How to Make Customer Experience the Heart of Your Internet Marketing Strategy


In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc.

60 Marketing Acronyms Every Industry Pro Should Know


Examples:, Google. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. PV: Page View.

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The Inbound Way to Do Trade Show Marketing


Consider the CTA’s role in everything, including your signs, landing page, booth, goals, and metrics. CTAs should direct people to landing pages , where you can collect visitors’ contact information in exchange for a valuable marketing offer.

6 Tactics for Turning Trade Show Interactions Into On-Site Sales


Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools. For example, at's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention.

10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

Here's an example of a recent tweet I posted: @damphoux: landing page tip to @siriusdecisions, put excerpt or something valuable landing/reg page. or all tweets by me on that day, but the efficient way to follow a topic is to use a #hashtag. conference, we'll be using the hashtag #sales20. offer, One Click Meetings for , one of them can back me up and tweet in my place. Back in the fall I attended Selling Power 's Sales 2.0

The 17 Best Social Media Management Tools


Now part of Marketing Cloud. Discover content to share based on algorithmic recommendations, by keyword, hashtag, or author; measure past results and predict future content performance; schedule updates and re-post popular items across the most popular social networks.