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Are Webinars Dead? How to Make a Webinar that Works in 2018

Hubspot

Is the webinar dead now too? Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook. What has changed, however, is a saturation of mediocre PDF ebooks, webinars, and other forms of gated content available online. Webinars Drive Sales. How to Make a Webinar in 2018.

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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

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33% of Marketers to Allocate Majority of Budget Toward Social Media

KoMarketing Associates

Video (32%), webinars (21%) and SEO (19%) also made the list. HubSpot conducted its “2021 State of Marketing” report, and data suggested that among most organizations (60% or above), social media is used as a leading approach to marketing. This is followed by SEO (16%) and search (16%). Marketers’ Growing Use of Social Media.

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How to Boost Employee Content Marketing and Leverage It

Marketing Insider Group

HubSpot, for example, has a dedicated page called HubSpot Life where they share user-generated content on their team members: Instagram. Webinars or Q&As. Semrush and countless other companies understand the value of making employees the human face of their brand via webinars. User-Generated Content on Employee Lives.

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Best Practices for Webinar Landing Pages

The Effective Marketer

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. But what good is all the work in putting together a nice webinar if your registration rates suck? Click to enlarge.

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How to use HubSpot’s AI tools in your sales and marketing

Martech

HubSpot has been rolling out new generative AI features. This tool aims to make HubSpot’s software more interactive and user-friendly. Using HubSpot’s AI Content Assistant A notable difference between HubSpot’s Content Assistant and ChatGPT is its line-level and paragraph-level text generation. Write social posts.

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How the Flywheel Killed HubSpot's Funnel

Hubspot

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.