Zoominfo

JUNE 4, 2019

Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect. For amplified attention, be sure to incorporate any event-related hashtags into your copy, tag the host(s), and use captivating imagery, including high-quality photos and videos.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Marketing Insider Group

MAY 21, 2014

” It is because the event team thinks multi-format , multi-channel and a steady and continuous promotion of great content. Pre-event twitter chats (using the conference hashtag). Use of hashtag pre-event (#cmworld). But in every case where I have attended an event and thought “Wow. These folks really get it!”

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Hubspot

SEPTEMBER 15, 2020

Announcements or other news-related messages are a wonderful opportunity to keep in touch with your customers, and live streaming is an effective method to do that. The brand masterfully took advantage of the trending hashtag #FirstDayOfSummer and partnered with some rising influencers on Twitter's Periscope.

Examples 101

Examples Ad Building Brand Identity Branding 101

Smashmouth Marketing

JUNE 7, 2009

I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ). Using a Multi-Touch Approach to Engaging and Nurturing Sales Prospects. The CMO Club Summit and Sales 2.0 Tappas Tweetup - (find me and say hello).

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

JUNE 7, 2009

I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ). The CMO Club Summit and Sales 2.0 Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston.

B2B 100

B2B Marketing Budget Conference B2B Sales 100

Litmus

DECEMBER 8, 2020

That’s always the hardest thing in the world would say, to listen to future episodes and join the conversation over on Twitter using the hashtag #DeliveringPodcast. So how do we get more emails, more customers, more touches per customer. Jason Rodriguez: So today I’m chatting with Wade Hobbs. Jason Rodriguez: Yeah.

Multi-Touch Attribution 82

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 82

ClearVoice

NOVEMBER 2, 2018

Digital/UX writers are especially adept at writing core pages for websites, and they can even add surprisingly helpful touches to things like error messages and transactional messages. Social media writers know how and when to use hashtags, links, questions, polls, provocative statements and much more.

Copywriting 111

Copywriting Content Click Rate Social Media 111

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Add music, make them interactive – we’ll touch on this more in a bit, incorporate animated stickers and more.

Trends 93

Trends Curation Opinions Paid Search Agency 93

SpotMe Blog

NOVEMBER 15, 2023

Defining a comprehensive strategy, developing a targeted yet multi-channel approach, and leveraging data and technology solutions are key to winning in today’s competitive marketplace. Monitor relevant event hashtags. Staying connected and responsive to customers builds loyalty and boosts prescriptions long-term.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

SalesIntel

JULY 12, 2021

Follow-up and post-sales tasks are essential for managing multichannel outreach campaigns with numerous touches. 75% of marketers say direct mail is the best channel to reach the C-Suite and 84% agree that it improves multi-channel campaign performance. Leverage hashtags to join conversations and share your content on LinkedIn.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Hubspot

JUNE 23, 2020

The content is work-related but gives a branded touch. The company also has its own hashtag, #teamwarby, used by employees and fans. Hashtags are a way to build community among social media pages and their followers and help pages get noticed by an audience. These elements inspire action.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

DealSignal

SEPTEMBER 2, 2020

To the contrary, nurturing programs should be augmented with multi-touch, multichannel marketing or sales campaigns to yield the greatest results and ROI. Ideally, marketing should support sales by providing a pipeline of content to post and identifying which hashtags and groups to participate in.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

DealSignal

SEPTEMBER 2, 2020

To the contrary, nurturing programs should be augmented with multi-touch, multichannel marketing or sales campaigns to yield the greatest results and ROI. Ideally, marketing should support sales by providing a pipeline of content to post and identifying which hashtags and groups to participate in.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Look at the first-touch and multi-touch attribution that was generated by your video or video program for a look at the ROI but for a larger picture, look at the amount of traffic generated by your campaign and compare it to your sales numbers—including the numbers before and after the campaign launched.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Brandpoint

JULY 26, 2019

Social media plan: Look at the specific hashtags and accounts to include in any live-posting during the event. Real-time blogging: If you want your blog to stay up-to-date during a multi-day event, carve out some time (perhaps from your hotel room at night!) Maybe even make a cheat sheet to share with everyone going!

