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25 Twitter Stats All Marketers Need to Know in 2020

Hootsuite

General Twitter stats. Twitter user stats. Twitter usage stats. Twitter stats for business. As of summer 2019, Twitter is in the #5 spot among social networks, outpaced by Instagram, Facebook, YouTube and neck-and-neck with Pinterest. Twitter advertising stats. This stat comes from Twitter Arthouse (the platform’s in-house influencer agency). Twitter publishing stats. Tweets with hashtags gets 100% more engagement.

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17 Instagram stats marketers need to know for 2019

Sprout Social

To stay on top of your Instagram game, it’s important to understand some of the stats surrounding the platform. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. The most popular hashtag is #love. Hashtags were invented in 2007 , and have only become more and more prevalent in social media and in our everyday vernacular. (I I know I can’t be the only marketer who occasionally texts friends in hashtags.

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The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands

Hubspot

Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. For example, if you’re a fan of The Bachelor, you’ve probably seen the superimposed tweets with the hashtag #TheBachelor on the lower left-hand corner of the screen while the episode is playing.

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

TikTok stats are a way to see if the hype is real. General TikTok stats. Last year was a banner year for the app, bringing in an estimated 738 million downloads—enough to rival, though not surpass Whatsapp, which claimed the top spot with 849 million.

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The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

I think of catchy hashtags and emotional Instagram campaigns. If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. Proving your company deserves a spot among those favorites necessitates care and consideration for readers—just as it does with your blog and on social. When I think about digital storytelling, there are a few images that come to mind.

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13 essential Twitter stats to guide your strategy

Sprout Social

The “monetizable” part is actually a key component of this Twitter stat, as the company has stated that its daily active user totals only reflect accounts that can see advertisements, which are not necessarily present for those using third-party apps. This differs significantly from similar stats shared by other networks. Tweet stats show that users actually spend about 4% more time on Twitter when a live event is going on. And hashtags are an integral part of that.

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Buffer in 2022: 51 Features To Help You Grow Your Audience

Buffer Marketing

You might whip up some content on the spot and it’ll work out fine but for most people, knowing exactly what to post and when is the secret to success. This is great for spotting any gaps in your schedule and managing time-sensitive content.

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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. ” The rise of plagiarism software such as Grammarly, PrePostSEO, and Duplichecker means users are becoming savvier when it comes to spotting ripped-off content.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Harness the power of hashtags. Do hashtags work anymore? Every now and then a viral hot take will try to force hashtagging into an early grave. Fret not, my fellow marketers, the hashtag is alive and well. This video uses two different hashtag strategies. Stats.

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How To Find and Use Business-Friendly TikTok Sounds

Hootsuite

In a way, TikTok sounds work like hashtags do on other social media apps. You can hit the Hashtags tab of the search results for another set of popular options. This resource lets you see real-time stats about specific songs and sounds on the app.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

The commercial spot showed raging pre-teens and a pregnant woman drinking from tallboys, with the classic Judas Priest song “Breaking the Law” in the background. The spot earned over 5.1 The #RIPeanut hashtag was used more than a million times on Twitter.

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How to Use Data for Content Curation

Scoop.it

You need to find the sweet spot that will bring you the most benefits from both. The hard part comes when collecting quality content like different studies, researchers, and stats. Are you using all available marketing channels to make your brand stand out?

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How to promote your Instagram: 13 ways that actually work

Sprout Social

Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers. For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook. But in order to spot and curate user-generated content for your feed, you’re going to need to understand how hashtags can help you promote your Instagram.

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Instagram Analytics Guide: How to Pull & Examine Your Data

Sprout Social

Instagram Hashtag Analytics. Understanding your outbound hashtag performance on Instagram is crucial to know how users interact and through what keywords. Pulling Instagram analytics and reports for your hashtags helps you contrast between which keyword(s) received the most engagement. If you’re not exactly diverse in new hashtags, this data could help push you to create new hashtag campaigns on Instagram.

