Sprout Social

MAY 8, 2019

Cross-promote your Instagram posts across other networks. Cross-posting your content to other social platforms is a no-brainer to get even more of an ROI out of your Instagram presence. Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices. Focus on people-centric content.

Paid Content 110

Paid Content Promotion Ideal Customer Profiles Tagging 110

Sprout Social

AUGUST 8, 2019

If you’ve recently joined the visual-first hordes of Instagram to generate awareness and recognition for your brand, then there’s a good chance you’ve found yourself hoping for a spot on the Explore Page. Use location tags & hashtags. Hashtags are some of the most useful tools you can access on Instagram.

User-Generated Content 94

User-Generated Content Tagging Cross-Selling Social Media 94

Salesforce Marketing Cloud

DECEMBER 11, 2023

Salesforce Developers : Collaborate, network, and learn Salesforce development alongside fellow developers. It’s the online version of our in person Community Cove, an awesome gathering spot to unite our community at events like Dreamforce and TrailblazerDX. Join the group to register! Happy connecting, Trailblazers!

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Sharpspring

APRIL 29, 2020

Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. What separates LinkedIn most from other networks is that it’s intended to be professional. Social media is about sharing content and networking. Press Releases.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time. Here is a closer look.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Contently

OCTOBER 4, 2018

Audiences feel comforted and engaged when they spot his face (or even just hear his voice) onscreen. To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. Yes, Tom Hanks—and not just because of his calming presence.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Sprout Social

DECEMBER 10, 2018

Perhaps the most straightforward way to extend your Instagram reach is to cross-post your content to other social platforms. You obviously don’t want all of your social feeds to look identical (think: a bulk of your Instagram content should be exclusive to Instagram). Start cross-posting your content. Pretty simple, right?

Effectiveness 101

Effectiveness Tagging Advertising Funnels Custom Publishing 101

Meerkat Marketing

JANUARY 13, 2021

Before we dive into how to grow your Instagram followers, let’s get a full view of the power of the social media platform itself. Instagram is one the most popular social media sites with over 1 billion monthly active users and 600 million daily users. In addition, it is very easy to spot fake followers and fake engagement.

Allocation 76

Allocation Demographics Social Media User-Generated Content 76

Golden Spiral

APRIL 2, 2019

If your B2B tech company is on social media, you probably have realized one thing: getting started is easy — growing your presence is hard. Growing your social media following takes dedication, a tactful implementation of some standard social media best practices , and some additional time, effort, budget, and strategy.

Social Media 63

Social Media Media B2B Linkedin 63

Sprout Social

AUGUST 3, 2022

Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. When to use: Because you have to work with the Google advertising team on this to reserve your spot, save this ad type for major campaigns, product launches and generating sales. How to create YouTube ads (step-by-step).

Youtube 110

Youtube Advertising Agencies Advertisements Advertising 110

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. But should you be posting identical messages to each network?

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Sprout Social

JUNE 13, 2022

With more than one billion active users , TikTok has changed the social media game. But the rise of another platform puts new pressures on social media professionals; according to the Sprout Social Index™ , bandwidth is one of the top challenges for social media teams this year. more engaging than long-form. Published on.

Tips 93

Tips Eye-Tracking Social Media Profiling 93

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. It’s the perfect network for connecting to customers in real time and building connections. In fact, data from Shareaholic on all major social media sites found Twitter to be the least effective in terms of driving clicks.

Twitter 100

Twitter Traffic Ad Building Tips 100

Hubspot

FEBRUARY 1, 2021

Third-party endorsements will always carry more weight, and don’t forget the power of social proof. Alternatively, you can partner with social-distancing-friendly service providers such as GrubHub to offer a free meal delivery (either during the event or after). Consistently update social media accounts.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype. What are fantasy sports?

Social Media 83

Social Media Media Television marketing eCommerce 83

Method and Metric

APRIL 30, 2021

Try using our PageSpeed Tool to ensure your page is loading at the sweet spot of 1- 2 seconds. Here are some ways to target important keywords: Identify a demographic for your buyers Explore forums on topics related to your industry Search social media for hashtags related to your industry. Get a Handle on the Right Keywords.

Optimization 52

Optimization SEO Privacy Policies Tips 52

Buffer

APRIL 9, 2019

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Keep reading for the blueprint on how we manage our social media responses : 1,500 customers helped each week. What’s their secret?

Social Media 72

Social Media Media FAQ CAN-SPAM 72

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Because we’re capable of learning more than ever by tracking our customers’ social behavior. Through social listening, you can answer these questions and so much more in an instant. What is online social listening? Not a good look.

Youtube 99

Youtube Eye-Tracking Ideal Customer Profiles Curation 99

Brandpoint

JULY 26, 2019

Or are you hoping to network within the marketing industry and learn new things about current trends? Any specific messaging to use in conversations and on social media ? Do you need someone who’s great at networking and making conversation with strangers? Think of your long- and short-term business goals.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Sprout Social

JULY 12, 2016

As a participant, Twitter chats are a way to network and connect with other users without having to do the dreaded cold outreach. We’ve also included insights from Sprout Social’s community outreach manager Sarah Nagel who hosts our awesome #SproutChat each week! — Sprout Social (@SproutSocial) July 6, 2016.

