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17 Instagram stats marketers need to know for 2019

Sprout Social

To stay on top of your Instagram game, it’s important to understand some of the stats surrounding the platform. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Learn more about your own Instagram follower demographics with Sprout Social’s Instagram profile insights. Not only that, but 200 million Instagrammers actively visit business profiles everyday. The most popular hashtag is #love.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Twitter Facts, Figures & Stats. The Truth About the Average Twitter User [STATS] by Mashable. Secrets of Twitter Hashtags (For Those Still Unsure) by Interactive Insights Group. For those unsure of what hashtags are or unaware of their many uses on Twitter, Robin Broitman offers an extensive list of hashtag resources and guides. HOW TO: Make the Most of Your Twitter Profile Page by Mashable.

Twitter 215
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Buffer in 2022: 51 Features To Help You Grow Your Audience

Buffer

Google Business Profiles. Twitter Schedule tweets, retweets (RTs) and quote tweets (QTs) to Twitter profiles. LinkedIn Schedule content to LinkedIn Pages (company pages) or to personal profiles. Google Schedule updates, offers, and events to Google Business Profiles.

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Brand awareness: What it is and strategies to improve it

Sprout Social

From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. Fine-tune your profiles. From social bios to profile images, how you set up your profile determines whether or not people recognize you.

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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. It combines news content with profiles, fashion shoots, affiliate content on sneakers and other clothing, and original, long-tailed interviews.

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9 Facebook Analytics Tools for 2023 [Paid & Free]

Hootsuite

All this info allows us to spot trends and patterns that can be super helpful for building an informed social media strategy. Hashtag tracking and keyword tracking allows users to keep up with all the hot goss and leverage trends.

Analytics 100
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Instagram Analytics Guide: How to Pull & Examine Your Data

Sprout Social

Instagram Hashtag Analytics. Understanding your outbound hashtag performance on Instagram is crucial to know how users interact and through what keywords. Pulling Instagram analytics and reports for your hashtags helps you contrast between which keyword(s) received the most engagement. If you’re not exactly diverse in new hashtags, this data could help push you to create new hashtag campaigns on Instagram. Instagram Profile Analytics.

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Instagram Stories Analytics: How to Measure the Metrics that Matter

Hootsuite

From the Instagram app, go to your profile. This overview is a good place to spot under and over-performing Stories. Why discovery stats matter: People use Instagram to discover brands. Why navigation stats matter. Why interaction stats matter.

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How To Find and Use Business-Friendly TikTok Sounds

Hootsuite

Whether you’re promoting your personal page or your business profile , mastering TikTok sounds is always in your best interest. In a way, TikTok sounds work like hashtags do on other social media apps. You can use these sites to view stats like which TikTok songs are charting and where.

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The 32 Best Twitter Marketing Tools

Webbiquity

A powerful multi-purpose Twitter tool that enables you to monitor your personal/brand mentions, retweets, relevant keywords, and hashtags; track competitor mentions and compare performance; switch between multiple Twitter accounts; and report on results. Sample review: “Twitonomy has a variety of different methods of analysis: tweets and retweets, replies, mentions, hashtags, links, followers and people you are following, tweets per day of the week and per hours of the day.”

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13 of the Most Common Instagram Mistakes Marketers Must Avoid

Hootsuite

You can check out the latest data here , but remember that the sweet spot changes over time, as user habits evolve. If you’re trying to raise your engagement rate, but you aren’t monitoring your stats, how can you repeat your successes? Using too many hashtags. Mistakes happen.

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How to Use Data for Content Curation

Scoop.it

You need to find the sweet spot that will bring you the most benefits from both. Research your audience’s behavior – Create an audience profile. The hard part comes when collecting quality content like different studies, researchers, and stats.

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TikTok Ecommerce 101: Why Your Business Should Be on TikTok

Hootsuite

Embrace hashtags and keywords. Hashtags and keywords tell the algorithm what your post is about and help users find it. Keep a close eye on the top trending hashtags on TikTok and include them in your captions. From there, you’ll be able to sell directly from your TikTok profile.

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How to find your most successful social media posts

Sprout Social

Shares and hashtags. Shares (including hashtag shares) signal that your content was not only meaningful to your followers but also worth getting in front of others. Highly shared posts and hashtags can clue you in on ways to expand your audience beyond your current base.

