Marketing Insider Group

JANUARY 10, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.

Research 100

Research Campaigns Tips Content 100

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. Which hashtags are they using?

Social Media 107

Social Media Advertisements Advertising Tools 107

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Webbiquity

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Marketing Insider Group

NOVEMBER 8, 2021

What I am referring to is the research needed to get done even before campaigns are launched or content is even created. Tools like Semrush and Alexa provide marketers with keyword research to help them understand the different variations of people searching in Google and monthly volume numbers. Search Volume Still Works.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Also follow social media hashtags related to your product or service. Quality: Is their content accurate, well-researched and polished?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Marketing Insider Group

OCTOBER 20, 2020

The study confirms that organizations with highly engaged employees report higher productivity, customer retention, and up to 21% higher profitability than the competition. Research from the University of Michigan found that young Americans today have 40% less empathy than they had in 1979. Empower employees to build the bridge.

Business 353

Business Work Management Correlation Cable 353

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

MARCH 21, 2024

According to a 2023 report from Ofcom, the UK’s communication watchdog, more than half (53%) of youth aged three to 17 use TikTok. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023. uses specific London neighborhood hashtags to indicate location.

Brand Identity 101

Brand Identity Branding Advertising Agencies Work Management 101

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Reports show social listening is considered a “key planning element” by 82% of professionals.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 103

Keywords Research SEO Lead Scoring 103

Brandwatch Marketing

JULY 6, 2022

2) Hootsuite – Collaborate, schedule & report. Hootsuite is one of our personal favorites as far as Twitter management and reporting is concerned. You can see your most followed followers, allowing you to do some basic influencer research. 3) Buffer – Distribute your Tweets. 8) Mentionmapp – Map and grow your followers.

Twitter 139

Twitter Analytics Tools Best Practices 139

Sprout Social

MAY 18, 2023

Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. How do they expect us to sound? What are they missing?

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Marketing Insider Group

JULY 15, 2020

In fact, a recent coronavirus report from Hawke Media shows that searches for “what’s open near me” have increased more than 60 percent , highlighting the importance of businesses keeping customers informed via their online listings. . According to a recent GlobalWebIndex report, 45 percent of consumers in the U.S. The Search Is On.

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

Sprout Social

MAY 26, 2022

The first step in any marketing campaign, regardless of channel, is to develop a strategy and plan based on research. Research trends. You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Consider trending and branded hashtags. Get to know your audience. motivation.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

DECEMBER 9, 2020

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

Trends 127

Trends Social Media Analysis Creativity 127

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Harness the power of hashtags. Case studies.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaigns 121

Campaigns Work Management Advertising Agencies Social Media 121

Sprout Social

JANUARY 24, 2024

Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. But using a platform like Tagger by Sprout Social where you can get in-depth reports like below, or requesting a performance report from the influencer, will enable you to gather one or both of these metrics.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Webbiquity

MARCH 2, 2021

Content marketers, on the other hand, are focused on understanding customer questions, doing research, developing content like blog posts and ebooks that answers those questions, and optimizing that content for organic search. Speaking of which—your event should, of course, have a hashtag. Everything positive is share-worthy.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

SnapApp

JANUARY 4, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research. .

Research 61

Research Campaigns Tips Content 61

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

DAGMAR Marketing

JANUARY 14, 2022

According to reports from Reuters , global ad spending is expected to grow by about 9 percent in 2022. Branded Hashtag Challenge Ads. Branded hashtag challenge ads are digital advertisements brands create to promote a branded hashtag challenge. These are designed to boost engagement. billion reviews received today.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. The likelihood is you are familiar with how hashtags function, but may not know as much about their history and how to use them effectivel y. The History of the Hashtag.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Sprout Social

AUGUST 22, 2023

Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning. Enhance customer experience According to research, brands focused on building positive customer experiences are 60% more profitable compared to those that aren’t.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

SocialPilot

FEBRUARY 12, 2024

Step 3 : You can search for anything using the advanced search box by using keywords, hashtags, and the minimum number of likes, dates, etc. You can use this box to filter away tweets containing a competitor’s name or marketing hashtag. How to Do a Twitter Advanced Search Using Hashtags?

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

ClearVoice

NOVEMBER 25, 2022

That’s why B2B marketers should shift their focus to content pieces that accelerate the self-guided buyer’s journey, especially for products and services requiring much research. Hubspot reports that short-form videos have the highest ROI of all social media content. Research reports and short articles come in second.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SocialPilot

MARCH 8, 2024

It’s not a straight-up dull service pitch but a well-crafted document that comes into existence after consultation with prospects and thorough research on their needs. So ask and research the following question around your prospect’s target audience: What are their average age range and gender? When will you share the analytics report?

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

ConvertKit

MAY 8, 2020

What are Instagram hashtags, and why should brands use them? How to add hashtags to your Instagram posts. How to use Instagram hashtags. Tracking hashtags to optimize your Instagram posts. Start using Instagram hashtags today. I get it—hashtags aren’t exactly new to the social media landscape. Jump ahead.

Top of Funnel 83

Top of Funnel Landing Pages Advertising Funnels CAN-SPAM 83

Brandwatch Marketing

NOVEMBER 8, 2023

The weekly reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts. 4) Buzzsumo Buzzsumo is a great tool for content research, but it also has an excellent way to analyze and monitor your Facebook pages.

Social Media 98

Social Media Tools Media Lead Scoring 98

SmartBug Media

APRIL 6, 2023

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. Here are some other ways you can collect interview-style research without ever talking to your personas: 1.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands.

Social Media 125

Social Media Tools Campaigns Media 125

Sprout Social

APRIL 14, 2021

According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Videos with the hashtag #YasClean have garnered over 6.5 billion views.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Sprout Social

SEPTEMBER 30, 2020

Using Twitter can help you research trends and topics that your audience cares about so you know how to reach them more effectively. The Twitter Explore page gives you an updated list of topics and hashtags trending in your region and relevant to your interests. Hey thanks for reporting this to us and sorry for the delayed response.

Twitter 141

Twitter Business Paid Search Agency Communities 141

Sprout Social

OCTOBER 22, 2019

Finding and researching your Instagram target audience. Additionally, you’ll also discover some audience research tips so you can learn how to target an audience on Instagram. While the Phlanx Influencer Auditor tool is meant for influencer research, it’s also a great tool for analyzing your competitors.

Buyer Personas 97

Buyer Personas Tagging Demographics Advertising Agencies 97

EveryoneSocial

APRIL 25, 2023

They’re characterized by the following: Well written and easy to read Uses strong keywords Encourages engagement by asking a question Contains three or fewer hashtags Tags only people who are likely to respond 2. Consult customer research or analytics from your other social networks to determine what interests your audience.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96