Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. 575,000 tweets published. Affiliate sales support independent publishing. The Biggest Challenge in B2B Social Media Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Sprout Social

AUGUST 8, 2023

This includes captions, hashtags, sound clips and other identifying factors on the videos. This will be one of the most important parts of TikTok SEO and ensuring your videos are shown when someone searches for relevant keywords or hashtags. Plus, highly-used hashtags can appear in search results, improving your SEO ranking.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

SocialPilot

FEBRUARY 26, 2024

It is the go-to platform for building meaningful connections, sharing valuable insights, and positioning yourself as a thought leader in the industry. It matches your content with the target audience’s interests, professions, and industries. Use only 3 – 5 hashtags. It’s your digital reputation. ”

Linkedin 83

Linkedin Tips Lead Ranking Lead Scoring 83

Sprout Social

OCTOBER 6, 2021

First, consider taking a look at competitors and influencers in your industry. Next, think about the kinds of content you’ve been publishing on your other feeds. Head over to the discover page on your app to see what hashtags and sound clips are trending for inspiration about what you can use on your own feed.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Marketing Insider Group

FEBRUARY 18, 2020

Is there a similar established event in your industry? Take a look at the kind of content they’re publishing, as you’ll probably be sharing the same audience. Even if the event you’re planning is totally unique and one of a kind, there are sure to be other industry websites and blogs online covering related topics.

Best Practices 269

Best Practices Content Social Media Planning 269

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Search for keywords or hashtags in your industry. Twitter is known for its always-changing trending topics.

Paid Content 130

Paid Content Twitter Trends Mobile Advertising 130

SmartBug Media

JUNE 13, 2023

Look no further: Tip 1: Use Product Tags & Proper Hashtags Promoting your products to existing customers is helpful, but reaching new audiences and growing your customer base is crucial to your brand’s success online. Strategic use of hashtags and product tags can make posts more accessible, increasing your chances of finding new buyers.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. That said, what engages your audience will also vary depending on your industry. Instagram Hashtags. Maximum Instagram hashtag limit. Ideal Instagram hashtag limit.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Sprout Social

SEPTEMBER 21, 2023

But some places are better than others depending on your industry and audience. Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags such as #gifted or #brandambassador are solid starting points. However, YouTube is more of a hub for digital creators.

Media 94

Media Viral Marketing Case Studies Youtube 94

Webbiquity

JANUARY 24, 2019

Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. Twitter, on the other hand, uses hashtags to measure trending topics.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

SocialPilot

MARCH 12, 2024

As this industry got bigger and busier, people started looking for clever ways to stay consistent and grow by learning how to schedule a reel on Instagram. The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Sprout Social

OCTOBER 4, 2022

In short, creator mode gives users access to additional features to create and publish content and grow their audience on LinkedIn. When you turn on creator mode, LinkedIn optimizes your profile for publishing content. On the next screen, you’ll add hashtags to indicate the topics you post about the most. Click Next.

Linkedin 124

Linkedin Effectiveness B2B Thought Leadership Profiling 124

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. You need to ensure that you monitor every mention or hashtag related to your brand – the influencer you are looking for could be right in front of you! #2: says Mariala PerCal , a small business owner.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Sprout Social

MAY 15, 2023

This helps you stay on top of the latest industry trends and identify untapped business opportunities. Sprout offers a 30-day free trial so you can test out its publishing and analytics capabilities. You can use the platform to track specific hashtags and keywords as well as identify relevant influencers.

Tools 112

Tools Brand Identity Branding Enterprise Management 112

Oktopost

FEBRUARY 9, 2021

While you could use many tips and tricks to boost your engagement on LinkedIn, one of the more underrated is learning how to use hashtags. What Are Hashtags? Hashtags are a marketer’s best friend. A hashtag is created when the pound symbol is placed before a word or phrase, as in #hashtag or #B2Bmarketing.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands. The platform also uses hashtag analytics to highlight influential accounts, posts and conversations around any given topic.

Social Media 125

Social Media Tools Campaigns Media 125

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Hashtags are hugely influential on how TikTok users discover and engage with videos. Regardless of your brand’s industry, there is likely a community for it on TikTok.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 117

Convince & Convert

JANUARY 31, 2024

Here are some tips to make a plan: Build a content calendar : Your content calendar will help you outline what content you will create and where and when it will be published. The virtual assistant industry has grown exponentially over the years, highlighting its importance for brands all over the world. between 2022 and 2027.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Scoop.it

SEPTEMBER 30, 2022

Search using hashtags. If you want to write timely topics on your blog, track hashtags. The most simple hashtag strategy is monitoring social media sites like Facebook, Instagram, Twitter, or LinkedIn. The most simple hashtag strategy is monitoring social media sites like Facebook, Instagram, Twitter, or LinkedIn.