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Adobe Experience Cloud Blog

OCTOBER 4, 2012

Promoted Tweets can be targeted to search results (such as specific hashtag) or to specific users (your followers, or users like your followers). Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012). Twitter Promoted Tweets.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Buffer

MARCH 18, 2019

Illustrator was then used to convert the flat design into a multi wedge based stencil where each wedge was slightly modified to fit into a curved surface. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast. Thanks for listening! Enjoy the show?

Copywriting 77

Copywriting Urgency Marketing Social Media Storytelling 77

Convert

FEBRUARY 2, 2022

No matter if you run your business on Amazon or have a multi-million dollar company, these tips are effective for all kinds of businesses. In 2014, Starbucks launched a contest on Twitter and asked their customers to do some artistic doodling on their white cups and share it under the hashtag #WhiteCupContent. 92% of the U.S.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

SpotMe Blog

MAY 31, 2023

This multi-sensory experience leads to deeper learning and longer-lasting memories. Plan out the agenda Crafting a thoughtful and well-structured agenda is vital for the success of any in-person event, especially multi-session events such as a life science congresses or partner conferences.

Planning 52

Planning Personalization Work Management Best Practices 52

Sprout Social

JANUARY 23, 2024

But strategic hashtagging helps you address this challenge. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. In this post, we take a deep dive into the world of Facebook hashtags. We show you how to use hashtags on Facebook and how your business can benefit from them.

Facebook 120

Facebook Business Eye-Tracking Social Media 120

Sprout Social

OCTOBER 8, 2018

This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Each video has bold text overlaid so they’re easy to find and includes the #CrunchGetsPersonal hashtag. Place hands on the floor with fingers touching to form a diamond shape⠀ 2. ⠀ 1.

Social Media 93

Social Media Brand Identity Branding Media 93

Hubspot

DECEMBER 16, 2019

Here's a look at one of the multi-part Flighthouse shows where a band called AJR attempts to draw pictures that symbolize their song titles: This channel has leveraged and thrived on influencer marketing. Nickelodeon ( @Nickelodeon ). Followers: 4.7 In the post below, she celebrates National Avocado Day with a #GuacDance Challenge video.

Brand Identity 101

Brand Identity Branding Youtube Social Media 101

Hubspot

AUGUST 15, 2016

Cycling workouts are streamed live from the company's New York studio, and anyone with Peloton's touch screen-equipped stationary bike can tune into the action. The rest of the multi-use space is devoted to lounges, music, events, and food. Lark's human touch comes from real health coaches. "We

Advertising Agencies 28

Advertising Agencies Brand Identity Branding Paid Search Agency 28

Valasys

SEPTEMBER 10, 2019

Opt for Omnichannel Marketing & multi-channel attribution Modeling : The modern B2B landscape is dominated by prospects who are scattered across the diverse digitized platforms across the web – not uniformly though. For any help with the optimization of B2B marketing endeavors, feel free to get in touch with our team of experts.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Buzz Marketing for Technology

JUNE 27, 2008

Multi-touch. Here’s another summary of all the tweets referencing my talk, created using Summize , a great tool that lets you search for twitter posts by topic, person, hashtag , etc. Mac OS X Leopard. macarthurfoundation. managing wiki growth. matt mullenweg. megaregion. millennial generation. Net Neutrality. office 2.0.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Hubspot

APRIL 28, 2015

There’s no better time to network with your peers, connect with new prospects, or touch base with customers than at a conference. Most conferences will have a Facebook event page and/or a Twitter hashtag set up. Conferences are multi-day affairs where you’ll be booking long hours each day. 5) Bring the right gear.

