Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? The Top Social Networks for B2B Marketing. Twitter remains the second-most popular network, used by 85% of B2B marketers. What the biggest missed opportunity is for B2B marketers? 575,000 tweets published.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. And how does this change the in-person event planning process? What is the meaning of in-person events? In-person events are all about human connection. In-person events are all about human connection.

Planning 52

Planning Personalization Work Management Best Practices 52

Sprout Social

OCTOBER 25, 2022

Give your social presence some personality. However, it’s their off-the-wall personality that’s made them so endearing to followers. And “personal” is the keyword here. Followers want to see more than promos and links: they want personal, human-centric content. Harness the power of hashtags.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Biznology

FEBRUARY 15, 2021

Produce a conversational, first-person “About” story that details what you can do for others, and positions you as someone people would like to know and perhaps do business with. When building your network. When sending an invitation, always include a note explaining how you are connected and/or why the person should link with you.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

Hubspot

OCTOBER 31, 2017

To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend. Email personalization doesn't need to be insanely complicated to resonate with recipients. 13 Personalized Email Examples You Can't Help but Click.

Personalization 101

Personalization Examples Hubspot Amazon 101

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. The LinkedIn algorithm is a supersmart filter ensuring that only the most relevant, personalized, and interesting content reaches your feed. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Salesforce Marketing Cloud

AUGUST 15, 2023

Attend our Know Before You Go webinar Network onsite in the Community Cove Join the Flyin’ Solo networking session Take a break in Mindfulness Meadow Can’t make it in person? Be sure to check out the Trailblazer Networking schedule ( and bookmark it! Don’t want to go to Dreamfest alone?

Communities 98

Communities Network Marketing Webinar Metrics Curation 98

Sprout Social

MAY 2, 2022

The TikTok algorithm is a system that makes content recommendations personalized for each user. As a result, the For You page is highly personalized for each user. The information on the video itself such as captions, hashtags and sounds also helps TikTok understand how to rank the content. Level up your hashtag game.

Keywords 125

Keywords Video Marketing Social Networks Social Media 125

Convince & Convert

SEPTEMBER 30, 2021

Contrast that with the messages delivered through social selling — messages dialed in for a specific audience through more personalized content. Grow Your Network . Peers from a group, event, or networking event. Follow relevant hashtags to find new prospects involved in similar conversations. Credit: Spoonbill.io.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Oktopost

FEBRUARY 9, 2021

While you could use many tips and tricks to boost your engagement on LinkedIn, one of the more underrated is learning how to use hashtags. What Are Hashtags? Hashtags are a marketer’s best friend. A hashtag is created when the pound symbol is placed before a word or phrase, as in #hashtag or #B2Bmarketing.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

ClearVoice

MAY 23, 2022

Pay attention to hashtags and posting times. Hashtags are an important part of LinkedIn but you do not want to use them like you would on Instagram. Sharing more than nine hashtags per post on LinkedIn will get your post penalized. Three to five hashtags are the sweet spot. Break up longer posts to make them easy to read.

Linkedin 98

Linkedin Practices Best Practices Content 98

SocialPilot

FEBRUARY 21, 2024

Here is why we think you should choose Instagram influencer marketing: #1: Gram offers higher engagement than the rest of social networks Do you know that Instagram has more than 500 million daily active users ? If you already have an Instagram account, the right person for the job might be one of your followers.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Televerde

JUNE 22, 2021

One way to boost your social media presence and still show off your brand personality is with social media automation. Posting the same content on each network: Posting the same message to every social media platform may save you time, however, it will cost your company credibility. Each platform has a unique audience.

Social Media 64

Social Media Automation Tools Personalization 64

Thinkers360

MARCH 22, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Avoid all caps.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs. What is the LinkedIn Algorithm?

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

APRIL 4, 2023

This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. Some ways clients and customers advocate are by talking up your product or service in person and online and by posting positive reviews. What does brand advocacy look like?

Brand Identity 128

Brand Identity Branding Word of Mouth Social Media 128

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Social networking. Social shopping networks. Social networking sites. Overview: Social networking sites allow people to connect with each other through a shared online space. Video sharing.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Sprout Social

AUGUST 7, 2023

The launch of a new social network is typically met with equal doses of curiosity and concern. Threads is a text-based social network developed by Meta’s Instagram team. Some of the network’s instant popularity can be attributed to an exceptionally simple signup process. The response to Threads was different.

API 92

API Ideal Customer Profiles Social Media Social Networks 92

Adobe Experience Cloud Blog

JANUARY 4, 2019

Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities or how to automate their social scheduling. Tools like Buffer, Sprout Social, or SEMrush Poster will help you with scheduling and posting your content across different social networks.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Sprout Social

MAY 11, 2021

For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). As a side note, you may have slightly different links, promotions and bios across multiple networks.

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Oktopost

FEBRUARY 28, 2024

AI Rephrasing for Advocates Employee advocacy is crucial in B2B marketing, and personalization is the key to your strategy’s success. That’s why we created the AI Rephrasing for Advocates feature to empower your advocates with the confidence they need to personalize the content on their advocacy board.

Tools 62

Tools Social Media Work Management Content 62

Brandwatch Marketing

JULY 6, 2022

Hootsuite is one of our personal favorites as far as Twitter management and reporting is concerned. With a Hootsuite account, you can launch marketing campaigns, schedule posts in advance, identify and grow audiences on Twitter, create custom Twitter reports, track hashtags, mentions, Twitter lists and much more.

Twitter 139

Twitter Analytics Tools Best Practices 139

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. It’s a great tool for scheduling tweets and monitoring your interactions and messages, as well as tracking hashtags and managing multiple accounts.

Social Media 98

Social Media Tools Media Lead Scoring 98

Thinkers360

MARCH 1, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! How can I get on the Thinkers360 list in the future?

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Sprout Social

APRIL 14, 2017

Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. Social best practices from managing a business carry over to personal branding. A2 Don't over-hashtag in your bio #sproutchat. Build the Foundation. SproutChat.

Personalization 55

Personalization VALS Brand Identity Branding 55

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. It’s ok to be conversational but the content you share on your company page and your personal profile should depict yourself and your organization in a professional light. Social media is about sharing content and networking.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Thinkers360

MARCH 31, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

FEBRUARY 16, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Adobe Experience Cloud Blog

OCTOBER 30, 2018

Paid social , meanwhile, is identified as paying for social media platforms to display advertisements or sponsored messages to users of the social network based on user profiles and traits. They help you capture more attention by conveying the general emotion and ideas around a post even before a person has had a chance to read it.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Oktopost

MARCH 5, 2023

You recently attended an in-person or 1:few Oktopost Certification workshop and earned an Oktopost Certification. Upload Your Certification to LinkedIn Step 1 Copy and paste the Personal Link of the certificate that you received via email and add it under “Licenses and Certifications” on LinkedIn. Congratulations!

Linkedin 62

Linkedin Ideal Customer Profiles Profiling Tagging 62

EveryoneSocial

AUGUST 3, 2021

Facebook, Twitter, LinkedIn, and other social networks were once primarily personal tools, but today, social media for business is essential — especially if you’re in sales. You can still have some fun and let your profile pic and showcase your personality. Plus, only 24% of outbound sales emails are ever even opened.

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Profiling Optimization 98