Tips 84

Tips CMS Development Blogger AIO 84

Sprout Social

SEPTEMBER 13, 2022

Published on. The TikTok video scheduler is a built-in TikTok feature where you can upload videos up to 10 days before publishing. This tool helps you customize reports about your social media campaigns by analyzing TikTok profiles and hashtags. Tiktok hashtag analytics including follower reach and posts per day.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. At a glance, these might seem like little more than pleasantries for your business.

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Stevens & Tate

FEBRUARY 3, 2023

Over the past decade, there has been the perception that inbound marketing tactics, such as publishing blog content and expanding brand recognition by maintaining a strong social media presence, has eclipsed many outbound marketing tactics; however, this isn’t altogether true.

Advertisements 123

Advertisements Advertising Effectiveness Television marketing 123

Sprout Social

DECEMBER 15, 2021

Depending on your industry and niche, these young users will eventually grow up to become your target audience , with TikTok heavily influencing their desires, aspirations and even purchase decisions. You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight.

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Biznology

JUNE 28, 2017

Using hashtags on LinkedIn is one of those trends, and here’s how you can use them to your advantage. Weave hashtags into your LinkedIn profile, especially your summary and/or headline. The easiest way to make this change is to turn the keywords in your LinkedIn summary into hashtags. Add hashtags to your LinkedIn Company Pages.

Linkedin 140

Linkedin Effectiveness Thought Leadership Twitter 140

Sprout Social

MAY 18, 2023

Social media copywriting varies greatly by industry and brand. Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. What works for a hamburger juggernaut will most likely fall flat for a government agency. Avoid all caps.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Sprout Social

MARCH 4, 2021

So you may Retweet posts from influential industry names in the industry or you could even share user-generated photos on your Instagram Stories, with permission of the original content creator. For SEMrush, its social media curation strategy involves sharing insightful and relevant blog posts from reputable names in the industry.

Curation 141

Curation Content Social Media Custom Publishing 141

Sprout Social

MAY 11, 2021

For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). Not only have they optimized their bio for vegan and cruelty-free terms, but also their hashtags.

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. This includes features in reputable publications, your own published work, or even your resume. You can search for people by company, job title, or keyword.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

seo.co

NOVEMBER 28, 2022

Some podcasts focus on industry developments. One thing , If a brand and a leading voice in the industry are both involved in the interview; both of them get a share of credit from the other’s existing audience. Hashtags are an accessible example. Some focus on interviews and news. User-Generated Content.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Sprout Social

APRIL 14, 2021

There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. In Sprout Social Publishing suite, users can add descriptive alt text to images they’re going to share on Facebook, Twitter and LinkedIn so that people with vision impairments can use a screen reader to get a sense of what the image is.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Sprout Social

OCTOBER 18, 2023

Sort messages by the follower count of the publisher or engagements to easily find top influencers to partner and engage with. One company in the health insurance industry makes their name known by doing exactly that—whether or not they’re mentioned. hashtags and X (formerly known as Twitter) handles that are important to you.

Social Media 123

Social Media Examples Work Management Media 123

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. 8 Ways to Use Social Listening. Identifying Prospects.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Sprout Social

MAY 8, 2019

There’s no shortage of Instagram content you can publish to fill up your feed. Publishing to Instagram at least once a day is within the platform’s best practices. Publishing a photo every once in a while isn’t going to cut it if you want to stay fresh in your followers’ feeds. Experiment with branded and industry hashtags.

Paid Content 110

Paid Content Promotion Ideal Customer Profiles Tagging 110

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. ” “Generate a LinkedIn post discussing a recent trend in [Industry].

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

MAY 24, 2022

Owned media is essentially free to publish. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. One way to get around this is to include a short link or hashtag alongside your IRL advertising efforts. Hashtag growth. Placements in target outlets.

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Sprout Social

OCTOBER 22, 2019

See what kind of followers they have and what kind of posts they are publishing. Use social media listening tools from Sprout Social to pinpoint conversations in your industry and around certain topics. Leverage the right hashtags. The right hashtags can get you in front of the right audience. Collect competitive insight.

Buyer Personas 97

Buyer Personas Tagging Demographics Advertising Agencies 97