How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer

Every person who signed up to the mailing list received an entry to the sweepstakes, then, for additional entries, they were encouraged to post their own ‘veggie-centric’ meals on Instagram, tagging Tommy’s and #ThinkVeggiesFirst in the photo.

How to Create a Hashtag Just for Your Business

Sprout Social

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. When you create a hashtag, you give users a new way to get in touch with your business on social. Reasons to Create a Hashtag. When to Use Hashtags.

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity

Use Relevant Hashtags. On Instagram, hashtags act as keywords which help users find the content and brands they are looking for. Hashtags allow your Instagram posts to be seen by more people and to gain new followers and potential customers. Guest post by Jill Phillips.

What Makes a Tweet Engaging? [CHART]

Modern Marketing

I then sliced to data with the following information: Is there a hashtag? The tweet rundown: Hashtags. Leading tweets contained hashtags about 2/3rds of the time. For laggards this figure was almost entirely flipped, as they contain hashtags about 39% of the time.

How to Use LinkedIn as a Brand Publishing Platform

Content Marketing Institute

Add hashtags for discoverability. Recently, LinkedIn started auto-suggesting hashtags when you post a status update. Just as on other social networks, hashtags aid in discoverability. Look at some of those hashtag communities.”.

Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

Tagging the originator of an image doesn’t give the poster a legal license to reuse content. Tagging the originator of an image doesn’t mean you have the legal license to reuse the content. But brands need to be careful in assuming the presence of a hashtag equates to permission.

The History of Spam in Marketing

Act-On

Using hashtags and tagging to promote your clients, partnerships, employees, and others online. Tagging other accounts on messages that promote your business or products, simply to try to garner attention. “Two years from now, spam will be solved” – Bill Gates, 2004.

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6 Common Content Curation Mistakes (and How to Correct Them)

Modern B2B Marketing

6) Tagging Mistake: Your Forgot to Tag. How to Correct : Give the author and site a shout-out in the post by tagging them. On Twitter, tagging also includes the use of hashtags: add 1-2 hashtags related to the topic (e.g.

Instagram Growth Hacks 2018: Build Your Brand Organically

Ladder.io

Once you start tagging products (it’s just like tagging a person), you can put a Shop tab on your profile. Brand-relevant hashtags. Look Up and Use Relevant Hashtags. For a greater organic reach, you should use relevant hashtags in each of your Instagram posts.

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Don’t overuse hashtags: Using hashtags on Twitter can help boost reach and engagement on the platform. In fact, Tweets with hashtags get two times more engagement than tweets without. But, overusing hashtags can be overwhelming and impact readability.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity

The “coolest newest thing” you can do is to implement schema tags, e.g. tagging your contact page for local SEO. The ideal tweet structure: headline, link, no more than three hashtags. End with a hashtag, but don’t start with one.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). Instead you can tag someone in the photo and free up space for more words, hashtags and links.”

You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes

EMagine B2B Blog

2 LinkedIn Hashtags. Once upon a time LinkedIn did have hashtag functionality, but not anymore. 3 Hashtag Overload. You didn’t think I would just have one hashtag pet peeve did you? Please stop using more than three hashtags per tweet or one per Facebook/Google+ post.

How to Leverage New Technology in B2B Marketing

KoMarketing Associates

These could include: Mentions of your company name with a hashtag. He uses the hashtag #semrush instead of tagging the username @semrush. One exciting thing about digital marketing is that it is always changing.

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5 Easy Instagram Growth Hacks for Beginners

Altitude Branding

Location Tagging. Let Hashtags Work Their Magic. Certain people underrate the value of hashtags even though they contribute ongoing content to Instagram. If you post your image on Instagram with hashtags, it will become viral in a couple of seconds.

21 Fantastic Facebook Marketing Guides

Webbiquity

Facebook Finally Gets Hashtags: 10 Smart Ways to Help B2B Marketers by Inbound Visibility. Many (most?) marketers have a love-hate relationship with Facebook.

How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

Tweeted these mentions the last Thursday of every month using the brand hashtag and tagging the article authors (and other tools included in those articles alongside our brand). Excludes tweets tagging me (I have a separate column for monitoring those.).

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The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images.

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How to Stretch a Super Bowl Marketing Strategy Into a Season-Long Campaign

Content Standard

But the TV ad is also supported by digital campaigns designed to drive social media engagement, including the use of a branded hashtag to build awareness of the contest and how to participate, according to Media Post.

Are you a social media marketing trapper?

Biznology

They do things such as mis-tagging their social content via mis-categorization or by using hashtags or keywords that are much more popular and timely than they are accurate.

23 Outstanding Social Media Marketing Guides

Webbiquity

It helpfully lays out the key components of the social marketing process, from developing and sharing content through tagging, measuring, and showing personality: “people like interacting with people.

100 Things You Are Doing Wrong on Social Media

Modern Marketing

You are not using hashtags in your tweets. You are not tagging industry influencers in Twitter images. You are not using two or three hashtags on your Instagram photos to get your images in front of your audience. You are tweeting press releases.

