Oktopost

APRIL 14, 2023

Social media has become a vital channel for businesses to connect with their customers and promote their brand. As the social media landscape continues to evolve, so do the challenges faced by social media managers in terms of content creation and management.

Social Media 62

Social Media Work Management Tools Media 62

Oktopost

NOVEMBER 30, 2023

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Oktopost

MARCH 5, 2023

It’s a great way to put your best foot forward on social. Best Practices LinkedIn is a two-way street, which means it’s as much about you as it is about your network visiting your profile. For your network, your certification will be music to their ears as they will be eager to engage with your post.

Linkedin 62

Linkedin Ideal Customer Profiles Profiling Tagging 62

Oktopost

FEBRUARY 13, 2023

As social media continues to play a vital role in the way businesses connect with their customers and promote their brand, the need for powerful and efficient tools to manage and create content has never been greater. Content Spark : This feature allows social media managers to auto-generate messages with AI.

Social Media 62

Social Media Tools Media Content 62

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Brands investing in marketing and getting plenty of traffic typically have strong social presences, so they’ll be good ones to check out.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Case in Point: Event Marketing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Adobe Experience Cloud Blog

JUNE 5, 2018

Instagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie actors, sports stars, social figures, and celebrities are up to. Focus on Hashtags. What keywords are to SEO, hashtags are to social media.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Buffer

MARCH 9, 2023

Standing out among the sea of people competing for the same jobs, clients, and customers is increasingly difficult – and social media platforms often contribute to that difficulty with their ever-changing algorithms. Making time to connect with new people keeps your network fresh and active and strengthens your global connections.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Content Marketing Institute

DECEMBER 10, 2018

Add hashtags for discoverability. Recently, LinkedIn started auto-suggesting hashtags when you post a status update. According to Viveka, “(LinkedIn) decides what hashtags are going to be relevant, and you can go through the different hashtags and choose the ones that you want to be updated on.”. Click To Tweet.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

KoMarketing Associates

NOVEMBER 2, 2017

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Reshare the best posts or create a blog post with embedded URLs of the most useful or interesting content.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Pick your social channels. Hey, we totally get it.

Social Media 105

Social Media Social Marketing Media Business 105

SmartBrief - Marketing

OCTOBER 9, 2023

By comparison, X (the social platform formerly known as Twitter) will have 56.1 Threads currently ranks near the bottom of the most popular social media platforms, and Meta CEO Mark Zuckerberg previously indicated the company has no plans to monetize Threads until it’s bigger and more established, which limits the appeal to brand marketers.

Twitter 52

Twitter Phishing Domain Privacy 52

Convince & Convert

OCTOBER 30, 2014

What do you want from social media today? And social media is a great way to promote your work and attract people to it. If you want your content succeed, you should remember the fact that all social media networks are different : They have different audiences with different interests and needs.

Social Media 168

Social Media Media Content Social Networks 168

Sprout Social

MAY 8, 2019

Cross-promote your Instagram posts across other networks. Cross-posting your content to other social platforms is a no-brainer to get even more of an ROI out of your Instagram presence. Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices. Focus on people-centric content.

Paid Content 110

Paid Content Promotion Ideal Customer Profiles Tagging 110

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about. Advertise on Twitter.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. The most recent Sprout Social Index notes that the majority of marketers are expected to regularly discuss the results of their social presence with their bosses. Shares and hashtags. Link Clicks.

Social Media 123

Social Media Media Eye-Tracking Impressions 123

Thinkers360

MARCH 7, 2024

One click publishing and pre-tagging allows you to share any of your portfolio content items on social media with ease. Expert Tip: We recommend personalizing your public profile URL such as this example from Brian Solis. We also share your content on our web site and in our weekly newsletter. How do you score the leaderboards?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. How do you get the word out that, this year, your conference is going virtual?

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Kapost

NOVEMBER 9, 2016

Social media is not a one-size-fits-all marketing strategy , and it requires constant vigilance to maintain. We may write (and think and speak) in 140 characters or less, but ask any social media manager and they will tell you executing a good strategy goes beyond penning a few witty tweets. How to Reach Your Audience on Social.

Peer-to-peer 119

Peer-to-peer Enterprise Management Buyer Personas Ideal Customer Profiles 119

Sprout Social

JANUARY 26, 2023

By tapping into your customers’ networks, you can quickly reach potential prospects who are eager to learn about your business. We often call this social proof , which is the idea that if people around us are doing something, it must be alright to do it as well. Answer all feedback on your social channels promptly.

Paid Content 124

Paid Content Advertising Agencies Planning Word of Mouth 124

Sprout Social

APRIL 10, 2019

From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. Create posts tailored to each social platform.

Features 105

Features Tagging Custom Publishing Keywords 105

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. It’s the perfect network for connecting to customers in real time and building connections. In fact, data from Shareaholic on all major social media sites found Twitter to be the least effective in terms of driving clicks.

Twitter 99

Twitter Traffic Ad Building Tips 99

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. People may find your company’s products on social media. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Why should you integrate email with social media strategy? Attract more subscribers.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. In fact, this study by Social Bakers found that more than 80 percent of customer service requests on social media are happening on Twitter.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. Now sit back and watch your site visitors convert into subscribers.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Optinmonster

DECEMBER 21, 2023

Just enter the URL pages of blogs that interest you and pitch to the ones that cater to the same audience as yours. Once the article is published, be the first one to share it on your social media network. Go Heavy on Social In today’s day and age, you are missing a great deal if you aren’t leveraging social media marketing.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

APRIL 6, 2020

You can get generate traffic through content aggregators , social media posts, social bookmarking , or reciprocal sharing sites. Pocket is a social bookmarking site where users can save blogs, videos, or stories from any publication or webpage. It can also help obtain social mentions that can improve organic SEO.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data? Hashtag usage.

Social Media 100

Social Media Media Jigsaw Marketing Analytics Tools 100

Sharpspring

OCTOBER 27, 2021

Inbound strategies include content marketing (social media, blogs, videos, etc.), Pinterest, Instagram, and other visual social media networks. networking meetups and online business directories. That’s because Google, Facebook, Instagram, and other search engines/social platforms prioritize local results for their users.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Raise your hand if you’ve ever tried to juggle: Concepting, creating and scheduling dozens of social media posts across multiple networks. Use social data to inspire confidence in your campaigns.

Social Media 85

Social Media Work Management Marketing Management Campaigns 85

Content Marketing Institute

APRIL 27, 2018

It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. Try including the word “free” in your URL. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. A time-tested social strategy. Click To Tweet.

Marketing & Strategy 110

Marketing & Strategy Landing Pages Leads Lead 110

Magisto

JULY 21, 2019

Best Instagram Hashtag Generators. Buffer is a wonderful tool to use if you are running several social media channels. It has the same mechanics for all of them, which makes it easy to manage the content distribution on all networks. . #6 It is one of the first complete social media managing tools. Instagram Growth Tools.

Lead Scoring 73

Lead Scoring Lead Ranking Leads Lead 73

Sprout Social

SEPTEMBER 24, 2018

As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. Instagram is now the third largest social network. Remember to add hashtags before you publish and link your video to external pages like your website, or other social channels.

Verticals 103

Verticals Youtube Ad Frequency Ideal Customer Profiles 103