Do Press Releases Still Work for Startups and Online Businesses in 2021?

Altitude Branding

Press releases are among the most commonly used public relations tools that companies can apply to their effective PR campaigns. 1) What are press releases? . 2) How do Press Releases Help SEO? . 3) Are Press Releases Still Worth it? . 4) Advantages of a press release .

Press 56

Improve Your Trade Show ROI: A Guide for Marketers

Zoominfo

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to boost your trade show ROI. Measuring Trade Show ROI. The “Profit” number only includes sales made as a direct result of your trade show appearance. Optimize your trade show booth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Geofencing? And other ways to target ads to trade show attendees without being there.

NuSpark

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. Twitter Hashtag Promoted Tweets.

Marketing Your Press Coverage: How to Maximize Media Exposure

ClickDimensions

Your company just secured some great press coverage – congrats! Whether it was seen by hundreds of readers of a local trade publication or thousands (or even hundreds of thousands) of listeners of a popular podcast, your exposure can still be amplified. Here are four simple ways you can maximize your press coverage by marketing it: 1. In addition, use relevant hashtags to help expand the potential audience for your news. Extra! Extra! Read all about it!

Press 44

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

They were invited to write about trends and speak at industry trade shows. They didn’t own printing presses. You no longer needed to own a printing press. On the B2B side, trade publications have traditionally been the source for independent opinions.

10 (+1) Tips to Maximizing Your Trade Show ROI, Part II

Fathom

In my previous post about making the most of your tradeshow dollars, I discussed proper components of press releases, using paid search to attract online searchers, writing multiple blog posts, and hosting pre-show breakfasts to showcase industry knowledge. 1: Find out who’s attending – If a list of attendees is available prior to the tradeshow, check to see if any members of the press will be in attendance.

LinkedIn Best Practices for Distributing B2B Content

Sharpspring

Trade shows or events that your business will be attending. Press Releases. Using Hashtags on LinkedIn. Hashtags are like your keywords. The same may be said about hashtags. Try to work one or two hashtags into the copy of your post and put the rest at the end.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Traditionally, PR has spread information through media outlets such as newspapers, trade publications, and television. Promote Your Press Releases. While social media does not replace your press release strategy , it can be a nice way to augment it. There are a number of ways to use social media to promote your press release. Share Press Mentions. Once you get a press mention, extend its reach by sharing the mention across your social media channels.

Why Social Media Is Vital To Corporate Social Responsibility

Oracle

In the past, companies might have just issued a press release about a new wind farm or solar plant they created. With a single hashtag , companies can start entire social movements. For example, are you buying “corporate coffee” or are you buying ethically sourced coffee beans from a fair trade coffee vendor? Today more than ever, companies are under pressure to be good corporate citizens. They are expected to be at the forefront of change in the world.

20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Press releases. Trade shows and other events. Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. Trade shows and other events: If you’re headed to a. Want your company’s webinars to be successful?

How the Raptors Redefined Fan Engagement During the 2019 NBA Playoffs

RockContent

This wasn’t by accident—there was a deliberate, full-court press that extended well beyond the arena. This means the team, including the coach, is key to building and nurturing fans—which can take time to develop with each game, press briefing, media interview, etc. In a shocking series of trades, let go of fan favorites DeMar DeRozan (gasp!), When the Toronto Raptors took the 2019 NBA Championship to Game 6 against the Golden State Warriors, it was an epic moment.

Proof Event Marketing Isn’t Going Anywhere

Oracle

billion was spent on trade shows – that’s 45.7%. They’re on the best opportunities to get in front of press and analysts. If you have a hard time believing that, just follow the hashtag for a big event on Twitter. by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Surely, cheaper digital tactics would lead to a big decline in pricier event marketing, right?

Best practices for sharing content on LinkedIn

Integrated B2B

Some examples of promotional posts could be: Awards and recognitions New business acquisitions or partnerships Upcoming or recent speaking engagements Trade shows or events that your business will be attending Press releases. Using hashtags on LinkedIn.