Conference 28

Conference Tips Peer-to-peer Tagging 28

SocialPilot

JANUARY 21, 2024

It offers a personal touch, promoting positive experiences between businesses and their customers. Use them as a foundation, but always add a touch of personalization. This approach ensures efficiency without compromising on the personal touch that customers value. How does this matter?

Social Media 87

Social Media Marketing Management Service Ideal Customer Profiles 87

Sprout Social

FEBRUARY 23, 2023

Review dynamic word clouds, related keywords and hashtags, sentiment data and more for information that can guide your draft. Authentic social conversations can’t be restrained by a multi-step approval process, but that doesn’t mean you need to accept any and all risk. Has sentiment been trending up or down in recent months?

Social Media 110

Social Media Media Brand Identity Branding 110

Buffer

SEPTEMBER 3, 2019

You have: Last-touch attribution First-touch attribution Multi-touch attribution. The multi-touch models include Even, Time Decay, Weighted, Algorithmic, and even more. Last-touch attribution is the inverse. The only problem: multli-touch attribution is hard! This diagram from digitalthought.me

Multi-Touch Attribution 72

Multi-Touch Attribution Social Media Marketing Attribution Sales Management 72

Single Grain

JANUARY 18, 2024

It sparked curiosity and a touch of controversy, which are key to attracting viewers – which this did: For thumbnail creation, here’s what NOT to do: ❌ Don’t cram too many elements into the thumbnail. Use Effective Hashtags: Hashtags can improve the discoverability of your Shorts.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Buffer

SEPTEMBER 30, 2019

sending visitors to a community hub letting visitors know how to get in touch with you with support questions promoting a branded hashtag or a fellow Insta account — more on this in a bit reinforcing your brand’s positioning sharing a bit of social proof via a review or press mention. Should you include contact info?

Multi-Touch Attribution 75

Multi-Touch Attribution Best Practices Landing Pages Ideal Customer Profiles 75

Hubspot

JANUARY 25, 2021

You could host a multi-day event that attracts thousands of attendees, sponsors, and speakers … like INBOUND. It’s also wise to organize a multi-touch promotion. Consider using a hashtag so you can easily track posts. INBOUND 2020 hosted sessions entirely online and attracted thousands of attendees around the world.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Chris Koch

OCTOBER 1, 2010

Earlier this week I participated in one of MarketingProfs’ TechChats (just do a Twitter search on the #TechChat hashtag to find the dialogue). What works better: a blog with a multi or single author approach? I see companies adopting multi-authors for that reason (brand defense). Like these answers? Have something to add?

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Outbound Engine

MARCH 18, 2019

They’re one of the many multi-function apps that help your small business run smoothly from a single platform. It’s stand out features include search through hashtags, sharing options for people outside your organization, and a neat time turner that lets you go back to a previous version of notes using a simple slider.

Small Business Marketing 52

Small Business Marketing Work Management Marketing Management Budget Programs 52

Single Grain

MAY 16, 2023

These will often take the form of user-generated influencer content, which we’ll touch more on later. Story ads: Customize stories for an immersive and comprehensive experience, allowing individuals to delve into your content. Messenger ads: Messenger ads facilitate interactions between customers and your business.

Paid Content 52

Paid Content Paid Search Agency Facebook Ads 52

SnapApp

FEBRUARY 13, 2018

Multi-channel marketing. . . Multi channel customers spend 3-4 times more than single-channel customers. According to CMO by Adobe, 52% of multi-channel marketers say they “usually” or “always” hit their financial targets. . . . Every channel and touch point provides customer insight. The solution? Increase revenue.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Martech Advisor

MARCH 6, 2020

Get ready to prepare valuable graphic content while leveraging the right hashtags to be seen by this large audience looking for inspiration and their next favorite brand. You, too, could do some fantastic work to touch the lives of women through your campaigns. Make a point with the facts. View this post on Instagram.

Paid Search Agency 75

Paid Search Agency Planning Advertising Agencies Multi-Channel 75