BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Gone are the days of off-the-cuff keyword research. The results? a month. .

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

Stevens & Tate

FEBRUARY 16, 2024

Examples : Instagram : This platform’s algorithm prioritizes engaging visual content and the strategic use of hashtags to increase discoverability among targeted audiences. Twitter : Known for its preference for brief, impactful content paired with timely and relevant hashtags, Twitter is ideal for real-time engagement and news sharing.

Social Media 94

Social Media SEO Optimization Media 94

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Also follow social media hashtags related to your product or service. Quality: Is their content accurate, well-researched and polished?

Planning 103

Planning Paid Search Agency Advertising Benchmark Analysis 103

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 120

Effectiveness Social Media Paid Search Agency Viral Marketing 120

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. This list should also include industry-specific keywords. Guest post by Mehdi Hussen. Identify customer pain points.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Webbiquity

NOVEMBER 23, 2020

Sage helps small and midsized businesses manage production, operations, distribution, and inventory across industries. Supercharge your Instagram marketing by finding the best times to post and recommended hashtags to drive engagement. The Deal: Get 70% off entry-level and small business accounting solutions for three months.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Sprout Social

MARCH 3, 2022

TikTok hashtags. This post will explore in-depth what TikTok hashtags are, why you should use them and how you can leverage them. What are TikTok hashtags? TikTok hashtags help to categorize video content uploaded to the platform so users can find it easily. Benefits of using hashtags in your TikTok strategy.

Trends 110

Trends Communities Video Marketing Search Marketing 110

Top Rank Marketing

MARCH 20, 2024

If you’re not sure about whether relevant decision makers are still on X, consider recent X demographics as compiled by Pew Research Center. Do you think your audience is interested in your brand live tweeting industry events and news? Do they follow industry hashtags and contribute to ongoing discussions?

Twitter 97

Twitter B2B Marketing B2B Bandwidth 97

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 103

Keywords Research SEO Lead Scoring 103

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.) and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Sprout Social

AUGUST 8, 2023

This includes captions, hashtags, sound clips and other identifying factors on the videos. This will be one of the most important parts of TikTok SEO and ensuring your videos are shown when someone searches for relevant keywords or hashtags. Plus, highly-used hashtags can appear in search results, improving your SEO ranking.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

KoMarketing Associates

APRIL 23, 2019

Identifying not only who is interacting with your company on social media, but what they are using social media for (such as research, personal entertainment, professional connections, etc) will make a huge difference in the rest of your messaging and strategy. What Is My Hashtag Strategy? What Is My Brand Voice?

Paid Content 141

Paid Content Social Media Media B2B 141

Scoop.it

SEPTEMBER 30, 2022

Search using hashtags. Most online tools for traditional keyword research aren’t going to tell you the trending topics right now but, rather, the trends over an extensive period. If you want to write timely topics on your blog, track hashtags. Among these social media sites, Twitter is the most active regarding hashtags.

Tips 84

Tips CMS Development Blogger AIO 84

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. One of the most persistent social media marketing myths is that only certain industries can have a “fun” social presence. Harness the power of hashtags.

Brand Identity 128

Brand Identity Branding Marketing & Strategy Eye-Tracking 128

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Their direct and trusted connections with diverse consumer groups represent a goldmine for research and development. Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Marketing Insider Group

FEBRUARY 18, 2020

In order to get optimal benefits for SEO and engagement, you’ll need to go a little deeper with your research and planning. Research your competitors’ content, online discussions, and your own content analytics to get a better idea of the topics that resonate most with your audience. There are many tools available for keyword research.

Best Practices 273

Best Practices Content Social Media Planning 273

Martech

FEBRUARY 22, 2024

Smaller niches also often drive innovation and set emerging trends within their industries. Early adoption of innovative strategies and technologies within niche markets can give you a competitive edge and establish you as an industry leader. Research and use relevant hashtags to increase the visibility of your content.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Tactics 101

Marketing Insider Group

NOVEMBER 21, 2022

The past few years have brought some exciting developments in the events industry. Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry. Be sure to do extensive research before deciding if this could be the right route for your next event.

