Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Social listening. 12 proven strategies to increase brand awareness with social media.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

ClearVoice

MAY 23, 2022

Unlike other social media platforms, LinkedIn lends itself to getting down to business. LinkedIn is the largest B2B social media platform. Social media content needs to be strategic when it is used for business. Pay attention to hashtags and posting times. Three to five hashtags are the sweet spot.

Linkedin 98

Linkedin Practices Best Practices Content 98

SocialPilot

FEBRUARY 26, 2024

One thing that keeps us hooked to our social media feed for hours is how personalized it is. To stop irrelevant content from going viral, LinkedIn has refined its algorithms to better suit the B2B social networking environment. Every social media algorithm takes relevance as its priority. Here’s what has changed: 1.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content. Discover your top-performing posts so you can create more like them.

Facebook 96

Facebook Digital Asset Management Tools Brand Identity 96

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 70

Analysis Budget Programs Social Media Allocation 70

Sharpspring

OCTOBER 11, 2021

Social listening matters! These days, brand monitoring and social listening is something that can and should be automated. Let’s take a look at a few: Engage with Customers on Social Media (And Sell More). The bigger the brand, the more social media mentions it will generate on a daily basis. asktwitter.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Strategy 127

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. For example, in the sentence “Sprout Social, Inc.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

Convince & Convert

DECEMBER 5, 2017

If you haven’t ventured over to REI’s social accounts lately, you should. REI breaks theirs down through social, a channel more visible and real-time than any other. Social should be your brand’s first responder: available to support your customers whenever they want to reach out. Something amazing is happening.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

ClickDimensions

AUGUST 10, 2021

The social media landscape today is filled with potential pitfalls and landmines for the B2B brands attempting to navigate it. As such, B2B marketers are bound to have their fair share of snafus and slip-ups on social. Here are some top tips for avoiding common social media mistakes that B2B businesses often make: 1.

Social Media 105

Social Media Social Marketing B2B Marketing Tips 105

SocialPilot

FEBRUARY 11, 2024

Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria. Seek out influencers utilizing specific hashtags related to [specific campaign or product], indicating campaign relevance. Let’s find out. Live debates?

Sales Management 90

Sales Management ROI Planning Work Management 90

Sharpspring

APRIL 29, 2020

Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. What separates LinkedIn most from other networks is that it’s intended to be professional. Social media is about sharing content and networking. Press Releases.

Distribution 86

Distribution Linkedin Practices Webcast 86

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. But what has this got to do with social media? billion, are active social media users.

Buyer Personas 132

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 132

Convince & Convert

OCTOBER 24, 2013

Following the trend of integrating social media with traditional ads , Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. While clever and engaging as an advertisement alone, what’s unique is how the company pulled this campaign through to its digital and social channels.

Campaigns 152

Campaigns Social Media Storytelling Landing Pages 152

Sprout Social

MAY 8, 2019

Cross-promote your Instagram posts across other networks. Cross-posting your content to other social platforms is a no-brainer to get even more of an ROI out of your Instagram presence. Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices. Focus on people-centric content.

Paid Content 109

Paid Content Promotion Ideal Customer Profiles Tagging 109

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . Benchmark your social performance. Owned content refers to content that brands publish from their own social profiles.

Analysis 140

Analysis Marketing & Strategy Advertising Benchmark Differentiation 140

Sprout Social

AUGUST 8, 2019

If you’ve recently joined the visual-first hordes of Instagram to generate awareness and recognition for your brand, then there’s a good chance you’ve found yourself hoping for a spot on the Explore Page. Use location tags & hashtags. Hashtags are some of the most useful tools you can access on Instagram.

User-Generated Content 93

User-Generated Content Tagging Cross-Selling Social Media 93

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time. Here is a closer look.

Marketing AI 130

Marketing AI Lead Ranking Paid Search Agency Marketing Management 130

Salesforce Marketing Cloud

DECEMBER 11, 2023

Salesforce Developers : Collaborate, network, and learn Salesforce development alongside fellow developers. It’s the online version of our in person Community Cove, an awesome gathering spot to unite our community at events like Dreamforce and TrailblazerDX. Join the group to register! Happy connecting, Trailblazers!

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience. Absolutely no!

