guerilla vendor Lock-In Related Topics 
Customer Experience Matrix
NOVEMBER 9, 2017
Oddly enough, marketing departments have been a little less prone to this sort of guerilla IT development than some other groups. This is what makes the notion of systems like myEinstein so dangerous (and I don’t mean to pick on Salesforce in particular; I’m sure other vendors have similar ideas in development).
OutboundView
FEBRUARY 28, 2019
Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. All that has changed. Buyer Research. Who’s your buyer?
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