How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer

Every person who signed up to the mailing list received an entry to the sweepstakes, then, for additional entries, they were encouraged to post their own ‘veggie-centric’ meals on Instagram, tagging Tommy’s and #ThinkVeggiesFirst in the photo.

How to Create a Hashtag Just for Your Business

Sprout Social

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. When you create a hashtag, you give users a new way to get in touch with your business on social. Reasons to Create a Hashtag. When to Use Hashtags.

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity

Use Relevant Hashtags. On Instagram, hashtags act as keywords which help users find the content and brands they are looking for. Hashtags allow your Instagram posts to be seen by more people and to gain new followers and potential customers. Guest post by Jill Phillips.

What Makes a Tweet Engaging? [CHART]

Modern Marketing

I then sliced to data with the following information: Is there a hashtag? The tweet rundown: Hashtags. Leading tweets contained hashtags about 2/3rds of the time. For laggards this figure was almost entirely flipped, as they contain hashtags about 39% of the time.

How to Grow Your Social Media Following in a B2B World

Golden Spiral

Use Hashtags. Hashtags make it possible for you to reach new people completely free by sharing content in streams that already interest them. growyourfollowers Hashtags began on Twitter but have found their way in different applications on Instagram, LinkedIn, and many other platforms.

How to Use LinkedIn as a Brand Publishing Platform

Content Marketing Institute

Add hashtags for discoverability. Recently, LinkedIn started auto-suggesting hashtags when you post a status update. Just as on other social networks, hashtags aid in discoverability. Look at some of those hashtag communities.”.

5 Types of Social Media Content that Drives B2B Results

KoMarketing Associates

Best practice for sharing third-party social media content includes creating a list of top publications to monitor for relevant content , and sharing these articles by tagging the publications and authors.

How to Develop a Brand Voice You Can Live With

Act-On

This geo-tagging which is usually embedded in photographs and other user-generated content uploaded to social networks, combined with keyword and hashtag searches, permit tracking social activity within a “tile” or radius, or sometimes along a vector, of interest.”.

Social Media Etiquette for Business Owners: 25 Do’s & Don’ts

Outbound Engine

DON’T: #Abuse #Hashtags. Adding appropriate hashtags connects your post to all other posts on that topic and with that hashtag. into a hashtag. When used correctly, hashtags will increase your online visibility and followers. DO: Think Before Tagging.

6 Common Content Curation Mistakes (and How to Correct Them)

Modern B2B Marketing

6) Tagging Mistake: Your Forgot to Tag. How to Correct : Give the author and site a shout-out in the post by tagging them. On Twitter, tagging also includes the use of hashtags: add 1-2 hashtags related to the topic (e.g.

The History of Spam in Marketing

Act-On

Using hashtags and tagging to promote your clients, partnerships, employees, and others online. Tagging other accounts on messages that promote your business or products, simply to try to garner attention. “Two years from now, spam will be solved” – Bill Gates, 2004.

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The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Don’t overuse hashtags: Using hashtags on Twitter can help boost reach and engagement on the platform. In fact, Tweets with hashtags get two times more engagement than tweets without. But, overusing hashtags can be overwhelming and impact readability.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). Instead you can tag someone in the photo and free up space for more words, hashtags and links.”

You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes

EMagine B2B Blog

2 LinkedIn Hashtags. Once upon a time LinkedIn did have hashtag functionality, but not anymore. 3 Hashtag Overload. You didn’t think I would just have one hashtag pet peeve did you? Please stop using more than three hashtags per tweet or one per Facebook/Google+ post.

Instagram Growth Hacks 2018: Build Your Brand Organically

Ladder.io

Once you start tagging products (it’s just like tagging a person), you can put a Shop tab on your profile. Brand-relevant hashtags. Look Up and Use Relevant Hashtags. For a greater organic reach, you should use relevant hashtags in each of your Instagram posts.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity

The “coolest newest thing” you can do is to implement schema tags, e.g. tagging your contact page for local SEO. The ideal tweet structure: headline, link, no more than three hashtags. End with a hashtag, but don’t start with one.

10 Sprout features you might not know about

Sprout Social

On Instagram, you may want to add your hashtags, but on Facebook and Twitter, you may want to include links to your website. You can create your post for Instagram with hashtags, then click Schedule + Duplicate to see the post automatically reopen in your Compose window with any text and attachments. While followers tagging their friends in a comment boost your brand’s visibility , these comments can crowd your Inbox.

How to Leverage New Technology in B2B Marketing

KoMarketing Associates

These could include: Mentions of your company name with a hashtag. He uses the hashtag #semrush instead of tagging the username @semrush. One exciting thing about digital marketing is that it is always changing.

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21 Fantastic Facebook Marketing Guides

Webbiquity

Facebook Finally Gets Hashtags: 10 Smart Ways to Help B2B Marketers by Inbound Visibility. Many (most?) marketers have a love-hate relationship with Facebook.

5 Easy Instagram Growth Hacks for Beginners

Altitude Branding

Location Tagging. Let Hashtags Work Their Magic. Certain people underrate the value of hashtags even though they contribute ongoing content to Instagram. If you post your image on Instagram with hashtags, it will become viral in a couple of seconds.

