KoMarketing Associates

JULY 1, 2014

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior.

Link Building 120

Link Building Paid Content Google Advertorials 120

Mailmunch

MAY 4, 2021

People have different ideas about link building. Some say manually building links is against Google’s guidelines and should be avoided. Some have their fancy link building techniques and email templates that they guarantee will get you a large number of links in a short time.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Valasys

MARCH 16, 2020

Businesses need to prioritize their link-building strategies for B2B marketing more than ever before in 2020. How to Optimize Your Link-Building Strategies for B2B Marketing in 2020. Embracing link-building strategies for B2B Marketing is not just confined to merely getting links to your website.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

The Lead Agency

APRIL 2, 2024

In that short timeframe, Google made all AI content violate its guidelines before backflipping once the AI cat was fully out of the bag. It added another acronym to its content guidelines, cutting AI-generated content at the knees and once again redefining what “quality content” looks like online.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

KoMarketing Associates

JUNE 2, 2014

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Beyond entity associations, “implied links” could also infer unlinked URLs written in text, as a commenter on the SHIFT article indicates.

Link Building 120

Link Building PR SEO Ad Building 120

accelerate agency

JULY 1, 2021

Here’s what we’re going to cover in this article about strategic SaaS link building. Use these links to jump to a section: What are backlinks? . Video with an embedded link. Infographic with an embedded link. Here’s an example of links in a podcast’s episode’s notes: Notice all the links?

Link Building 52

Link Building Paid Content Lead Ranking Ad Building 52

Hubspot

DECEMBER 13, 2018

While many aspects of SEO are pretty straightforward -- like headings, meta descriptions, and link building -- other aspects of SEO can be a bit trickier. One of these trickier elements is canonicalization -- and it can play an important role in how search engines evaluate the quality of your pages. >" src="[link] align="middle">.

Domain 67

Domain Tagging Ad Frequency SEO 67

Webbiquity

JULY 14, 2010

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Search engines look at on-site factors to determine relevance, but at external links to gauge authority.

Link Building 100

Link Building SEO Ad Building Tools 100

seo.co

JANUARY 19, 2022

If your site or specific page URL acquired 100 hyperlinks today and 10,000 tomorrow (without any virality involved), would that look natural to you? If you build links too quickly in an unnatural way, it is likely to sound the search spider alarm bells. How do you implement a proper and natural link velocity?

Paid Content 115

Paid Content PageRank SEO Lead Scoring 115

Moz

JANUARY 28, 2019

Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. Chapter 6: Link Building & Establishing Authority Turn up the volume. How do the engines evaluate all those links?

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

seo.co

MARCH 25, 2022

We’ll start with a briefer on internal links, and how they differ from external links. The link itself includes a URL, which will direct a user to the new destination. If the link points to an entirely different domain, it can be considered an external link for that domain. Easy navigation.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

Optinmonster

SEPTEMBER 5, 2023

SEO Link Building : Obtain backlinks from high-quality sites, a key SEO ranking factor. Another way to find this information is to see where their inbound links are coming from. Type the URL of the site you want to check into the search box. Regular guest posting can position you as an industry expert.

Lead Scoring 96

Lead Scoring Lead Ranking Landing Pages Domain 96

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Simply enter a site’s URL to view the most popular content (from a social-sharing perspective). Keyword “writing guidelines”.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

KoMarketing Associates

FEBRUARY 6, 2018

Here are few examples: Strategic marketing overview material – including branding guidelines, target audiences, points of differentiation, etc. Competitive brand visibility (inbound links, social shares, etc.). Site architecture (SEO properties and best practices like tagging, URLs, etc.).

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. Involves keyword research and page optimization to align your website’s content with user search queries.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

seo.co

OCTOBER 12, 2021

To get around this, many search marketers simply adjusted their link building tactics to make their links appear to be more natural, rather than relying on the cultivation of purely natural links. Natural vs. Unnatural Link Building. Link Destination. Types of Backlink Sources.

Ideal Customer Profiles 111

Ideal Customer Profiles Profiling PageRank Ad Building 111

seo.co

FEBRUARY 10, 2022

If a page is inaccessible but still has an indexed URL, it will produce a 404 error upon being accessed. If this is the case, and the problem URL should theoretically be live and accessible, you’ll have to perform a root cause analysis to track down the source of the problem and correct it. Creating Redirects.

Marketing Websites 97

Marketing Websites Landing Pages Lead Scoring Lead Ranking 97

PureB2B

APRIL 27, 2021

There was a time when keywords and link building were the name of the game in getting your content at the top of search results. Google’s guidelines tell website owners to “create great content”which leads readers to your site. Create descriptive titles and URLs. This isn’t just about your headings and layout on the page.

SEO 62

SEO Content Marketing Content Paid Search Agency 62

PureB2B

APRIL 27, 2021

There was a time when keywords and link building were the name of the game in getting your content at the top of search results. Google’s guidelines tell website owners to “create great content”which leads readers to your site. Create descriptive titles and URLs. This isn’t just about your headings and layout on the page.

SEO 62

SEO Content Marketing Content Paid Search Agency 62

DAGMAR Marketing

SEPTEMBER 15, 2023

image from: [link] During the late 90s, search engines had to rely on webmasters to accurately portray their websites through good and relevant content, an accurate URL structure, and inbound and external links (this is where the sub-industry of link building started), which set the groundwork for SEO’s formative years.

