The Marketer’s Guide to User-Generated Content

Zoominfo

We say, embrace user-generated content. If you’re new to user-generated content, keep reading! What is user-generated content? As you may have guessed, user-generated content (UGC) refers to content created by users or customers who are not professionally affiliated with your brand. Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences.

What user-generated content is and why you need UGC in your Content Marketing strategy

RockContent

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. You’ll see: What is user-generated content? What is user-generated content?

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Sourcing User Generated Content

Stevens & Tate

One source of content generation you may not have tapped into yet is user-generated content. What Is User-Generated Content? User-generated content refers to content created by consumers and not brands. How To Source Usable Generated-Content.

5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Users have to visits booths to get entered to win prizes. In addition, it’s a great way to generate additional audience interaction.

5 Noteworthy User Generated Content Examples & Benefits

Stevens & Tate

One type of content that you should focus on is user generated content. User generated content adds to your content’s variety and provides benefits. Before going into some user generated content examples, it’s important that you understand what those benefits are. The Benefits of User Generated Content. However, user generated content does it for you for free. 5 User Generated Content Examples.

How to Find the Best Twitter Hashtags

Sprout Social

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Hashtags are formed by using the # pound sign in front of a word with no punctuation or spaces. Using hashtags, users can find all the posts around a certain event, theme, mood or more. When you use a popular hashtag in a post, you expose that message to everyone discussing that topic and looking at the messages relevant to that subject.

Tapping in to the Power of User-Generated Content

Launch Marketing

However, businesses are discovering a creative and successful loophole to the constant content dilemma: user-generated content. In this blog post, we’ll explain the basics of user-generated content, why it works and give an overview of the most successful campaigns. Read ahead to learn how user-generated content can take your social media content strategy to the next level. What is User-Generated Content?

Top 7 Hashtag Marketing Strategies for 2020

Valasys

Hashtag marketing is an impeccable way for marketers to improve the reach of their pieces of content and amplify their brands’ visibility to the target audience groups. However, for this to happen marketers need to execute their hashtag marketing strategies correctly.

5 Noteworthy User Generated Content Examples & Benefits

Stevens & Tate

One type of content that you should focus on is user generated content. User generated content adds to your content’s variety and provides benefits. Before going into some user generated content examples, it’s important that you understand what those benefits are. The Benefits of User Generated Content. However, user generated content does it for you for free. 5 User Generated Content Examples.

Improve B2B Social Media With User-Generated Content

Schubert B2B

One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward. It can refer to pictures, videos, testimonials, tweets, blog posts and anything else that the contributor uses to promote the brand — rather than the brand promoting itself. NASDAQ also utilizes user-generated content across their many brands.

Improve B2B Social Media With User-Generated Content

Schubert B2B

One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward. It can refer to pictures, videos, testimonials, tweets, blog posts and anything else that the contributor uses to promote the brand — rather than the brand promoting itself. NASDAQ also utilizes user-generated content across their many brands.

All about Instagram hashtags for brands

Sprout Social

How much time do you dedicate to thinking about your Instagram hashtags? If you’re dipping your toes in the hashtag waters, it might feel like more is better but this isn’t always the case. 5 Benefits to using Instagram hashtags. Hashtags are good for overall brand exposure.

#SavetheExpanse Is a Master Class in User-Generated Content

Content Standard

Fans are now coordinating, producing user-generated content, and even executing makeshift marketing campaigns—including funding a rocket launch —to save their favorite programs. But beyond my personal investment, the show’s cancellation prompted a viewer-driven user-generated content campaign on a scale that absolutely baffled me. It takes a highly specialized mix of social media presences to support a well-constructed user content campaign.

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How to Retain Students with User-Generated Content

Fathom

Try these options on all of your social channels to find where your audience is most active: Promote the usage of a hashtag. Remember that all of the student-generated content you engage with should be quality; you want their peers to actually care. Offer internships to students to help you promote the school via social media and your website. Do you have ideas for user-generated content and improving retention rates?

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer Social

As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals. Encouraging user-generated content.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

Trying to stand out on an app with over 600 million active users is no easy task. The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Instagram uses hashtags to categorize content. Types of Hashtags.

3 Brand Marketing Strategies for Dealing with Weird User-Generated Content

Content Standard

User-generated content, or UGC, has been around for some time now, and many brands continue to add this audience-driven engine to their marketing repertoire. So for companies looking for a new way to spice up their brand marketing strategy, here are three principles to help guide your user-generated content efforts, including how to strike the fine balance between effective marketing and just the right amount of “odd” content.

Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. Create a hashtag. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. The most useful hashtags are not just unique, they’re short and easy to spell.

Strategies to refine Instagram marketing for ecommerce

ClickZ

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. Generate new business leads.

How to promote your Instagram: 13 ways that actually work

Sprout Social

It’s time to rethink how to promote your Instagram account. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience. From optimizing your posts and profile to rethinking your approach to content promotion, any combination of these tips are fair game when it comes to Instagram promotion. Cross-promote your Instagram posts across other networks. Experiment with branded and industry hashtags.