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Instagram Stories Analytics: How to Measure the Metrics that Matter

Hootsuite

This overview is a good place to spot under and over-performing Stories. Why discovery stats matter: People use Instagram to discover brands. When you use a hashtag or location sticker, your story is more likely to appear in Explore or the sticker’s larger story.

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13 of the Most Common Instagram Mistakes Marketers Must Avoid

Hootsuite

You can check out the latest data here , but remember that the sweet spot changes over time, as user habits evolve. If you’re trying to raise your engagement rate, but you aren’t monitoring your stats, how can you repeat your successes? Using too many hashtags. Mistakes happen.

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TikTok Ecommerce 101: Why Your Business Should Be on TikTok

Hootsuite

Embrace hashtags and keywords. Hashtags and keywords tell the algorithm what your post is about and help users find it. Keep a close eye on the top trending hashtags on TikTok and include them in your captions.

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The Best Time To Stream On Twitch in 2022

Hootsuite

We dove into the stats to answer those questions. Average viewership stats can be skewed by big events, but you really just need to spot the trends for the peaks on the chart. Make sure you put in the appropriate hashtags for your category or game.

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Social Media Tips to Help You Strike Gold

BenchmarkONE

Take a stat from a report and create an image from it to share on Twitter. Minimize hashtag use. Hashtags are important , but too many are a turn-off. Look and see what sort of hashtags are popular on Twitter and start following some that relate to your industry.

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Keep an Eye on Your Stats. However you can export the stats to an Excel file and from there, play with the data: Sort the spreadsheet to see Tweets with most clicked URLs on top. Twitter found that Tweets without a hashtag or mention generate 23% more clicks. The educated theory behind this case study is that both hashtags and mentions are clickable, so they may steal some clicks that could go to your link. It shows hashtags that are rapidly rising in popularity.

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140+ Social Media Statistics that Matter to Marketers in 2020

Hootsuite

Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. instagood continues to be the second-most popular hashtag of all time on Instagram. (Of We have an even longer list of the latest YouTube stats over here.

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Social Media Tips to Help You Strike Gold

BenchmarkONE

Take a stat from a report and create an image from it to share on Twitter. Minimize hashtag use. Hashtags are important , but too many are a turn-off. Look and see what sort of hashtags are popular on Twitter and start following some that relate to your industry.

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Social Media Tips to Help You Strike Gold

BenchmarkONE

Take a stat from a report and create an image from it to share on Twitter. Minimize hashtag use. Hashtags are important , but too many are a turn-off. Look and see what sort of hashtags are popular on Twitter and start following some that relate to your industry.

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How to find your most successful social media posts

Sprout Social

Shares and hashtags. Shares (including hashtag shares) signal that your content was not only meaningful to your followers but also worth getting in front of others. Highly shared posts and hashtags can clue you in on ways to expand your audience beyond your current base.

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Navigating call-out culture: What to do when your brand is in the hot seat

Sprout Social

Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. The 104-year-old anthropomorphic legume met its fiery death in an advertisement ahead of the brand’s Super Bowl LIV spot.

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Facebook Automation Tools, Software, and Tips to Save You Time

Hootsuite

Auditing tools can spot artificially inflated accounts in seconds. Inappropriate hashtags, weirdly cropped photos or broken links aren’t exactly the kind of thing that inspires engagement. There are a lot of things humans are better at than robots: Threading a needle. Roller skating.

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Searching for Influencers Manually vs. Automation

Tapinfluence

Spotting fraud is another risk you take when searching for influencers manually. You can easily see a creator’s follower count, for instance, but you can’t spot how many may be fake just by looking at the numbers. Influencer marketing is here to stay.

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Inside Look: How Two Teams Share a Social Media Inbox

Buffer Social

Create automation rules to get messages into the right spots. With Reply , it’s very easy to pull our customer support stats. The engagement report shows how stats on open conversations and what percentages of conversations receive a reply. Instead, this hashtag and Reply’s automation rules allow us to easily catch support requests from anyone who uses this hashtag across social. Only 10% of customer messages are answered on social media.