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Valuable Things Twitter Mentions Can Tell You About Your Business

Hootsuite

Hashtags or keywords. using a branded hashtag , like in this example where a user included the branded hashtag for Emma Watson’s gender equality movement: #LeadershipDevelopment is a lifelong commitment to do better, be better. If it isn’t yet, go to your profile.

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Facebook Automation Tools, Software, and Tips to Save You Time

Hootsuite

Auditing tools can spot artificially inflated accounts in seconds. Inappropriate hashtags, weirdly cropped photos or broken links aren’t exactly the kind of thing that inspires engagement. There are a lot of things humans are better at than robots: Threading a needle. Roller skating.

Software 143
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7 LinkedIn Growth Hacks That You Might Not Know

Single Grain

Related Content: Best Paid Social Media Agency: Top 5 Choices in 2023 LinkedIn Live Videos Help You Stand Out In 2022, new LinkedIn Live users increased 74% (personal profile) and 126% (company page) from the previous year.

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The Complete Guide to YouTube Marketing in 2020

Hootsuite

Monitor watch time and the demographic stats available. Record key metrics such as subscriber counts and viewership stats so you can use them as benchmarks for your channel. Make the most of your 5,000 character and 15 hashtag limit. Complete your YouTube profile.

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Twitter analytics: How to analyze and improve your Twitter marketing

Sprout Social

Whether it’s identifying which messages resonate, determining successful campaigns or spotting holes in your customer service, the data at your fingertips can turn seemingly random social interactions into strategy-changing insights. Profile visits. Discover hashtag and topic trends.

Twitter 67
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The 29 Best Social Media Monitoring Tools

Webbiquity

However—96% of the people who discuss brands online do not follow those brands’ owned profiles. Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Social media monitoring is vital for virtually every B2B or B2C brand.

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Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

Buffer

And the stats seem to point to a shift as well — or perhaps to a signal that live video never really took off in the way we thought it would. Video stats from the 2019 State of Social Media report. But with live video, your Story gets immediate access to the first spot. On Facebook , You can click or tap the “Live” button right next to the primary text box on your profile or page.

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The Keys to Epic Engagement on Social Media

Buffer

But it certainly comes with its blind spots and questions. You’ve probably heard this stat before: Eighty-eight percent of brands don’t respond to messages that need a reply. The biggest social networks in the world live under the Facebook umbrella, and brands that make great use of their Facebook Page and Instagram profile can create wonderful experiences for their audience. This includes the obvious bits like profile picture and description.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Unbounce’s gated content stats reveal more campaigns with conversion rates that fall between 19-45%. Use hashtags on Twitter and Instagram to connect with like-minded individuals or specific causes or topics. Profile Your Target Audience.

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How to Analyze Twitter Followers Effectively

Sprout Social

For instance, Sprout’s Twitter analytics will allow you to see important data about your followers like engagement, popular hashtags , conversation history and more. The first step in analyzing your Twitter followers is spotting the fakes. Sprout’s Trends report shows you what topics and hashtags people use the most when they Mention you. In order to get enough information to spot a trend you’d need to look at hundreds of Tweets. Engagement stats.

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10 Twitter Tools You’ll Actually Use

Sprout Social

First, come up with a branded hashtag for people to use when Tweeting about your chat. Then enter that hashtag into Tchat to see conversations going on in real time and engage. Our software allows you to do everything from schedule Tweets, monitor brand mentions, track hashtags, get in depth analytics and so much more. Plus, you can also manage your Facebook, Instagram and LinkedIn profiles all in one place. Hashtags are a good way to give your Tweets more visibility.

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The 20 Minute Twitter Audit

Sprout Social

Auditing your profile and branding. ” Twitter will give you a spreadsheet with details like engagement, stats for your promoted Tweets and more. If you have multiple Twitter profiles, you need to do this process for each account then combine everything into a single spreadsheet. One of the biggest benefits of using Sprout is you can access data for all your profiles in an instant. This prevents you from having to export reports for each profile one by one.

Twitter 89
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What is the Ideal Instagram Video Length?

Magisto

Simply set up an Instagram account to post videos direct to your profile. Your feed is your Instagram profile – that’s the place where all of your activity is showcased. To help you, we’ve put together a quick list of top tips to help you get more traction with your followers: Ensure that your profile is optimized for your audience. Set your profile to ‘public’ for the public and ‘private’ when restricting your content to your followers. Tip#3: Check the stats.

