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How to Create a Writing Style Guide Built for the Web [Free Guide]

Hubspot

Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging. Because "If you write content for HubSpot, you should."

Rules 97
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Rethinking content governance in the era of generative AI

Martech

Evaluating the continued use of third-party applications like Writer.com and Jasper when infused genAI capabilities are offered (at least in beta) by vendors like Salesforce and HubSpot. HubSpot is using OpenAI’s ChatGPT model. HubSpot’s ChatGPT integration guidelines are completely new and untested in this context.

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Writing About Ideas: Sharing Opinions Nurtures Brand-Consumer Relationships

ClearVoice

What do I write for them? When do writers write about ideas? Simply add a first-person voice requirement to the assignment brief and editorial guidelines. Connect with readers by writing about ideas in: Articles. The Pulitzer Prizes: Editorial Writing. How can writing about ideas enhance your content?

Opinions 114
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Outsourcing a Design Project? Here's How to Write a Design Brief

Hubspot

As one of the most important sections in your brief, spend time figuring out what you're looking for before writing this section. Your Branding Guidelines. Unless your design project is for branding, list your branding guidelines in your design brief. HubSpot's Creative Brief Template. Your Project Overview. File formats.

Design 83
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Microsoft unveils new workflow and analysis tools for Customer Insights

Martech

The company looks to be building a platform to compete directly with other CRM giants like Salesforce and HubSpot. Unified workspace With the new features, marketers can write their campaign goals in natural language or upload a ready-made creative brief. We don’t have marketing tools for every task that a marketer does.

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Writing About People: Tips for Stronger Interviews, Quotes and Testimonials

ClearVoice

When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? The secret winning element is… people.

Tips 106
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Getting the Right Reviews for Your Business: Where and How

Navigate the Channel

Reviewtrackers can some specific advice on making the best of Facebook reviews , or take a peek at this overall guide from HubSpot. If a review violates Yelp’s Content Guidelines, it gets filtered out. Guidelines include information about conflicts of interest, promotional content and relevance.