How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

Tweeted these mentions the last Thursday of every month using the brand hashtag and tagging the article authors (and other tools included in those articles alongside our brand). Excludes tweets tagging me (I have a separate column for monitoring those.).

FAQ 102

Are you a social media marketing trapper?

Biznology

They do things such as mis-tagging their social content via mis-categorization or by using hashtags or keywords that are much more popular and timely than they are accurate.

23 Outstanding Social Media Marketing Guides

Webbiquity

It helpfully lays out the key components of the social marketing process, from developing and sharing content through tagging, measuring, and showing personality: “people like interacting with people.

100 Things You Are Doing Wrong on Social Media

Modern Marketing

You are not using hashtags in your tweets. You are not tagging industry influencers in Twitter images. You are not using two or three hashtags on your Instagram photos to get your images in front of your audience. You are tweeting press releases.

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images.

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7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work

Hubspot

4) Tagging Irrelevant People in Your Photos. Unless you are tagging someone in your photo that is actually in the photo, stay away. 5) Tagging Other Brands. 7) Hashtagging Everything. Back when Facebook first launched hashtags , people were pumped.

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The complete guide to social media and the beauty industry

Sprout Social

Through hashtags, such companies can create a powerful army of brand advocates to shout them out time and time again. In short, hashtags and UGC are crucial to creating a much-needed sense of advocacy and community. Tactical tagging.

How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)

Hubspot

Use hashtags and geotags. Use Hashtags and Geotags. Hashtags make your content more discoverable, so they're necessary for growing your following. You can use up to 30 hashtags per post, but TrackMaven found nine to be the optimal number for boosting engagement.

5 Actually Free Tools to Help You Curate Content Like a Pro

SnapApp

The handy browser extension complete with a tagging feature also means that your content can be organized on the go without even navigating away from the article you’re reading.

5 Actually Free Tools to Help You Curate Content Like a Pro

SnapApp

The handy browser extension complete with a tagging feature also means that your content can be organized on the go without even navigating away from the article you’re reading.

How to use Twitter effectively & grow your brand

Sprout Social

Scheduling tweets and making sure that you use a couple of hashtags with every post doesn’t mean that you’re a master of Twitter. Understand how to use #hashtags. Twitter is the birthplace of the all-important social media hashtag. Hashtags group your content into categories and make your brand easier to find online. Twitter’s research discovered that tweets with hashtags improve engagement by 50% for brands. Don’t use spaces in hashtags.

10 Publishers Killing It on Instagram

Hubspot

Pizza Today uses location tagging to enhance their promotion of pizza parlors—a big bonus for such a neighborhood-oriented industry. Businesses familiar Twitter best practices may hold on to the bias against using more than a couple of hashtags per post.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

The company also uses branded hashtags like #HootsuiteLife as an essential element of their Instagram strategy, which is useful to organize and categorize images and videos. They even take this a step further by giving photo credit and tagging the employees present in each picture.

8 ways to effectively extend your Instagram reach

Sprout Social

There’s also the fact that optimization varies from platform to platform when it comes descriptions and hashtags. Experiment with evergreen and trending hashtags. Having an explicit Instagram hashtag strategy is obviously a must-do for greater reach. Hashtags essentially make your posts searchable, which is why it makes sense to experiment with different combinations of hashtags versus relying on the same ones over and over.

10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter found that Tweets without a hashtag or mention generate 23% more clicks. The educated theory behind this case study is that both hashtags and mentions are clickable, so they may steal some clicks that could go to your link.

Truth in Advertising Takes on the Kardashians

Contently

The hashtag #ad is most commonly used, though the agency also recommends terminology like “Paid” and “Advertising.” ” According to the FTC, simply tagging the brand is not enough, since the audience may not understand that there was a commercial transaction.

10 Facebook Posting Tips to Improve Your Brand Awareness

Sprout Social

If you’re integrating it into your Facebook strategy, tagging the original poster in your re-post is a digital kudos. It might seem that way on the surface, but tagging is a very smart strategy for Facebook marketers and here’s why: reach and engagement.

The Ultimate Guide to Social Media Marketing Campaigns

Hubspot

You can also use specific hashtags and provide followers with incentives for sharing your content and tagging their friends. Coca-Cola also promoted a hashtag, #shareacoke, so social media users can share their pictures and videos with friends and followers.

How to Use Social Listening to Find Qualified Sales Leads

Sprout Social

Sprout allows you to save specific search terms and hashtags, and track them over time. Lastly, you have the option to create reports to see trends in the topics and hashtags you’re tracking. We mentioned that message tagging is unbelievably valuable, and here’s why.

11 Features to Bring Salesforce Chatter to Life

Modern Marketing

Use @ replies, hashtags and Like. Tagging ’ a post adds it to a special news feed, and ‘ liking ’ a post indicates that you support the person or idea. by Andrew Sinclair | Tweet this. Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At its core, Chatter is about creating news feeds from people and recording updates. These news feeds let users stay informed, collaborate, and act on real time information.