Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. It’s the perfect network for connecting to customers in real time and building connections. In fact, data from Shareaholic on all major social media sites found Twitter to be the least effective in terms of driving clicks.

Twitter 101

Twitter Traffic Ad Building Tips 101

ClearVoice

AUGUST 1, 2019

It’s all the rage among businesses to have a social platform — a “why” or a mission or some public-facing page on the company website that aligns a brand with a social cause. Never just piggyback onto the social justice meme of the moment. Four responsible social campaigns that are doing it right: Airbnb.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60

Adobe Experience Cloud Blog

JANUARY 11, 2016

Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. Consider the flood of messages that erupt whenever anything newsworthy happens or something goes viral.

Thought Leadership 48

Thought Leadership Viral Marketing Social Media Marketo 48

Hubspot

JUNE 11, 2018

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. They're funny, clever, and great for social sharing. They're Already Viral. They Make Great Social Media Fodder. Share it on Social Media.

Social Networks 74

Social Networks Viral Marketing Buzz Classified Ads 74

Hubspot

OCTOBER 31, 2017

A few Halloweens ago, HubSpot's blogging team dressed as the dancing pumpkin man from this viral video. I often used LinkedIn for my search -- a business-focused social network that was paying attention the type of listings I responded to. 4) Amazon. And, in case you're wondering, we dressed as a bunch of bananas last year.)

Personalization 101

Personalization Examples Hubspot Amazon 101

Hubspot

MAY 22, 2015

list of INBOUND speakers , we've invited friends, colleagues, mentors, and influencers to share thoughts and stories about our speakers, and then share their posts on social media using the #speakerfan hashtag. Rather than following the easy path, she started her own agency to prove how social media can work for business.

Cable 28

Cable Hubspot Advertising Agencies Multi-Channel 28

Hubspot

JULY 6, 2012

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. They're funny, clever, and great for social sharing. 1) They're Already Viral. 2) They Make Great Social Media Fodder. Don't believe me?

Viral Marketing 28

Viral Marketing Social Networks Classified Ads Network Marketing 28

Hubspot

MAY 16, 2012

2) Mystery Links: Joy's hashtag really captures it all with this indication of subpar marketing -- if you're sharing links in social media without any context, your engagement will plummet. 5) Slimy Social Automation: Okay, I know many people who would dispute the effectiveness of the auto DM. Like proposing on a first date.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Sprout Social

JANUARY 5, 2021

But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Social marketers are natural trendspotters. Trendspotting on social media equal parts important and challenging given how fickle social algorithms are in creating a constantly changing social landscape.

Webinar Metrics 133

Webinar Metrics Marketing & Strategy Social Media Content 133

Buffer

JUNE 7, 2022

A viral tweet claimed that TikTok is now more useful than Google, and while not everyone agrees with that statement, the social media site did surpass the search engine as the most popular website in 2021 – an impressive feat considering TikTok’s fledgling age. Here are some questions to consider: How old are they?

Viral Marketing 82

Viral Marketing Lead Ranking Communities Video Marketing 82

Sprout Social

APRIL 22, 2019

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. Instagram has 1 billion monthly active users.

Stats 111

Stats Planning Work Management Marketing Management 111

Sprout Social

JUNE 6, 2022

TikTok is known for its viral videos and trendy dances, but there’s another layer of the app that makes it so enticing: the comments. Video responses make TikTok’s comment section stand out from other social platforms. Brands comment on viral videos frequently. Commenting on viral videos is another common practice.

Viral Marketing 91

Viral Marketing Paid Search Agency Enterprise Management CAN-SPAM 91

Scoop.it

DECEMBER 7, 2021

Social media SEO involves the combination of social media networks and search engine optimization practises in order for individuals to bolster their position on the results pages of Google. Blending the Power of Social Media and SEO. Social media can significantly influence your SEO output in many advantageous ways.

Social Networks 80

Social Networks Social Media Network Marketing Social Marketing 80

Single Grain

JULY 19, 2019

Everyone’s on social media. The number of social media users worldwide is 3.484 billion , up 9% year over year. That’s an awful lot of social media users. Almost every brand is on one or more social networks running marketing campaigns, which means that social media advertising spend in the U.S.

Social Media 106

Social Media Media Top of Funnel Banners 106

Sprout Social

MAY 1, 2017

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. What is Social Media Engagement?

Social Media 110

Social Media Media Work Management Network Marketing 110

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Social Media Terms to Know, Listed Alphabetically.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Sprout Social

DECEMBER 18, 2019

Despite reversing its initial decision, the Hallmark Channel remains embroiled in a Christmas controversy with hashtags like #BoycottHallmark trending all weekend. Even a network competitor, Freeform TV , found a way to weigh in on the controversy with its own Tweet throwing shade. But don’t forget to read the room.