How to Kickstart Your Startup PR with Little to No Expense

B2B PR Sense

Create a Killer Press Release. Despite being mocked as antiquated, press releases work. What is the key to creating an engaging press release that doesn't immediately get trashed? For more information on how to create a press release that performs, click here.). Once your press release is written, you're ready to distribute it. One place to start is trade media. You probably already are familiar with the trade publications in your sector.

PR 173

How the Raptors Redefined Fan Engagement During the 2019 NBA Playoffs

RockContent

This wasn’t by accident—there was a deliberate, full-court press that extended well beyond the arena. This means the team, including the coach, is key to building and nurturing fans—which can take time to develop with each game, press briefing, media interview, etc. In a shocking series of trades, let go of fan favorites DeMar DeRozan (gasp!), When the Toronto Raptors took the 2019 NBA Championship to Game 6 against the Golden State Warriors, it was an epic moment.

3 Ways PR and Social Media Work Together to Boost B2B Marketing

Schubert B2B

You’ve written a press release announcing a new product and emailed it to select editors of targeted B2B trade publications. Often, you’ll start to see your news posted on trade pub sites by later that day or the next. Be sure to change the tone from the formal press release to something more conversational to fit each outlet. If a trade publication picks up your release and shares your news on its social accounts, jump in and engage with those posts.

PR 67

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Outdated Press Kits. We're in the digital age of journalism -- and your press kit should reflect this. Video is becoming an essential player within PR, so using one in your press kit could sweeten the deal. Journalists often look for stories on social media networks like Twitter using industry hashtags. Highlight your story -- don't just regurgitate a press release -- on your blog, including images and/or video.

PR 267

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Post updates about your business on your Company, including links to blog posts, press releases, product launches and releases, events, awards and other news. There are almost 700 million Twitter users sending 58 million messages a day, so use hashtags (some examples are #marketing #CMO #socialmedia) so that you get found. Hashtags are one way people search through the volume of messages to find Tweets that are relevant and find the businesses that are sending them.

B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. You can start a Facebook group where you can have regular discussions on pressing issues relevant in your industry.

Demand more from today’s B2B marketer

Sales Engine

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag. Not that there isn’t branding and awareness value in these projects. But branding and awareness is really a more successful strategy for B2C companies where top-of-mind awareness is paramount. (If

Demand 178

4 Keys to Successfully Spreading Your B2B Marketing Message

Schubert B2B

Earned media: Articles and press releases that trade publication editors agree to publish. In B2B marketing, it’s important to focus on trade publications for your paid and earned content. If a follower or trade publication shares your content on its social accounts, jump in and engage with those posts. Share the mention on your social media platforms and thank them—using the appropriate social handles and hashtags—for mentioning your content.

Trade 65

15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

Keep track of industry-specific hashtags and keywords that will allow you to hone in on hot-button conversations. Include relevant and popular hashtags -- or create your own, company-specific hashtag to track views and shares. To find out how to get B2B leads from trade shows, click here.). Generate Buzz About Your Press Release with Services Like PRWeb. Not sure how to distribute your press release?

Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

In the United States, those rules come from the Federal Trade Commission. In the UK, for example, the Competition and Markets Authority (CMA) investigated “hidden advertising” on Instagram and pressed parent company Facebook to commit to changes that make disclosure easier and more clear.

4 Keys to Successfully Spreading Your B2B Marketing Message

Schubert B2B

Earned media: Articles and press releases that trade publication editors agree to publish. In B2B marketing, it’s important to focus on trade publications for your paid and earned content. If a follower or trade publication shares your content on its social accounts, jump in and engage with those posts. Share the mention on your social media platforms and thank them—using the appropriate social handles and hashtags—for mentioning your content. Facebook. Twitter.

Trade 58

4 Keys to Successfully Spreading Your B2B Marketing Message

Schubert B2B

Earned media: Articles and press releases that trade publication editors agree to publish. In B2B marketing, it’s important to focus on trade publications for your paid and earned content. If a follower or trade publication shares your content on its social accounts, jump in and engage with those posts. Share the mention on your social media platforms and thank them—using the appropriate social handles and hashtags—for mentioning your content. Facebook. Twitter.