Work Management 52

Work Management Marketing Management SEO Paid Search Agency 52

seo.co

FEBRUARY 8, 2022

Change Your URL Slug, Intros, Titles, Metas & H1/H2/H3. Almost nothing remains the same from the original piece: The URL slug is different (but there are 301 redirects implemented). Head over to our comprehensive guide on content marketing or our SEO link building guide. Want more information on content marketing?

SEO 98

SEO Content Dwell Advertising Mediums 98

Optinmonster

APRIL 12, 2024

Link Building : The practice of acquiring new backlinks to your website to improve search engine rankings and increase organic traffic. This includes tactics like link building, social media marketing, and influencer outreach, which help increase the site’s trustworthiness and authority.

Paid Content 91

Paid Content Lead Ranking SEO Lead Scoring 91

Martech

NOVEMBER 30, 2021

It’s important to note this is largely a page-level update, so webmasters will need run diagnostics at the URL level. The latest version of Google’s Search Quality Guidelines refines their guidance for content quality, especially pertaining to YMYL industries (finance, healthcare, e-commerce, and so on).

Traffic 95

Traffic SEO Mobile Advertising CAN-SPAM 95

DAGMAR Marketing

DECEMBER 14, 2018

Google’s Quality Ratings Guidelines should be part of your SEO toolkit. Content marketing will be the new link building. SEO Tactic #2: Get to Know The Search Quality Ratings Guidelines. Read this first for context before doing your own deeper dive into the updated search quality rating guidelines. Broken links.

Spending 81

Spending SEO Paid Search Agency Advertising Agencies 81

seo.co

MAY 6, 2021

A concise yet comprehensive report following the above guidelines is the best way to highlight the site’s progress to your clients. A title slide is essential to create with the reporting month date, client’s site URL, and your logo. You can use a site audit tool to get a snapshot of URLs crawled, page types, and health score.

SEO 105

SEO Template SERP Keywords 105

seo.co

OCTOBER 5, 2021

Your title tags are the bits of information Google uses to fill in the headline for sites in its SERPs (like “SEO.co: Link Building & Content Marketing Agency” in the screenshot below). Optimize your URLs for your on-page content. Optimize your title tags. What does “high-quality” mean?

Optimization 98

Optimization CMS Development Tagging Keywords 98

Optinmonster

AUGUST 25, 2022

Or you may notice a lot of traffic coming from certain referral sources, which can show that your link-building strategy is working. If this is a problem, you need to specify canonical URLs. Indexed URLs. When you run a site:search on Google, notice the number of indexed URLs. SEO-Friendly URLs. Formatting.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

seo.co

MARCH 22, 2021

Although, content marketing, when used for link building, is actually part of ranking high in the SERPs. In the URL bar, type in ‘site:yoursite.com’ (remove the quotes and replace ‘yoursite.com’ with your website address). Google has a very specific set of guidelines for quality, although the exact formulas remain proprietary.

Lead Scoring 113

Lead Scoring Lead Ranking De-duplication Long Tail Marketing 113

Moz

JANUARY 13, 2020

which may include: Age value: I n a previous study we observed a clear relationship between time indexed and keyword/URL performance, absent of links: More comprehensive content: Presumably, when re-optimizing content you are adding contextual depth to existing topics and breadth to related topics. But where do you set the limit?

Lead Scoring 74

Lead Scoring Lead Ranking Optimization Tools 74

Optinmonster

JANUARY 22, 2024

It involves carefully integrating relevant keywords into your website’s content, meta tags, and URLs to improve its visibility and ranking on search engines. URL Structure : Include keywords in your URLs. Descriptive URLs give search engines and users a clear indication of what the page content is about.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52

Optinmonster

APRIL 23, 2020

Domain Age, URL, and Authority. Based on the rating guidelines above, Google shows searchers the most relevant, high-quality results related to what they’re looking for. Unsurprisingly, the first of our SEO ranking factors has to do with having the right kind of URL. Domain Age, URL, and Authority. Technical SEO.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

seo.co

MAY 16, 2021

There are several key features provided by Bing Webmaster Tools, including the ability to submit URLs to be indexed in Bing and to request that Bing ignore certain URL parameters. Make a list of all URLs you can optimize and check them off your list as you complete each one. Usually, they’re long tail keywords.

Paid Content 112

Paid Content SEO CMS Development SERP 112

seo.co

NOVEMBER 5, 2021

These problems crop up when Google has indexed a page from your site with multiple different URLs. Anyone who links to your site with an incorrect version of the URL can cause canonicalization trouble for you. A manual link review by the Google webspam team can cause your rankings to fall overnight.

Lead Scoring 131

Lead Scoring Lead Ranking De-duplication Google 131

seo.co

MARCH 11, 2021

Google states : Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site. Contact SEO.co

Google 64

Google PageRank CAN-SPAM Domain 64

Optinmonster

MARCH 23, 2023

You can click on each of these reports to see the exact URLs of the pages that might need a fix. Enter your website’s URL and check the results. If you click on an issue, you can find the exact URLs with a particular problem. Learn how to set up canonical URLs. Log in to your Google Search Console account.

SEO 92

SEO Lead Scoring Lead Ranking Domain 92

Pearl Digital Marketing

OCTOBER 13, 2019

It rolled out in 2013, and it required people to reformat their meta tags, HTML tags, URL address, page formatting, link building and adding high-quality content without keyword stuffing. When Google penalises a webpage for not complying with its guidelines and updates, your site can drop down the search engine rankings.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Hubspot

MARCH 29, 2018

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. Black hat techniques include keyword stuffing, cloaking, and using private link networks. It’s a more ethical approach that abides by the terms and guidelines set out by search engines. Link Farms.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74