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Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]

Moz

As an additional tool, we were also tracking keywords using STAT Search Analytics. Tweet your questions all week long to @Moz using the hashtag #AskMoz. Posted by Cyrus-Shepard. Note: This post was co-authored by Cyrus Shepard and Rida Abidi.

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What Is Social Media Engagement & Why Should I Care?

Sprout Social

For example, if you’re on Instagram, you could ask for customers to @mention you or use a branded hashtag to show off a new product or service. Vans regularly uses its branded hashtag #myvans to get customers involved and to post their own content with the hashtag. Why do you want people to use certain hashtag? This allows you to be more selective with your branding efforts on social–especially when handling marketing assets such as hashtags, keywords or brand phrases.

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Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

Buffer Social

And the stats seem to point to a shift as well — or perhaps to a signal that live video never really took off in the way we thought it would. Video stats from the 2019 State of Social Media report. But with live video, your Story gets immediate access to the first spot. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast.

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11 Winning Twitter Contest Ideas and Examples

Hootsuite

You can be specific, and ask followers to reply with a specific emoji, hashtag, or phrase. Spots are limited! Or maybe you’ve teamed up for a product launch and want to promote a hashtag campaign. Use a hashtag to enter. If you’re running a Twitter hashtag campaign (or a cross-platform one), what better way to encourage followers to use it than with a Twitter contest? So make sure your hashtag can stand on its own.

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Valuable Things Twitter Mentions Can Tell You About Your Business

Hootsuite

Hashtags or keywords. using a branded hashtag , like in this example where a user included the branded hashtag for Emma Watson’s gender equality movement: #LeadershipDevelopment is a lifelong commitment to do better, be better.

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10 Digital Marketing Best Practices for 2020 and Beyond

Optinmonster

By what the stats show, yes. The CTA should be put in contrast with the background to make it more visible, and the different pages should be linked in a navigation menu at the top of the page, where it’s easy to spot.

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The Complete Guide to YouTube Marketing in 2020

Hootsuite

Monitor watch time and the demographic stats available. Record key metrics such as subscriber counts and viewership stats so you can use them as benchmarks for your channel. Make the most of your 5,000 character and 15 hashtag limit.

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How to Analyze Twitter Followers Effectively

Sprout Social

For instance, Sprout’s Twitter analytics will allow you to see important data about your followers like engagement, popular hashtags , conversation history and more. The first step in analyzing your Twitter followers is spotting the fakes. Sprout’s Trends report shows you what topics and hashtags people use the most when they Mention you. In order to get enough information to spot a trend you’d need to look at hundreds of Tweets. Engagement stats.

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

The hashtag campaign “Opt Outside” has been a hit. . In fact, according to Twitter Business, ad recall is 60 percent higher if a brand does something as simple as placing the logo in a consistent spot. These little things – logo placement, color, font, hashtags — they make a difference! . You can tie giveaways into this strategy — offer prizes to random winners who have used a certain hashtag or commented on a post.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Unbounce’s gated content stats reveal more campaigns with conversion rates that fall between 19-45%. Use hashtags on Twitter and Instagram to connect with like-minded individuals or specific causes or topics. This is why the first page is a much-coveted spot.

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Content creators: Who they are, what they do and how they partner with brands

Sprout Social

A little research can help you spot the difference between a match made in heaven and something that’s ultimately not going to work out. If you spot any contenders, let them know you appreciate their follow and gauge their interest in potential partnership opportunities.

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10 Twitter Tools You’ll Actually Use

Sprout Social

First, come up with a branded hashtag for people to use when Tweeting about your chat. Then enter that hashtag into Tchat to see conversations going on in real time and engage. Our software allows you to do everything from schedule Tweets, monitor brand mentions, track hashtags, get in depth analytics and so much more. It’s simple to use and as the stats show, people absolutely love live streams. Hashtags are a good way to give your Tweets more visibility.

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