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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content.

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Best Practices for Twitter Hashtags with Case Studies

ClearVoice

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. The History of the Hashtag. Have you ever wondered, “who started using hashtags for social media?”

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How to go viral on Instagram: Proven strategies for your brand

Sprout Social

You want to know how to go viral on Instagram. But going viral on Instagram is far from easy. In this article, we’ll walk you through 11 tips for how to go viral on Instagram. Marketers need to quickly jump on new trends to create viral content. Recreate viral content.

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Short-Form Video Is Here to Stay. But Is The 30 Second Spot Out the Door?

Martech Advisor

Learn More: YouTube Hashtags: The Secret to Video Marketing Success. The TikTok Viral. Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies.

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The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands

Hubspot

Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. For example, if you’re a fan of The Bachelor, you’ve probably seen the superimposed tweets with the hashtag #TheBachelor on the lower left-hand corner of the screen while the episode is playing.

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Social Media Trends: Is it Time for Brands to Retire the Hashtag?

Content Standard

Don’t get me wrong: I have nothing against hashtags. But brand hashtags? I can’t remember ever clicking on a brand-created hashtag because I was enthralled with their marketing campaign. I’ve never seen a hashtag in a commercial or on a billboard and felt compelled to investigate online. When marketing meetings turn to the hashtag question—”What hashtag will we use for this event/campaign/promotion?”—I

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How to Get on TikTok’s For You Page and Increase Your Reach

Single Grain

There’s no secret hashtag to add to your content, and no guaranteed strategy that will land you on every FYP across TikTok’s landscape of users. (I 3) Use Reach-Boosting Hashtags Hashtags are practically a staple for some social media platforms at this point, and TikTok is no exception.

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How to Get TikTok Famous: 6 Practical Tips

Hootsuite

Home to viral challenges, mega-stunts and probably the best memes on the internet. I’m not saying you won’t wake up one morning to find your latest clip has gone viral and your local paper wants to do a piece on you. But real fame takes more than one viral TikTok video.

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How to Get Followers on TikTok for Free: 11 Top Tips

Hootsuite

If it were, we’d all have gone viral by now. The #youdontknow TikTok challenge does this really well (and is probably why the hashtag has 237.1M Try a branded hashtag challenge. Check out the views on Walmart’s back to school hashtag challenge about first day outfits!

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How the TikTok Algorithm Works in 2020 (And How to Work With It)

Hootsuite

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? So, for instance, if users often search for a particular hashtag or enjoy content with a specific sound bite, they’re more likely to see videos with the same hashtag and sound.

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How to Write Your Best Social Media Bio [+28 Free Templates]

Hootsuite

Companies and organizations usually need to fit a few more things into their Instagram bios, such as branded hashtags , store hours or locations, and other brand accounts. Template 2: UGC hashtags. Branded/UGC hashtags]. Brand statement + UGC hashtag]. Branded hashtags.

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How To Find and Use Business-Friendly TikTok Sounds

Hootsuite

In a way, TikTok sounds work like hashtags do on other social media apps. Unless you’ve royally messed up your algorithm with weird browsing habits, chances are you’ll have viral content on your FYP when you open the app. You can even see which hashtags are associated with the song.

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How To Get Started With A Kickass Tiktok Marketing Strategy

Marketing Envy

Establish Your Target Audience - Say Hello To Your Hashtag Strategy. Hashtags are arguably the best way to target them. Having a list of interchangeable hashtags means you can test and try a few combinations until you hit the sweet spot. Take this viral video from Canva.

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15 TikTok ideas to boost engagement on your videos

Sprout Social

So if you’re hitting a bit of a dead spot in your brainstorming, we’ve put together 15 TikTok ideas that will boost engagement and get your audience tapping that heart button. Another popular TikTok idea revolves around trying viral recipes. Prove if viral TikTok hacks work.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before.

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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral.

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Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

But like everything else on Instagram, no matter what a masterpiece your video is, your potential for viral stardom is at the mercy of the all-mighty Instagram algorithm: that behind-the-scenes code that decides whether to serve a vid up to the masses or bury it in obscurity.

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The Best Tactics for Using Paid Social Media for Travel Advertising Success

Digilant

Facebook: More than one-third of the global population is on Facebook, making it a social media hot spot. Be sure to make use of hashtags on Instagram: They’re essential.

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9 Things The Bachelor Taught Me About Content Marketing

Marketing Insider Group

Each season, true Bachelor fans are able to spot top contestants immediately. Maybe an article of yours went viral, or a verified account gave you a shoutout. Another season of ABC’s The Bachelorette has infiltrated our screens.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Harness the power of hashtags. Do hashtags work anymore? Every now and then a viral hot take will try to force hashtagging into an early grave. Fret not, my fellow marketers, the hashtag is alive and well. This video uses two different hashtag strategies.

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TikTok SEO in 5 Steps: How To Make Sure Your Videos Show Up in Search

Hootsuite

What if I told you that TikTok SEO can help your content reach more people and even make your videos go viral? This includes captions, hashtags, sound effects, and music. Google doesn’t just give anyone the top search spot.

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Breaking down the LinkedIn Algorithm

Valasys

Finding your spot on LinkedIn . Finding a spot on LinkedIn would be an easy task if one follows the LinkedIn algorithm. It helps your content rank better, makes your posts go viral, and helps you in getting noticed. .

