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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. What is hashtagging? How to use hashtags.

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Social Media SEO: Understanding the Seismic Influence of Social Networks on Digital Marketing

Scoop.it

Social media SEO involves the combination of social media networks and search engine optimization practises in order for individuals to bolster their position on the results pages of Google. Blending the Power of Social Media and SEO. Image: Social Media Week ).

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Short-Form Video Is Here to Stay. But Is The 30 Second Spot Out the Door?

Martech Advisor

Today, family members are more likely to binge-watch alone, in separate rooms and on mobile devices, or snack short social media video clips on their smartphones while waiting for class to start or in line at Starbucks. Learn More: YouTube Hashtags: The Secret to Video Marketing Success.

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How to effectively use social media for real estate

Sprout Social

While businesses of all shapes and sizes can benefit from a smart social presence, the importance of social media for real estate really can’t be overstated. According to a recent study from the National Association of Realtors , social has become integral to scoring clients and closing deals across the industry. Here’s a brief snapshot of the report’s findings: 77% of realtors actively use social media for real estate in some way, shape or form.

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Amazon Turns Twitter into a Marketplace – Are You Concerned?

readwrite

For the most part, these sorts of advertisements are relatively easy to spot on participating blogs and websites. ” box or by appending a promotional hashtag to their everyday messages. But unlike these company-run Twitter promotions, there’s not a hashtag to use or any specific wording that has to be tweeted in order to participate in the Amazon Affiliate program. Social advertising Amazon news NYT social networks twitter web

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How to Get TikTok Famous: 6 Practical Tips

Hootsuite

The world’s 7th biggest social media app has certainly come a long way in just 5 years. TikTok is now proudly home to over 1 billion users and harbors some of the highest-grossing social media stars on the planet. Use those hashtags consistently when you post videos. Ahh, TikTok!

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6 Tips for Avoiding Common B2B Social Media Marketing Mistakes

ClickDimensions

The social media landscape today is filled with potential pitfalls and landmines for the B2B brands attempting to navigate it. As such, B2B marketers are bound to have their fair share of snafus and slip-ups on social. This is increasingly true on social media. Social Media

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And if it is, can Twitter hold onto that spot?

Twitter 107
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How the TikTok Algorithm Works in 2020 (And How to Work With It)

Hootsuite

Let’s explore the various ranking factors at play and how you can leverage them to get your content to rank on the sixth largest global social network. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Get the free social video guide now!

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Hack-Week: Embedding Our Values and Causes in Our Product

Buffer Social

When it comes to social media scheduling, there can be a lot of responsibility with the content that our users can send out to their networks. He added a new section to the feature that allows users to view a pre-defined collection of hashtag groups.

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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales. Relevant hashtags.

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A Guide to Cross-Posting on Social Media (Without Looking Spammy)

Hootsuite

Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts. Social media managers use the tactic to help save time and resources.

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What a Brand Advocate Is and Why Your Company Needs One

RockContent

Social media can help. Promoting brand advocates became even easier since most of them are on social media. Content published on social media is essential for companies. You could, for example, share consumers’ comments on social networks. Social Media

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Brand awareness: What it is and strategies to improve it

Sprout Social

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Social listening.

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11 Easy Social Media Optimization Techniques to Start Now

Hootsuite

Marketers need to start with social media optimization (SMO) to get the most out of their social media campaigns. Understanding how to optimize your social media profiles and posts for maximum returns isn’t scary—there’s no keyword research or technical know-how involved.

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How to Conduct a Social Media Audit (Includes a Free Template)

Hootsuite

If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. You’ll be able to spot at a glance: what’s working and what’s not.

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Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

Buffer Social

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? This week on the Science of Social Media , we hope to give you some fresh perspectives and ideas on what live video could look like for you and your brand in 2019. Live video seemed destined to be a huge focus for social media and for marketing strategies.

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How to Find and Target Your Social Media Audience (Free Template)

Hootsuite

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. How to find your social media target audience.

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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms.

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How to promote your Instagram: 13 ways that actually work

Sprout Social

Cross-promote your Instagram posts across other networks. Cross-posting your content to other social platforms is a no-brainer to get even more of an ROI out of your Instagram presence. Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices. For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook.

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4 Ways That Content Curation Can be Vital to Small Business Marketing

Scoop.it

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas.

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Social Media Marketing Terms You Need to Know

ClearVoice

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms.

