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The Best Tactics for Using Paid Social Media for Travel Advertising Success

Digilant

When it comes to the best travel advertising platforms, social media is at the top of the list in the new digital age. However, advertisers will face challenges using organic posts alone to drive conversions, promote new deals, or generate leads. Vary up your paid posts.

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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Social media monitoring. Why You Need to Use Hashtags. The first step to using hashtags to grow your audience is to understand the way they work within Instagram. Types of Hashtags.

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Twitter Advertising for B2B Marketers: Twitter Ads Campaign Types

KoMarketing Associates

While LinkedIn is the most popular social platform for B2B marketing, it’s not the only paid social media platform that can be effective. . In fact, 54% of B2B marketers currently use Twitter to expand brand awareness, interact with prospects, and, yes, even drive sales. .

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Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers)

Single Grain

Just a little while ago, studies indicated that a little over 75% of marketers will use Instagram for advertising their brand in 2020. While social media marketing often goes through changes and updates, hiding likes on Instagram is a seismic shock for many marketers.

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How to Use Social Media for Affiliate Marketing

Optinmonster

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. What Is Affiliate Marketing?

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Social Media Marketing Tools: The Complete 2022 Guide

Hootsuite

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

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Local SEO: Optimizing Your Rankings for Google Local Search

seo.co

Local SEO – Table of Contents. Why Isn’t My Business Appearing in Google Local Search? + Where to Share Your Content for Local SEO. + Do Other Local Business Ads Threaten Local SEO. Most Valuable Content for Local SEO. + Local searches are dominant.

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Truth in Advertising Takes on the Kardashians

Contently

Yesterday, Truth in Advertising (TINA)—a consumer advocacy nonprofit—announced in a blog post that it had sent a letter to the Kardashian clan that went something like this: Either stop your deceptive marketing practices or we’ll file a complaint with the Federal Trade Commission (FTC). All five are in the top 21 most-followed accounts on Instagram (Kim takes the top spot at #6, while Kourtney is keeping up at #21). America’s first family is officially on notice.

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140+ Social Media Statistics that Matter to Marketers in 2020

Hootsuite

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020.

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31 Impressive Content Marketing Examples You Can Use Today

Optinmonster

Ever feel like you’re running out of ideas for your content marketing campaigns? Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. What Is Content Marketing?

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10 effective social media automation tools to use in 2023

Sprout Social

If you feel like posting, replying to followers and manually generating reports on every social media account you own is too much, we agree. The good news is that with social media automation tools, repetitive or manual tasks that took you hours are now done within a few minutes.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous.

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Social Media Analytics for Enterprises

TrustRadius Marketing

Social media is indispensable for enterprises looking to maintain a strong competitive advantage. According to recent research by Sprout Social, as many as 98% of consumers plan to buy on social media in 2022. ” The Importance of Social Media Analytics for Enterprises.

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Can Content Marketing Help You Survive the Great Ad Displacement of the 2020 Elections?

ClearVoice

Once upon a time, content marketers felt comfortable in the knowledge that the adage of “content is king” was both true and enduring. Then came the smash and attention-grab known as election year advertising spending, and things became a bit less secure and much less predictable.

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Social Media Marketing Terms You Need to Know

ClearVoice

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms.

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Can't Afford a Super Bowl Ad? Here's What to Do Instead

Hubspot

This year, a 30-second Super Bowl ad slot cost roughly $5.6 The cost of Super Bowl advertising is so pricey that even many big brands who can afford it have chosen to spend their money elsewhere. 4 Small Business Alternatives to Super Bowl Advertising. Lean into co-marketing.

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5 Instagram Tricks The Knot Used to Get 1 Million Followers Without a Single Ad

Contently

Not only is The Knot the first wedding brand to reach the million mark, but it also did it all organically, without a single paid ad. Its follower count has doubled, and the site, owned by lifestyle media company XO Group , is now averaging 8,000 likes and 200 comments per post. It’s generated more than 20 million likes and 500,000 comments overall, and was named the best brand on Instagram in the 2015 Digiday Content Marketing Awards.

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The Ultimate Guide to TV Ads

Hubspot

The above slogans aren’t only popular quotes from advertisements, they’re also defining phrases for brands. They’re pillars of our advertising society … and they all came from TV. And that’s why TV commercials, despite their evolution over the last 60 years, are still one of the most effective — albeit most fleeting — marketing strategies. The following guide will acquaint you with the TV advertising industry and equip you with the tools needed to run your own TV ad.

