Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Source: Sprout Social. Choose Your Platforms. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SocialPilot

FEBRUARY 21, 2024

Instagram influencer marketing is a form of social media marketing that involves a partnership between your brand and influencers (social media content creators) on Instagram. The essence of the collaboration is for the creators to promote and endorse your products or services on Instagram, and you compensate them in return.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Marketing Insider Group

NOVEMBER 21, 2022

Networking opportunities are a big attraction for many event attendees, aside from the event itself, so make sure you schedule in plenty of free social time and provide casual spaces that promote interaction. If networking is your only pull to have someone attend live rather than online, think harder.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. What sort of content should you create to engage your target audience, encourage social media sharing, and ultimately sell more tickets? Tips for networking. Ask Your Audience.

Best Practices 269

Best Practices Content Social Media Planning 269

Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Sharpspring

OCTOBER 11, 2021

Social listening matters! These days, brand monitoring and social listening is something that can and should be automated. Let’s take a look at a few: Engage with Customers on Social Media (And Sell More). The bigger the brand, the more social media mentions it will generate on a daily basis. asktwitter.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. Learn how to understand your audience better and find new opportunities on social with this guide.

Social Media 125

Social Media Media Viral Marketing Demographics 125

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Sprout Social. Sprout Social is an all-in-one social media management platform that helps you make data-driven decisions to improve your social media strategy. Templates for every social network. Millions of stock images. Analisa.io

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. Unsurprisingly, our social posts and content do well there as our product and target customer fit.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. Unsurprisingly, our social posts and content do well there as our product and target customer fit.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Sprout Social

JANUARY 31, 2024

And like any other type of social media engagement , competition on YouTube is fierce. Like any social algorithm, YouTube’s algorithm ranks content based on a variety of factors. Off-platform activity such as traffic from search engines or social networks can help you here, too. Video duration.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. They represent the competitors whose total traffic exceeds yours and who are ranking for more keywords than you are.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Parse.ly

AUGUST 22, 2019

I often wonder if the allure of a social platform is worth the hype. The strategist in me wants to understand how trends in social media influence a business’s potential to grow. When it comes to social media, is the pursuit of a new audience justified? . The opposite of this is unidentifiable social traffic, or dark social.

Social Media 81

Social Media Traffic Media Privacy 81

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. This, in turn, drives organic traffic to your website. Can they effectively promote and share content? It maximizes the visibility of shared content.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Marketing Insider Group

NOVEMBER 15, 2021

From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. Social Media Insights for 2022 from Leading Content Influencers. “The #1 thing that’s helped grow my social media following has been cross-pollinating my audience. Image Source.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. It’s an excellent way to get content AND free promotion.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business. Twitter Twitter is another popular social media site, boasting more than 450 million monthly active users.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. This is what drives that immediate flood of traffic to a new product launch. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product or service. Reasons to Create a Hashtag. Product Launches.

Business 110

Business Work Management Social Networks Paid Search Agency 110

Marketing Insider Group

MARCH 18, 2020

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Use Social Media the Right Way. Social posts shared by your employees generate eight times more social engagement than posts shared by your brand itself.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

ClearVoice

NOVEMBER 25, 2022

As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Accordingly, businesses benefit from incorporating social responsibility and awareness into their marketing initiatives. Social media marketing trends. Shoppable social media feeds. Brand humanization.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. Social commerce creates shopping experiences without ever taking customers out of the app. Right now, social commerce is an $89.4

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. Paid social. — Sprout Social (@SproutSocial) May 12, 2022. Social channels.

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Adobe Experience Cloud Blog

JUNE 5, 2018

Instagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie actors, sports stars, social figures, and celebrities are up to. Focus on Hashtags. What keywords are to SEO, hashtags are to social media.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Martech

JULY 12, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. Dig deeper: Why we care about social media marketing: A guide for brands Is Threads the best alternative for advertisers? That’s mostly organic demand and we haven’t even turned on many promotions yet.”

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. You can add links, hashtags, tag other accounts and add location tags. What is ephemeral content?

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Valasys

AUGUST 7, 2023

Not only do reviews showcase the reliability of offerings, but they also enhance website traffic, build customer trust, and boost conversion rates. Hashtag contests on social media have become a popular trend, inviting followers to contribute content using specific hashtags for a chance to win prizes.

User-Generated Content 52

User-Generated Content Generation Lead Scoring Lead Ranking 52

Biznology

FEBRUARY 2, 2016

I recently ended my stint as Content and Social Media Chair of MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting online via social media and also trying to get everyone else on the Board to Tweet, Tumbl, and Facebook as well. But I really don’t mean to gum up the works.

Promotion 64

Promotion Business Buzz Social Media 64

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. How to Run a Contest on Facebook. Measure Your Results.

Social Media 100

Social Media Media Rules Guidelines 100