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How to Manage a Social Media Crisis

Webbiquity

Regulatory guidelines: Businesses in regulated industries such as financial services and healthcare, and any publicly traded company, have restrictions regarding what type of information they can publicly share, and when. The first step in managing a PR crisis is to pause all scheduled postings. Source: BrandMentions.

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7 Inspiring Examples of Real-Time Marketing in Action

Hubspot

Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Brand events like trade shows or product launches fall into this category, too. Pepsi hired a journalist with full press credentials to the event. The former category is what this post will focus on.

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3 Ways PR and Social Media Work Together to Boost B2B Marketing

Schubert B2B

You’ve written a press release announcing a new product and emailed it to select editors of targeted B2B trade publications. Often, you’ll start to see your news posted on trade pub sites by later that day or the next. Be sure to change the tone from the formal press release to something more conversational to fit each outlet.

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Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants

Hubspot

In fact, according to a study done by SiriusDecisions, 80% of companies don't even follow up with leads after a trade show. If you are able to get potential customers so excited about your product or service that they are still thinking about it by the end of the trade show, you are successful. 1) Plan for PR coverage.

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4 Keys to Successfully Spreading Your B2B Marketing Message

Schubert B2B

In fact, CEOs and PR experts responding to a recent global communications survey agree that the most effective content distribution strategy combines paid, earned, shared and owned media. Earned media: Articles and press releases that trade publication editors agree to publish. This is known as the PESO model.

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4 Keys to Successfully Spreading Your B2B Marketing Message

Schubert B2B

In fact, CEOs and PR experts responding to a recent global communications survey agree that the most effective content distribution strategy combines paid, earned, shared and owned media. Earned media: Articles and press releases that trade publication editors agree to publish. This is known as the PESO model.

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4 Keys to Successfully Spreading Your B2B Marketing Message

Schubert B2B

In fact, CEOs and PR experts responding to a recent global communications survey agree that the most effective content distribution strategy combines paid, earned, shared and owned media. Earned media: Articles and press releases that trade publication editors agree to publish. This is known as the PESO model.