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Content creators: Who they are, what they do and how they partner with brands

Sprout Social

A little research can help you spot the difference between a match made in heaven and something that’s ultimately not going to work out. If you spot any contenders, let them know you appreciate their follow and gauge their interest in potential partnership opportunities.

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31 Impressive Content Marketing Examples You Can Use Today

Optinmonster

That meant touring their manufacturing facilities and taking, uploading and hashtagging pictures. A page one spot for that keyword phrase, and a heck of a lot of goodwill! Their customer education guides have attracted thousands of links and shares, as well as raising their profile.

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How to Learn From Your Competitors on Instagram

Magisto

Are they using hashtags? Unfortunately, you cannot collect metrics or stats on other Instagram accounts’ stories, so this is just for comparison purposes. However, make sure that you are not looking at their stories, or else they will know you are looking at their profile.

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Here are the specific ones mentioned: Posts with hashtags ( # ) see 60% more interactions on average. There are two reasons behind why we should keep our tweets short: Data from Social Media Scientist Dan Zarrella shows that the tweet sweet spot is between 120 and 130 characters. If you''re sharing a quote, stat, or article from a brand or user, be sure to include that brand or user''s handle in the tweet. 22) Use hashtags judiciously.

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The Social Media Content Management Plan for Success

Sprout Social

As your company and social following starts to grow, you spend more time responding to Tweets and juggling multiple profiles. For example, you might want to host a contest in February for Valentine’s Day, Tweet about fun hashtag holidays or live Tweet an upcoming industry event. You can see exactly which networks you’re posting to, which profiles you’re using, any targeting you selected and the content that’s being published.

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How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers

Hootsuite

If you haven’t already created a LinkedIn profile, you’ll need to do so first. To add information click the pencil icon on your profile under your company name. Hashtags : Up to three hashtags can be added to make your profile more searchable.

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The Ultimate Guide to Twitter Chats

Sprout Social

Hosting a Twitter chat involves a lot more than just coming up with a hashtag and asking questions. Simply connect your Twitter profile, plug in a hashtag and start tracking the conversations. Add your chat’s hashtag as a brand keyword to filter out messages unrelated to your Twitter chat. During the chat, spot opportunities to connect and introduce people to each other. Do a search for the chat’s hashtag.

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The Best New Pinterest Marketing Strategies Working Today

Buffer

There might be a reason why these stats sound a bit new. We want to put them to use for our Buffer Pinterest profiles and to share them with you so you can do great things on Pinterest. We ran through social media stats and facts in episode number 150 of the podcast. The sweet spot is 6- to 15-second videos. Use the right hashtags. Pinners use hashtags to find trending topics and to index and search the site.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Cadbury’s created a personalized video campaign that matches a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location.

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Measuring the Best Times to Post on Social Media

Sprout Social

Through the different data sources, Facebook is certainly an active spot every day of the week. Brands that kill it on Instagram typically have a consistent color scheme when you view their profile. Use Hashtags and Emojis. Did you know these Instagram stats : 7 out of 10 hashtags on the network are branded and more than half of text contains an emoji? LinkedIn is a great spot for your employees to share your company’s content.

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11 of the Best Social Media Analytics Tools (Free and Paid)

Hootsuite

You’ll also see metrics for each of your profiles, including follower growth over time. Hootsuite Impact shows how your results stack up against your competitors, so you can spot opportunities to improve. You’ll also find Pinterest-specific stats like saves and closeups.

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

First, data from Social Media Scientist Dan Zarrella shows that the tweet sweet spot is between 120 and 130 characters. If you''re sharing a quote, stat, or article from a brand or user, be sure to include that brand or user''s handle in the tweet. 17) Use Hashtags Judiciously. Twitter also explicitly writes , "Including more than two [hashtags] in a tweet is probably overkill, and you only need to tag the most important word that represents the theme of your tweet.".

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Find Your Competitors Instagram Ads and What You Can Learn From Them

Magisto

Are they using hashtags? Unfortunately, you cannot collect metrics or stats on other Instagram accounts’ stories, so this is just for inspirational purposes. However, make sure that you are not looking at their stories, or else they will know you are looking at their profile. To do so, go on the profile of one of your competitors. As you can see below, both captions include the brand’s hashtag, but the captions are slightly different. Go to your profile.

A/B 40