TikTok Marketing: How to Get Started with Ads on This Platform

Single Grain

had over 90 million registered users , and one year later (May 2017), the app hit 200 million users. app, it was kind of like Vine, kind of like Dubsmash: So, to sum up, TikTok is an app that simply requires a user profile, and then off you go! 3) Hashtag Challenge Ads.

Does Censorship Kill the Appeal of User-Generated Content?

Contently

According to the Atlantic , these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. Despite this overprotective filter, users with their own off-brand feelings found ways around it on Twitter and Tumblr: First attempt to #GIFthefeeling , unsuccessful. ” Hashtag your (un)happy meals.

The 2020 Instagram Hashtag Guide—How to Use Them and Get Results

Hootsuite

Instagram hashtags can make or break your Instagram strategy. To use hashtags for Instagram effectively, you need to understand exactly how they work, and put some thought into a strategy. Everything you need to know about Instagram hashtags in 2020. What are Instagram hashtags?

Tips to Take your Restaurant Marketing to a Higher Level

Outgrow

You may also take the help of a software that can generate customer behavior data. For instance, a quiz like this can be used by McDonald’s to promote new additions to their menu: Source. You can promote your restaurant brand by re-purposing customer social media posts and reviews.

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7 Tips to Launch Successful Twitter Promotions

Sprout Social

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. With over 300 million monthly active users , there’s no shortage of people to market to on Twitter. We’ll go over all that and more, to help you launch a Twitter promotion that brings in results.

B2B Instagram Strategy: A Simple Guide

Heinz Marketing

In all honestly, social media has become second nature to my generation. The popularity of Instagram can either be our generation’s curse or it’s advantage, depending on how you want to see it; regardless of your perspective, we can all agree the tool is extremely powerful for navigating a highly-connected world. Brainstorm a list of hashtags and save it to have at-the-ready for future posts. Checking spelling, grammar, and punctuation… especially on hashtags!*If

Leveraging Social Media for Impactful Event Sponsorships

Nuvi

The monitor can include specific hashtags, keywords, geographic location and anything else surrounding the event. If the booth has an interactive experience, create a branded hashtag for attendees to use. In addition, encourage attendees to follow social pages, post with hashtags, or share posts with the chance to win prizes or perks. Retargeting ads create additional impressions as users are scrolling through social media or browsing the internet.

McDonald’s Tasty Influencer Marketing

Nuvi

Karin’s article starts off by mentioning a few key influencers McDonald’s hired to promote their McRib and McRib app. In the article, Karin says, “The [influencer] campaign itself sought to portray the brand in a positive light, specifically aimed at a younger audience [millennials and generation z]. With Brickfish’s social listening platform, Nuvi, brands create monitors that scour the internet for every use of the keywords or hashtags to track.

The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

Sometimes referred to as viral advertising , “Viral marketing is a business strategy that uses existing social networks to promote a product. ” As Susan Wojcicki , CEO of YouTube, said: “These video ads don’t just generate impressions, they leave impressions.”

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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Leverage Hashtags. You can further amplify the reach of your social media content using relevant hashtags. Use a tool like RiteTag or Hashtagify to find the most popular hashtags in your niche and include them in your social media posts. Guest post by Shane Barker.

How to use social media wall for events

RockContent

Promoting interactions is one of the mainstays of Digital Marketing. Companies that realize this are better prepared to generate opportunities, especially using the social media wall for events. Social media walls are a way to take advantage of this willingness to generate content.

How to boost your event ROI with a social media wall

RockContent

It is a visually appealing grid that aggregates all social interactions with a subject, a hashtag, or a handle. Do you want to generate leads and obtain some email addresses? Find the perfect hashtags. However, the time spent on finding the right hashtags always pays off.

6 Ways to Leverage Instagram for B2B Marketing

Zoominfo

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). In today’s blog post, we’ll teach you a few easy ways to effectively promote your B2B company on Instagram. Leverage the power of user-generated content. The first way to build a connection with your audience is simple: Employ user-generated content (UGC). Add the hashtag to your account’s bio and encourage customers and followers to use it.

How to Boost Employee Content Marketing and Leverage It

Marketing Insider Group

Quick takeaways: Employee content marketing can involve user-generated content, interviews, quotes, podcasts, and more. HubSpot, for example, has a dedicated page called HubSpot Life where they share user-generated content on their team members: Instagram.

8 Unconventional Marketing Tactics Every CMO Should Take Advantage Of

Oracle

You can also make use of content that others have produced, such as your users, brand advocates, and social media followers. User-generated content might prove vital to your campaign, since it comes from the people who actually use your products and services, and they know best what to highlight for other users. There are many ways to collect user-generated content, including but not limited to: Hold a contest for user-generated content.

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What is a social wall and how to use it on your site

RockContent

Within Digital Marketing , there are many options to promote your company and increase engagement with the audience. According to your audience’s profile, it’s possible to adopt strategies that strengthen your relationship with users — and the social wall is one of them.

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What Customers Expect with Cross-Channel Marketing

Oracle

Ask your customers what they mean by authentic marketing, and they’ll likely tell you that it is content created by people like them — in other words, user-generated content. To promote its iPhone 6 release, Apple asked consumers to photograph everyday moments and share them on social media with the hashtag #ShotOniPhone6. Cross-channel marketing may be a buzzword, but it’s always been a best practice.