Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. Here are several impressive video marketing stats : 86% of businesses use video for marketing.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

APRIL 30, 2020

Social media marketing. More than 70% of marketers say social media marketing has significantly helped them. Many people use social media to search for their favorite products/services/brands. Today’s lockdowns have made people more active on social media, creating an opportunity for marketers to build brand awareness.

Tools 232

Tools Social Media Social Networks Work Management 232

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Halloween is bewitching social media users. About 93% of Americans plan to celebrate in 2022. Popular Halloween hashtags for the 2022 spooky season.

Social Media 115

Social Media Tagging Broadcasting Communities 115

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Marketing Insider Group

MAY 18, 2021

Quick takeaways: Employee content marketing can involve user-generated content, interviews, quotes, podcasts, and more. HubSpot, for example, has a dedicated page called HubSpot Life where they share user-generated content on their team members: Instagram. User-Generated Content on Employee Lives.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. But there’s another short-form video format taking social media by storm: Social Reels. Be Fun and Informal—Reels Are Not Ads Instagram users are there for fun. Use descriptive hashtags.

Relevance 152

Relevance Branding Brand Identity Verticals 152

SocialPilot

MARCH 12, 2024

Reels are a significant part of Instagram and generate the highest engagement on the platform. But as social media evolved, so did this platform, and scheduling content became a thing. Even if you are a social media wizard, you must plan your magical acts to ensure the crowd likes it.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing & Strategy 128

Sprout Social

AUGUST 8, 2023

Just like every social media platform has an algorithm that helps put relevant content in front of each user. There’s been a lot of buzz around the TikTok algorithm due to its ability to place hyper-relevant content in their users’ feeds (called the For You Page or FYP for short).

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

ClearVoice

AUGUST 9, 2021

As a freelancer or client manager, you have clear intentions for your social media presence. While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. The History of the Hashtag. As in #barcamp [msg]?

Case Studies 105

Case Studies Case Study Twitter Studies 105

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. of US TikTok users are below the age of 30, and over half of those users are teenagers.

Effectiveness 132

Effectiveness Business Advertising Agencies Viral Marketing 132

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Branding Brand Identity 78

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business. billion monthly active users as of 2023. billion monthly active users as of 2023.

Viral Marketing 62

Viral Marketing Word of Mouth Branding Brand Identity 62

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. It is well known for its social media management functions.

Social Media 98

Social Media Tools Media Lead Ranking 98

Buffer

DECEMBER 14, 2022

And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section. And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Anyword

SEPTEMBER 9, 2022

With social media, it’s all about kick starting the conversation. Social media as an advertising channel sparked 25% YoY growth , exceeding $137 billion, so it’s safe to say that the importance of those apps on our phones isn’t going anywhere. And the key to success on social media? Social Media In Numbers. Engagement.

Social Media 98

Social Media Conversion Media Tips 98

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation. Consider Advertising.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Ranking 127

Sprout Social

MARCH 15, 2021

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. For example, if most of the people you follow are in the social media niche you’re more likely to see personalized trends associated with social media.

Paid Content 129

Paid Content Twitter Trends Mobile Advertising 129

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. Launch a new product or service. Measurable. Event attendance.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. It is well known for its social media management functions.

Social Media 144

Social Media Tools Media Lead Ranking 144

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios.

Examples 78

Examples ROI Planning Work Management 78

seo.co

NOVEMBER 28, 2022

Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. For businesses, content marketing can be an extremely cost-effective way to reach new customers and generate leads without resorting to paid advertising. Hashtags are an accessible example.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Launch Marketing

DECEMBER 23, 2020

Social media has become the norm and B2B organizations should be on social media. Developing a social presence can be crucial for marketing products or offerings and generating brand awareness. Hashtags are a great way for users to find tweets on specific topics. It’s important to not overuse hashtags.

B2B Marketing 121

B2B Marketing Tips Planning B2B 121

Brandwatch Marketing

JULY 6, 2022

With Twitter Cards, you can attach photos, videos and other media to your posts to drive more traffic to your website. It’s a freemium tool, meaning that you can use the free plan if you have fewer than five social profiles to manage. Some of these might be useful, but the other 59,995 professions only come with a paid plan.

Twitter 139

Twitter Analytics Tools Best Practices 139

Sprout Social

NOVEMBER 28, 2022

This also goes for sharing news about your company from other websites and media outlets. This is especially useful for brands who rely on long-form content, like media companies. Share your business plans for the day. In fact, 76% of engaged social media users say it’s important for companies to post about their employees.

Branding 126

Branding Brand Identity FAQ Social Media 126

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. One key social media aspect often overlooked is its impact on SEO. These are people’s reactions to online content they interact with on social media channels. What are Social Signals? We have covered these and more below.

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Scoring 112

SocialPilot

FEBRUARY 12, 2024

It has become more than a mere social media platform. Unfortunately, a user cannot access the comprehensive Twitter search function directly from the Twitter mobile app. Step 3 : You can search for anything using the advanced search box by using keywords, hashtags, and the minimum number of likes, dates, etc.

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Sprout Social

SEPTEMBER 13, 2022

After all, half of TikTok users buy from brands they see on the platform. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. Sprout Social is an all-in-one social media management platform that helps you make data-driven decisions to improve your social media strategy.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories.

Campaigns 121

Campaigns Work Management Advertising Agencies Social Media 121