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what is an effective marketer?

The Effective Marketer

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100
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Three steps for B2B marketers to build a personal social media presence

Chris Koch

When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. We’ve already mastered the hardest part; the tools are something that anyone can learn. Pick an RSS tool.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

So for example while many interviewees said they couldnt find what they were looking for, we tried to discover why this was: Was the tool too complex? subject matter experts, network coordinators and newsletter editors) to use a weblog-type tool to post and archive their content as part of their Public folder.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Once youre in, you need to bring all the observational tools you can. Cameras, video and audio recorders, observation checklists -- not all that different from birdwatchers tools! Now thats a powerful business tool. Guerilla News Network. Find a perch where you can observe a lot without getting in peoples way. comment [].

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

So for example while many interviewees said they couldnt find what they were looking for, we tried to discover why this was: Was the tool too complex? subject matter experts, network coordinators and newsletter editors) to use a weblog-type tool to post and archive their content as part of their Public folder.

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How to Save the World

Buzz Marketing for Technology

Guerilla News Network. BLOG TOOLS. Bloglines My RSS Subscribers. useful tools and checklists. - Hans Henrik. Stu Henshall. Michael Herman. Michael Hotrum. Meg Hourihan. Jon Husband - Wirearchy. Harold Jarche. Elizabeth Lawley. Lawrence Lessig. High Macleod. Ross Mayfield. Carson McComas. Rob McNair-Huff. MetaCollab.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. When we do know who to talk to, we cant get hold of them." David Gammel.