated Instagram apps, and capturing their own moments.
Launching your social campaign with guns blazing!
APRIL 26, 2016
Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k Share on Twitter. Share Photo on Twitter. Retweet Twitter.
Make the most of your social media fans
JUNE 27, 2016
Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. According to Ajay Gupta, CEO, the best results can be produced for the “big three” networks, Twitter, Facebook, and LinkedIn.
Mizuno running long tail outreach marketing case study
SEPTEMBER 23, 2014
In addition, I shoe-horned a “Share This” button bar into the top of the SMNR so that anyone who comes and who isn’t prepared, ready, or interested in writing a whole post on their blog can just share it easily to their Twitter, Facebook, Pinterest, Google+, or Tumblr account.
How to Build Your Influencers in Social Media
OCTOBER 14, 2014
You probably already have a publicist and an agent and folks are falling all over themselves help you monetize your millions of followers on Twitter. So hashtag #lame. you’ll need to be in more places than just Twitter.
15 B2B case studies show how content marketing drives ROI
FEBRUARY 23, 2015
Its presence on each network is tailored to that platform, so for example on LinkedIn, it promotes job vacancies and publishes articles about the work culture within the business, while on Instagram it encourages followers to post photos of its ships using the hashtag #Maersk.
Are you a social media forager?
JUNE 18, 2013
Foragers rarely hijack hashtags or trend-surf — those things are just not done. When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. And you surely won’t starve foraging.
25 social media listening aids to increase your hearing
APRIL 21, 2014
Addictomatic : Focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc. You can search through a tweet archive for URLs sent via Twitter, including results for full URL links, shortened URLs, and URLs without the “www” prefix.
How to use influencer marketing to promote your book
APRIL 28, 2015
So, register now and I’ll see you online — the hashtag for today is #OutreachMarketing. Social media goes beyond blogs, Facebook, and Twitter – don’t ignore message boards and specialty sites.
Are you a social media marketing trapper?
JUNE 25, 2013
They do things such as mis-tagging their social content via mis-categorization or by using hashtags or keywords that are much more popular and timely than they are accurate.
Reputation management is not pig lipstick
SEPTEMBER 24, 2013
If you want to fix your online reputation, you’ll need to write checks to both Reputation.com as well as get your own house in order.
SocialOomph offers essential Twitter tools
JANUARY 8, 2013
Twitter Keyword and Hashtag Auto-Follow. I like to follow folks who use the sort of language that I consider interesting or industry-specific, including keyword, keyword-phrases, and #hashtags. Twitter is funny. How to Find Your People on Twitter (slideshare.net).
When I cross-post I do it mostly by hand (you should too)
JANUARY 15, 2013
And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. or Twitter shortened URL.
Your keywords suck and are outdated
OCTOBER 2, 2012
Internet Marketing Paid Search Public Relations Search Marketing Social Media Marketing AdWords Facebook Google Google AdWords Online Reputation Management orm Search engine optimization twitter Web search engine WebsiteYou probably built your website years ago by now.
A good reputation online is an essential marketing strategy
OCTOBER 30, 2012
The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog.
Google has carnal knowledge of social
JUNE 23, 2015
Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet.
Task management is time management: 3 tools that work
APRIL 29, 2015
You’ve got your Twitter profile. You can also set up streams for different criteria, such as any mentions of your brand or updates using a particular hashtag. Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us.
Adventures in Frictionless Sharing
JUNE 19, 2012
The framework that Facebook, digg, reddit, StumbleUpon , and Twitter is based upon, requiring liking, digging, redditing, thumbs-upping, or retweeting, demands way too much commitment from the casual visitor on a daily basis.
Business tweeting is a life-sentence
SEPTEMBER 25, 2012
Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. Your Twitter Timeline Probably (thoughtcatalog.com). 14 Twitter Feeds Startups/Founders Should Follow (grasshopper.com).
Why you too should be social media slutty
MAY 15, 2012
And, whenever I have been given the opportunity to share to my Facebook or Twitter steam, I say YES. What’s more, Facebook and Twitter are not the only games in town. Photo credit: Christopher S.
Digital Marketing on a Vine–Twitter’s New Video Venue
FEBRUARY 21, 2013
Twitter’s new Vine has some social media and marketing experts tumbling with excitement. Welcome to Twitter’s visual challenge. Twitter acted quickly, blocking the #porn hashtag and raising the minimum age to 17. Unlike Twitter, Vine videos aren’t accessible from its website, though several websites that aggregate them have already appeared. Vine does offer the capability to share videos to Facebook and Twitter and to embed them on a blog or website.
Eight media relations tips most PR pros totally miss
MARCH 3, 2016
Why not give me a short link and a suggested tweet with hashtags? Businesses are understandably reluctant to discuss bad news, but clamming up simply leaves it to analysts, competitors, and Twitter ranters to fill the commentary gap.
Justine Sacco’s (and IAC’s) Social Media mistake
DECEMBER 24, 2013
Some of you will be offline and away from your Twitter account for stretches of time between now and 2014. Add to all of this Twitter, Facebook, blogs, and a slow news day. While Facebook and Pinterest are like pet cats and Google+ is like a pet turtle, Twitter is like owning a pet dog.
Google Plus was born prematurely and you should take advantage
NOVEMBER 1, 2011
There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates.
5 Ways to Get the Most From Google+ Communities
MAY 27, 2013
It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. Hashtags work on Google+, too! The network is even moving towards automatically generating hashtags for posts, based on the content of the link or event attached.