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Content creators: Who they are, what they do and how they partner with brands

Sprout Social

Finding the right content creator for your brand is kind of like dating. A little research can help you spot the difference between a match made in heaven and something that’s ultimately not going to work out. What is a content creator? What does a content creator do?

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11 of the Best Social Media Analytics Tools (Free and Paid)

Hootsuite

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. 11 of the best social media analytics tools. Paid tool. Paid tool.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Content Marketing

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How to Find and Target Your Social Media Audience (Free Template)

Hootsuite

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. How to find your social media target audience.

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The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

Content Marketing Institute

Ever since marketers cottoned on to the potential for social media to drive influential word-of-mouth brand recommendations, they’ve tried to either foster or fake these discussions. “I I heartily endorse this event or product,” says a monotone Krusty the Clown in a snippet of video used to advertise everything from cough syrup to atomic particle accelerators. HANDPICKED RELATED CONTENT: Social Media Mistakes: What Brands Should Do to Avoid Epic Fails.

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Social Media SEO: Understanding the Seismic Influence of Social Networks on Digital Marketing

Scoop.it

Social media SEO involves the combination of social media networks and search engine optimization practises in order for individuals to bolster their position on the results pages of Google. Blending the Power of Social Media and SEO. Utilize Video Content Effectively.

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8 marketing campaign ideas that customers will engage with

Sprout Social

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly? Social media posts.

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Social Media Marketing for B2B Tech Companies

Golden Spiral

There’s no denying the power of social media. We’ve seen in our lifetime that a single 120-character tweet, hashtag, or photograph has the power to influence the masses. We’ve seen brands build (and destroy) their empires through social media alone. And while the power of social media is unmistakeable, we still see many B2B tech companies fail to adopt successful social media strategies. What Makes a Good B2B Tech Social Media Strategy? Content

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4 Social Media Trends for 2022

BenchmarkONE

Social media is an ever-evolving marketing medium. of them — use social media for marketing their business. Here are four social media for trends for 2022 that you should consider as you work on upcoming changes to your strategy and your social media calendar.

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The Case for Letting Your Social Media Managers Get Weird

Hootsuite

It often takes something special to stand out as a brand on social media. However, as marketers, we tend to cling to the safe, the tried and the market-tested. Here’s a look at why you should let your social media managers be weird. And the strategy paid off.

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Is It Time for Us to Be Transparent About the Marketing in Content Marketing?

Content Standard

Catchy jingles, front-and-center product placement beneath boldly emblazoned brand logos, and impossibly gorgeous actors posing beside their latest purchase—it’s easy to tell when you’re watching an ad, right? A 2016 report by MarketingTech found that only 19 percent of consumers were able to tell the difference between marketing and non-commercial content on social media platforms. Marketing that didn’t “feel” like marketing.

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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. Top 5 social media trends for 2020.

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Social Media Tool Review: Improve Engagements By Using CoSchedule

A Better Jones

I first entered the social media game in 2011, and Twitter and Facebook were king. Linkedin was gaining popularity and no one had a clue about how to properly use any of these social media giants. Today social media marketing is still a fairly new phenomenon, powered by the exponential technological advancements of the last 20 years. Despite its unmatched reach, effective social media marketing is still a moving target with many unknowns.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature.

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6 of the Best Ads of 2017 (And Why They Work)

Sharpspring

Most of us have never known life without advertising. Around the 1970s, people saw around 500 ads per day. These days, we’re exposed to an estimated 5,000 ads per day. Aside from a cynical customer base, most ads fail because they’re neither creative nor captivating enough. The challenge facing modern marketers is delivering evocative and original adverts to increasingly cautious consumers. Here are six of the best ads of 2017 so far – and why they work.

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Social Media Compliance: Everything You Need to Know to Stay Compliant

Hootsuite

Social media compliance simply means following the rules when using social media to engage with the public. But the truth is that social media compliance is hardly ever that simple. Especially for social marketers working in regulated industries like healthcare and finance.

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10 Digital Marketing Best Practices for 2020 and Beyond

Optinmonster

To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices.

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21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer. Create a Plan for Each Social Media Channel. This ties back in with your social media marketing plan.

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The 5 Step Guide to Creative Marketing and its Importance

Bannerflow

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role.

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Social Media Tips to Help You Strike Gold

BenchmarkONE

Why is it that some companies seem to thrive on social media while others don’t? There’s a little bit of luck involved, of course, but social media magic is also something that you have to make happen on your own. regular postings, original content sharing, strategic paid ads, etc.),

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How to build your social media marketing strategy for 2019

Sprout Social

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose. Hashtag performance.