Trends 285

Trends Marketing AI Co-Registration Conference 285

ClearVoice

JULY 30, 2021

In the world of social media, there are certain elements everyone thinks of with social media content, including creative images, compelling copy, and engaging hashtags. Before we dive into the fundamentals of hashtags, let’s first begin with the history of the hashtag. By doing so, you’ve just created a hashtag.

Social Media 98

Social Media Media Marketing & Strategy Ideal Customer Profiles 98

SocialPilot

FEBRUARY 12, 2024

Step 3 : You can search for anything using the advanced search box by using keywords, hashtags, and the minimum number of likes, dates, etc. You can use this box to filter away tweets containing a competitor’s name or marketing hashtag. How to Do a Twitter Advanced Search Using Hashtags?

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Sprout Social

MARCH 21, 2024

Review trending UK TikTok hashtags Trending hashtags highlight topics that resonate with UK audiences, giving you insight into which influencers are leading conversations that matter locally. uses specific London neighborhood hashtags to indicate location. Here are a few tips to help you discover the right creator.

Brand Identity 99

Brand Identity Branding Advertising Agencies Work Management 99

Sprout Social

MAY 15, 2023

This helps you stay on top of the latest industry trends and identify untapped business opportunities. BuzzSumo BuzzSumo is a comprehensive listening tool that specializes in content discovery and research. You can use the platform to track specific hashtags and keywords as well as identify relevant influencers.

Tools 110

Tools Brand Identity Branding Enterprise Management 110

Sprout Social

DECEMBER 9, 2020

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

Trends 124

Trends Social Media Analysis Creativity 124

Sprout Social

MAY 18, 2023

Social media copywriting varies greatly by industry and brand. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry.

Copywriting 125

Copywriting Social Media Practices Marketing AI 125

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. In fact, recent research from R.R. The reality? See how that works? Translation?

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Moz

JANUARY 1, 2019

There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source. Questions are very useful for niche and audience research: What can't people figure out in your industry and how can you best help them? Or you can set up an alert inside My Tweet Alerts.

Research 59

Research Optimization SERP FAQ 59

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands.

Social Media 122

Social Media Tools Campaigns Media 122

seo.co

NOVEMBER 28, 2022

Some podcasts focus on industry developments. One thing , If a brand and a leading voice in the industry are both involved in the interview; both of them get a share of credit from the other’s existing audience. First-Party Source Research & Journalistic Articles. Hashtags are an accessible example.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. BuzzSumo BuzzSumo is a powerful SEO and research tool that allows you to identify trending topics, find high-performing content, and understand your audience’s interests.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Contently

JANUARY 20, 2023

To achieve this, Always launched a social media campaign that encouraged girls and women to share their stories and experiences using the hashtag #LikeAGirl. The campaign was a huge success; over 6 million social posts included the hashtag. Take the ice bucket challenge as an example.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Convince & Convert

JANUARY 31, 2024

The virtual assistant industry has grown exponentially over the years, highlighting its importance for brands all over the world. One study projected that this fledgling industry will grow at a CAGR of 37.3% You can use templates to record captions, hashtags, graphics, or stories and tweak them for each social media project.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Enhance customer experience According to research, brands focused on building positive customer experiences are 60% more profitable compared to those that aren’t. Watch this video from one of our research experts to learn more.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Biznology

JULY 28, 2021

However, the abrupt and very quick axing of Fleets just eight months after its release leads me to raise two bigger industry-wide questions: Why do social media platforms feel they have to copy each other? Hashtags are a great example of true social media innovation. Note my hashtags example above. Let’s dive in….

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Sprout Social

OCTOBER 22, 2019

Finding and researching your Instagram target audience. Additionally, you’ll also discover some audience research tips so you can learn how to target an audience on Instagram. While the Phlanx Influencer Auditor tool is meant for influencer research, it’s also a great tool for analyzing your competitors.

Buyer Personas 95

Buyer Personas Tagging Demographics Advertising Agencies 95

SmartBug Media

APRIL 6, 2023

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. Here are some other ways you can collect interview-style research without ever talking to your personas: 1.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98