7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work

Hubspot

4) Tagging Irrelevant People in Your Photos. Unless you are tagging someone in your photo that is actually in the photo, stay away. 5) Tagging Other Brands. 7) Hashtagging Everything. Back when Facebook first launched hashtags , people were pumped.

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Cards That Always Win in Content Marketing (That You Have No Business Playing)

Content Standard

Social posts promotion of both written and visual pieces published in current and past issues, tagging artists whenever possible in hopes they’ll share to their respective audiences. Hashtag Campaigns Gone Wrong. But hashtags can burn you in plenty of other ways.

The complete guide to social media and the beauty industry

Sprout Social

Through hashtags, such companies can create a powerful army of brand advocates to shout them out time and time again. In short, hashtags and UGC are crucial to creating a much-needed sense of advocacy and community. Tactical tagging.

5 Actually Free Tools to Help You Curate Content Like a Pro

SnapApp

The handy browser extension complete with a tagging feature also means that your content can be organized on the go without even navigating away from the article you’re reading.

5 Actually Free Tools to Help You Curate Content Like a Pro

SnapApp

The handy browser extension complete with a tagging feature also means that your content can be organized on the go without even navigating away from the article you’re reading.

How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)

Hubspot

Use hashtags and geotags. Use Hashtags and Geotags. Hashtags make your content more discoverable, so they're necessary for growing your following. You can use up to 30 hashtags per post, but TrackMaven found nine to be the optimal number for boosting engagement.

How to use Twitter effectively & grow your brand

Sprout Social

Scheduling tweets and making sure that you use a couple of hashtags with every post doesn’t mean that you’re a master of Twitter. Understand how to use #hashtags. Twitter is the birthplace of the all-important social media hashtag. Hashtags group your content into categories and make your brand easier to find online. Twitter’s research discovered that tweets with hashtags improve engagement by 50% for brands. Don’t use spaces in hashtags.

10 Publishers Killing It on Instagram

Hubspot

Pizza Today uses location tagging to enhance their promotion of pizza parlors—a big bonus for such a neighborhood-oriented industry. Businesses familiar Twitter best practices may hold on to the bias against using more than a couple of hashtags per post.

8 ways to effectively extend your Instagram reach

Sprout Social

There’s also the fact that optimization varies from platform to platform when it comes descriptions and hashtags. Experiment with evergreen and trending hashtags. Having an explicit Instagram hashtag strategy is obviously a must-do for greater reach. Hashtags essentially make your posts searchable, which is why it makes sense to experiment with different combinations of hashtags versus relying on the same ones over and over.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

The company also uses branded hashtags like #HootsuiteLife as an essential element of their Instagram strategy, which is useful to organize and categorize images and videos. They even take this a step further by giving photo credit and tagging the employees present in each picture.

Truth in Advertising Takes on the Kardashians

Contently

The hashtag #ad is most commonly used, though the agency also recommends terminology like “Paid” and “Advertising.” ” According to the FTC, simply tagging the brand is not enough, since the audience may not understand that there was a commercial transaction.

How Did Twitter Lose Control of Its Own Language?

Content Standard

Despite what you might have heard, Twitter didn’t invent hashtags. But that’s of little importance to most of its users, who were introduced to hashtags through Twitter’s unique language. The same goes for tagging, which Facebook built into its platform.

10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter found that Tweets without a hashtag or mention generate 23% more clicks. The educated theory behind this case study is that both hashtags and mentions are clickable, so they may steal some clicks that could go to your link.

10 Facebook Posting Tips to Improve Your Brand Awareness

Sprout Social

If you’re integrating it into your Facebook strategy, tagging the original poster in your re-post is a digital kudos. It might seem that way on the surface, but tagging is a very smart strategy for Facebook marketers and here’s why: reach and engagement.

The Ultimate Guide to Social Media Marketing Campaigns

Hubspot

You can also use specific hashtags and provide followers with incentives for sharing your content and tagging their friends. Coca-Cola also promoted a hashtag, #shareacoke, so social media users can share their pictures and videos with friends and followers.

Why Your B2B Can’t Ignore Google+ Any Longer

EMagine B2B Blog

The type of content you post on Google+ and the amount of posting is in line with typical Facebook strategies, however Google+ utilizes profile tagging and hashtags much more. Google+ is one of the most under utilized social media networks in the B2B space.

Social media for franchise businesses

Sprout Social

This is when it’s important to monitor not only your hashtags, but also brand keywords that your followers are using. Use neighborhood hashtags instead of city hashtags to feature your specific branch if there are multiple branches in your city. If your franchise is nation-wide and limited to one per city, stand out in your city by using it in the hashtags instead. Gathering specific info like top hashtags and special offers will help pinpoint a local strategy.

You must live tweet live events

Biznology

Make sure people understand constraint, what you’d like, filters, cropping, titling, descriptions, tagging, hashtagging, @-inclusions, profile-tagging, checking-in, and all the yummy stuff that make these things cool.