Trade 52

What Marketers Need to Know About YouTube Shorts

Hubspot

While there's no word on a global launch yet, Pichai recently told the press , "We are looking forward to expanding Shorts to more countries this year.". Did you know that the first video published on YouTube was only 18-seconds long ?

Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

It’s also the best place to trade gentle barbs with competitors to show everyone in the industry that you’re all playing in the same sandbox. ” Though professionals might follow your brand on Instagram to get HR updates and watch your progress, they won’t follow your CEO on Twitter if all he does is share press releases. Although Instagram is still working out the kinks of paid promotion, the platform is arguably the most friendly to hashtagging.

The Ultimate Guide to Event Marketing

Hubspot

Was it a conference or trade show? You could organize a small roundtable of seven to 10 guests, partner with another brand to sponsor a 5K, or set up an exhibit at a major trade show — or host one of these online. Trade Shows and Expositions.

10 B2B Lead Generation Strategies for 2019

PureB2B

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. You can start a Facebook group where you can have regular discussions on pressing issues relevant in your industry. Use hashtags on Twitter and Instagram to connect with like-minded individuals or specific causes or topics.

Brands to benefit from a new way to flag sponsored posts on Instagram

Brandnew

It will give them access to a wealth of data about the popularity of a post and prevent them from breaching the Federal Trade Commission’s guidelines. For Stories posts, creators will see how many people were shown the Story post and how many times people pressed forward or backward from a post. Instagram announcement was made in the same week that a report found 93 per cent of paid content posts on social media are not marked in line with Federal Trade Commission (FTC) guidelines.

Back to Basics: What is Digital Marketing?

Ceros

Although word-of-mouth advertising has perhaps existed since humans first started to trade products and services, the common types of advertising that we know today developed with the printing press. ASOS created a social campaign urging customers to post images of themselves wearing ASOS outfits, marked by the hashtag #AsSeenOnMe. Reading Time: 6 minutes. The Internet has opened the floodgates for a wide variety of opportunities for businesses of all sizes.

SEM 67

10 B2B Lead Generation Strategies for 2019

PureB2B

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. You can start a Facebook group where you can have regular discussions on pressing issues relevant in your industry. Use hashtags on Twitter and Instagram to connect with like-minded individuals or specific causes or topics.

Local SEO: Optimizing Your Rankings for Google Local Search

seo.co

You’ll be submitting and circulating good press on local news outlets. Work with your local newspapers to get some additional press. Local SEO – Table of Contents. Introduction – What is Local SEO? Local SEO vs. National SEO. +

#WorldsToughestJob: A Truly Human Video

Marketo

Hashtag: The #WorldsToughestJob hashtag is brilliant. Check out the hashtag on Twitter. It’s been featured on The Today Show, Good Morning America, The View (and more), and been shared on social by people like Maria Shriver, Chelsea Clinton, Deepak Chopra, Jennifer Love Hewitt and Felicity Huffman — all using the #worldstoughestjob hashtag. They began sharing the video with trade publications and other press several days before the video was actually launched.

Video 79

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

If you want to experiment with Snapchat Lenses -- animations that can be overlaid on top of your selfie -- simply press and hold your face until the Lens option appears below. These special filters can be use for an event, business, or specific location -- brand logos and trade-marks are permitted. For example, on Instagram you might search for a particular hashtag or look for photos tagged with a specific location.

Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

He was attending a conference where the managing editor of The Associated Press and the CEO of Automated Insights were on a panel. They told the story of how The Associated Press had automated its earnings reports using Automated Insights tools. You can either waste them or trade them in for Magic Money.”. Cortex suggests colors, hashtags, keywords, image types, and publication dates and times. “Same house, right?”

Tools 78

7 Inspiring Examples of Real-Time Marketing in Action

Hubspot

Brand events like trade shows or product launches fall into this category, too. Pepsi hired a journalist with full press credentials to the event. They consistently used Twitter hashtags #euva and #ashtag to inform customers. After introducing the hashtags, customers themselves started sharing stories and tips with them. Real-time marketing means reacting in real, or near-real time.