SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. It is the go-to platform for building meaningful connections, sharing valuable insights, and positioning yourself as a thought leader in the industry. It’s your digital reputation. ”

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Instagram on the other hand does not generate leads for us. Don’t let anyone else tell you different.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Instagram on the other hand does not generate leads for us. Don’t let anyone else tell you different.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Social networking. Social shopping networks. Social networking sites. Overview: Social networking sites allow people to connect with each other through a shared online space. Video sharing.

Social Media 145

Social Media Social Marketing Media Curation 145

Marketing Insider Group

MAY 4, 2021

There is a lot of competition for eyes and interest, even if you’re in a niche industry. Step three is to choose your channels while the tool generates content for your campaigns, from Google Ads to social media. Users can then analyze the amplification to measure results. You can have direct and indirect competition.

Paid Content 280

Paid Content Tools Paid Search Agency Content 280

SocialPilot

JANUARY 21, 2024

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. LinkedIn LinkedIn is a professional networking platform that can be a powerful tool for hotels.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Convince & Convert

SEPTEMBER 30, 2021

Grow Your Network . Industry peers and competition . Peers from a group, event, or networking event. However, don’t rule out the importance of developing connections with adjacent peers and competitors or others in the peripherals of your network. Join adjacent and industry groups of your target personas.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Ranking Lead Scoring 194

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. It’s a great tool for scheduling tweets and monitoring your interactions and messages, as well as tracking hashtags and managing multiple accounts.

Social Media 98

Social Media Tools Media Lead Ranking 98

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Go Beyond SEO

MARCH 13, 2024

With millions of active users on various social media platforms, manufacturers have the opportunity to create compelling content that resonates with their target audience and increases their online presence. LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content.

Social Media 78

Social Media Media Brand Identity Branding 78

Martech

APRIL 28, 2023

With the rapid adoption of generative AI, that evolution is happening in real time. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. of marketers use generative AI for keyword research. The biggest challenge with generative AI is that it lacks cultural context.

Marketing AI 126

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 126

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. The top users on Facebook are between ages 25 and 34, and 56% are male. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

APRIL 4, 2023

This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. With it you can extend your reach, find new audiences, generate leads and find top talent all while amplifying brand awareness. Is brand advocacy right for you? Who is a brand advocate?

Brand Identity 126

Brand Identity Branding Word of Mouth Social Media 126

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. To achieve this, Always launched a social media campaign that encouraged girls and women to share their stories and experiences using the hashtag #LikeAGirl.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Sprout Social

OCTOBER 6, 2021

First, consider taking a look at competitors and influencers in your industry. Keep in mind that it’s all trial and error, especially with a new and virally-driven network like TikTok. Include the right hashtags. Just like on Instagram, Twitter and many other social media platforms, hashtags help users find your content.

Multi-Channel 132

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 132

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Harness the power of hashtags. Do hashtags work anymore? Social listening.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Marketing Insider Group

FEBRUARY 18, 2020

Is there a similar established event in your industry? Even if the event you’re planning is totally unique and one of a kind, there are sure to be other industry websites and blogs online covering related topics. Logistics, networking opportunities, and the social program for your event make great content, too.

Best Practices 273

Best Practices Content Social Media Planning 273

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. TweetDeck covers the basic needs of any Twitter user, so is a good option for beginners. It all depends on your needs. 1) Hootsuite. 2) TweetReach.

Social Media 144

Social Media Tools Media Lead Ranking 144

Sprout Social

JANUARY 10, 2024

Some industries attract more complaints than others. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. Identify repeat problems Complaint management systems allow users to zoom out and identify patterns and repeated issues by organizing complaints in a centralized place.

Work Management 102

Work Management Brand Identity Branding Customer Satisfaction 102

Oktopost

FEBRUARY 9, 2021

LinkedIn has seen an uptick in user engagement of late. While you could use many tips and tricks to boost your engagement on LinkedIn, one of the more underrated is learning how to use hashtags. What Are Hashtags? Hashtags are a marketer’s best friend. How Do LinkedIn Hashtags Work?

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Sprout Social

AUGUST 7, 2023

The launch of a new social network is typically met with equal doses of curiosity and concern. Threads has generated a lot of discussion since then. Threads is a text-based social network developed by Meta’s Instagram team. Some of the network’s instant popularity can be attributed to an exceptionally simple signup process.

API 91

API Ideal Customer Profiles Social Media Social Networks 91

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. The reality? Blog posts , press mentions and earned media.

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Oktopost

FEBRUARY 24, 2022

In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). LinkedIn gives users a raw Social Selling Index out of 100. For example, even though LinkedIn generates 84% fewer shares than Facebook, it still produces 47 times as many link clicks.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

ClearVoice

NOVEMBER 25, 2022

To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. This social media report provides comprehensive performance metrics broken down by network and tracks progress across weeks, months and years. Instagram Outbound Hashtag Performance.

Social Media 129

Social Media Media Paid Social Agency Ideal Customer Profiles 129

Spiralytics

APRIL 12, 2023

It can be used effectively in any industry, from retail stores to SaaS and everything in between. billion monthly active users as of 2023. Twitter Twitter is another popular social media site, boasting more than 450 million monthly active users. billion users in 2023. billion users in 2023.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not AI tools extract key data points from thousands of social conversations across multiple networks within minutes, giving you actionable insights that impact your market growth and revenue. Add to that, tight budgets and limited manpower.

Marketing AI 84

Marketing AI Brand Identity Branding Planning 84

Valasys

JULY 20, 2020

The researchers led a recent survey of about 115 marketing experts from the B2B domain and numbered out that 79% of B2B brands valued social media as the supreme active marketing network. Employing social media profiles to develop exposure and create industry reliance will lead the right users to a specific brand website.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

ClearVoice

MARCH 14, 2024

In 2014, Spotify and Uber launched a car music playlist partnership that enabled Spotify premium users to listen to their very own Spotify playlists in participating Uber vehicles. Heinz’s partner agency used out-of-home advertising and social media campaigns targeting big influencers to generate awareness for the new product.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Sprout Social

SEPTEMBER 13, 2022

After all, half of TikTok users buy from brands they see on the platform. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. Templates for every social network. User-friendly tool. Tiktok hashtag analytics including follower reach and posts per day.

Budget Programs 121

Budget Programs Video Marketing Tools Marketing & Strategy 121

Bluetext

MARCH 19, 2024

Refresh these pages with engaging content, including product updates, industry insights, and thought leadership articles. Showcase behind-the-scenes glimpses, product demonstrations, or user-generated content to foster authenticity and engagement. Amplify reach by promoting upcoming broadcasts across other social media channels.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. If you have ever found yourself confused by any of the terminologies by industry or by platform, rest assured in knowing that we have you covered! General social media marketing terms. billion users around the world.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. Instagram might be a great place to share photos of the massive ice cream sundae that you had during the weekend, but unless it pertains to your business, industry, or marketing strategy, it may not be the best type of content for LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Scoop.it

NOVEMBER 11, 2021

Through the power of social media sharing and the ability to seamlessly interact with consumers, leads, or simply fans of your company, it’s possible to build a thriving online presence without having to dedicate hours towards generating huge volumes of fresh content alone. Harnessing the Power of Hashtags.

Curation 85

Curation Efficiency Allocation Generation 85

Sprout Social

MARCH 4, 2021

So you may Retweet posts from influential industry names in the industry or you could even share user-generated photos on your Instagram Stories, with permission of the original content creator. The Find Content tool crawls through social media platforms to discover the most shared content across major social networks.

Curation 140

Curation Content Social Media Custom Publishing 140