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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Use the Right Hashtags.

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On-Line Events on Twitter: Long-Live the Tweetchat

Marketing Insider Group

The “secret sauce” is a specific Twitter event hashtag. By logging onto Twitter, and searching for the Tweetchat’s unique hashtag, we have a Tweetchat event with little effort (and cost) required. The Tweetchat event uses the #BIWisdom Twitter hashtag and brings a bit of branding with it as well.

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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play. Those are good signs that you should keep using it.

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How to Create Shareable Social Media Content

Marketing Insider Group

Keep hashtags short – under six characters whenever possible. Sticking to one or two highly relevant hashtags is a good benchmark to hit. We’ve captured some general guidelines for organizations to follow. Use one or two hashtags to engage in more extensive discussions. Add up to 3-5 relevant hashtags.

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Marketers can now use topic tags on Threads to boost engagement

Martech

Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app. Why we care.

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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

Strategically use hashtags to gain visibility Hashtags aren’t dead , as most people want to believe. There were days when each Instagram or LinkedIn post had 15 or more hashtags and people used them based on popularity and what was going viral. But the way you use them has changed. Now, it’s completely different.

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More than 60% of Marketers Primarily Use Social Media to Achieve Goals

KoMarketing Associates

HubSpot recently published its “2021 State of Marketing” report, and statistics showed that among the majority of organizations (60% or more), social media is utilized as the primary approach to marketing. Social listening (62%), hashtags (48%) and live video (46%) were all cited as strategies utilized by marketing teams.