How B2B Marketers Sabotage the Power of Case Studies to Generate Demand
NuSpark Consulting
JANUARY 15, 2016
“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Because your readers want a third-party opinion on how your company helped, tell the story from the buyer’s point of view. To boost trust, however, they must be real.
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