Remove hashtag report survey
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More than 60% of Marketers Primarily Use Social Media to Achieve Goals

KoMarketing Associates

HubSpot recently published its “2021 State of Marketing” report, and statistics showed that among the majority of organizations (60% or more), social media is utilized as the primary approach to marketing. In terms of the channels used in marketing, social media (~80%) leads above all other options among the respondents who were surveyed.

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Study: Video Now Providing 49% More Interactions for Marketers on Instagram

KoMarketing Associates

Quintly recently published the “Instagram Study 2019” report, and statistics found that marketers who created an Instagram account for their organization were able to grow their following by 16%. Hashtags also appeared to be a factor in terms of interaction for marketers.

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How to Use Social Listening to Retain More Customers

Webbiquity

Reports show social listening is considered a “key planning element” by 82% of professionals. First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. Monitor brand mentions. Adjust marketing strategies.

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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.