Twitter 46

Twitter Trends Contingency Planning Viral Marketing 46

Hubspot

MARCH 16, 2023

LinkedIn is a vibrant social media platform full of inspiring creators trying to connect with like-minded people, share their knowledge, and esteem their audience to success. Read these LinkedIn hacks so you can join the party, get spotted by your desired contacts, attract work or grow a following to 13,000+ people in a year.

Linkedin 83

Linkedin Ideal Customer Profiles Banners Profiling 83

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. 1) Easily Shareable There are reasons you hear stories about ordinary people going viral on TikTok – videos are easily shareable.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

Social Media 100

Social Media Social Marketing Work Management Media 100

Marketing Insider Group

MARCH 11, 2015

Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. By NewsCred Contributor, Lauren B. Mangiaforte. After all, we’re well past the infancy of content as a marketing maybe.

Creativity 100

Creativity Content Marketing Planning Advertising Agencies 100

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Twitter 100

Twitter Stats Tools Tips 100

Content Standard

NOVEMBER 16, 2015

The pop-up channel—tested for Halloween but apparently back in hiding—aligns with a shift among the social media heavyweights toward curated content. With so much content bombarding social media feeds, the networks are hoping to narrow the proverbial fire hose into a more manageable trickle. Twitter Moments. Instagram Explore.

Advertising Channels 40

Advertising Channels Webinar Metrics Marketing & Strategy Marketing Strategy 40

Single Grain

JULY 10, 2023

LinkedIn is a powerful social media platform that is often overlooked when it comes to marketing. For instance, a relevant comment adding value to your post can generate viral engagement, increasing your chances of reaching a wider LinkedIn audience. Updated July 2023. Visual Content: Include eye-catching visuals in your posts.

Linkedin 40

Linkedin Webinar Metrics Viral Marketing B2B Thought Leadership 40

Marketing Insider Group

DECEMBER 8, 2020

Lastly, while moment marketing is a great way to stay relevant or go viral for a certain duration, coming up with evergreen topics in your niche is a sure way to get noticed no matter what stage your potential clients are in the sales funnel. Personalize Social Media Interactions & Build Communities. The average person has 7.6

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Sprout Social

OCTOBER 31, 2018

Or if you’re just looking for a refresher, click to jump to the Twitter or Sprout Social search operators cheatsheet. Jump to the Twitter or Sprout Social Search Operators Cheatsheet. On the flip side, Twitter advanced search makes the platform more akin to a social search engine. Spot positive customer comments.

Twitter 97

Twitter Brand Identity Branding Lead Ranking 97

ClearVoice

JANUARY 19, 2021

If you’ve ever been asked by executives about “the next big thing” on social media (and if you haven’t, are you really a social media marketer?), However, when it gets a little help from the virality fairy, things can change quickly. Roughly half of U.S. teenagers have used TikTok.

Brand Identity 98

Brand Identity Branding Viral Marketing Business 98

DivvyHQ

AUGUST 10, 2017

The pace of content creation is picking up, and new social channels continue to upend how customers connect and communicate with each other, and with brands. But how is “real-time” social media any different than good old-fashioned social media? Social Media is Simply…Media. Social media is simply media.

Social Media 40

Social Media Planning Media Tips 40

Metadata

MARCH 16, 2021

And of course there was email and social in the enterprise was just starting to emerge. So there was a lot of negative attention, because this model of allowing employees to go choose what software you want to use in your company, and then the virality that was built in that encourage you to invite all of your other coworkers to join.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Convince & Convert

FEBRUARY 26, 2016

A discerning reader has probably spotted the potential oxymoron in the very title of this post. Every content creator’s dream is to achieve virality across multiple channels, but the truth is that different forms of content are treated differently on each online channel. highlight to tweet). Invest in Visual Content.

Ad Building 113

Ad Building Link Building Viral Marketing Word of Mouth 113

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), heck, even marketing acronyms. Want to learn marketing analytics?

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

LeadSquared

NOVEMBER 27, 2015

Putting your post on the wildness of the web and imagining that the world will find it, is much like stepping outside your house to hum a bit, and then waiting for a music director to spot your singing brilliance. Humor is believed to be the driving factor in around 32% of the world’s viral posts. Add memes/ GIFs. Add videos.

Promotion 52

Promotion Lead Ranking Lead Scoring Ad Exchange 52

Convince & Convert

DECEMBER 30, 2015

Just take a look at this “why” post that is based on research, which has gotten 9,633 social shares and 45,884 pageviews at the time of this writing. I’m constantly amazed that our audience loves CoSchedule’s marketing calendar so much that they want to share it with their networks. Product Review.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Just take a look at this “why” post that is based on research, which has gotten 9,633 social shares and 45,884 pageviews at the time of this writing. I’m constantly amazed that our audience loves CoSchedule’s marketing calendar so much that they want to share it with their networks. Product Review.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168