Webbiquity

DECEMBER 6, 2022

Consistently creating posts with punchy copy plus eye-catching imagery and the optimal mix of hashtags isn’t easy, but without the effort, you content will get lost of the deluge of text and graphics shared every day. Per the report, there are: 93.6 575,000 tweets published. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Hubspot

FEBRUARY 17, 2017

Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. And what's a better way to make sense of social media noise than a well-branded hashtag? We live in the hashtag-driven society. Apart from talent branding, a company-wide hashtag: Promotes your brand.

Paid Search Agency 73

Paid Search Agency Examples Companies Curation 73

Sprout Social

FEBRUARY 15, 2024

Use visual storytelling Users respond more favorably to posts that include visuals like graphics, videos and photos. Chanel’s Instagram account provides an excellent example of visual storytelling. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Sprout Social

NOVEMBER 2, 2021

As Reels became a fixture in our Instagram strategy , we decided reposting some of those videos was a low-lift way to test how TikTok can support our awareness efforts and determine which storytelling formats work best. Hashtags are hugely influential on how TikTok users discover and engage with videos. Final five TikTok takeaways.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 116

Content Standard

FEBRUARY 12, 2018

With content existing in so many forms nowadays, these brand marketers are leaning toward event sponsorship that eschews interrupt advertising in favor of brand storytelling opportunities. This movement toward storytelling isn’t purely driven by the increased availability of branded content and owned content channels.

Storytelling 67

Storytelling Brand Identity Branding Paid Search Agency 67

illumin

FEBRUARY 13, 2024

Horsedrawn delivery carts bring nostalgia to life in this ad and the hashtag #DeliveringSince1876 ” adds to its shareability. The fundamentals of good storytelling still bring viewers back time and time again, even without the A-list. The key takeaway this year?

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

ClearVoice

FEBRUARY 7, 2022

However, this year, the company is putting the storytelling in the hands of its consumers and has turned to Twitter to ask a series of questions to help the Taco Bell creative team know what kind of story customers want the brand to create.

Trends 131

Trends Campaigns Planning Trade Show 131

Zoominfo

JUNE 7, 2018

Here are a few ways to leverage UGC for Instagram success: Create and promote a branded hashtag: Come up with a branded hashtag that users can tag their Instagram posts with. Add the hashtag to your account’s bio and encourage customers and followers to use it. Feature your origin story. Go global with geolocation opportunities.

B2B Marketing 178

B2B Marketing B2B Work Management Marketing Management 178

ClearVoice

MAY 23, 2022

Jon teaches storytelling and content marketing. Pay attention to hashtags and posting times. Hashtags are an important part of LinkedIn but you do not want to use them like you would on Instagram. Sharing more than nine hashtags per post on LinkedIn will get your post penalized. Three to five hashtags are the sweet spot.

Linkedin 98

Linkedin Practices Best Practices Content 98

Stevens & Tate

JANUARY 27, 2023

5 Storytelling Techniques You Should Use Create Real-Time Content Creating content during the event can be helpful for a number of reasons. Simply have a hashtag available that everyone can use to tag the content they create, such as pictures or videos recorded on their phones.

Paid Search Agency 88

Paid Search Agency Companies Advertising Agencies Storytelling 88

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). A few points you can replicate from this campaign example: use emotional storytelling, keep your message short but make it as impactful as possible, and never be tone-deaf.

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

AUGUST 7, 2020

In the last four hours alone, the hashtag #infographic has been used 3,300 times, with monthly totals bouncing up to 342,000. It just goes to show that paying attention to the four principles of visual storytelling – authenticity, sensory, archetype, and relevancy – all contribute to infographics that are anything other than run-of-the-mill.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Sprout Social

AUGUST 3, 2023

Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.

Social Media 90

Social Media Media Content Storytelling 90

Marketing Insider Group

OCTOBER 20, 2020

Here’s how market leaders are doing this: L’Oréal uses social media hashtags to showcase its culture; employees don the roles of brand spokespeople to keep their community growing. Set clear content guidelines but place authentic storytelling at the center of your strategy. Tread wisely and firmly.

Business 353

Business Work Management Correlation Cable 353

Sprout Social

MARCH 2, 2021

Our social media video production team’s last tip on how to make a video go viral is all about captivating your audience through storytelling. Use hashtags. Hashtags are a popular and effective strategy for increasing reach across many different social media platforms, and video platforms like YouTube and TikTok are no exception.

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. The simplest way to ideate a social media campaign is to create weekly theme-based campaigns, where you can introduce a hashtag or theme that is unique to your brand.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Bluetext

MARCH 19, 2024

Experiment with creative storytelling formats, catchy music, and engaging visual effects to resonate with the platform’s youthful audience. Instagram Reels for Creative Expression Embrace Instagram Reels as a versatile tool for creative expression and storytelling.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Salesforce Marketing Cloud

MAY 5, 2023

All marketers are storytellers, artists, tinkerers, and scientists by nature. Check out the hashtag #MarketingChampions to get the latest updates on the group. This group will begin a year full of career development that amplifies their voices and honors their contributions to help others in the Salesforce ecosystem.

