Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Knowing some of the common elements of viral videos can help you create more discoverable and engaging content. That’s why we’ve put together some expert tips directly from Sprout Social’s video team to keep in mind. What is a viral video? Start with a brief.

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. And as a result, so has the role of social media managers.

Social Media 90

Social Media Media Content Storytelling 90

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Another factor that contributed to its success was the brevity of the video message. Visual storytelling is strong — use it to educate, entertain, and inspire change.

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

AUGUST 7, 2020

In the last four hours alone, the hashtag #infographic has been used 3,300 times, with monthly totals bouncing up to 342,000. Infographics might not be as sexy as vines or videos, but they are solid, tried-and-true options. While they also excel in the video and social media categories, their infographic game is also on point.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

SocialPilot

JANUARY 21, 2024

The Power of Videos Step aside, static images; make way for dynamic videos! Videos have the power to immerse viewers in an experience, and for hotels, they bring the ambiance, services, and local attractions to life. Post high-quality photos and videos of your rooms, amenities, and unique features.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

ClearVoice

MAY 23, 2022

Your followers are less likely to get distracted by a funny cat video instead of seeing your valuable content. Jon teaches storytelling and content marketing. Try using quote graphics, behind-the-scenes content, long-form content with LinkedIn publishing, slide graphics, interviews, and videos. LinkedIn has so much potential.

Linkedin 98

Linkedin Practices Best Practices Content 98

Content Standard

FEBRUARY 12, 2018

With content existing in so many forms nowadays, these brand marketers are leaning toward event sponsorship that eschews interrupt advertising in favor of brand storytelling opportunities. This movement toward storytelling isn’t purely driven by the increased availability of branded content and owned content channels.

Storytelling 69

Storytelling Brand Identity Branding Paid Search Agency 69

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. The simplest way to ideate a social media campaign is to create weekly theme-based campaigns, where you can introduce a hashtag or theme that is unique to your brand.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Stevens & Tate

JANUARY 27, 2023

5 Storytelling Techniques You Should Use Create Real-Time Content Creating content during the event can be helpful for a number of reasons. Simply have a hashtag available that everyone can use to tag the content they create, such as pictures or videos recorded on their phones.

Paid Search Agency 88

Paid Search Agency Companies Advertising Agencies Storytelling 88

ClearVoice

DECEMBER 2, 2021

Your browser does not support HTML5 video. This content marketing example shows the power of hashtags and social media. Yes, it was ridiculous and yes, it was destructive, but the company has produced 71 YouTube videos with more than a million views, so it did something right. Red Bull’s Extreme Videos.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Creating video content isn’t a novel concept.

B2B Marketing 111

B2B Marketing B2B Enterprise Management Paid Search Agency 111

Bluetext

MARCH 19, 2024

Experiment with creative storytelling formats, catchy music, and engaging visual effects to resonate with the platform’s youthful audience. Instagram Reels for Creative Expression Embrace Instagram Reels as a versatile tool for creative expression and storytelling.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Contently

APRIL 19, 2021

With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? One of my favorite educational TikTokers is Hank Green , also known for his Crash Course YouTube videos that got some of us through school.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Navigate the Channel

DECEMBER 14, 2023

It’s not just about posting cat videos or vacation photos; it’s a powerful tool that, when used strategically, can boost your online presence and revenue. Through well-crafted posts, images, videos, and stories, companies can present their offerings in a compelling and interactive manner.

Social Media 65

Social Media Allocation Social Marketing Media 65

SocialPilot

FEBRUARY 11, 2024

Seek out influencers utilizing specific hashtags related to [specific campaign or product], indicating campaign relevance. Storytelling + product reviews = engaging content. Videos, pics, or blogs: What’s the secret sauce for [niche market] content that converts? Videos, photo dumps, carousels? Let’s fine-tune our game.

Sales Management 90

Sales Management ROI Planning Work Management 90

Vidyard

APRIL 22, 2014

Sometimes a new video comes along and really knocks it out of the park. It’s got a fun story, has you smiling like a goon, and ultimately reminds you that video is very powerful. Not only do you forget your watching a brand video, but you’ll happily sit through ten minutes of one because it’s totally adorable.

Storytelling 51

Storytelling Video Marketing Landing Pages Domain 51

Marketing Insider Group

DECEMBER 19, 2014

Following the success of the site, which is now worth $45 million, he started Wine Library TV , a collection of short videos that features Vaynerchuk tasting and commenting on wines. He boasted 100,000 hits per day, and received hundreds of comments on the videos, which he put out until 2011. VaynerMedia’s Foray Into Micro-Content.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Convince & Convert

OCTOBER 9, 2017

This post from MailChimp’s Instagram account leverages a timely hashtag (#NationalHotdogDay) and brand name to show MailChimp’s quirky side: At the end of the day, people turn to Instagram to be visually surprised and inspired, often scrolling through their feed mindlessly until something catches their eye. People respond to nostalgia.

