Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Creating video content isn’t a novel concept.

B2B Marketing 113

B2B Marketing B2B Enterprise Management Paid Search Agency 113

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Get 10 tips for creating more engaging videos.

Social Media 104

Social Media Video Marketing Media Tips 104

Bluetext

MARCH 19, 2024

TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities. Experiment with creative storytelling formats, catchy music, and engaging visual effects to resonate with the platform’s youthful audience.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. The content could be in the form of photos or videos. Apple Hashtag in Its Instagram Bio.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

SocialPilot

FEBRUARY 11, 2024

Seek out influencers utilizing specific hashtags related to [specific campaign or product], indicating campaign relevance. Need some fresh, viral ideas that’ll light up our feed. Storytelling + product reviews = engaging content. Videos, pics, or blogs: What’s the secret sauce for [niche market] content that converts?

Sales Management 90

Sales Management ROI Planning Work Management 90

Sprout Social

FEBRUARY 15, 2023

Some brands are leading the charge by creating initiatives and campaigns centered around content creation, storytelling and featuring Black talent. They asked creators to make videos that spotlight their favorite Black-owned businesses or share their stories as entrepreneurs. On TikTok, the hashtag now has over 97.2

Brand Identity 98

Brand Identity Branding Budget Programs Communities 98

Martech Advisor

AUGUST 16, 2019

The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. The hashtag #PepsiMoreThanOK (engagement: 465.1K) took off at once. If your campaign goes viral, the results could be priceless. Following the commercial featuring Steve Carrell, Cardi B.,

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Sprout Social

APRIL 4, 2023

Types of ephemeral content on social media Let’s briefly look at the different kinds of ephemeral content available on social media platforms: Instagram stories Instagram Stories are photos or videos that have a lifespan of 24 hours. TikTok stories TikTok stories , also known as TikTok moments, are videos that stay on your feed for 24 hours.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

Content Standard

MAY 15, 2019

Given the unique economic factors at play, it helps to look at nonprofit content marketing examples from organizations with a proven ability for engaging current and prospective donors through a multi-faceted approach to storytelling and donor activation. Story-Centric Email Campaigns.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Sprout Social

OCTOBER 23, 2019

The last thing you want is to go viral as a brand that is rude to their customers on social media. Through compelling storytelling, such as striking imagery like that used in the post below, Nike uses its voice to share inspiration with its audience daily. Everyone can see how you interact with potential customers.

Loyalty 88

Loyalty Ad Building Brand Identity Branding 88

SnapApp

JANUARY 15, 2015

Using SnapApp, the team was able to design a user-generated video contest targeted towards engineers, marketers, and hobbyists designing electronic products. Atmel used Twitter hashtags to help their audience connect to new entries (#SimplyAVR and #8bitideas). The Contest.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Outbrain

MAY 9, 2021

Or a customer watches a behind-the-scenes video about how a product is made on a company’s social page. Capture hearts and minds with video. Video is hands down one of the most powerful marketing tools available. The trick to creating great engagement is great video storytelling. Video storytelling.

Marketing Strategy 49

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 49

LeadSquared

FEBRUARY 10, 2016

Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. It doesn’t necessarily has to go viral. There are tools to create videos , tools to create Quizzes (Typeform, Qzzr, Articulate), Surveys (SurveyMonkey) and whatnot. Any YouTube hacks for video marketing?

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Hubspot

AUGUST 20, 2018

Anger and passion make us stubborn … and stubbornness leads to viral content and loyal followers. Think about that Facebook video about a local tragedy or political issue that has tons of likes and thousands more comments. Storytelling is a surefire way to connect with your audience. Emotional Marketing Strategies. Tell a Story.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

SEPTEMBER 12, 2019

While these ads are almost always high-quality and require a big budget, they still use basic marketing tactics, such as storytelling and playing on human emotions, to successfully boost brand awareness. I've also included a few takeaways that video marketers can learn from each. 4 Outstanding Commercial Nominees of 2019.

Video Marketing 72

Video Marketing Paid Search Agency Marketing & Strategy Amazon 72

Valasys

SEPTEMBER 10, 2019

Mapping influencer databases such as the social channels they are active on, their geographies, the topics of their interests, the hashtags used by them, their media coverages & the non-social platforms they engage with such as e-books, podcasts, etc. Case studies can be published in numerous formats including videos & texts.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Convince & Convert

NOVEMBER 10, 2014

They planned to create a video portraying a true story that captured the raw experience of motherhood. This video was to be paired with native and word of mouth advertising techniques that would serve as the backbone of the campaign. You definitely want to check out the video here. Locating the Perfect Real Stories.

Case Study 151

Case Study Case Studies Storytelling Studies 151

Spiralytics

AUGUST 3, 2023

Well, the best solution is to reach out and touch target audiences with compelling storytelling. For example, you can post a behind-the-scenes video that highlights your company culture. It immerses readers into the ethereal world of ballet with essays, still images, and short-format videos. So, what is a marketer to do?

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

ClearVoice

NOVEMBER 23, 2021

Marketers who are paying attention know the world of social media content development is shifting underneath our feet (yeah, again) thanks to the explosion of short-form, multi-frame videos. 9 short-form video tips that’ll make your brand messages sing. Text can serve a few different purposes for your short-form videos.