Class 98

Class Communities Curation Storytelling 98

Valasys

JULY 9, 2020

The reactive storytelling works best for IBM’s Instagram marketing. Reactive storytelling is an amalgamation of the top-of-mind story or any other idea with a compelling marketing message that your audience base is enticed to interact with. GE leverages the power of storytelling to communicate with people what they do.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

SocialPilot

JANUARY 21, 2024

Use Hashtags Strategically : Use popular and relevant hashtags to increase the visibility of your posts. You can use general travel-related hashtags or create a unique hashtag for your hotel. Share this user-generated content on your own account to boost your credibility and reach. You can read the full case study here.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Vidyard

APRIL 22, 2014

So what storytelling elements can we marketers learn from Vodafone? Overall, it’s a great storytelling strategy and something your brand can do too. The post Vodafone Soars to Storytelling Glory by Capturing Video “Firsts” appeared first on Vidyard. Which video do you like best?

Storytelling 51

Storytelling Video Marketing Landing Pages Domain 51

SocialPilot

FEBRUARY 11, 2024

Seek out influencers utilizing specific hashtags related to [specific campaign or product], indicating campaign relevance. Storytelling + product reviews = engaging content. How do influencers’ content styles (like storytelling vs. tutorials) impact our brand’s vibe and audience engagement? What strategies would you suggest?

Sales Management 90

Sales Management ROI Planning Work Management 90

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. For example, this Coca-Cola campaign combines a compelling storytelling technique with generative AI to create an intriguing ad video.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

ClearVoice

DECEMBER 2, 2021

This content marketing example shows the power of hashtags and social media. Rather than take the traditional route to promote its new movie “Godzilla vs. Kong,” Legendary Pictures instead went to TikTok to encourage users to promote the movie for them with their #GodzillaVsKongRoar hashtag challenge.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Sprout Social

JUNE 7, 2022

Social allows you to lean on more immersive visual storytelling tools, like images, video and audio. Decide on a branded hashtag. Still, if you want a tag you can use across all networks, you’ll need a branded hashtag. A listing day hashtag can make reporting on the success of your IPO communications strategy much easier.

Marketing & Strategy 115

Marketing & Strategy Social Media Work Management Guidelines 115

Convince & Convert

OCTOBER 9, 2017

This post from MailChimp’s Instagram account leverages a timely hashtag (#NationalHotdogDay) and brand name to show MailChimp’s quirky side: At the end of the day, people turn to Instagram to be visually surprised and inspired, often scrolling through their feed mindlessly until something catches their eye. People respond to nostalgia.

Brand Identity 158

Brand Identity Branding B2B Work Management 158

Convince & Convert

OCTOBER 24, 2013

To bring the campaign to social media, Volkswagen UK introduced the hashtag #woofwagen on Facebook and Twitter to bring dog lovers into the campaign. We’re in a time where hashtag call outs in traditional advertising are the norm, but it’s clear that not every TV spot is meant for the social media spotlight.

Campaigns 152

Campaigns Social Media Storytelling Landing Pages 152

Sprout Social

OCTOBER 6, 2022

Important hashtags/mentions to include: Important for trends and partnerships. Content is all about storytelling. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page. Use hashtags. Horizontally? Start strong. Tell a story.

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Marketing Insider Group

DECEMBER 19, 2014

Micro-content comes in the form of status updates, short videos, photos, and hashtags. The company sent 1,193 handwritten notes to customers and posted the photos on Instagram with the hashtag # BeautyIs. It included a hashtag, # MyColorSplash , and asked its followers to join the teams of five Vine video creators.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Martech Advisor

AUGUST 16, 2019

The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. The hashtag #PepsiMoreThanOK (engagement: 465.1K) took off at once. Given that video will be 80% of all online content by 2021, marketers need to brush up on their video storytelling capabilities.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Valasys

JULY 31, 2023

Buffer offers analytics to track post performance, hashtag suggestions, and integration with other tools for a seamless workflow. Hashtag management and post preview features for better content optimization. Integration with AR, VR, and voice-based interfaces will enable immersive storytelling and expanded content distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Navigate the Channel

DECEMBER 14, 2023

This visual storytelling allows potential customers to get a better understanding of what a business has to offer, leading to higher engagement and conversions. For example, if your primary goal is to increase brand awareness, your content strategy might focus on storytelling and brand-building content.

Social Media 65

Social Media Allocation Social Marketing Media 65

Sprout Social

JULY 25, 2023

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? This is critical to building a narrative for your data storytelling to highlight how your social efforts are paying off in relation to your organization’s broader marketing strategy.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Convince & Convert

MAY 29, 2014

Each confiscated item is featured on the TSA’s Instagram and Twitter accounts with a dedicated hashtag, #TSACatch. Social Media Case Studies education instagram jessica gioglio mytsa social image of the week social media image of the week social media strategy TSA visual storytelling'

Case Studies 156

Case Studies Case Study Storytelling Social Media 156

Martech

FEBRUARY 22, 2023

TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. For example, a quick search in TikTok for the #DigitalTransformation hashtag yielded 14.5M They also release new functionality for their users and advertisers every other week.

B2B Marketing 110

B2B Marketing B2B Enterprise Management Paid Search Agency 110

Contently

APRIL 19, 2021

The average person may not feel particularly attached to a cleaning company, but the creation of this hashtag brings an interactive element to the rather humdrum topic of personal hygiene. At Contently, I think you know how much we value storytelling by now. You want your audience to know your brand as clearly as possible.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Sprout Social

JUNE 1, 2022

Storytelling. Hashtag challenge? If you’ve ever signed up for something and received onboarding emails educating you on using the product, push notifications, regular drops of new resources, or a newsletter of sorts, it’s likely the lifecycle machine at work. Copywriting 2?? Conversion Optimization 3?? Lifecycle Marketing 4??

Social Marketing 118

Social Marketing Planning Work Management Peer-to-peer 118