Brand Identity 158

Brand Identity Branding B2B Work Management 158

ClearVoice

MARCH 7, 2022

But storytelling and digital media are ubiquitous. As a result of the pandemic, people work remotely and you may not even know where the words you read or pictures and videos you see are coming from. An uptick in video usage, which seems to be true worldwide. Storytelling has long played a role in African culture and history.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. For example, this Coca-Cola campaign combines a compelling storytelling technique with generative AI to create an intriguing ad video.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Valasys

MARCH 11, 2024

Video Content Video content’s popularity continues to soar, with consumers engaging more with video than any other content type. Integrating video tours of your products or behind-the-scenes glimpses into your creation process can captivate potential customers’ attention.

Marketing Analytics Tools 40

Marketing Analytics Tools Social Media High Quality Lead SEO 40

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 24 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 36.06

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 98

Convince & Convert

OCTOBER 24, 2013

To bring the campaign to social media, Volkswagen UK introduced the hashtag #woofwagen on Facebook and Twitter to bring dog lovers into the campaign. The campaign has been supplemented with six-second dedicated videos on the Volkswagen UK YouTube account for several of the dogs featured in the TV spots.

Campaigns 152

Campaigns Social Media Storytelling Landing Pages 152

Martech Advisor

AUGUST 16, 2019

The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. The hashtag #PepsiMoreThanOK (engagement: 465.1K) took off at once. Given that video will be 80% of all online content by 2021, marketers need to brush up on their video storytelling capabilities.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Sprout Social

JUNE 7, 2022

Social allows you to lean on more immersive visual storytelling tools, like images, video and audio. Decide on a branded hashtag. Still, if you want a tag you can use across all networks, you’ll need a branded hashtag. A listing day hashtag can make reporting on the success of your IPO communications strategy much easier.

Marketing & Strategy 115

Marketing & Strategy Social Media Work Management Guidelines 115

Valasys

JULY 31, 2023

Next, the automation process involves content creation, where AI-powered tools can generate text, images, videos, and other media elements based on predefined templates and parameters. The tool should be flexible enough to accommodate various content formats, allowing you to create a diverse range of content types, from blog posts to videos.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Navigate the Channel

JULY 21, 2023

While traditional methods still hold their ground, the power of social media marketing, immersive video experiences, and cutting-edge technologies like AR, VR, and AI are reshaping the industry’s future. Encouraging user-generated content through contests or hashtag campaigns can also help generate buzz and engagement around products.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Content Marketing Institute

OCTOBER 5, 2018

Instagram offers abundant opportunities: question, poll, music, location, hashtag, emoji, time, weather, and selfie stickers. You upload a photo or a video for your Instagram story. You can use existing photos or videos or capture new videos or images and pick the music to accompany them. Capture your video or photo.

Forrester 98

Forrester Video Marketing Opt-out Opt-in 98

Sprout Social

FEBRUARY 15, 2023

Some brands are leading the charge by creating initiatives and campaigns centered around content creation, storytelling and featuring Black talent. They asked creators to make videos that spotlight their favorite Black-owned businesses or share their stories as entrepreneurs. On TikTok, the hashtag now has over 97.2

Brand Identity 98

Brand Identity Branding Budget Programs Communities 98

Sprout Social

APRIL 4, 2023

Types of ephemeral content on social media Let’s briefly look at the different kinds of ephemeral content available on social media platforms: Instagram stories Instagram Stories are photos or videos that have a lifespan of 24 hours. TikTok stories TikTok stories , also known as TikTok moments, are videos that stay on your feed for 24 hours.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

SmartBug Media

APRIL 29, 2021

There are a few web design trends that do just that: Use Video for Storytelling. Although video production may be on the more expensive side of marketing initiatives, it is one of the most powerful tools available to showcase your team, your values, your community involvement, and the passion you put in behind the scenes.

CMS Development 105

CMS Development Trends Design Industry CMS 105

ClearVoice

DECEMBER 26, 2019

Find 250+ socially relevant national and international hashtags to help your brand get more engagement in 2020 with our free social media calendar. Some brands have utilized hashtag holidays to connect with their audience and it’s worked exceptionally well with sparking discussion and brand loyalty. February 2020 Hashtags.

Social Media 126

Social Media Media Ideal Customer Profiles Work Management 126

SocialPilot

MARCH 12, 2024

In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. These videos were specially designed to not only establish Wells Fargo’s credentials as a reputed bank but also to dispense important financial information to its customers.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Sprout Social

DECEMBER 10, 2018

There’s also the fact that optimization varies from platform to platform when it comes descriptions and hashtags. Experiment with evergreen and trending hashtags. Having an explicit Instagram hashtag strategy is obviously a must-do for greater reach. Branded hashtags for existing fans and follows (#swatchlovesart).

Effectiveness 101

Effectiveness Tagging Advertising Funnels Custom Publishing 101

Convince & Convert

APRIL 25, 2016

I am a storytelling and comedy nerd, a marketer, and a comic improviser. the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. Brands that embrace preparation, trust, empower others, and then playfully ditch “the script” as needed will inherit the video streaming earth.

Video Marketing 144

Video Marketing Brand Identity Branding Storytelling 144

KoMarketing Associates

OCTOBER 19, 2017

Intel is very good at using hashtag campaigns to focus on specific themes. Other users have adopted the hashtag and now there are more than 320,000 posts on the topic. Like its parent company, Intel Software also often uses hashtag campaigns. #英特尔VR社区# Storytelling is a key part of Schneider’s Weibo presence.

Profiling 120

Profiling Examples Enterprise Management B2B 120