hashtag 
KoMarketing Associates
JANUARY 26, 2016
I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Know the event hashtag and don’t be afraid to run a small targeted paid campaign. Steal from B2C. Pay to Play.
Webbiquity
DECEMBER 16, 2014
It helpfully lays out the key components of the social marketing process, from developing and sharing content through tagging, measuring, and showing personality: “people like interacting with people. Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person). can go a long way on Tumblr.
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