Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media.

Sample 90

Sample B2B Marketing Planning Content Marketing 90

Sprout Social

OCTOBER 24, 2023

This is where social media analytics for LinkedIn comes in. But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. According to the latest LinkedIn stats , the platform is the most effective channel for generating B2B leads.

Linkedin 106

Linkedin Analytics Budget Programs Top of Funnel 106

Sprout Social

APRIL 22, 2019

Now one of the most popular social media platforms available, the photo-sharing app has come a long way from its humble beginnings. To stay on top of your Instagram game, it’s important to understand some of the stats surrounding the platform. Not only that, but Instagram’s ad revenue is only going to grow.

Stats 111

Stats Planning Work Management Marketing Management 111

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Sprout Social

OCTOBER 24, 2023

This is where social media analytics for LinkedIn comes in. But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. According to the latest LinkedIn stats , the platform is the most effective channel for generating B2B leads.

Linkedin 73

Linkedin Analytics Budget Programs Top of Funnel 73

Buffer

AUGUST 29, 2022

In the past twelve months alone we’ve added integrations with TikTok , Canva , and Google. Buffer is so much more than a social media scheduling tool! Buffer currently enables you to plan, create, and schedule content to the following channels: Instagram. Google Business Profiles.

Features 95

Features Ideal Customer Profiles Paid Search Agency Social Media 95

Sprout Social

JULY 26, 2022

Finding the right content creator for your brand is kind of like dating. A little research can help you spot the difference between a match made in heaven and something that’s ultimately not going to work out. This guide answers all the burning questions on the biggest shift in social media since the algorithmic feed.

Paid Content 74

Paid Content Advertising Agencies Brand Identity Branding 74

Huptech Web

NOVEMBER 9, 2023

Start Investing in Podcast SEO Include Links in Your Email Signature Leverage Your Existing Network Giveaways & Contests Provide Teaser of the Upcoming Episodes Invite High-Profile Guests Always Monitor Your Podcasts Have a Website For Your Podcast Utilize Paid Advertising Is There Any Need To Promote Your Podcasts?

Paid Content 52

Paid Content Marketing & Strategy Marketing Strategy Lead Scoring 52

Sprout Social

MAY 1, 2017

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. What is Social Media Engagement?

Social Media 110

Social Media Media Work Management Network Marketing 110

ClearVoice

MAY 20, 2021

this one was an easy one since all marketers understand the value of sending the right message, to the right lead, at the right time. Also true, we spoke with industry insiders to understand the most effective methods of making behavioral targeting part of a marketing plan. Don’t discount the value of hashtags. True or false?

Clickthrough 59

Clickthrough Demographics Communities Social Media 59

Convert

MARCH 9, 2023

Great content isn’t created by an individual. The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Optinmonster

NOVEMBER 13, 2019

If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google Search Console. MonsterInsights.

Keywords 78

Keywords Paid Content Traffic Research 78

Convert

MARCH 9, 2023

Great content isn’t created by an individual. The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

SnapApp

JUNE 2, 2017

Interactive content has endless possibilities. It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . Why aren’t we all using interactive content? . Paid Media.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Create High-Quality, Evergreen Content.

Lead Ranking 359

Lead Ranking Lead Generation Paid Content Lead Scoring 359

Optinmonster

JULY 27, 2021

Ever feel like you’re running out of ideas for your content marketing campaigns? Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. There’s just one problem: content marketing can be seriously hard work.

Impressions 145

Impressions Paid Content Examples Content Marketing 145

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. He also has a deep background in SEO and digital marketing in general. You buy this domain, it’s a really cool talking point of this is the power behind search, here’s why it could be valuable to you. For me at least that’s paid dividends in my career.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. He also has a deep background in SEO and digital marketing in general. You buy this domain, it’s a really cool talking point of this is the power behind search, here’s why it could be valuable to you. For me at least that’s paid dividends in my career.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Sprout Social

AUGUST 29, 2019

Understanding user trends and behavior for a platform like Twitter is essential for getting the most out of your marketing efforts. This differs significantly from similar stats shared by other networks. Billions of people see tweets each month via third-party platforms. 38% of U.S. adults aged 18-29 use Twitter. 26% of U.S.

Stats 98

Stats Twitter Paid Content Marketing & Strategy 98

Buffer

JULY 8, 2019

One of the most powerful and effective social media channels you can be on today is Pinterest. We were eager to get to the bottom of the Pinterest strategies that are working today, so we’ve done the research and added our findings here. We go deep on all things Pinterest marketing in this blog post. In the U.S.

Marketing Strategy 74

Marketing Strategy Marketing & Strategy Best Practices Planning 74

Sprout Social

SEPTEMBER 15, 2022

Twitter analytics and knowing how to use them can change your social media game. Whether it’s identifying which messages resonate, determining successful campaigns or spotting holes in your customer service, the data at your fingertips can turn seemingly random social interactions into strategy-changing insights. Engagement rate.

Twitter 73

Twitter Analytics Paid Search Agency Ideal Customer Profiles 73

Single Grain

JULY 10, 2023

LinkedIn is a powerful social media platform that is often overlooked when it comes to marketing. For instance, a relevant comment adding value to your post can generate viral engagement, increasing your chances of reaching a wider LinkedIn audience. Visual Content: Include eye-catching visuals in your posts.

Linkedin 40

Linkedin Webinar Metrics Viral Marketing B2B Thought Leadership 40

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

MARCH 22, 2023

LinkedIn is a powerful social media platform that is often overlooked when it comes to marketing and growth hacking. Get My Free Social Media Marketing Plan Carousels Have Better Reach According to a LinkedIn algorithm study , carousel posts – don’t confuse this with carousel ads – tend to have a 1.8-2.3X

Linkedin 59

Linkedin Paid Social Agency Paid Search Agency Broadcasting 59

Single Grain

MARCH 6, 2023

TABLE OF CONTENTS: ↓ What Is Website Traffic? This data shows you how well your website is performing, how much potential revenue you’re missing out on, and whether or not your marketing efforts are paying off. Get My Free Marketing Plan How Is Website Traffic Monitored? How Is Website Traffic Monitored?

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Hubspot

DECEMBER 17, 2013

Trying out this whole inbound marketing thing? If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be? 5 Expert Answers to Your Inbound Marketing Questions. Where do I start?

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Convert

JULY 18, 2022

Did you know there are over 50 A/B testing tools on the market? How do you narrow down ‘the one’ from all the tools on the market? That’s something to keep in mind in your search for the right tool for your team. Did you hear about website optimization on a growth marketing podcast and had this tool recommended to you?

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98

Convert

DECEMBER 8, 2023

The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. Some are more specific for SaaS, marketing professionals, and Shopify.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Content creation. Product recommendations.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Hubspot

FEBRUARY 11, 2013

But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. But just like there's more than one way to skin a cat, there's more than one way to make people hate your marketing guts.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28