Social Media 83

Social Media Paid Content Media Lead Ranking 83

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Contently

OCTOBER 4, 2018

Audiences feel comforted and engaged when they spot his face (or even just hear his voice) onscreen. To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. Yes, Tom Hanks—and not just because of his calming presence.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

Marketing AI 103

Marketing AI Ideal Customer Profiles Allocation Analysis 103

Brandpoint

JUNE 1, 2022

Level One (Starting Out) Whether marketing is new to you, you’re looking for a refresher, or just need a place to start, the first level of brand awareness is a great spot to get going. Whether this is blog content, social media posts or emails, your content needs to provide value and answer the age-old question of “What’s in it for me?”

Ideal Customer Profiles 77

Ideal Customer Profiles Brand Identity Branding Planning 77

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. The most recent Sprout Social Index notes that the majority of marketers are expected to regularly discuss the results of their social presence with their bosses. Shares and hashtags. Link Clicks.

Social Media 124

Social Media Media Eye-Tracking Impressions 124

Meerkat Marketing

JANUARY 13, 2021

Before we dive into how to grow your Instagram followers, let’s get a full view of the power of the social media platform itself. Instagram is one the most popular social media sites with over 1 billion monthly active users and 600 million daily users. In addition, it is very easy to spot fake followers and fake engagement.

Allocation 76

Allocation Demographics Social Media User-Generated Content 76

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are individuals who typically have a following between 10,000 to 100,000 on a specific social media platform. Experts in Their Niche In today’s world, anyone can express their opinion on social media networks and build a credible following base. They can spot advertising content when they see one.

Advertising Agencies 79

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 79

Golden Spiral

APRIL 2, 2019

If your B2B tech company is on social media, you probably have realized one thing: getting started is easy — growing your presence is hard. Growing your social media following takes dedication, a tactful implementation of some standard social media best practices , and some additional time, effort, budget, and strategy.

Social Media 63

Social Media Media B2B Linkedin 63

Convince & Convert

DECEMBER 16, 2014

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. The Pros of Blogger Networks. Bold claim, huh?). Work with more bloggers faster.

Blogger 152

Blogger Word of Mouth Case Study Case Studies 152

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. But should you be posting identical messages to each network?

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Sprout Social

AUGUST 3, 2022

Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. When to use: Because you have to work with the Google advertising team on this to reserve your spot, save this ad type for major campaigns, product launches and generating sales. How to create YouTube ads (step-by-step).

Youtube 109

Youtube Advertising Agencies Advertisements Advertising 109

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. These diverse needs are driving entirely new insights-driven roles, many of which rely on social to amplify brand messages and understand target audiences. Social listening.

Social Media 126

Social Media Ideal Customer Profiles Paid Search Agency Press 126

Sprout Social

JUNE 13, 2022

With more than one billion active users , TikTok has changed the social media game. But the rise of another platform puts new pressures on social media professionals; according to the Sprout Social Index™ , bandwidth is one of the top challenges for social media teams this year. more engaging than long-form. Published on.

Tips 93

Tips Eye-Tracking Social Media Profiling 93

Sprout Social

MARCH 20, 2017

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Instagram’s native tools can help you scratch the surface, but true social media marketers have to benchmark, reconfigure and improve campaigns or Instagram strategies with the data.

Analytics 104

Analytics Advertising Benchmark Ideal Customer Profiles Paid Social Agency 104

Sprout Social

DECEMBER 10, 2018

Perhaps the most straightforward way to extend your Instagram reach is to cross-post your content to other social platforms. You obviously don’t want all of your social feeds to look identical (think: a bulk of your Instagram content should be exclusive to Instagram). Start cross-posting your content. Pretty simple, right?

Effectiveness 101

Effectiveness Tagging Advertising Funnels Custom Publishing 101

Sprout Social

FEBRUARY 10, 2021

Vivien Kuo, a Product Software Engineer at Sprout Social and member of the Asians@Sprout BRG , compares the holiday to Christmas or Thanksgiving in America. Given that China leads all countries with the most internet users globally , knowing which social channels to leverage can make or break a brand’s Chinese New Year marketing campaign.

Campaigns 87

Campaigns Brand Identity Branding Cross-Selling 87

Convince & Convert

AUGUST 31, 2015

However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. And that’s precisely where social media comes in. So how can investors make the most of various social media platforms? highlight to tweet). Leveraging Twitter to Predict Market Movements.

Social Media 156

Social Media Media Ad brokers Twitter 156