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8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)

Marketo

Author: Bill Faeth If you’re savvy about marketing on social , your business probably has a Facebook account. So what should you put in your social media storefront window? Think of your cover photo as free billboard space on one of the most popular social networks in the world – use it! Social media is a powerful tool when it comes to lead generation , and including a CTA in your cover photo encourages visitors to act. Social Media

Marketo 105
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17 Instagram stats marketers need to know for 2019

Sprout Social

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. Now one of the most popular social media platforms available, the photo-sharing app has come a long way from its humble beginnings. The most popular hashtag is #love.

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Social Media Marketing Tools: The Complete 2022 Guide

Hootsuite

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

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How Social Data Can Help You Develop Buyer Personas

Oktopost

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. But what has this got to do with social media?

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The 4 Best Social Selling Conversation Starters, According to Experts

Hubspot

With over 740 million active users , LinkedIn is undoubtedly one of the most popular social channels — and it's also the most trusted social network used by business professionals. Which makes it a great place for social selling. Use hashtags. Social Selling

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How Content Made Peloton the Fastest-Growing Company in New York

Contently

Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York. Batali is all over social media. ” Social media is the marketing channel of choice for showcasing Peloton instructors. Peloton’s in-house marketers work with its internal creative, photography, and videography teams to develop content for all major social networks.

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Social Media in Financial Services: 5 Essential Tips and Benefits

Hootsuite

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Conduct a social media audit.

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What Is Social Media Engagement & Why Should I Care?

Sprout Social

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. By now you know there are tools to manage social media engagement , but it’s a whole other beast to make each channel work in your favor. What is Social Media Engagement?

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8 Social Media Success Stories to Inspire You

Single Grain

Everyone’s on social media. The number of social media users worldwide is 3.484 billion , up 9% year over year. That’s an awful lot of social media users. Almost every brand is on one or more social networks running marketing campaigns, which means that social media advertising spend in the U.S. Here are a few success stories from companies using social media to boost your inspiration! Putting Together a Social Media Team for Your Brand.

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Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

Audiences feel comforted and engaged when they spot his face (or even just hear his voice) onscreen. To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. As the largest social network in the world, Facebook presents an interesting opportunity for brands. Take LinkedIn’s ultra-specific purpose as permission to get straight to the point when writing social copy.

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Strengthen your competitive analysis strategy with social listening

Sprout Social

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . Benchmark your social performance. Listening Product Updates Social Strategy

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Valuable Things Twitter Mentions Can Tell You About Your Business

Hootsuite

Hashtags or keywords. using a branded hashtag , like in this example where a user included the branded hashtag for Emma Watson’s gender equality movement: #LeadershipDevelopment is a lifelong commitment to do better, be better. Like all social media, Twitter is a social platform.

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How to one-up your competition with social media industry analysis

Sprout Social

And we have social media to thank for that. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. According to data from the Sprout Social Index , the following two types of posts receive the most engagement via social: Content that educates followers. The takeaway here is that social media is a prime place to conduct industry analysis.

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How to find your most successful social media posts

Sprout Social

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. The most recent Sprout Social Index notes that the majority of marketers are expected to regularly discuss the results of their social presence with their bosses.

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16 of the Best TikTok Tools to Improve Your Marketing

Hootsuite

If you’re a social media manager with multiple clients, you’ll have support for as many TikTok accounts as you add. If you do all of your other social scheduling on a different platform, it might be worth installing a TikTok integration tool so you don’t have to toggle back and forth.

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Ghosts Don’t Need Social Data

RockContent

Whistling nervously to yourself, you round a corner and, through a parting in the trees and mist, you spot a house at the end of the path. At ScribbleLive, this summarizes our thinking around an update we recently introduced to the way we handle social automation. There’s one catch to the above, however: this hasn’t been working the way it’s intended when a live blog has an automated social feed. The fact is, social feeds bring in a lot of data.

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Instagram Stories Analytics: How to Measure the Metrics that Matter

Hootsuite

This overview is a good place to spot under and over-performing Stories. When you use a hashtag or location sticker, your story is more likely to appear in Explore or the sticker’s larger story. How to measure hashtag and location stickers on Instagram Stories. Social Strategy

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How to Use Instagram for Business: A Practical Step-by-Step Guide

Hootsuite

A good social media strategy starts with a sound understanding of your audience. Check the analytics on your other social media channels to learn who follows you there. With your goals defined, it’s easier to identify important social media metrics to monitor.

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