Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Individual plans for Brand24 start from $79/mo.

Tools 110

Tools Brand Identity Branding Enterprise Management 110

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Halloween is bewitching social media users. About 93% of Americans plan to celebrate in 2022. Popular Halloween hashtags for the 2022 spooky season.

Social Media 113

Social Media Tagging Broadcasting Communities 113

Marketing Insider Group

NOVEMBER 8, 2021

I’m oversimplifying it, but this type of data can help inform the keywords you are bidding on in paid search, and serve as your editorial calendar for any long-form content and YouTube videos you plan on posting. Media Analysis is Not Just for PR. This is called audience conversation analysis.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

SocialPilot

JANUARY 4, 2024

Social media holidays, you ask? They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence.

Social Media 98

Social Media Media Planning Social Marketing 98

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. Automating likes and comments is a recipe for a potential social media crisis.

Automation 113

Automation Tools Work Management Marketing & Strategy 113

Marketing Insider Group

MAY 4, 2021

While you are likely posting on your social media profiles, using email marketing, and using other common distribution models, it’s hard to amplify unless you have a plan and tools to elevate your efforts beyond general posting. You can post on your social media profiles organically as the first means of distribution.

Paid Content 280

Paid Content Tools Paid Search Agency Content 280

Webbiquity

JANUARY 23, 2024

How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Reports show social listening is considered a “key planning element” by 82% of professionals. Track customer sentiment.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content. Discover your top-performing posts so you can create more like them.

Facebook 96

Facebook Digital Asset Management Tools Brand Identity 96

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. Phase 1: Plan your TikTok marketing campaign.

Campaigns 141

Campaigns Examples Design Planning 141

SocialPilot

MARCH 12, 2024

But as social media evolved, so did this platform, and scheduling content became a thing. The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. Such as Instagram Native Feature, Meta Business Suite, and SocialPilot Scheduling Tool.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

SocialPilot

FEBRUARY 21, 2024

Instagram influencer marketing is a form of social media marketing that involves a partnership between your brand and influencers (social media content creators) on Instagram. We know you probably wonder why we are talking about Instagram only and not any other social media platform. Without further ado, let’s get moving.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Convince & Convert

JULY 14, 2021

Finally, allow you to publish timely social media updates (with relevant hashtags) even when there are no big holidays coming. Planning your social media strategy around yearly holidays and observance days has lots of benefits, from making it easier to organize to achieving higher visibility and engagement.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

ClearVoice

AUGUST 9, 2021

As a freelancer or client manager, you have clear intentions for your social media presence. While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. The History of the Hashtag. As in #barcamp [msg]?

Case Studies 105

Case Studies Case Study Twitter Studies 105

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. These are good place to start building out your plan. Our social media marketing guide will get you going on that front. Don’t let anyone else tell you different.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Sprout Social

NOVEMBER 30, 2023

And this informs your marketing game plan. How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Also follow social media hashtags related to your product or service.

Planning 103

Planning Paid Search Agency Advertising Benchmark Analysis 103

Sprout Social

AUGUST 8, 2023

Just like every social media platform has an algorithm that helps put relevant content in front of each user. This includes captions, hashtags, sound clips and other identifying factors on the videos. Your social media team needs to do the same with your TikTok. This is where TikTok SEO comes in.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Sprout Social

MARCH 15, 2021

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. For example, if most of the people you follow are in the social media niche you’re more likely to see personalized trends associated with social media.

Paid Content 128

Paid Content Twitter Trends Mobile Advertising 128

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. These are good place to start building out your plan. Our social media marketing guide will get you going on that front. Don’t let anyone else tell you different.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Strategy 127

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. Launch a new product or service. Measurable. Event attendance.

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. Planning & strategy. Start with planning and strategizing. Master the art of hashtags.

Social Media 124

Social Media Media Viral Marketing Demographics 124

ClearVoice

SEPTEMBER 8, 2021

Pinterest is the social media platform that’s less about others and more about you! But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support. If you're approaching hashtags on @Pinterest in the same way you do on @Instagram, you're doing it wrong.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Buffer

DECEMBER 14, 2022

And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs. Hashtags versus keywords : The method of discovery is another key difference between TikTok and traditional SEO.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. New trends in social media can not only serve as an inspiration for new products but also for fresh content and creative ways to connect with your audience. Identify trending niche hashtags on Instagram.

Trends 125

Trends Social Media Analysis Creativity 125

Anyword

SEPTEMBER 9, 2022

With social media, it’s all about kick starting the conversation. Social media as an advertising channel sparked 25% YoY growth , exceeding $137 billion, so it’s safe to say that the importance of those apps on our phones isn’t going anywhere. And the key to success on social media? Social Media In Numbers. Engagement.

Social Media 98

Social Media Conversion Media Tips 98

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? at least once.

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. But there’s another short-form video format taking social media by storm: Social Reels. Example : This Reel from Later Media is conversational, informal, and educational.

Relevance 152

Relevance Brand Identity Branding Viral Marketing 152

Sprout Social

MARCH 2, 2021

It’s called going viral when a piece of content really takes off on social media and reaches a large audience very quickly by receiving an unusual amount of shares and exposure. Your first step of any potential viral video is to plan everything out thoroughly and create a brief and a storyboard. What is a viral video?

Viral Marketing 138

Viral Marketing Social Media Video Marketing Social Marketing 138

ClearVoice

JULY 30, 2021

In the world of social media, there are certain elements everyone thinks of with social media content, including creative images, compelling copy, and engaging hashtags. Before we dive into the fundamentals of hashtags, let’s first begin with the history of the hashtag. SocialMedia #Hashtags Click To Tweet.

Social Media 98

Social Media Media Marketing & Strategy Ideal Customer Profiles 98

Oktopost

MARCH 7, 2022

Before social media, it didn’t matter what channels you used to communicate your message, it was a one way communication channel. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Avoiding Social Media Crises. Why Social Listening is Important. Identifying Prospects.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Sprout Social

MARCH 3, 2022

With over one billion monthly active users (and counting), TikTok is growing to be one of the leading social media platforms. TikTok hashtags. This post will explore in-depth what TikTok hashtags are, why you should use them and how you can leverage them. What are TikTok hashtags? Let’s find out.

Trends 110

Trends Communities Video Marketing Search Marketing 110

SocialPilot

FEBRUARY 12, 2024

It has become more than a mere social media platform. Step 3 : You can search for anything using the advanced search box by using keywords, hashtags, and the minimum number of likes, dates, etc. You may search for one or more terms by separating them with quotation marks, such as ‘social media’ and ‘social marketing.’

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Sprout Social

JUNE 7, 2022

For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market.

Marketing & Strategy 114

Marketing & Strategy Social Media Work Management Rules 114

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Content automation allows teams to focus on strategic planning and creative aspects.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Simply look up trending hashtags , music and videos, and join in. What times are they online?

Effectiveness 131

Effectiveness Business Advertising Agencies Viral Marketing 131