Remove guerilla
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No, Users Shouldn't Write Their Own Software

Customer Experience Matrix

Oddly enough, marketing departments have been a little less prone to this sort of guerilla IT development than some other groups. I'm sure I could find other concerns if I thought about it, but today’s world brings a constant stream of new things to worry about, so I didn’t bother.

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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

Guerilla Marketing Without Due Diligence. 1) Guerilla Marketing Without Due Diligence. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming. But what happens to those companies that make mistakes on a much greater scale and cost their company millions in clout or (gulp) dollars?

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The Organic Inbound Marketing Playbook for B2B

OutboundView

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. All that has changed. Buyer Research. Who’s your buyer?

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. Usually, we learn from them and move on with our lives , maybe escaping with just a touch of public shaming. They go down in history as the biggest marketing mistakes of our time.