Video Marketing 102

Video Marketing Multi-Channel Social Media Viral Marketing 102

Content Standard

APRIL 19, 2024

YouTube YouTube is a video-only platform and the second-most visited website globally, after Google, which translates to a huge potential audience for your brand. However, it’s important to note that at this stage, video is going to be a crucial part of any social media strategy. What’s so great about video?

Paid Content 92

Paid Content Social Media Advertising Channels Brand Identity 92

Single Grain

NOVEMBER 29, 2023

TikTok’s hallmark is its short-form video content, typically ranging from 15-60 seconds, and its algorithmic feed that keeps users engaged with a steady stream of entertaining and relatable content. Even newcomers can go viral if their content resonates with their targeted TikTok community. million videos.

Social Media 52

Social Media Media Marketing & Strategy Business 52

Hubspot

MAY 29, 2015

video series follows Dickson as he tests the power of his product by blending everything from glows sticks to Justin Bieber CDs. Virality isn’t born, it’s made. From Beyoncé music videos to the next iteration of the McDonald's menu , the almighty leafy green has seemingly infiltrated all corners of society. The Will it Blend?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Magisto

DECEMBER 13, 2019

Some say that the feed is dead, that the future is all about stories, that you should post only videos in your feed, and more interactive content in your stories. This is where you see the pictures, videos, carousels of the people, and hashtags that you follow. Or is it the other way around? What Is an Instagram Story?

Brand Identity 59

Brand Identity Branding Verticals Ad Building 59

Sprout Social

DECEMBER 8, 2022

TikTok, Reels, Stories, livestreams—there’s a reason why video content is everywhere. Up to 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. Video is just downright popular; 66% of consumers say short-form video is the most engaging type of content. Video listicles.

Social Media 126

Social Media Video Marketing Top of Funnel Media 126

Martech Advisor

JANUARY 16, 2020

The campaign messaging should ideally consist of the campaign name, headline, slogan, and hashtag. While it’s a challenge to make something go viral, using storytelling techniques that encourage audience participation can definitely drive engagement. Display ads. Social media ads. Over-the-top (OTT) ads.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Hubspot

MARCH 16, 2023

In the video below Smith and Thickett demonstrate how short the about preview is and why it’s important. In the video below, Thickett and Smith continue to discuss the about section. Video: [link] ] 11. For more LinkedIn hacks on setting up the perfect profile , watch the video below. Make use of video.

Linkedin 83

Linkedin Ideal Customer Profiles Banners Profiling 83

Marketing Insider Group

MARCH 11, 2015

Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. The Storyteller. Visual content, verbal content, video content. Mangiaforte. The Visual Artist. via wikiart.org.

Creativity 100

Creativity Content Marketing Planning Advertising Agencies 100

Buffer

MAY 13, 2019

The other way to go about distribution is with Viral promotion. They understand their user’s listening behaviors to an incredible degree, and this allows for advertisers to create some really compelling audiences and storytelling. Spotify offers audio, video, and display ads. Playlists themselves are quite shareable as well.

Paid Content 75

Paid Content Brand Identity Branding Mobile Advertising 75

SalesIntel

DECEMBER 19, 2023

The viral nature of social media amplifies your message, creating a ripple effect that extends your brand’s reach far beyond what traditional methods could achieve. This could include industry insights, blog posts, infographics, or videos. Share Relevant and Valuable Content In the realm of social selling, content is king.

Lead Ranking 40

Lead Ranking Ideal Customer Profiles Marketing Management Cold Calling 40

EveryoneSocial

NOVEMBER 23, 2021

Tip: Engage with your current network, follow hashtags of topics that interest you, and engage with people/content you find interesting. You want to find a balance of text, images, GIFs, and videos to post. Along with the above LinkedIn posting tips, also remember to use the art of storytelling in your content.

Linkedin 98

Linkedin Tips Ideal Customer Profiles Profiling 98

Single Grain

FEBRUARY 17, 2020

We’ll examine how storytelling and innovation can help inspire confidence and loyalty from your customers. The idea is to foster awareness of your brand's expertise via well-crafted blog posts, videos, podcasts, infographics, etc. . 1) Wistia Launches a Complete Video Content Studio. of internet users have an ad blocker.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Single Grain

OCTOBER 25, 2022

Imagine if you had one of your own customers create an amazing video about how they used your product and how it helped them achieve their goals. Dive Deeper: 9 Examples of Storytelling Marketing to Inspire Your Next Campaign. made a TikTok video of herself using an eye cream from skincare brand Peter Thomas Roth.

User-Generated Content 94

User-Generated Content Paid Content Generation Marketing & Strategy 94

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. What Is Viral Marketing? B) Buzzworthy.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Sprout Social

MARCH 27, 2023

Components of a social media campaign include: Organic posts Paid promotions Contests and giveaways Branded hashtags User-generated content Creator partnerships Social media campaigns are often part of an omnichannel strategy. Think infographics and how-to videos. The video was also a teaser for Lil Nas X’s new song “STAR WALKIN’.”

Social Media 130

Social Media Paid Content Campaigns Media 130

Single Grain

JANUARY 2, 2024

Since short-form video generates the highest ROI of any social media marketing strategy, you should explore your options for producing videos that highlight what your brand does best. Remember to make the video content you develop centered around helping the viewer who is seeking information. Videos perform well on it.

Social Media 52

Social Media Paid Content Media Youtube 52