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TikTok Ecommerce 101: Why Your Business Should Be on TikTok

Hootsuite

Embrace hashtags and keywords. Hashtags and keywords tell the algorithm what your post is about and help users find it. Keep a close eye on the top trending hashtags on TikTok and include them in your captions.

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What brands are missing by sleeping on TikTok

Sprout Social

If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. TikTok’s UI is another reason why viral content is so intuitive in the app, and why it spreads so fast and far.

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Covid-19 marketing campaigns: The good, the bad, and the unfortunate

Tomorrow People

This truly viral campaign captured the lockdown mood perfectly, combining boredom-busting creativity with a tribute to the arts: a major casualty of the pandemic. SafeHands in collaboration with the World Health Organization (WHO), along with other hashtags, drove impressive activity growth. Home: Finding a spot in the new ‘command central’ for all activities. Brands felt compelled to respond to the pandemic. But not all of them got it right.

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Ask Buffer: How Do I Get Followers On TikTok?

Buffer Marketing

A viral tweet claimed that TikTok is now more useful than Google, and while not everyone agrees with that statement, the social media site did surpass the search engine as the most popular website in 2021 – an impressive feat considering TikTok’s fledgling age.

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10 of the Best Ads from November: Elves, Llamas, and a Business Cat

Hubspot

November brought us a delightful crop of festive ads, including the much-anticipated annual Christmas spot from UK retailer John Lewis -- which dependably goes viral every year. Set to Ella Fitzgerald’s "Give a Little, Get a Little," the 60-second spot was produced by London based agency adam&eveDBB. Brits love the annual Christmas spot from John Lewis -- like, really love it.

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What Marketers Need to Know About YouTube Shorts

Hubspot Marketing

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. YouTube Shorts could be less vulnerable than other viral platforms.

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14 of the Most Important TikTok Trends to Watch in 2022

Hootsuite

A TikTok trend can be a sound, hashtag, dance or challenge. Maybe but worth it #roborockrun #dance #trend #viral #fyp. ? This can be as simple as keeping your lighting the same and keeping your camera in the same spot, as in the example below: @thefashioncouple.

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4 Social Media Trends for 2022

BenchmarkONE

Instagram is poised to lose its top spot as the number one platform for brands. There’s also a ton of opportunity for virality through both branded and non-branded content. Social media is an ever-evolving marketing medium.

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Top 10 TikTok Influencers in 2023 [+ How to Become One]

Hootsuite

Bella’s TikTok career began when she posted a lip-syncing video to Millie B’s “M to the B,” which quickly went viral. Additionally, use the TikTok algorithm to your advantage by researching the most popular hashtags and trends in order to get more views and followers.

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How to Use Social Media for Affiliate Marketing

Optinmonster

Brands can easily showcase their products through images and videos, and the shorter sales process means customers are more likely to buy the product on the spot. Use social media hashtags and trends to find users posting content related to your brand.

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Play Your Carts Right: Retail Strategies to Drive Conversions

Conductor

A standout example is the $29 IKEA Tote Bag that went viral in the US in 2021: since making its first appearance on the app, sales have skyrocketed across the country, increasing by up to 10x. Follow these tips to get started: Include hashtags.

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How to Use TikTok: Beginners Start Here

Hootsuite

Songs go viral (hi, Doja Cat !). Baked feta pasta viral recipe! When you’re happy with your video, click Next to add a caption or hashtags, tag friends, add a URL or toggle various privacy options on or off. Okay, it’s official: you can’t ignore TikTok anymore.

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Top 10 TikTok Influencers in 2023 [+ How to Become One]

Hootsuite

Bella’s TikTok career began when she posted a lip-syncing video to Millie B’s “M to the B,” which quickly went viral. Additionally, use the TikTok algorithm to your advantage by researching the most popular hashtags and trends in order to get more views and followers.

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How to create a must-see social content strategy with trendspotting

Sprout Social

Keep in mind that being a trendspotter is about much more than being a sort of “merchant of cool” that has a pulse on popular content or viral marketing. Again, social media is a prime place to spot trends. Set up social listening for industry keywords and hashtags.

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17 Instagram stats marketers need to know for 2019

Sprout Social

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. This viral post took only 10 days to break the record, and has been slowly generating more and more likes. Viral social media campaigns like this just go to show how well people can work together for a common goal (i.e., The most popular hashtag is #love. I know I can’t be the only marketer who occasionally texts friends in hashtags.

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What are YouTube Shorts and how to use them

Sprout Social

Although your Shorts can be up to 60 seconds, the sweet spot seems to be at 58 seconds or less. Use trending songs, hashtags and events. One great way to increase views and get people interested in your content is using trending songs, events, audio clips, hashtags and challenges.

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To Tweet or not to Tweet? Engaging with the Netflix Tweet, #AdsThatShouldBePulled & other Twitter trends

Sprout Social

Despite reversing its initial decision, the Hallmark Channel remains embroiled in a Christmas controversy with hashtags like #BoycottHallmark trending all weekend. Safe to say, it only took a few days for the Hallmark Channel to go viral online and for #BoycottHallmark and #AdsThatShouldBePulled (a new hashtag in response to the controversy) to become Twitter trends. While no one can predict the next viral moment, you can create a process to prepare for those opportunities.

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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. They answered the pleas of a quarantined 93-year-old woman who went viral after she posted a sign in her window asking for beer during her quarantine.