Twitter 96

Twitter Communities Network Marketing Tips 96

Hubspot

NOVEMBER 18, 2014

Here''s how many marketers handle their social media strategy: Craft update. Auto-publish update to all three networks. Users interact and consume content on each of these social media channels differently. So to make the most of these platforms, you need to optimize your posts for each social network.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. In fact, it should be added to your list of social media best practices.

Tips 122

Tips Marketing Budget Work Management Marketing Management 122

Hubspot

MARCH 22, 2016

With 400 million users , over 80 million posts per day, and a 93% growth month-over-month for businesses using it, it's crucial that marketers include Instagram as a part of their social media marketing strategy. It should be something easily recognizable; something that's on-brand with your other social networks.

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Landing Pages Social Networks 28

Hubspot

APRIL 28, 2015

There’s no better time to network with your peers, connect with new prospects, or touch base with customers than at a conference. Most conferences will have a Facebook event page and/or a Twitter hashtag set up. Don’t go into these meetings expecting to close deals on the spot. Most conferences will have a dedicated hashtag.

Conference 28

Conference Tips Peer-to-peer Tagging 28

QuanticMind

JULY 11, 2017

Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. Are disciplines such as search engine marketing, social and mobile marketing all trending towards a fully automated world where artificial intelligence (AI) robots take over our jobs? Where is digital headed? Not necessarily. Robots led by people.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Hubspot

FEBRUARY 18, 2013

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. utm_medium=social&utm_source=twitter. utm _medium=social& utm _source=vine. Campaign tags solve this. Links on Twitter. Twitter Chats.

Twitter 28

Twitter ROI Work Management Marketing Management 28

Hubspot

MAY 10, 2016

Here's the truth: Talk to any social media manager and they’ll tell you Snapchat analytics are a pain in the rear. We’ve learned there’s a sweet spot around 90 seconds -- any longer than that, and people start to lose steam. For example, our social media team is working closely with the culture team to highlight our company culture.

Marketing & Strategy 28

Marketing & Strategy Hubspot Social Media Press 28

Sprout Social

JANUARY 5, 2023

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. Through strategic social listening, brands can analyze customer conversations at scale. The value of social listening.

Social Media 83

Social Media Media Eye-Tracking Work Management 83

Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. That’s where social media scheduling tools come in, allowing you to deliver content that meets your brand’s needs, while being timely and relevant to customer interests.

Linkedin 90

Linkedin Webinar Metrics Ideal Customer Profiles Click Rate 90

Hubspot

APRIL 25, 2017

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" Plus, when we looked at our own blog on organic traffic, we found that the sweet spot was 2,250–2,500 words. Then, there's optimizing your title for social sharing. 2) Facebook. Status Updates.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Sprout Social

MARCH 21, 2019

Consider that product-related posts are among the most popular across social media. And on a related note, a staggering 60% of consumers actively seek out new products and services via social. Social media is an absolute goldmine of B2C intelligence. Social media is an absolute goldmine of B2C intelligence.

Brand Identity 107

Brand Identity Branding Allocation Eye-Tracking 107

Hubspot

FEBRUARY 6, 2013

Because you know, not all brands have over $3 million to spend on a 30-second Super Bowl spot. We wanna see you unbox your #asos order, tag #ASOSUnbox (we may even give you something new t. Lanzamos el primer spot en #vine ¿Os gusta? Additionally, a 6-second video app caters to our shrinking attention spans. Loving #vine ?

Creativity 28

Creativity Business Hubspot Paid Search Agency 28

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Buffer

JUNE 7, 2022

A viral tweet claimed that TikTok is now more useful than Google, and while not everyone agrees with that statement, the social media site did surpass the search engine as the most popular website in 2021 – an impressive feat considering TikTok’s fledgling age. The hashtag was viewed over 5 billion times.

Viral Marketing 82

Viral Marketing Lead Ranking Communities Video Marketing 82

Sprout Social

OCTOBER 1, 2019

Because according to recent social media statistics , LinkedIn is booming right now in terms of user growth and new features for marketers. As is the case with most social media algorithms , reach is rewarded to accounts that score frequent interactions and engagement. “What’s up with the LinkedIn algorithm?”. Good question!

Linkedin 102

Linkedin Case Studies Custom Publishing Tagging 102

TrustRadius Marketing

JULY 27, 2022

Social media is indispensable for enterprises looking to maintain a strong competitive advantage. According to recent research by Sprout Social, as many as 98% of consumers plan to buy on social media in 2022. The same report concluded that eCommerce on social media has a market potential surpassing $1 trillion.

Enterprise Management 93

Enterprise Management Social Media Paid Content Analytics 93