The 17 Best Social Media Management Tools
MARCH 27, 2017
Now part of Salesforce.com Marketing Cloud. Discover content to share based on algorithmic recommendations, by keyword, hashtag, or author; measure past results and predict future content performance; schedule updates and re-post popular items across the most popular social networks.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
Examples: Salesforce.com, Google. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. PV: Page View.
How to Make Customer Experience the Heart of Your Internet Marketing Strategy
AUGUST 8, 2012
In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc.
The Inbound Way to Do Trade Show Marketing
FEBRUARY 24, 2012
Consider the CTA’s role in everything, including your signs, landing page, booth, goals, and metrics. CTAs should direct people to landing pages , where you can collect visitors’ contact information in exchange for a valuable marketing offer.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). And bestowed this magical power on all of the people all across the land.
Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. Hashtags.